• The Journal of Asian Finance, Economics and Business
• /
• 제9권5호
• /
• pp.335-343
• /
• 2022

Corporate social responsibility is becoming increasingly important to organizations, and it has received a lot of attention from the general public and marketing academics. This study aimed to look at the many aspects of corporate social responsibility and see how brand reputation and brand love play a role in the relationship between corporate social responsibility and customer purchase intent. To reach the end, this research applied the theory of social exchange and corporate social responsibility to explain the relationship between the variables. The Partial Least Squares was applied to analyze data collected from survey questionnaires in the Hanoi market (Vietnam) to test the proposed hypothesis. The study resulted in 239 valid survey questionnaires which can be used to test hypotheses by applying SmarPLS software. The results indicated that there are three key elements of corporate social responsibility from customers' perspectives: responsibility to customers, responsibility to the environment, and responsibility to the community. Interestingly, brand reputation and brand love contribute as mediating roles in the correlation between corporate social responsibility and customer purchase intention. Finally, the authors discussed the findings and the implications of this research in both theoretical and practical aspects, as well as the limitations that future research can focus on.

• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
• /
• pp.322-326
• /
• 2006

국가배상법 제5조 영조물책임법리에 적용되는 대표적인 영조물에는 인공공물인 도로와 자연공물인 하천이 있다. 최근 하천범람과 수재로 인한 국민들의 피해가 빈번하게 발생하고 있고, 국민들도 더 이상 천재로 보지 않고 인재로 보고 국가배상을 청구하는 경향이 있다. 특히 하천의 범람, 하천제방의 붕괴로 인한 수해가 빈번히 발생하였고, 개수중인 하천에서 다시 수해가 발생하는 경우도 일어나고 있다. 그리하여 국가는 하천관리상의 하자로 인한 손해발생에 대한 책임을 떠맡아야 하며, 하천관리시설의 확충과 내실화를 기울여야 함과 아울러 책임범위를 확대해야 하는 시점에 왔다고 본다. 따라서 본 연구의 범위는 국가배상법 제5조 영조물의 설치 관리상의 하자로 인한 손해배상 중 하천관리상의 국가배상에 한정하기로 한다. 이러한 범위내에서 자연공물에 해당하는 하천관리상의 하자로 인한 손해배상에 관한 제반 법리와 판례를 분석 검토함에 따라 하천관리를 둘러싼 국가배상책임에 관한 문제점과 대처방안을 모색하는데 연구의 목적이 있다.

• 보건행정학회지
• /
• 제30권4호
• /
• pp.444-450
• /
• 2020

Background: In this study, we compared the incidents of humidifier disinfectants and incidents of mild hepatitis in Japan to highlight the differences in government response in the health care field in terms of "chain of responsibility". Methods: We examined whether the three mechanisms of action and the chain of responsibility hypothesis were applied to compare the cases of Korea and Japan. The incident of Japan occurred in 1987 in Misawa city, Aomori prefecture. In the 1990s, the safety of blood products increased dramatically. However, relief for infected victims was neglected. Green Cross did not notify the parties. In Korea, in the spring of 2011, a number of lung disease patients were accidentally admitted to a hospital in Seoul, and a female patient with respiratory failure symptoms expired. The Korea Centers for Disease Control and Prevention conducted animal tests and the Ministry of Health and Welfare issued an order for forced collection of humidifier disinfectants. Results: In the case of Japan, the Ministry of Health and Welfare had to take responsibility for follow-up measures such as the investigation of the cause, so it was tied to a "chain of responsibility". However, in the case of Korea, the Ministry of Health and Welfare was free from the chain. Conclusion: Through the comparison between the cases of Japan and Korea, we confirmed that whether or not a government organization chooses to conceal responsibility depends on its past behavior, which is whether it is free from the chain of responsibility or not. Therefore, it was reaffirmed that an organization (ministry or department) free from the chain of responsibility must exist within the government.

• 한국산업정보학회논문지
• /
• 제22권1호
• /
• pp.139-159
• /
• 2017

본 연구는 기업이 소셜 미디어 사회공헌활동을 수행할 때 참여자들의 참여동기인 공감성과 흥미성, 사회공헌활동 수행기업과 참여자 간의 조직-공중관계성, 그리고 수행기업에 대한 브랜드 충성도 간의 관계를 분석한다. 설문응답 자료를 확인요인분석한 결과, 공감성과 흥미성 등 2개의 참여동기 요인이 도출되었다. 또한, 수행기업과 참여자 간의 신뢰, 충실성, 통제상호성, 친밀성 등 4개의 조직-공중관계성 요인이 도출되었다. 제안된 연구모형은 구조방정식모형으로 분석하였다. 분석 결과, 공감성은 신뢰, 충실성, 통제상호성, 친밀성 등 모든 조직-공중관계성 요인에 유의한 영향을 주고, 흥미성은 신뢰와 충실성 등 두 요인에 유의한 영향을 주는 것으로 나타났다. 신뢰는 다른 조직-공중관계성 요인인 충실성, 통제상호성, 친밀성에 유의한 영향을 미치고 있다. 또한, 각각의 조직-공중관계성 요인은 브랜드 충성도를 향상시키는 것으로 나타났다.

