• 패션비즈니스
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• 제9권4호
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• pp.113-126
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• 2005

The purposes of this study were to classify purchaser into three groups by purchasing price for preschool children's wear and to identify the differences of clothing values, lifestyles, considerations in purchasing preschool children's wears, and purchasing places among the classified three groups. One hundred forty people living in Seoul with children aging between 3 and 7 were surveyed for this study. Cluster analysis, frequency analysis, chi-square analysis, ANOVA, and scheffe test were used to analyze the data. The findings of this study were as follows; 1) Purchaser were classified into three groups, namely the group of high purchasing price(HP), the group of medium purchasing price(MP), and the low purchasing price(LP). The HP had more monthly average income than the LP. 2) The HP showed high concerns in aesthetic and social clothing values, the MP considered social clothing value more important, while the LP showed high concern in economic clothing value. 3) Regarding the differences in lifestyles, the HP was more fashion-oriented and leisure-oriented, the MP was fashion-oriented, while the LP was economy-oriented. 4) When purchasing preschool children's wear, the HP showed high concerns in design and brand, the MP in activity, laundry-and-care, and brand, and the LP in activity, laundry-and-care, and price. The HP mainly purchased preschool children's wears in department store and imported goods store, the MP in department store, traditional market, and discount store, and the LP in discount store.

• 한국의상디자인학회지
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• 제12권2호
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• pp.75-90
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• 2010

Teenagers are considered as one of important consumer groups by marketers because of their high purchasing power and impulsive purchasing propensity. Especially high school girls are most significant purchasing group of them. The purpose of this study is to investigate the effect of high school girls' lifestyle on shoes purchasing behavior and shoes wearing satisfaction. This study surveyed 428 high school girls in Seoul and Chonbuk area. Data were statistically analyzed using SAS 9.1.3 for Window. Major statistical methods are factor analysis, Cronbach's ${\alpha}$ coefficient, cluster analysis, frequency analysis, Chi-square test, multiple regression analysis, ANOVA and Duncan test. The shoes purchasing behavior is significantly different according to students' lifestyle. Activity-pursuing group's major shoes purchasing factor is practical use and fashion & scholar-pursuing group's major shoes purchasing factors are fashion and brand. Relationship between lifestyle and shoes purchasing pattern is as follows. Activity-pursuing group and fashion & scholar-pursuing group purchased shoes more frequently than family-pursuing group. Fashion & scholar-pursuing-group purchased shoes for the harmony of suit and shoes. As for wearing satisfaction, design is the primary factor and price was the least significant factor in sports shoes, while durability is the primary factor and material is the least significant factor for the casual shoes.

• 한국생활과학회지
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• 제23권5호
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• pp.919-928
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• 2014

The purpose of this study was conducted to improve middle school students' satisfaction on their uniform to provide basic information for the wearing condition. on their comfortable uniform. Survey was conducted on 532 boys' and girls' middle school students in Iksan City. This study analyzed the purchasing factors and modification, fitting evaluation, and satisfaction of comfortable uniform aspect of students. It was the questionnaire consisted of 18 questions in total. The results are as follows : First, boys' middle school students preferred 'activity' among the purchasing factors. Girls' middle school students preferred 'design' and 'activity' among the purchasing factors. Second, in purchasing types, boys' students bought the type of cooperative purchasing and the type of the school uniform special shop in girls' students. Third, 51.0% of the students interviewed have experienced to modify their uniforms. Since the non fashionable design and non suitable uniform length caused the students to modify their uniform. Also students did not satisfy the color and design in their comfortable uniforms. Thus school uniform maker should make that consider movement, color, design, functional elements and changing students' aesthetic sense.

• 한국식생활문화학회지
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• 제17권5호
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• pp.605-618
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• 2002

The purposes of this research were to; (a) identify useful information source; (b) assess the usefulness of the Internet as an information source; and (c) assess the degree of Internet utilization for purchasing process in food service industry. The results were as follows; 1. 'personal experience and colleague recommendation' was perceived as the most useful information source, whereas the most frequently used source was 'Internet web site' for real purchasing practice. 2. the most frequently used purchasing activity through Internet was 'online ordering', followed by 'gathering product/component information', however e-marketplace or Internet bidding were less performed by Internet. 3. acquisition of real time information, rapidity, accuracy, and increasing effectiveness of purchasing process were reported the advantages of Internet utilization. 4. respondents somewhat or strongly agreed with the importance of Internet in terms of present and future purchasing management. The results of the research suggest that Internet should be able to improve purchasing process and enhance buyer-supplier relationship directly or indirectly, therefore food service industry should consider making attempt to new purchasing systems through Internet for strategic sourcing and effective procurement management.

