• 유통과학연구
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• 제12권6호
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• pp.67-79
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• 2014

Purpose - This study aims to accomplish three major research goals. First, it strives to change consumers' focus from peripheral routes to a central route of public service advertising related to the good health policy, without problematic effects, by influencing consumers' knowledge or involvement. Second, this study examines the elaboration likelihood model (ELM) and construal level theory (CLT). Specifically, we consider that the central route of ELM might correspond with the focal goal of CLT. Third, this study analyzes ELM through CLT. That is, ELM predicted that low involvement would take the peripheral route, and high involvement would take the central route. Research design, data, and methodology - This study consisted of three experiments. The first experiment had a 2×2 between-subject design. The subjects were university students and the research period was approximately one year. The first independent variable was the involvement of the overweight issue; this variable was measured and split by the median. The second independent variable was the temporal distance (near vs. distant future); this variable was manipulated. The second experiment also had a 2×2 between-subject design. The first variable was the involvement of cervical adenocarcinoma prevention, and was considered already manipulated by sex. Specifically, males had a low involvement of the disease, but females had high involvement. The second independent variable was priming (power vs. submissive). Power priming would induce abstract thinking, but submissive priming would take concrete processing. The third experiment had a 2×2×2 between-subject design. The first variable was cognitive depletion, and was manipulated by memorizing 9-digit numbers. The second and third independent variables were involvement and abstract thinking induction, such as prior experiments. Data were collected through questionnaires, and were analyzed by an SPSS program. Major hypotheses were tested by examining the interaction effects through ANOVA. Results - Major findings are as follows. First, even for low-involved consumers in the overweight category, distant future manipulation induced them to focus not on the peripheral route but on the central route of the public service advertisement. This result does not correspond to the typical ELM prediction. Second, under power priming, low-involved males of the cervical adenocarcinoma category focused on the peripheral route because of the induction to abstract thinking. This result replicated the first experiment, and confirmed the theoretical robustness. Third, high-involved females focused not on the central but on the peripheral route under the mixed condition of cognitive depletion and near future manipulation. Depletion consumed cognitive resources, and the processing mode of consumers changed from systematic to heuristic. Conclusions - ELM needs to be complemented through CLT in context of public service good health advertising. Specifically, the involvement of ELM may impact consumers' thinking mode (abstract vs. concrete), and the interaction effects may influence consumers' focus on advertising (central vs. peripheral route). This study's limitations were bounded subjects, limited stimuli, and somewhat weak external validity.

• 영미문화
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• 제9권1호
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• pp.185-219
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• 2009

This article aims to illuminate the comic characters and their humor in Dickens's novel David Copperfield in Bakhtinian point, and to clarify what the humorous characteristics are, and how they contribute to his reinforcement of socially critical messages in this novel. So far this novel has been called the only one of Dickens's comic novels, even though it includes lots of social critical meanings. But it is true that Dickensian critics couldn't make sure of the clear reasons why it is both very interesting and critical. Furthermore, it is also true that this novel has been criticized as a clumsy one in the realistic, psycho-analytic, dramatic angle. This approach to Dickensian comic characters through Bakhtinian fool, clown, and rogue concepts here could make up for or correct such criticisms, and reevaluate Dickens's humor and social criticisms in the context of general public culture. Bakhtin believes oppression by social ideologies prevent us from having good mutual relationships and divides our society. He thinks laughter liberates us from such oppression and restores our good relationships. As he applied his concepts based on the laughter of Middle Ages to Rabelais's novels, and examined what the authentically liberating power in Rabelais's laughter is, this article could clarify the liberating power of laughter by Dickens's comic characters, such as Mr and Mrs Micawber, Dick, Miss Betsey Trotwood and Miss Mowcher. In this novel, they often lead comic happenings, and such happenings are very similar to carnival-amusements including burning the dummy of the czar who has oppressed his or her citizenry. Especially, Dickens's comic characters's social criticisms, in the case of this novel, contain many complaints of social marginers, even though he has been labelled as being conservative politically. They always criticize the ideological absurdities in their society through the humorous words and behaviors in their comic happenings, like those of a carnival fool or clown in his or her amusements. This shows Dickens achieves both laughter and social criticism in David Copperfield by using Rabelaisian characterization-devices based on his general public culture. Like Bakhtin and Rabelais, Dickens seems to have believed that when we all truly liberate ourselves from the oppression of social ideologies, we can have desirable relationships between ourselves, and also solve social problems positively.