• 복식문화연구
• /
• 제14권4호
• /
• pp.684-697
• /
• 2006

The purpose of this study was to exam the effect of fashion social responsibility of fashion corporate brand on brand attachment and equity. A total of 217 female college students in Seoul and its suburb responded for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used for this study. As the result, first, corporate social responsibility was classified into five factors such as social service, public local facility, economic responsibility, consumer protection and environmental protection factors. Second, brand attachment was classified into four factors such as love, interest, perception and trust factors. Third, brand equity was classified into four factors such as loyalty, quality-image, marketing and recognition factors. Generally, fashion social responsibility factors was correlated with higher scores on brand attachment and brand equity. Finally, the results revealed that corporate social responsibility accounted for 12% of the explained variance brand attachment, also brand attachment accounted for 32% of the explained variance brand equity, while Corporate social responsibility accounted for 14% of the explained variance brand equity. Based on these results, fashion brand marketing strategies would be suggested.

• 방송공학회논문지
• /
• 제27권3호
• /
• pp.402-414
• /
• 2022

방송 통신의 융합과 미디어 산업으로의 진화로 인해, 시청자들은 다양한 플랫폼과 개인 미디어를 통한 콘텐츠의 수신에 적응하고 있다. 이런 환경의 변화로 공영방송은 공적 책임을 재정의하고, 지속 가능한 사회를 위한 역할을 정립하는 공영미디어로의 변화를 모색하고 있다. 특히, 공익적 콘텐츠가 상업서비스에 의해서도 제공되는 환경에서 차별화된 공공서비스의 형태로 그 가치를 입증하는 것은 사회구성원들에게 재원, 서비스에 대한 정당성 입증을 위해 필요하다. 본 논문에서는 2010년대 디지털 방송의 시대가 되고, 2020년 미디어 산업이 재편되면서 공영방송사에 요구되는 공적 책임과 상응하는 공공서비스의 변화를 해외 공영방송 사례를 통해 분석하고, 향후 공영미디어로서의 가치를 입증하기 위해 중심이 되어야 하는 공적 책임과 공공서비스의 방향성을 도출하였다. 특히, 미디어 환경에서 방송사, 시청자의 기술적인 준비가 필수적이기 때문에 공공서비스의 방향성은 기술 방향성을 위주로 분석하였다. 도출한 방향성은 한국을 포함한 모든 공영방송사에 적용 가능한 공통적인 방향성이다. 본 논문에서 제언한 공적 책임과 기술 발전의 방향성이 공영미디어의 역할을 명확히 하고, 생활에 이바지하는 차별화되는 서비스가 되는데 일조하기를 기대한다.

• 대한설비공학회:학술대회논문집
• /
• 대한설비공학회 2008년도 하계학술발표대회 논문집
• /
• pp.1123-1127
• /
• 2008

The public-private cooperation in package deal has been studied for the overseas energy resources acquisition. The effectiveness of the package deal has not been successful because the deal has led by the government organizations. It is difficult for the plant EPC companies to join the packaged deal due to the lack of the whole responsibility organization to support the participation of the package deal. The followings are suggested as the ways to strengthen of the public-private cooperation in this study. 1) the relevant public enterprise privatization 2) establishment of the joint model for leading the plant EPC companies to the package deal 3) establishment of the whole responsibility organization for the public-private cooperation.

• 플랜트 저널
• /
• 제4권2호
• /
• pp.73-78
• /
• 2008

The public-private cooperation in package deal has been studied for the overseas energy resources acquisition. The effectiveness of the package deal has not been successful because the deal has led by the government organizations. It is difficult for the plant EPC companies to join the packaged deal due to the lack of the whole responsibility organization to support the participation of the package deal. The followings are suggested as the ways to strengthen of the public-private cooperation in this study. 1) the relevant public enterprise privatization 2) establishment of the joint model for leading the plant EPC companies to the package deal 3) establishment of the whole responsibility organization for the public-private cooperation.

• 한국기록관리학회지
• /
• 제20권1호
• /
• pp.47-67
• /
• 2020

기록평가는 모든 기록관리업무의 토대가 되는 핵심 업무다. 이 연구의 목적은 기록평가제도의 정비에 필요한 정책요소들과 개선과제를 제시하는 것이다. 국가 차원의 기록평가제도는 평가정책과 기준, 평가 도구, 평가 대상, 평가 실무절차, 평가처분 주체 등의 구성요소들이 유기적이고 안정적으로 연계되는 구조를 가지고 있어야 한다는 관점에서 우선 각 구성요소별로 국내 현황을 파악하였다. 디음에는 각 요소별로 미국, 영국, 호주, 캐나다의 정책들을 비교분석하였으며, 시사점을 도출하였다. 마지막으로 이를 토대로 평가제도 정비를 위한 과제들을 제안하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권3호
• /
• pp.29-40
• /
• 2020

The research aims to explore the links among corporate governance, corporate social responsibility, and earnings management, considering vital roles of each component in Vietnam. There were 500 questionnaires provided to the targeted enterprises, where there were 150 enterprises in Ho Chi Minh Stock Exchange, 150 enterprises in Hanoi Stock Exchange, and 200 enterprises in the unlisted public company market. Of the distributed questionnaires, only 289 replies offered needed information for analyses. The data derived from these firms was based on their annual or sustainability statements that were retrieved from the websites. This research used a six-year rolling window to calculate earnings management. To compute that variable, lagged year information was included, so the data from 2011 to 2017 was needed to collect. The empirical results show that corporate governance mechanism is a significant moderation in the positive link between good corporate social responsibility and earnings management. Furthermore, corporate social responsibility and earnings management also play mediating roles in the associations among corporate governance, corporate social responsibility, and earnings management. This project recommends that corporate governance mechanism is an essential driver of the managerial behaviors in social responsibility and ethical accounting practices, which are in turn mediators in the joint research model.