• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Journal of the Korea Concrete Institute
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• v.26 no.5
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• pp.651-660
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• 2014

Structural members using ultra high strength concrete which usually used with steel fiber is designed with guidelines based on several investigation of SF-RPC(steel fiber reinforced reactive powder concrete). However, there are not clear design method yet. Especially, SF-RPC member should be casted with steam(90 degree delicious) and members with SF-RPC usually used with precast members. Although the most important design parameter is development method between SF-RPC and steel reinforcement(rebar), there are no clear design method in the SF-RPC member design guidelines. There are many controversial problems on safety and economy. Therefore, in order to make design more optimum safe design, in this study, we investigated bond stress between steel rebar and SF-RPC according to test. Test results were compared with previously suggested analysis method. Test was carried out with direct pull out test using variables of compressive strength of concrete, concrete cover and inclusion ratio of steel fiber. According to test results, bond stress between steel rebar and SF-RPC increased with increase of compressive strength of concrete and concrete cover. Increasing rate of bond stress were decrease with increase of compressive strength of SF-RPC and concrete cover significantly. 1% volume fraction inclusion of steel fiber increase the bond stress between steel rebar and SF-RPC with two times but 2% volume fraction cannot affect the bond stress significantly. There are no exact or empirical equations for evaluation of SF-RPC bond stress. In order to make safe bond design of SF-RPC precast members, previously suggested analysis method for bond stress by Tepfers were evaluated. This method have shown good agreement with test results, especially for steel fiber reinforced RPC.

• Tunnel and Underground Space
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• v.23 no.5
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• pp.413-427
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• 2013

Thin Spray-on Liners(TSLs) based on polymer materials have been considered as an alternative to shotcrete and wire mesh in relatively fair rock conditions, and used in mines since 1990s. Nevertheless, Few experimental studies on their mechanical properties necessary for the evaluation of their bearing capacities as a support member have been carried out. In this study, tensile and bond strengths of two kinds of TSLs with different material compositions were measured at the age of 7 days. In addition, two kinds of bending tests proposed by EFNARC (2008) to simulate representative failure mechanisms of TSLs were carried out on the same materials and curing age as in tension and pull-out tests. From the tests, tensile strength of a TSL is shown to increase as its content of polymer is higher. In contrast, its bond strength seems to be in inverse proportion to its polymer content. Especially, the TSL material in which a cementitious component is included with relatively smaller polymer content shows a faster hardening characteristic which results in higher resistance to de-bonding between a TSL and a substrate. As a result, it is shown that the performance of TSLs might be dependent upon its corresponding polymer content.

• Geotechnical Engineering
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• v.10 no.4
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• pp.67-82
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• 1994

In this study, a reinforced clay model based on the limit equilibrium of forces under direct shear was proposed to predict shear strength increase in clays induced by the steel inclusion. The model accounted for the effects of orientation of inclusion, length, bonding stress between clay and indclusion and passive soil resistance 1 induced by the inclusion movement, on the behavior of reinforced clays. In order to compare with the theoretical predictions, direct shear tests were performed using a direct shear apparatus formed of an open shear box. Also pull-out tests were conducted to determine the bonding stress between the inclusion and clay. From the experimental results, the increase or decrease in shear strength of reinforced clay samples was found to depend on the orientation of inclusionas well as water content of clay samples. From the comparison of theoretical predictions and experimental results, it was found that the theore tical model predicted reasonably well the influence of orientation of the inclusion as well as passive soil resistance induced by the inclusion movement on the mechanical behavior of reinforced clays.

• Korean Journal of Materials Research
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• v.14 no.3
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• pp.203-210
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• 2004

Effects of various pretreatments on the adhesion of copper-coated polymer films were investigated. Copper-coated polymer films were prepared by an electron cyclotron resonance-metal organic chemical vapor deposition (ECR-MOCVD) coupled with a DC bias system at room temperature. PET(polyethylene terephthalate) film was employed as a substrate material and it was pretreated by industrially feasible methods such as chromic acid, sand-blasting, oxygen plasma and ion-implantation treatment. Surface characterization of the copper-coated polymer film was carried out by AFM(Atomic Force Microscopy) and FESEM(Field Emission Scanning Electron Microscopy). Surface energy was calculated by based on the value of the contact angle measured. The adhesion of copper/PET films was determined by a pull-off test according to ASTM D-5179. It was found that suitable pretreatment of the PET substrate was required for obtaining good adhesion property between copper films and the substrate. In this study the highest adhesion was observed in sand-blasting, and then followed by those of acid and oxygen plasma treatment. However, the effect of surface energy was insignificant in our experimental range. This is probably due to compensating the difference in surface energy from various pretreatments by exposing substrate to ECR plasma for 5 min or longer at the early stage of the copper deposition. Therefore, it can be concluded that surface roughness of the polymer substrate plays an important role to determine the adhesion of copper-coated polymer for the deposition of copper by ECR-MOCVD.

