• Title/Summary/Keyword: Publicity Broadcasting Model

Search Result 2, Processing Time 0.015 seconds

Public Broadcasting or Publicity Broadcasting? An Analysis of KBS News Coverage of the Korean Housing Market (KBS의 공보 방송 모형적 성격에 관한 연구 부동산 뉴스 생산 과정을 중심으로)

  • Kim, Soo Young;Park, Sung Gwan
    • Korean journal of communication and information
    • /
    • v.81
    • /
    • pp.225-271
    • /
    • 2017
  • What is the basic nature of Korean public broadcasting system? This research explores this question through an analysis of KBS news coverage of the Korean housing market. This study spotlights the internal news production processes. In detail, this study investigates newsroom routines, such as news selection, news gatherings, and news production. As a result, this study reveals KBS can be classified as "Publicity Model" following reasons. First, KBS news selection process stresses higher viewer ratings for competitive market share and belittles public interests of serving the citizen. This caused KBS news to provide fragmented and truncated news information and to constrict high quality news of significant information for citizen. Second, KBS newsroom operates under the minimum staff resource to produce news programmes and has developed official source dependency as a routine for news gathering. Third, under the limits of report format, KBS news worked as a neutral deliverer of government message and failed to provide more detailed information and diverse viewpoints.

  • PDF

A study on broadcasting service model of medium wave digital radio (중파 디지털라디오 방송서비스 모델에 관한 연구)

  • Han, Hak-Soo
    • Journal of the Korea Society of Computer and Information
    • /
    • v.12 no.4
    • /
    • pp.149-158
    • /
    • 2007
  • A In the rapidly changing media environment, radio needs to be digitized in order to provide regular compatible service. Especially, most medium high frequency Medias have program contents thar are similar to the standard FM bandwidth, so digitizing radio will bring less effect than it is expected. However, the characteristics of radio medias are mobility, individuality, site-to-site, wide service coverage, immediate delivery and publicity, so it is necessary to study the future of radio media to provide continuous services, moreover, the main discussion regarding balanced development between medias will be the trend of the digitization of radio. Also it is easy and will cost less to change compared to other medias. AM was the first media to broadcast in Korea, and its network is spread all over Korea, also the receivers are the most widely distributed which means the signal reaches everywhere in Korea. In this study, the proper service model for AM digital radio is provided in this environment in which all Medias are rapidly digitizing due to the advancement of digital technology. The results of experimental are based on library study and KBS data of sound wave.

  • PDF