• Journal of Korean Library and Information Science Society
• /
• v.48 no.4
• /
• pp.181-207
• /
• 2017

The purpose of this paper is to provide values and effectiveness to libraries making a new social network service marketing model and strategy. According to study, when libraries entice library users with social network services, the users become loyal customers who give libraries long-term supports. For method of study, it establishes 15 hypotheses and proves those hypotheses with 157 responders. After inspecting hypotheses, 13 hypotheses are adopted and 3 hypotheses are dismissed. During the research, it is verified that usefulness perceived by library users is the most important factor of user satisfaction and continuous use intention which increased library users' intention to continue visiting the library. In addition, effectivness of marketing and cause are found in order of system quality, information quality, reliability, interactivity, subjective norms. In other words, the study found that library users found their information for using social network services and this attribute affects user satisfaction and ultimately continuous use intention in a positive way.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.2
• /
• pp.221-240
• /
• 2014

This study aims to analyze contents of websites which provide health information service. The study reviewed 5 websites and selected 15 sample contents among them. Based on the case model that extracted the contents from the websites, this research analyzed the usefulness of the contents. As a result, the usefulness of all the contents are rated above the average. Among the contents, The active core contents include 'information for librarians', 'information bout cancer', 'health related database', and 'multi-lingual health information'.

• Journal of Korean Library and Information Science Society
• /
• v.43 no.4
• /
• pp.89-111
• /
• 2012

The purpose of this study was to identify ways in which to improve assistance of reading culture promotion for reading disables in Busan Metropolitan City. The research conducted a survey on reading culture promotion works which were conducted through related public institutions, private organizations and facilities for disadvantaged class, including public libraries. This study analyzed the situations in Busan. The Results indicated promotional strategies are needed in reading culture for the handicapped. This study suggest ways in which to improve assistance through analytical research which are models of mutual cooperation for reading culture promotion in Busan.

• Journal of the Korean Society for Library and Information Science
• /
• v.50 no.3
• /
• pp.5-23
• /
• 2016

As new technologies change a society, librarians need to understand and adapt to technology innovations. However, most innovations that librarians are supposed to adopt are government-driven or top-down changes; and there have been very few studies conducted to identify any patterns or consistencies in librarians' perceptions of innovation. This paper, therefore, has two research purposes. First, it introduces the Concern Based Adoption Model (CBAM) as one method to gain a deeper understanding of how librarians see such changes. Second, this study identifies school librarians' concerns regarding digital textbooks in South Korea applying the CBAM theory. The test signifies that school librarians present a typical non-user profile, and the pattern anticipates a potential resistance to digital textbooks. Also, it discovers the less experienced and innovator librarians had higher concerns across every stage. The findings underscore a need of various interventions. The CBAM theory suggests, in terms of intense Stage 0 and 1, it is required for school librarians to have events to gain information about digital textbook implementation. Regarding targeted interventions, since the biggest gaps occurs in Stage 4, Consequence and Stage 5, Collaboration, according to school librarians' experience and adoption style, new school librarians need stronger engagement with the community, which including associations, mentors or peer support, and collaborating with public libraries; innovator school librarians require opportunities to test and present their use of digital textbooks (Hall and Hord 1987).

• Journal of the Korean Society for Library and Information Science
• /
• v.36 no.2
• /
• pp.89-117
• /
• 2002

The purpose of this study is to construct a model for measuring and assessing service quality in public libraries based on the theory of service quality in marketing area. Firstly the degree of importance of service factors is measured and ranked according to the value of each factor. This importance ranking indicates the order of service improvement. Secondly the correlation model between service factors and customer's satisfaction and behaviour is established and verified in statistical method. The result shows that the order of service quality factors which have influence on the customer's satisfaction and behaviour is the order of service quality factors required preferential improvement.

• Journal of the Korean Society for Library and Information Science
• /
• v.45 no.4
• /
• pp.5-26
• /
• 2011

This study intends to develop, apply, and evaluate a young adult program model for public libraries in Korea. For this, this researcher carried out a SWOT analysis, after examining the current status of domestic and foreign young adult programs, surveying the young adults' interests in and demands for programs, and interviewing the experts of related organizations and groups. As a result, "Book Concert with Youth", "My Dream, My Future", and "Reading Through Cinema", "Fun Learning", and "2 Day 1 Night Reading Camp with Authors" were proposed as the young adult program models.

• Journal of the Korean Society for Library and Information Science
• /
• v.40 no.2
• /
• pp.315-332
• /
• 2006

In the 21st knowledge society, libraries should consider OPAC redesign and functional performance improvement by using new web related technology. This paper studied and analyzed case studies of Web 2.0. Library 2.0, domestic and international web portals and libraries. Based on the research, this study implemented Open API and RSS reader and proposes its utilization plan as a next generation OPAC 2.0 service model which can improve OPAC search results and search service.

• Journal of Korean Society for Quality Management
• /
• v.46 no.4
• /
• pp.1015-1028
• /
• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• Journal of Korean Library and Information Science Society
• /
• v.47 no.3
• /
• pp.21-39
• /
• 2016

The objective of this study is to propose the operational organization and connective cooperation plan for the Daegu regional central library which will be completed in 2020. The vision of regional central library was presented as 'the library for the happiness of Daegu citizens and the cradle of knowledge and culture', and 10 core functions also proposed. In order to fulfill the roles as a regional central library, it has been suggested to maintain 5 departments including the department of administrative support, the department of library policy, the department of collection development, the department of information service, and the department of cooperative preservation. Lastly, it has also established the model of connective cooperation plans between other regional libraries and the regional central library as follows: the construction and operation of cooperative system, connective cooperation for the construction of Daegu collaborative repository, cooperative library system of ILL/DDS.

• Journal of the Korean Society for Library and Information Science
• /
• v.47 no.2
• /
• pp.265-291
• /
• 2013

Because of the increased interest in health, medical care, and wellness, the utilization of health-related information resources, especially those found on the Internet, has been rapidly increasing. In addition, despite encountering an increasing number of health and medical-related reference questions in public libraries, public librarians feel limitations in their ability to perform these types of reference services. Therefore, this study proposed the cooperative network system model for vitalizing CHI Services, meaning that all the related agencies, including public libraries, medical libraries, medical institutions, and the health and medical community collaboratively provide consumer health information service. This study presented in detail the key elements of the cooperation model, the subject of cooperation, target sources for cooperation, the content of cooperation, operations of CHI-providing sites, operations and roles of Cooperation Centers, and directions for cooperating with commercial institutions.