• Journal of Information Processing Systems
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• 제19권3호
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• pp.310-322
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• 2023

Although the network environment is gradually improving, the virtual nature of the network is still the same fact, which has brought a great influence on the supervision of Weibo network public opinion dissemination. In order to reduce this influence, the user information of Weibo network public opinion dissemination is studied by using Python technology. Specifically, the 2019 "Ethiopian air crash" event was taken as the research subject, the relevant data were collected by using Python technology, and the data from March 10, 2019 to June 20, 2019 were constructed by using the implicit Dirichlet distribution topic model and the naive Bayes classifier. The Weibo network public opinion user identity graph model under the "Ethiopian air crash" on June 20 found that the public opinion users of ordinary netizens accounted for the highest proportion and were easily influenced by media public opinion users. This influence is not limited to ordinary netizens. Public opinion users have an influence on other types of public opinion users. That is to say, in the network public opinion space of the "Ethiopian air crash," media public opinion users play an important role in the dissemination of network public opinion information. This research can lay a foundation for the classification and identification of user identity information types under different public opinion life cycles. Future research can start from the supervision of public opinion and the type of user identity to improve the scientific management and control of user information dissemination through Weibo network public opinion.

• Asian Journal for Public Opinion Research
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• 제8권1호
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• pp.22-40
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• 2020

With social media booming, newspapers are facing an enormous challenge, and some have even had to exit the market. Likewise, their role as a main force of public opinion guidance in China has also been challenged. They have lost their vantage ground. The present study conducted a case study on one well-known Chinese online public opinion event. Through analyzing the newspapers' role played in different public opinion development stages, this study displayed how Chinese newspapers worked together and successfully guided online public opinion in that case. The newspapers' advantages in guiding public opinion and suggestions as to how newspapers can survive and guide public opinion in the new media era are put forward in the final section.

• International Journal of Contents
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• 제14권4호
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• 한국언론정보학보
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• 제39권
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• pp.178-223
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• 2007

이 연구는 우리 사회의 지역 간, 세대 간 여론양극화 현상의 양태를 살펴보고 여론양극화 현상에 영향을 미치는 요인들이 무엇인지를 검증하고자 하였다. 분석 결과 전국이슈에서 실제 지역 간 여론차이는 없었으나 여론지각과 지각편향에서 차이가 있었고, 지역이슈에서는 실제 여론차이가 있었으나 여론지각과 지각편향의 차이가 더 심하게 나타나 여론양극화 현상은 실제 여론의 차이보다는 지각된 여론에 기인한 것임을 알 수 있다. 부산은 자기 지역여론에 대해 보수편향을, 타 지역 여론에 대해서는 진보편향을 보였고, 광주는 자기 지역여론에 대해서는 거울반사인식을, 타 지역 여론에 대해서는 보수편향을 보였다. 또한 각 지역여론에 대한 두 지역의 지각이 유사하여 상대지역에 대한 스테레오타입화된 태도나 믿음에 근거해 여론지각이 이루어지고 있음을 알 수 있다. 세대 간 여론양극화 현상은 유의미하지 않았으며, 모든 세대가 대체로 다른 사람들이 자신보다 보수적이라는 보수편향을 보였지만, 지역 간 여론지각에서는 이슈에 따라, 세대에 따라 지각편향이 다르게 나타났다. 지역과 세대를 교차 비교한 결과 전국이슈에 대한 실제의견을 제외하고 세대별로도 지역 간 여론양극화 현상이 나타났다. 한편 회귀분석 결과 개인의 의견과 지역은 여론 및 여론지각, 지각편향을 설명하는 매우 예측력 높은 변인이었으나 세대의 설명력은 디지털 세대에서만 약하게 나타났다.

• 분석과 대안
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• 제4권2호
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• pp.5-38
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• 2020

This paper investigates how public opinion has affected the United States Senate's votes on arms control treaties. Applying multilevel modeling with post-stratification to national polls, this paper produces estimates of state-level opinion on both the New Strategic Arms Reduction Treaty of 2010 and the Comprehensive Test Ban Treaty of 1999. Using these estimate, this paper examines the relationship between public opinion and the Senate's votes on the treaties. This paper finds that the influence of public opinion was mostly significant but indirect. These findings indicate that some version of the delegate model of representation is more applicable to foreign policy making in Congress.

• Asian Journal for Public Opinion Research
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• 제4권1호
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• pp.31-37
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• 2016

• Asian Journal for Public Opinion Research
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• 제4권1호
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• pp.1-30
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• 2016

• Asian Journal for Public Opinion Research
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• 제1권1호
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• pp.1-2
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• 2013

• Asian Journal for Public Opinion Research
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• 제10권3호
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• pp.149-177
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• 2022

This study analyzes how inoculation affects the spiral of silence. Inoculation could be a beneficial tool in a democracy as it elevates citizens' resistance to attitude change "forced" by "the winning opinion" in the spiral of silence on a certain controversial issue. The study examines essential variables combined with the theories of inoculation and spiral of silence, such as resistance to counter-attitudinal attack, fear of isolation, and issue-involvement. A two-wave field experiment was employed to assess the formation of public opinion on Taiwan's political future with the People's Republic of China. Results support that inoculation enhanced people's resistance to attitude change and decreased their fear of isolation. Individuals who are more issue-involved were also shown to be more affected by inoculation, which allowed them to resist attitude change. The decreased fear of isolation, coupled with more issue involvement, might elevate people's willingness to speak out in public. More political discussions regarding an important public issue might be expected in a democracy.

• 한국언론정보학보
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• 제42권
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• pp.168-204
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• 2008

이 연구는 여론지각과 의견표명의 관계가 의견분포가 상이한 지역에서도, 상이한 이슈에 대해서도 여전히 유효한지를 분석하고 이슈에 대한 의견과 지각편향이 의견표명에 어떠한 영향을 미치는지를 검증하였다. 또한 여론형성과정에서 개인이 수행하는 역할유형별로 어떠한 특성을 지니는지 검토하였다. 분석결과 이슈에 대한 의견과 의견강도는 이슈 및 지역에 관계없이 의견표명과 유의미한 관계가 있었지만, 여론지각은 지역과 이슈에 따라, 의견표명지역에 따라 의견표명에 미치는 영향이 상이하였고, 지각편향집단간에는 의견표명에 유의미한 차이가 발견되지 않았다. 회귀분석 결과 반대의견과 의견강도는 의견표명을 예측하는 주요 변인이었으나 여론지각은 침묵의 나선이론과 달리 어떤 이슈에서도 유의미한 예측변인이 아니었다. 오히려 반대편향집단에서 의견표명의사가 낮게 나타나 지각편향이 의견표명을 예측하는 주요 변인임을 알 수 있다. 여론형성과점에서 하드코어는 두 이슈에 대해 찬성의견이 많았고 반대편향의 비율이 다른 집단들에 비해 월등하게 많았다. 연구결과는 의견표명을 설명하는 여론관련 변인들을 다차원적으로 고려할 필요가 있음을 제기한다.