• 한국식생활문화학회지
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• 제22권6호
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• pp.705-712
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• 2007

In spite of the fact that the food group(Food, Drinks and Health foods & Agricultural and Marine products) occupies little position in total sales of Internet shopping mall, the food group's sales in cyber shopping mall in 2006 have increased 678.1% over 5 years. In addition to the fact that the food consumption pattern has changed from quality-oriented to convenience, health and safety-oriented, the need to decrease the opportunity cost created by housework is rising in the context of increase of women's work participation rate. The wind of change like these will become the foundation on which cyber food industry will be developed. The factors having an effect on consumer purchasing intentions when one buy foods through internet shopping malls are researched in this thesis. For the investigation, women of 697 were surveyed by a questionnaire, and the data were analyzed by the SPSS for WINDOW(Version 12.0). The result is as follows: Factors having an effect on food purchasing intentions are Convenience(Timesaving, Troublesomeness), Customer service(Responsiveness, Reliability, Empathy, Tangibility), Perceived Customer Risk(Economic, Social, Performance risk) and Shopping experience(Easy to find out, Easy process for payment) in order.

• 패션비즈니스
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• 제8권1호
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• pp.34-48
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• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• 대한가정학회지
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• 제30권1호
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• pp.199-217
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• 1992

The purpose of this study was to examine changes in the household investment planning according to the family life cycle, to improve the household investment planning process, and to develop research model. The results were as follows : Household investment planning varied with stages of the family life cycle because the stock of resources shifted and financial goals changed as the family life cycle stage changed. The main financial goals of family in each stage of the life cycle were the purchasing of house in the establishing stage, children's education and marriage in the extending stage, and the elderly's economic welfare in the diminishing stage. Also, in the Ⅰ & Ⅱ stage the most important investment goals were the purchasing of house, children's education in the Ⅲ stage, children's marriage in the Ⅳ stage, and the elderly's economic welfare in the Ⅴ stage. Therefore, the financial goals were recognized as the important goals underlain the investment-planning goals, and alternatives for the accomplishment of investment-planning goals were determined. The results of this study can contribute to establish the long-run investment planning process and improve the level of household's financial well-being.

• 산업경영시스템학회지
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• 제43권3호
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• pp.135-142
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• 2020

In this study, the case of brand IMC communication of LG Hausys' total interior solution brand Z:IN was dealt with. The target consumer of the Z:IN brand is a general end consumer and also shows the character of industrial goods. Accordingly, there should be a unique aspect that brand management and communication methods must be made from more angles. For many companies which are active in the industry, this case study should be significant. This case study was researched in terms of consumer's purchase decision-making process and consumer participation and experience. Brand Zi:in developed a brand communication strategy following the flow of the consumer purchasing decision process. And the brand actively induces consumer experience and participation so that consumers can communicate more closely with the brand. Brand communication from the perspective of consumer purchasing decision-making and consumer experience and participation is a crystal that fully considers LG Hausys' products, markets, and competitors, and will be an effective strategy to continue to preoccupy the market not only in the present but in the future.

• 한국건설관리학회논문집
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• 제11권1호
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• pp.113-121
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• 2010

정부의 신 재생에너지 분야 투자확대정책과는 달리 08년 발전차액지원 기준가격이 인하된 이후 태양광사업의 추진 건수가 대폭 감소되는 양상을 보이고 있다. 이는 전세계적 금융위기에 따른 재원조달의 어려움이 근본적 원인이기도 하지만, 현행 발전 차액지원 기준가격체계가 적정하지 못한데도 그 원인을 찾을 수 있다. 본 연구에서는 입지와 형식별로 여러 대안을 설정하고, 비용 및 수익의 변동 리스크를 반영하는 기준가격 산정모델(Cost & Benefit Risk Based Purchase Price Process Model : CBRP3 Model)을 제안한다. 발전설비 대안별로 투자비와 발전량의 변동데이터를 산출하여 재무템플릿에 입력한 후 시뮬레이션을 실행하여 대안별 발전원가의 확률분포를 도출하고, 이를 기반으로 기준가격체계를 도출한다. 도출된 기준가격체계와 현행 발전차액지원 기준가격체계를 비교하고, 향후 연구과제를 제시한다.

