• 제목/요약/키워드: Public image

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빅데이터 감성분석에 따른 공항 공공예술 디자인 요소 및 선호도 연구 (Research on Airport Public Art Design Elements and Preferences Based on Big Data Sentiment Analysis)

  • 장온;추장운;김치용
    • 한국멀티미디어학회논문지
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    • 제25권10호
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    • pp.1499-1511
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    • 2022
  • In the context of globalization, circulation between cities has become more frequent. The airport is no longer just a place for boarding, disembarking, and transportation, but a public place that serves as the communication function of the "aviation city". The intervention of public art in the airport space not only gives users a sense of space experience, but also becomes a unique carrier for city and country image shaping. The purpose of this paper is to study the emotional value brought by airport public art to users, and to investigate the correlation analysis of public art design elements and user preferences based on this premise. The research methods are machine learning method and SPSS 21.0. The user's emotional value is introduced in the big data evaluation, and the preference and inclination of airport users to various elements of public art are analyzed by questionnaire. Through the research conclusion, the preference and main contradiction of users in the airport for the four dimensions of public art design elements are obtained. Opinions and optimization methods to provide reference data and theoretical support for public art design.

디자인 경영전략 관점에서 디자인 아이덴티티를 통한 기업이미지에 대한 사용자의 시각적 경험 연구 -통신서비스기업 KT의 디자인경영 사례를 중심으로- (A Study on the Visual Experience of Users about Corporate Image and Design Identity from the Perspective of Design Management Strategy - Focus on Design Management Case of KT Communication Service Corporation -)

  • 허진주;고혜영;강이환
    • 한국멀티미디어학회논문지
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    • 제19권5호
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    • pp.957-969
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    • 2016
  • The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

기업 이미지 커뮤니케이션과 기업관 계획에 관한 연구 (A Study on the Corporate Pavilion Planning and Design as Means of Image Communication)

  • 김양희
    • 디자인학연구
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    • 제21권
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    • pp.161-170
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    • 1997
  • 본 연구는 기업이미지 향상 및 제고를 목적으로, 대규모 국제 이벤트인 박람회에 참가하기 위하여 계획되어지는 기업 마케팅 커뮤니케이션 수단으로서의 전시/홍보 관 계획과 디자인에 관한 연구이다. 이상고 같은 본 연구는 다음과 같은 과정으로 진행되었다.·박람회의 기업관 계획을 위하여 요구되어지는 이론적 접근을 통해, 본 연구의 타당성을 인식하였다.·전시/홍보 관에 접근하기 위해 기업에 있어서 이미지 커뮤니케이션의 중요성과 그 형성과정을 제시하고 이미지 커뮤니케이션 매체로서 기업홍보에 대해 이해하였다.·박람회에 참가하기 위한 기업의 이미지 동일화의 중요성과 그 분석방법을 기초 이미지와 서브 이미지의 단계별로 정리하였으며 기업이 박람회에 참여하기 시작해서 기업관의 계획을 진행해 가는 일반적인 과정을 조사, 분석 단계와 디자인 단계로 분류하여 모델로 제시하였다.·기업을 대상으로 하여 그 계획과 디자인 과정을 조사, 분석 단계아 디자인 단계로 분류하여 진행하는데 조사, 분석 단계에서는 환경 적 요소, 대상물 요소, 시간적 요소, 관람객 요소를 중심으로 분석하며, 디자인 단계에서는 대상물 요소에서 진행되어온 기업 이미지 분석을 기초로 디자인 기준을 설정하여 그에 따른 건축 적 형태와 실내 환경 디자인을 발전시켰다.

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프랙탈 이미지의 미디어아트를 활용한 Water-Front 환경디자인에 관한 연구 (A Study on Environment Design of Water-Front using Media Art of Fractal Image)

  • 주해정;김종일;김종찬;김치용
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2009년도 춘계학술대회
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    • pp.108-111
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    • 2009
  • 최첨단 과학 기술의 발달에 의해 영상의 영역은 타 영역간의 상호의사소통을 더욱 원활하게 만들었으며, 이러한 영역간의 교류는 영역간의 새로운 결합을 촉진시켰다. 이러한 발전과 함께 공공 디자인의 활성화로 인해 영상의 영역은 공공의 의미로 환경디자인의 영역까지 확장되고 있다. 이러한 흐름으로 국내에서도 빛을 이용한 미디어아트를 water-front의 환경에 도입하여 지역의 아이덴티티를 강화하고 관광객들에게 특별한 인상을 남기고 있다. 그러나 국내의 환경디자인 분야에서는 영상의 영역에 대한 연구는 아직 미비한 실정이며, 지속적인 표현 개발의 필요성이 절실하다. 다양한 표현 기법 개발연구를 위해 미디어아트 활용이 영상 표현 기법의 대안으로 작용하길 기대한다.