• Asia pacific journal of information systems
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• 제13권3호
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• pp.173-193
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• 2003

As the interest in the business-to-business(B2B) electronic commerce is increasing, some companies are participating in the B2B eMarketplaces(electronic marketplaces). The eMarketplace has an effect on the method of B2B transactions or the purchasing performance. The academy and the industry are focused on the cause and the result of this effect. The purpose of this research is to analyze the effects of the relational exchange with eMarketplace on the purchasing performance, considering the supply externality and system integration as intervening variables. This study investigates the second-order effect of eMarketplace in which the degree of improvements in two aspects of purchasing activity(price reduction, purchasing efficiency) depends on the degree of the relational exchange with eMarketplace, namely, the governance of eMarketplace. Our hypotheses on this second order effect were supported. We found that the higher the relational governance, the lower in price reduction, and the better in purchasing efficiency. In more details, the high relational governance lowers the supply externality, and in turn deteriorates the improvement in price reduction. Meanwhile, the high relational governance accelerates the information system integration, and brings the better purchasing efficiency. Our findings suggest that organizations can improve their purchasing activities better if they choose the appropriate eMarketplace governance.

• 한국의류산업학회지
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• 제21권1호
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• pp.46-58
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• 2019

This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.

• Agribusiness and Information Management
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• 제3권1호
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• pp.1-10
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• 2011

In this exploratory analysis, we investigate the genesis and the evolution of local food-purchasing networks created and operated by consumers. In details, we describe how collecting and sharing information about food-products can become a central activity for some consumers' communities and how these communities are starting to play an active role in the food supply chain. We define this community-based food-purchasing model as collaborative food network (CFN), and we analytically describe its characteristics and differences with respect to the traditional and industrialized agrifood supply chain models. A collaborative food network community in Italy, known as GAS ("Gruppi di Acquisto Solidale" - "Solidarity Purchasing Groups"), is introduced as an example of our analytical model. We will use this empirical example to present the strengths and weaknesses of the CFN model.

• 복식문화연구
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• 제22권4호
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• pp.511-525
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• 2014

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

• 한국의류산업학회지
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• 제20권4호
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• pp.449-456
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• 2018

This study conducted a survey of members at sports climbing centers on the purchasing and wearing conditions of sports climbing wear and design preferences. 140 participants were in their 20's and 30's, and many of them engaged in sports climbing activities over 20 times a month. They put emphasis on the motion adaptability, durability, price and functional material when purchasing a climbing wear. However, only 23% of them used sports climbing wear. The reasons for wearing sports climbing wears were suitability for physical activity, comfort, and design. On the other hand, the reasons for not purchasing them were expensive prices and lack of designs. They experienced inconveniences at sleeves and waist in shirts. In case of pants, participants experienced inconveniences with the knee and thigh when they climbing. Concerning the damage of shirts, the majority experienced the elbow part was worn out, and the knee part was either worn out or torn at pants. Design preference results showed participants preferred loose-fit short-sleeved shirts that could cover half of the hip. In case of pants, they preferred basic-fit long trousers and basic hems with no functional characteristic. 3 sports climbing instructors answered that climbing wears should put emphasis on deodorization and antimicrobial effects as well as durability and suitability for physical activity. They also pointed out limitations in price and design and presented opinions about creating various sizes for different body parts by taking into account the growth of muscles.

• 한국의류산업학회지
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• 제12권4호
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• pp.422-430
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• 2010

Shopping is the activity not only purchasing goods/services but also pursuing the emotional satisfaction. Browsing can be defined as shopping behavior looking around the store without purchasing intention. Through the browsing activity, consumers are able to collect the information and be ready for the possible purchases while marketers have an opportunity to inform consumers of products/ stores/ brands. The more browsing activity, the more stimuli for buying, the more unplanned/ impulse buying. Therefore, this is the time that consumer's browsing activity is getting importance in the area of fashion marketing. The purpose of this study was to examine attracting and hindering factors related to browsing activity especially for purchase of fashion items, using a qualitative research method. An in-depth interview was conducted with 10 female shoppers ranged age 21-50. Included in the questions were consumer's opinions about VMD, convenience, traffic, salesman's attitude, companions, prices, sizes and fitting arrangement. The results of this study provide fashion store managers with the detailed and practical information to draw the consumers in the store.