• Proceedings of the Korea Committee for Ocean Resources and Engineering Conference
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• 2004.05a
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• pp.326-330
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• 2004

Thermosetting matrix composites have disadvantages in terms of moulding time, repairability and manufacturing cost. Thus the high-performance thermoplastic composites to eliminate such disadvantages have been developed so far. As a result of environmental and economical concerns, there is a growing interest in the use of thermoplastic composites. However, since their mechanical properties are very sensitive to the environment such as moisture, temperature etc., those behaviors need to be studied. Particularly the temperature is a very important factor influencing the mechanical behavior of thermoplastic composites. The effect of temperature have not yet been fully quantified. Since engineering applications of reinforced composites necessitate their fracture mechanics characterization, work is in progress to investigate the fracture and related failure behavior. An approach which predicts the tensile strength was perpormed in the tensile test. The main goal of this work is to study the effect of temperature on the result of tensile test with respect to GF/PE composite. The tensile strength and failure mechanisms of GF/PE composites were investigated in the temperature range $60^{\circ}C\;to\;-50^{\circ}C$. The tensile strength increased as the fiber volume fraction ratio increased. The tensile strength showed the maximum at $-50^{\circ}C$, and it tended to decrease as the temperature increased from $-50^{\circ}C$. The major failure mechanisms was classified into the fiber matrix debonding, the fiber pull-out, the delamination and the matrix deformation.

• Journal of the Korean Geosynthetics Society
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• v.9 no.4
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• pp.17-25
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• 2010

Evaluation of stability in traditional designing of reinforced soil structures is executed by examination of internal and external stability. Analysis of internal stability is for pull-out and ductile strength. Analysis of external stability is for settlement, overturning and sliding. To minimize inherent uncertainties of soil properties and analytical model, reliability analysis was developed recently. In this study, reliability analysis method considering simultaneous failure probability for various failure mode of internal and external stability is proposed. By applying uni-modal bounds, Stability of system reliability of reinforced soil structures is evaluated by integrating multi failure mode for various analytical model. Because of complex consideration for various failure shapes and modes, it is possible to secure advanced safety by using simultaneous failure probability. And evaluation of reinforced soil structure is executed by representative index, simultaneous failure probability, than previous method.

• Journal of the Korean Geotechnical Society
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• v.30 no.1
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• pp.5-16
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• 2014

This paper presents the results of an investigation into the pullout characteristics of screw anchor pile using field pullout tests. A series of field pullout tests were performed on screw anchor piles with different geometric characteristics such as shaft and screw diameters. The results indicated that screw anchor piles exhibited significantly higher pullout capacities compared with the same diameter piles without screw. Also observed is that the set-up effect and the grouting significantly increase pullout capacities, although the magnitude of the increase depends on the ground condition. In addition the applicability of prediction methods for helical pile pullout capacity to screw anchor piles was also examined. The results are presented in such a way that the pullout characteristics of screw anchor piles with different installation conditions can be identified. Practical implications of the findings are discussed.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.24 no.6
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• pp.691-697
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• 2011

In this study, the vessel collision protective structure and the vessel were modeled numerically and the quasi-static collision analysis was performed to evaluate the maximum protection capacity. In the modeling process of protective structure, the nonlinear behaviors of structure and the supporting conditions of ground including pull-out action were considered. In that of collision vessel, the bow of vessel was modeled precisely, because of the nonlinear behaviors were concentrated on it. For the efficient analysis, the mass scaling scheme was applied, also. To evaluate the differences and efficiency, the dynamic analyses were performed for the same model, additionally. Based on the obtained energy dissipation curves of the structure and the vessel, the moment that the collision force affected to the bridge substructures was determined and the maximum allowable collision velocity was evaluated. Because of the energy dissipation bound can be recognized clearly, this scheme can be used efficient in engineering work.

• Journal of Ocean Engineering and Technology
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• v.28 no.5
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• pp.387-395
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• 2014

In this paper, a numerical analysis for an internal turret moored vessel located at a 400-m water depth is conducted. The target vessel has an internal turret that is located at the 0.2 Lpp position from the fore-side, with $3{\times}4$ complex mooring lines installed around the turret circumference. To investigate the motion response of the vessel and the structural reliability of the lines, model tests were conducted. The KRISO ocean basin has a water depth of 3.2 m, which represents 192m using a scaling of 1:60. In order to precisely represent the real-scale condition, equivalent mooring lines needed to be designed. Truncated mooring lines were designed to supplement the restriction of the flume's water depth and increase the reliability of the model testing. These truncated mooring lines were composed of two different chains in order to match the pre-tension, simultaneously restoring the curve and variation in the effective line tension. The static similarities were compared using a static pull-out test and free decaying test, and the dynamic similarities were matched via a regular wave test and combined environments test. Consequently, the designed truncated mooring system could represent the prototype mooring system relatively well in the aspects of kinematics and dynamics.