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아시아 패션업계의 모델 속성 요인과 이미지 인지에 관한 연구 -2017 F/W 서울패션위크와 홍콩패션위크 비교를 중심으로- (A Study on the Model Attribute Factor and Image Cognitive in the Asian Fashion Industry - Focused on the comparison of 2017 F/W Seoul fashion week and Hong Kong fashion week -)

  • 이신영
    • 한국의류산업학회지
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    • 제21권3호
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    • pp.288-299
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    • 2019
  • This study examined trends in model perceptions in the Asian fashion industry through a survey on the current status of using models, model attributes, and image recognition for companies and brands participating in the Seoul Fashion Week and Hong Kong Fashion Week. The results of the study are as follows. First, an examination of the races of models used for public relations by clothing and accessory companies indicated that the use of Asian and black models was lower than white models. Second, intimacy, reliability, similarity, and professionalism were derived as attributes for a public relation model. Among these factors, only 'intimacy' showed a difference between the countries. Third, Seoul Fashion Week participants gave the highest marks for the strong individuality of the models used for their brands; however, participants in the Hong Kong Fashion Week most appreciated suitability with products and professional appearance. Fourth, the different trends of model image recognition were shown through various analysis results by country or race, in which Seoul Fashion Week participants highly perceived the global and luxurious image of white models, and were generally highly satisfied with the models. In terms of the Hong Kong Fashion Week, Asian models tended to be perceived as a more casual image, and the participants held contributions to brand recognition as the most significant factor when using Asian models.

심전도 신호의 커플링 이미지를 이용한 개인 인식 방법 (Personal Recognition Method using Coupling Image of ECG Signal)

  • 김진수;김성혁;반성범
    • 스마트미디어저널
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    • 제8권3호
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    • pp.62-69
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    • 2019
  • 심전도 신호는 위조가 불가능하며 양쪽 손목에서 신호를 간편히 취득할 수 있는 장점이 있다. 본 논문에서는 심전도 신호의 방향 정보를 이용해 커플링 이미지를 생성하고, 이를 이용한 개인 인식 방법을 제안한다. 제안하는 커플링 이미지는 정방향 심전도 신호와 R-peak를 기준으로 회전된 역방향 심전도 신호를 이용해 생성하며, 생성한 커플링 이미지는 개인별로 고유한 패턴과 명암을 나타낸다. 또한 같은 주기의 심전도 신호 연산을 통해 R-peak 영역 데이터가 증가하여 개인 인식 성능 향상이 가능하다. 생성한 커플링 이미지는 제안한 합성곱 신경망을 이용해 패턴 및 명암에 대한 특징을 추출하며, 네트워크 속도 향상을 위해 다수의 풀링층을 사용해 데이터 크기를 축소한다. 실험은 47명의 공개된 심전도 데이터를 이용하며, 공개된 네트워크 중 top-5 성능이 상위권인 5개 네트워크와 제안한 네트워크를 이용해 비교 실험을 진행한다. 실험 결과 제안한 네트워크의 개인인식 성능이 99.28%로 가장 높게 나타남에 따라, 제안한 커플링 이미지를 이용한 개인 인식 방법이 유효함을 확인하였다.

Public Opinion on the Duterte Administration's COVID-19 Period through Editorial Cartoons on Facebook

  • Bantugan, Brian Saludes
    • Asian Journal for Public Opinion Research
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    • 제8권4호
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    • pp.409-431
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    • 2020
  • This study explores the images and ideas presented by the editorial cartoons that have appeared in the author's Facebook timeline during Duterte's enhanced community quarantine (ECQ). The study analyzed 70 editorial cartoons posted between March 14, 2020, when Duterte declared ECQ in the National Capital Region of the Philippines, and June 22, 2020, a few days before the emergency powers of Duterte expired. This study used (visual-verbal) textual analysis as the research method to surface discourses embedded in the selected editorial cartoons. The editorial cartoons were clustered according to the roles the powerful people play in the images, and the details of each image were compared and contrasted to surface nuances in representation. The 70 editorial cartoons were classified into seven categories: (1) invisible (non-suffering) persons, (2) front liners, (3) privileged homeowners, (4) priority clients, (5) judges, (6) gatekeepers, and (7) dysfunctional public officials. They gravitated towards the tragic realities that call for acts of social justice and equity, and underscore specific contexts that need to be fixed by those in power.

