• Title/Summary/Keyword: Public Relation Office

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Feasibility Study and The Basic Design of Chungcheoungnam-do Public Relation Office Remodeling (충청남도 홍보관 리모델링을 위한 타당성 검토 및 기본설계 연구)

  • Kim, Jung-Shin;Woo, Eun-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.128-137
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    • 2012
  • Chungcheoungnam-do public relation office remodeling in Hangdam-do resting place is transpotation hub. But many people are not using because discrepancy between the lack of publicity surrounding. public relation office unique role is racking with limited content and mixing operations. Thus, in public relation office to inform the development of new content items in conjunction with the development of advertisements is required. Regional branding can be the basis of the active region by unique region image to define regional identity to create regional image to secure sustainable competitiveness. The purpose of study predict remodeling aspect through analysis of existing public relation office and similar research on domestic and international facilities management practices and success factors for other public relation office. The basic design plan through a feasibility study, the first floor is specialties dealership and the second floor is cafe, public relation office and therapy space.

Strategic Use of SNS in PR for Improving Trust in Government Policy (정부정책의 신뢰도 제고를 위한 SNS활용 PR 전략)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.103-116
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    • 2013
  • Meanwhile, the governmental organization has been familiar with construction and method of one-way communication focused on public relation. As a result, it is true that there are few customers who have interest in, understand, and actively participate in public policy of the government.However, by propagation of smart phone terminal, public relation of government policy is diversified such as SNS, application manufacture, etc. It paved the way for actively increasing customers' comprehension of relevant information and participation as well. With that background in mind, this research tried to search pattern and feature of SNS strategy through domestic and American examples for improving trustof government policy and find common ground in order to seek for solution to help government office conduct a PR campaign more efficiently through SNS.

Development of the System for Home Visiting Physical Therapy (가정방문 물리치료 시행을 위한 시스템 개발)

  • Han Dong-Wook;Moon Tae-Ho;Lee Eun-mi;Jeon Sung-mi;Jung Won-Suck
    • The Journal of Korean Physical Therapy
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    • v.17 no.1
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    • pp.1-26
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    • 2005
  • The most of patients and protectors point that the Home Visting Physical Therapy is necessary and compulsive. A Public Health Center and a Welfare Center have to help a home visiter for treatment cure to ask for professional medical services in general hospital. On getting a name lists of patients a treatment of doctors, they must remark the conditions of the patients to keep the mutual relation general hospital. A home visiting physical therapists in the welfare center and public health center need to discuss a main doctors in a same center for revaluation of patients. The system in a general hospital consists of the medical department and the administration with the doctor of hospital as the central figure. A department of home visiting physical therapy has a physical therapy team closely connected with various medical office in hospital. The system in a public health center is composed of the health executive office, health direction medicine office, and the community health office. Department of home visiting physical therapy belongs to community health office. Home visiting physical therapy in a welfare center belongs to home visiting service office. The qualifications of a physical therapist is intended for people who have received clinic experience of three years and regular education. The theory (352 hours) and practice (248 hours) total to 600 hours. They can develop professional skills through these education courses. The frequency of home visiting is proper third a week after talking with a medical attendant about the state of patient. The care time is proper from 30 to 60 minutes.

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A Study on the Effect of Public Corporation on Innovation on Six Sigma (공공기업에서 식스시그마가 경영혁신에 미치는 영향에 관한 연구)

  • Lim, Sung-Uk
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.4
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    • pp.78-84
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    • 2007
  • After 6 Sigma administration is introduced in domestic in 1997, many corporations are utilizing by survival strategy and method of administration reform. This is applied in all field that this led to R&D from service industry by the next. Success factors by each field was studied and announced applying in various types of business. The Korail and Korea Post, the Ministry of Environment and various public corporation and governmen and municipal office are introduce and utilizing 6 Sigma administration by innovation method present. But, research about success factor that special quality of public sector is considered up to now was almost no. This treatise analyzed 6 Sigma' success factors and effect relation to public corporation.