• 한국의류학회지
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• 제39권3호
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• pp.379-393
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• 2015

This study proposes a new way to investigate purchasing behavior for preschool children's clothes using an ethnographic research method. The study consisted of 16 subjects composed of preschool children (aged 6 and 7) and their mothers. The analysis results are as follows. First, the in-depth interviews, indicated 14 attributes that mothers considered when purchasing children's clothes. Next, the result of conducting component analysis for consideration attributes indicated that the order of importance of attributes for mothers' opinions varied partially for some attributes (such as price) that depended on if the child was being raised only by the mother or with the help of another person. Second, in the accompanied shopping for the preschool children's clothes, the result of identifying the differences between the perception of consideration attributes and shopping behaviors confirmed some differences between consideration attributes recognized in the interviews and attributes practically considered when purchasing. Housewives (who were the mothers of girls) said that materials and comfort were the most important in the interviews; however, employed mothers of girls perceived design to be the most important attribute. The mothers of girls assessed design as an important attribute that they could never concede. Third, the children's opinions were found to partially influence mothers' purchasing behavior in the purchase of preschool children's clothes. Preschool children expressed their opinions on wearability and design in the process of wearing clothes at home or buying them outside; subsequently, mothers recognized children's opinions and reflected them in their practical purchases.

• 자원ㆍ환경경제연구
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• 제26권4호
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• pp.499-517
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• 2017

본 연구는 원유 구매자가 원유를 구매함에 있어 이윤율헤징 전략이 항상 헤징하거나 모두 현물 구매하는 전략에 비해 최적의 구매전략이 될 수 있는지 기대목표효용 함수를 이용하여 이론적으로 분석하고 시뮬레이션을 실시하였다. 또한 선물가격이 평균회귀할 때 이윤율헤징이 최적의 전략이 된다는 이론적 증명을 바탕으로 원유 선물가격의 평균회귀성에 대한 실증분석을 수행하였다. 기대목표효용함수에 대한 시뮬레이션 결과, 원유를 구매함에 있어 이윤율헤징 전략을 사용할 경우 다른 전략을 사용해 구매하는 경우에 비해 더 높은 기대효용을 가져오는 것으로 나타났다. 원유 선물가격의 평균회귀성에 대한 실증분석 결과 평균회귀성을 가진다는 것은 입증할 수 없었다. 그러나 이론적 분석과 시뮬레이션 결과, 원유 선물시장에서 이윤율 헤징을 통한 구매전략이 원유 구매의 최적 전략이 된다고 판단할 수 있었다.

• 대한가정학회지
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• 제46권5호
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• pp.9-17
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• 2008

The present study was conducted to analyze high school students' attitudes toward jean brand counterfeits relative to their self-esteem and self-consciousness. The study was implemented through a normative-descriptive survey using questionnaire. The sample consisted of 605 high school students from 6 high schools located in Seoul. Data were analyzed by mean, cluster analysis, regression, ANOVA and Duncan's test. The results were as follows: (1) As a whole, the mean values of preference and purchasing intentions toward counterfeit jeans were 2.99 and 2.83, respectively, indicating a slightly low average on the 5-point Likert scale. The results indicated that 45.5% of respondents have more than one item of counterfeit jeans. (2) Differences were found in the level of self-esteem and public self-consciousness among the three groups, who were classified by the level of purchasing intention and preference toward counterfeit jeans. Among the three groups (high/middle/low), the group having low purchasing intention and preference toward counterfeit jeans showed higher self-esteem and public self-consciousness than the other two groups. (3)Regression analysis showed that the self-esteem and public self-consciousness of high school students have an impact on the amount of purchasing of counterfeit jeans. (4)In the process of developing effective policies against the jean brand counterfeits market, it should be fully considered that high school students' purchasing intentions regarding jean brand counterfeits are related to their self-consciousness. It could be said that the policies followed to eliminate counterfeits and to enhance the consumer ethics of high school students will be more effective when those policies are accompanied by efforts to form their sound self-consciousness, especially in the areas of self-esteem and public self-consciousness.

