Strategies to Revitalize Bus Exterior Advertisement for Enhancing Bus Transportation Profits: Focused in Seoul (버스운송 수익증대를 위한 버스 외부광고 활성화 방안: 서울시를 중심으로)
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- KSCE Journal of Civil and Environmental Engineering Research
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- v.44 no.3
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- pp.361-373
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- 2024