Actual Conditions of Smoking of Public Workers within Nonsmoking Areas (공공기관 근무자의 금연구역내 흡연실태)

  • 백윤자;정문숙;권진희
    • Korean Journal of Health Education and Promotion
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    • v.17 no.2
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    • pp.229-237
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    • 2000
  • The purpose of this study was to be useful in working out plans for improving national health by identifying public workers' knowledge of and attitude to smoking, actual conditions of smoking within nonsmoking areas, and related factors. For the purpose, the questionnaire was carried out with 761 public officials of the division manager-level and lower working in Taegu Metropolitan City Hall in september, 1998. The results are summarized as follows; Smokers of the subject group accounted for 55.1%, and the smoking rate had a significant relation with age and religion. In view of the time when smokers started smoking, smokers who started smoking after graduation from a high school accounted for 70.6%. Smokers who smoke one pack of cigarettes per day and a cigarette to its two-thirds length was the most. In the smoking place of smokers at home, 54.9% of the smokers responded that they smoke in an outdoor space The rate of smoking in an office was 68.3% and the rate of smoking within the nonsmoking areas of other public institutions was 43.0%. The results of multiple regression analysis with the actual state of smoking within the nonsmoking area of other public institutions as an independent variable revealed that smokers who check for a nonsmoking area before smoking in the public institutions and who do not smoke in an office do not smoke within the nonsmoking areas of other public institutions. In conclusion, more smoking and health education for public workers is needed to reduce the rate of national smoking and allow people to have a good smoking attitude, and it is required to arrange an institutional system who can strictly control public workers' smoking in their offices or public places and to stress a function of surveillance and monitoring by nonsmokers.

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A Study on the Residential-Environment Improvement with using of unused and misused space (유휴공간 활용을 통한 주거환경 개선에 관한 연구)

  • Eun, So-Jin;Lee, Jong-Kuk
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.167-172
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    • 2009
  • The purpose of this study is examine the characteristics of public open space in the office buildings located in urban commercial strip, in terms of its relationships to street, to building, and to order surrounding facilities. Theoretical basis of this research is that public outdoor spaces are to be the intermediate territory set between streets and a buildings. 5 commercial buildings in Seoul are selected as sample cases and they were closely analyzed in a comparative manner. Based on this comparison, several planning guidelines are suggested for the activation of the space, mainly in terms of the location of public open space in relation to street, the design techniques and devises reflecting the purpose of the space, and territorial arrangement and furniture layout, and the patterns of relationship to surrounding space and facilities.

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A Study on Collective Self-esteem of Public Librarian Servant and Supporting Factors in their Work Environment (공무원사서의 집단자존감과 직무환경 지원 요인에 관한 연구)

  • Lee, Ja-Young;Hong, Hyun-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.1
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    • pp.295-314
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    • 2021
  • The purpose of this study is to find out the factors that affect the 'public librarian servant's' Collective Self-Esteem (CSE) in Korean relation-oriented collectivism. The research was organized into a research model by setting up a hypothesis on the impact relationship the between the group Collective self-esteem, the work environment factors and cognition of Superior institution of the Public librarian servant. The relevant data collection was conducted for public librarian servant working in public libraries nationwide through the method of survey. From April 3, 2020 to May 14, 2020, it was conducted for Public Librarian Servant in public libraries nationwide with Civil Service System, Office of Education, Ministry of Culture·Sports and Tourism based on responses for 301 Public Librarian Servant from 559 institution. According to the analysis, the cognition of the superior institution of Public Librarian Servant influences the cognition of Collective Self-Esteem among the sub-factors of Collective - Self - Esteem of Collective Self-Esteem. This study is meaningful in that 'Public Librarian Servant' who was treated as an individual entity in the study of Library and Information Science study, as being has relationship with various groups and is dealt with multi-dimensionally in Korean relation-oriented collectivism culture. Research suggests that when Public Librarian Servant exist as one of the subordinate organizations to vast Civil service system, it suggest that Public Librarian Servants should find out a balance for improve their relatively low social values.

