• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.73-86
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• 2019

Since its launch, WeChat has been changing the Chinese lifestyle, changing the traditional way of distribution, and changing the way companies market with the combination of information innovation and New Media. Now, WeChat plays an indispensable role in peopl's daily lives, not only in chatting software, but also in shopping, delivery, ordering, payment, and games. This study was centered on people who have used WeChat and around these backgrounds, planned study models. Through prior research, the purpose of the research is to explore the factors influencing the effects of the WeChat platform on MPR and explore the media effects of advertising attitude between WeChat platform features and MPR effects and provide basic material on its continued development. The research has shown that the reliability and diversity of the WeChat platform has a significant impact on both advertising attitude and purchase intention and propaganda intention of MPR effects. Advertising attitude has a positive impact on purchase intention and propaganda intention, and advertising attitude is shown to have a mediated effect between the WeChat platform and the MPR effects. The results of this study suggest the theoretical enlightenment of "continuous and stable development of the WeChat platform", and it is expected that marketing development plans of various social platforms will provide basic materials.

• Journal of Korean society of Dental Hygiene
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• v.21 no.3
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• pp.211-225
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• 2021

Objectives: To validate the role of a new information and communication technology platform that we created for the betterment of the oral health of persons with disabilities and for providing appropriate health care services. Methods: A Delphi survey was conducted among 16 people in various professions, including academia, government agencies, and dentistry, to evaluate the validity of the information and communication technology platform. Moreover, platform satisfaction was evaluated using a user experience questionnaire among 200 people, including persons with disabilities, parents, and public institutions. Results: Experts in consensus indicated a high validity for the categories of service provider (CV=0.29, CVR=0.69), service target (CV=0.29, CVR=0.38), service contests (CV=0.27, CVR=0.63), and financial support (CV=0.30, CVR=0.63) in our information and communication technology platform. In addition, information from questionnaires on user experience and communication technology satisfaction analysis showed that both users and providers were highly satisfied with the platform. Conclusions: The provision of oral health services based on the new information and communication technology platform has numerous advantages, in addition to providing adequate oral health care for the disabled. Furthermore, the social safety net for improved oral health may be further strengthened.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.62 no.2
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• pp.57-64
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• 2013

Many accidents are being occurred due to many missteps, etc. at the railway platform. Recently in Korea, efforts to prevent casualties fundamentally are being made by installing and operating the PSD(Platform Screen Door) with underground station building as its center to prevent these casualties of passengers. Although this PSD can solve the problem of public casualties at platform fundamentally, it is impossible to install it at whole station buildings since its installation cost is high, and in case of the ground station building of general railway whose operation speed is higher, installation of PSD is impossible due to the characteristics of railway system. This paper proposes the novel safety equipment using Laser radar sensors for the prevention against casualties of passengers at station buildings where the PSDs are not installed like this. The safety equipment using Laser radar sensors is the safety equipment making an approaching train stopped if the falling object is a person by detecting the obstacle at platform through, and it has the merit possible to apply it to station buildings not only in the underground section but also in the ground section since it may detect accurately under ambient environmental elements such as the snow, rain and yellow dust, etc. also. We developed the prototype of the safety equipment to reduce public casualties at platform by using Laser radar sensors and carried out its performance test, and the result is presented in this paper.

• Smart Media Journal
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• v.9 no.2
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• pp.99-109
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• 2020

This paper proposes a platform construction plan for the use of spectrum big data, collects and analyzes the big data in the radio wave field, establishes a linkage plan, and presents a support system scheme for linking and using the spectrum and public sector big data. It presented a plan to build a big data platform in connection with the spectrum public sector. In a situation where there is a lack of a support system for systematic analysis and utilization of big data in the field of radio waves, by establishing a platform construction plan for the use of big data by radio-related industries, the preemptive response to realize the 4th Industrial Revolution and the status and state of the domestic radio field. The company intends to contribute to enhancing the convenience of users of the big data platform in the public sector by securing the innovation growth engine of the company and contributing to the fair competition of the radio wave industry and the improvement of service quality. In addition, it intends to contribute to raising the social awareness of the value of spectrum management data utilization and establishing a collaboration system that uses spectrum big data through joint use of the platform.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.75-82
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• 2016