고등학교 교사가 지각한 간호사 이미지 (Nurses′ Image Perceived by Academic and Vocational High School Teachers in Korea)

  • 강혜영;고미혜;양진주;김선민
    • 대한간호학회지
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    • 제33권6호
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    • pp.792-801
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    • 2003
  • Purpose: The purpose of this study was to identify nurses' image and its related factors to make nurses' image among academic and vocational high school teachers in Korea. Method: Study samples were composed of 470 teachers who were from 12 high schools in G and J city located in southwestern part of Korea. Data were collected from August 26 to October 4, 2002. The internal consistency of the total scale was Cronbach's $\alpha$=.940. Result: In order to make nurses' image, 76.4% of respondents were influenced by the experience of their hospitalization in visiting hospitals. The mean score of nurses' image in general was 3.19$\pm$0.55; in four subcategories, 3.46$\pm$0.60 for professional image, 3.28$\pm$0.69 for traditional image, 2.93$\pm$0.70 for social image, and 2.91$\pm$0.64 for vision of nursing career. The mean score of nurses' image in general was more positive significantly in the 50's age group (F=6.43, p=.002) and in male groups (t=2.92, p=.002). Conclusion: On the basis of these findings, nursing professionals need to improve their working conditions, aspiration in job, and autonomy of nurses in their practice fields, monitor the mass media and other publishing materials continuously, and share the appropriate information on nursing profession to the school teachers and the public.

지역 색차 기반의 히스토그램 정교화에 의한 영상 검색 (Image Retrieval Using Histogram Refinement Based on Local Color Difference)

  • 김민기
    • 한국멀티미디어학회논문지
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    • 제18권12호
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    • pp.1453-1461
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    • 2015
  • Since digital images and videos are rapidly increasing in the internet with the spread of mobile computers and smartphones, research on image retrieval has gained tremendous momentum. Color, shape, and texture are major features used in image retrieval. Especially, color information has been widely used in image retrieval, because it is robust in translation, rotation, and a small change of camera view. This paper proposes a new method for histogram refinement based on local color difference. Firstly, the proposed method converts a RGB color image into a HSV color image. Secondly, it reduces the size of color space from 2563 to 32. It classifies pixels in the 32-color image into three groups according to the color difference between a central pixel and its neighbors in a 3x3 local region. Finally, it makes a color difference vector(CDV) representing three refined color histograms, then image retrieval is performed by the CDV matching. The experimental results using public image database show that the proposed method has higher retrieval accuracy than other conventional ones. They also show that the proposed method can be effectively applied to search low resolution images such as thumbnail images.

대학생의 성격 유형에 따른 헤어 스타일과 의복 이미지 선호 연구 (The Relationship between Hair Style and Clothing Image Preference by Personality Types in College Students)

  • 김영철;오지영
    • 복식문화연구
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    • 제14권4호
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    • pp.635-646
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    • 2006
  • The purpose of this study was to determine if personality types affect hair style and clothing image. Personality types was applied using Myers-Briggs Type Indicator(MBTI). Subjects were 101 students at Keimyung University in Daegu, Korea. Data analysis was performed using SPSS package, which included ANOVA, t-test and ${\chi}^2-test$. The results were summarized as follows. 1. There was only significant relationship between hair style and personality type. Sensing type preferred hair wave style than intuition type. 2. There were several significant differences between clothing image and personality type. Extroversion preferred avantgarde clothing image more than introversion type. Intuition type preferred exotic and avantgarde clothing image more than sensing type. Feeling type preferred active clothing image more than thinking type. Judging type preferred elegance clothing image more than perceiving type. 3. There was significant relationship between hair style and clothing image preference by personality types in college students. Intuition type preferred exotic and avantgarde clothing image and waveless hair style.

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