〈 Field Action Report 〉 The Strategies to Address Regional Health Inequalities in Gyeongsangnam-Do: Health Plus Happiness Plus Projects (〈사례보고〉 경상남도 지역 간 건강불평등 완화사업: 건강플러스 행복플러스 사업)

  • Jeong, Baek-Geun;Kim, Jang-Rak;Kang, Yune-Sik;Park, Ki-Soo;Lee, Jin-Hyang;Jo, Sun-Rae;Seo, Gi-Deok;Joo, Sang-Jun;Oh, Eun-Suk;Kim, Seung-Jin;Jo, Seong-Jin;Kim, Seung-Mi;Yeum, Dong-Mun;Sim, Mi-Young
    • Journal of agricultural medicine and community health
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    • v.37 no.1
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    • pp.36-51
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    • 2012
  • Objectives: This study was conducted to implement Health Plus Happiness Plus projects in Gyeongsangnam-Do and assess the policy implications of initiatives to address regional health inequalities. Methods: Health Plus Happiness Plus projects were started as strategies to address regional health inequalities in Gyeongsangnam-Do. The principles of these projects are taken from the Health Action Zones initiatives in England: participation, partnership, resource concentration in project areas. The time period for these projects is from 2010 to 2017, and the total budget is 5.6 billion won. In 2010, a 6.8 hundred million won total budget was invested in 17 project areas. Such investments fell into four broad categories: establishment of the means and local framework; survey development to analyze the health determinants; development of an education and training center; and establishment of a technical support center. Results: Education and training programs for practitioners and coordinators were provided, and project teams and project promotion committees were established in project areas. Health survey result briefing meetings were held, and 17 health committees were established in project areas. Conclusions: Health Plus Happiness Plus projects have some problems in relation to participation and partnerships, however, if these principled projects are performed continuously, they will contribute to a reduction of standardized mortality rate and regional health inequalities in Gyeongsangnam-Do and the improvement of residents' well-being in project areas.

Assessment of the willingness to pay in relation to public value in forests

  • Park, Jaehong;Kim, Sounghun;Hong, Seungjee
    • Korean Journal of Agricultural Science
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    • v.48 no.3
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    • pp.545-555
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    • 2021
  • This study aimed quantitatively to estimate the recent level of recognition of the public value of forests in Korea, to analyze the factors that affect their value, and to present implications. The average annual payment regarding the public value of forests estimated using the contingent valuation method was 234,170 won, broken down into 12 functionalities. The Tobit model was used to analyze demographic factors affecting the degree of willingness to pay, and the analysis showed that area of residence, age, marital status, occupation, household income, and visits to forest facilities all had statistically significant impacts on the degree of willingness to pay. Among these variables, living area (living in Seoul), marriage status (married), occupation (professional and office workers), and household income (more than the median income) were found to have a positive relationship with the degree of willingness to pay, while age and the number of visits to forest facilities were found to have a negative relationship. The implications are as follows: First, it is necessary to establish and implement policies to enhance positive perceptions of the various functions of forests and the legitimacy of protecting forest resources, considering that the public's valuation of various public functions provided by forests is directly related to changes in perception. Second, public evaluations of the public value of forests remain at a low level, meaning that education and promotions regarding the public value of forests need to be implemented and strengthened in the future. Finally, in order to form a consensus among people on the public functions of forests, customized promotions and educational events need to be implemented for non-Seoul residents, non-professionals, the unmarried, and for those who regularly visit forests.

Ideal Relationship between Police and Press through the Analysis of 4P Model (4P모델 분석을 통한 경찰과 언론의 바람직한 관계 정립 방안)

  • Kim, Yong-Sik;You, Jae-Seol
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.340-349
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    • 2011
  • This research analyzes the 4P(Police-Press-Politics-Public) model for establish an ideal relationship between press and police and suggests some practical policies. Through the examination of the relations among 4Ps(Police-Press-Politics-Public), Jean-Louis Loubet Del Bayle proposes 3 models from three aspets : exchange of information, relation of power, relation of legitimacy. The analysis of his models shows that politics and public give social and political legitimacy to police and press which, based on the legitimacy, thereby obtain necessary informations from external entities to fulfil their original functions. On the other hand, the inevitable relation of press and police with politics and public caused from their social functions, in turn, makes the relationship between press and police more complicated and delicate. This research concludes, the relationship between police and press should be well balanced for their successful social functions and benefits of the public. To this end, this study suggests that a specific press guideline which is imposed on press and police, must be prepared and that a specialized press office must be established in the police.