The most of public services that we use these days is distributed and supplied as 'App' service because of wide spread of smat phones. Especially, since the interest of general citizens about usabilitu of public data has been increased, in case of Seoul, people can reach the data through 'Seoul Open Data Plaza' of 25 regions of Seoul. It becomes possible to construct various throughout this system. Ultimately, in case of users, they are provided many services through their electronic media. Looking at the development and research of public data service, they are mostly focusing on service or building up the service, but the research on visualization of contents is insufficient. This study is suggesting the specific plan and directionality of building public service using the public data which studied in the advanced research, "The user interface platform". Finally. this research is for a right usage of public data in the smart urban environment in near future and providing the practical public service.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.3
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• pp.740-746
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• 2013

Machine to machine (M2M) communication is a converged ICT(Information and Communications Technology) platform which can utilize communications services among people and things anytime, any place in realtime. The M2M platform consists of three components; M2M area networks sensing and generating data of things by various sensors and devices; public networks transporting those data; and M2M applications utilizing the aggregated data. There exist however two practical obstacles to realize the M2M communications in terms of interoperability between the WCDMA-based public network and the local networks based on W-Fi or ZigBee; one is the cost problem required to access the public network, and the other is the lack of a cost-effective modem or gateway to connect two different networks. In this paper, we proposed and implemented a novel M2M platform based on PWW (Person Area Network) which can resolve those two issues by using a proposed gateway connecting the local network and smartphones as application devices without access the WCDMA-based public network. We have shown that the proposed platform is very practical to adopt to the real environment by actual testing with the own developed smartphone applications.

• Journal of the Korean Society of Industry Convergence
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• v.26 no.4_2
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• pp.553-559
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• 2023

In the case of a government's digital platform, that is exploring public software for the first time through private investment, it's important to conduct a feasibility analysis and select appropriate methods before promoting digital projects. Looking ahead, it's crucial to provide direction for the private-invested public software market to enter the global software market.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.185-196
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• 2021

This study is based on the 'National Pilot Project on Digital Signage in Sejong Special City', one of the pilot projects initiated by the Ministry of Public Administration and Security. This project was an attempt to present the digital signage as a 'public service content platform' integrated with smart technologies. This study suggests that the planning strategy for placing public service contents on digital signage platform should focus on interests of local communities or users rather than high-tech suppliers of digital signage. In consideration of growing needs for smart technology-based public service, this study concentrates on the strategy for developing 'public digital signage services'. In addition, 'digital signage service tools' were designed to easily establish or execute the strategy. The aim of this study is developing the strategy to make digital signage a public cultural service platform as well as a digital advertisement tool. The final goal of this study is to demonstrate public value creation performance of the 'Revitalisation Project of Sejong City's Commercial Districts', which was possible thanks to the proactive involvement of citizens coupled with progressive utilization of interactive media.

• Journal of the Korean Society for Railway
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• v.10 no.3 s.40
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• pp.290-295
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• 2007

The Seoul Metropolitan Subway Corp. have gradually installed screen doors in platforms of 115 subway stations in Seoul on lines 1, 2, 3, and 4. Installation in nine areas among those has been completed and screen doors are being operated as a model operation. Traffic signs should be clear for users. The essential functions of signs should be fully investigated from the aspect of user as well as the visual beauty and recognition. Signs should be able to provide users with information regarding location, position, directions, etc. Particularly, safety and convenient signs should be visually and sensually correlated. However, the entire screen doors in platforms installed in line 2 subway in Seoul are used for commercial advertisement, consequently, the functions and roles as public signs are not fulfilled aggravating inconvenience for users. In this study, cases have been studied to investigate requirements for user-oriented sign system in platform and public sign space to fulfill the functions of sign system in platform. Using an anthropometry approach, the study aimed to obtain the space to install the sign system and to systemize necessary and sufficient conditions for user-oriented system for platform in which screen doors have been installed using. The study suggests fundamental information to obtain the space of public sign system on the entire screen door.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.311-325
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• 2023

In the construction machinery rental market, there are frequent cases of sublease through large-scale rental companies or rental through mediation organizations without legal grounds. In addition, institutional improvement of the construction machine safety management system has been required due to concerns over the internalization of legal inspections due to the lack of type approval data and construction machine history management during the construction machine inspection process. The government is responsible for securing safety of construction machinery and promoting mechanization of construction machinery by efficiently managing the construction machinery market by setting safety management such as type approval, registration, and inspection of construction machinery. In order to efficiently implement this, it is required to establish a platform for renting construction machinery and collecting safety management information. We presented a plan to build a public platform for construction machinery to secure the soundness of the construction machinery rental market and to improve safety management.