• 치위생과학회지
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• 제22권4호
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• pp.241-248
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• 2022

Background: Plastic waste generates pollutants in the process of incineration or landfilling, and accumulates in water or marine organisms, causing adverse effects on the environment and the human body. Recently, various eco-friendly oral hygiene products (Eco-OHPs) such as bamboo toothbrushes and biodegradable plastic toothbrushes have been developed. Therefore, this study aimed to investigate the current level of awareness and purchasing status of eco-OHPs among adults who are interested in eco-friendly products. Methods: This study included adults aged >19 years who regularly visited eco-friendly shops and online sites; the online survey links were distributed during their visits to eco-friendly Internet cafés and companies. Of the 22 questions, seven assessed the participants' general characteristics, three assessed the general oral hygiene care products used, six assessed the level of awareness of Eco-OHPs, and six assessed the purchasing status of Eco-OHPs. Frequency analysis, chi-square test, and regression analysis were performed using SPSS software. Results: Among the respondents, 108 (51.4%) were aware of Eco-OHPs, and 79 (37.6%) had experience purchasing Eco-OHPs. The most common reason for not purchasing was the lack of information about related brands or products (74, 56.5%). The most common platform used in obtaining information was the Internet (general: 31.5%, eco-friendly: 46.3%), such as Social Network Service, Internet cafes, and blogs. The experience in purchasing Eco-OHPs was affected by whether the respondents recognized the possibility of contributing to environmental preservation, availability of vendors, product safety, and the number of eco-friendly products purchased. Conclusion: In order to expand the use of Eco-OHPs, various efforts such as promotion of eco-friendly characteristics, determination of related vendors, reliable analysis of product safety, and expansion of product experience opportunities are required.

• 유통과학연구
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• 제13권12호
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• pp.33-40
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• 2015

Purpose - Given an increase in the consumption of plums, prices have fluctuated in an unstable manner, making it difficult for farmhouses to sell the product. This study intends to provide information on the cultivation and sale of plums to consumers, thus enabling producers to utilize relevant information to analyze the types of plums that are preferred and consumed by users. Research design, data, and methodology - In this study, a survey was conducted on plum consumption by a consumer panel established and operated by the Rural Development Administration in December 2009. The objective was to identify the purchasing awareness of plums and to analyze panel data from 2010 to 2013 using a linear regression model, a Tobit model, and a panel regression model to derive the purchase characteristics. Results - The outcome of the survey on plums is as follows. Plums are purchased because they are good for the health (90.6%), which means that most customers purchase plums for their health benefits. When plums are in season, the purchase rate is 94.8%, indicating that most plums are purchased when they are in season and that selling plums when they are out of season is difficult. Therefore, we sell most plums in the correct season, and the rest of the plums need to be processed and then sent to markets. The strongest reason for not purchasing plums is that they are difficult to process for consumption (63.1%), followed by the reason that the fruit is unfamiliar (15.5%). Regarding solutions for increasing the consumption of plums, the answers were as follows: distribute a recipe for plums (36.9%), advertise its effect through TV or the press (31.1%), and develop various processed products (15.6%). When customers decide to pick out plums, the major considerations were freshness (4.43), safe to eat (4.16), price (3.96), size (3.87), brand (3.28), and discount event (2.62). Freshness is important for decision making and safe to eat was more important than price because plums are washed and processed into plum jam. According to the results of the linear regression model, a higher family income results in a higher purchasing amount. However, the amount of plums purchased by a person was reduced if his or her income increased. Compared with individuals who used other purchasing agents on weekdays, those who used the traditional market turned out to purchase a higher amount of plums on the weekdays. Conclusions - Considering that numerous people purchase plums for their health benefits, promoting the consumption of plums is anticipated as being successful if they can be produced safely for consumption and for inclusion in recipes and various processed foods, and to promote eco-friendly agricultural practices.