• Smart Structures and Systems
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• 제13권4호
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• pp.637-657
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• 2014

This paper presents a dynamic analysis of three-dimensional beams. Structures made of functionally graded materials are considered. Several higher-order as well as classical theories are derived by means of a compact notation for the a-priori expansion order of the displacement field over the beam cross-section. The governing differential equations and boundary conditions are obtained in a condensed nuclear form that does not depend on the kinematic hypotheses. The problem is, then, exactly solved in space by means of a Navier-type solution, whereas time integration is performed by means of Newmark's solution scheme. Slender and short simply supported beams are investigated. Results are validated towards three-dimensional FEM results obtained via the commercial software ANSYS. Numerical investigations show that good accuracy can be obtained through the proposed formulation provided that the appropriate expansion order is considered.

• 한국IT서비스학회지
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• 제3권2호
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• pp.65-84
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• 2004

This research analyzes the causes of delay and resulting additional expenses on the IS project in the public sector, and then proposes some solutions to the problem. Through a field study, the research found that the causes include employer's attitude, the leadership and risk management ability of the project manager, and qualifications of project members. In order to avoid those problems, the project manager should secure various communication channels and good relationship between the employee and the contractor.

• 한국문헌정보학회지
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• 제39권2호
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• pp.5-33
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• 2005

근래에 와서 성인과 아동에 비해 공공도서관서비스의 혜택을 제대로 누리지 못하고 있는 청소년 이용자 군에 대한 관심이 증가하고 있으며, 특히 아동에서부터 성인으로 성장해 가는 발달과정에 있는 청소년들을 위하여 청소년들의 독특한 정보요구에 맞추어 서비스하도록 강조하고 있다. 이를 위해 청소년들의 요구조사가 실시되고 사회적으로 심각한 청소년문제 해결을 위해 공공도서관의 역할이 중요시되고 있다. 이에 따라 도서관계에서는 청소년서비스에 필요한 지침, 권고사항, 매뉴얼 등 기본사항을 제시하여 청소년서비스 개선에 도움을 주고 있다. 본 논문은 국내 공공도서관에서도 청소년서비스의 중요성을 인식하고 보다 체계적으로 청소년서비스를 제공할 수 있도록 미 도서관계에서 제시한 청소년서비스에 관한 기본사항을 소개하고 있다.

• Journal of Dairy Science and Biotechnology
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• 제40권2호
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• pp.76-85
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• 2022

Broccoli sprouts are an excellent source of health-promoting phytochemicals, such as glucosinolates, phenols, and vitamins. In this investigation, oil extracted from broccoli was adjusted to various concentrations (control, 1%, 2%, 3%, 4%, and 5%, respectively) and added directly to dairy products (cow milk, yoghurt, and kefir) and non-dairy products (soy milk), and their organoleptic properties assessed. The results showed that when the amount of broccoli oil was increased, the organoleptic properties (texture, color, and flavor) and overall acceptability tended to decrease. Cow milk, yoghurt, kefir, and soymilk supple-mented with 1% broccoli oil showed the best organoleptic properties when compared to the control group. The fermented products such as yoghurt and kefir with added broccoli oil showed good organoleptic properties. Overall, the results of this study provide evidence for the use of broccoli oil in dairy and non-dairy products. Further research will be required to assess the various physiological active functions of broccoli oil.

• 대한안전경영과학회지
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• 제5권3호
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• pp.81-98
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• 2003

In modern society, there are diverse sorts of VIPs including a king and individuals. Some like a king or president are in need of professional secret services, and others become VIPs by being guarded by a bodyguard company at their own request. The former is called a public guard, and the latter is a private one. In the field of the public guard, the nation should be furnished with a guard system in consideration of political circumstances to protect VIPs. That is, the parliamentary cabinet system and presidential system call for a different guard system, and the guard system's professional features vary to some degree with political situations and cultural climate. If the ultimate goal of guard is to protect the chief of the democratic and open state in a most efficient and safe manner, it's mandatorily necessary to set up a professional and specialized guard organization to provide democratic and efficient secret services. It's desired that the domestic presidential guard division should be staffed with not only expert guards but other personnels dispatched from the military and police. In the police, guard mission is splitted among various guard and security agencies, including the National Police Agency's public security bureau or the Seoul Metropolitan Police Agency's public security division, 101 security unit, mobile police and 22 special guard division. As a chain of command is separated and it's difficult to manage such organizations effectively, the National Police Agency should be exclusively in charge of VIP guard and security. In the area of private guard, the private police system has shared national security task as a middle organization between the private police and private guard. But now its intent has gradually weakened, and its mission should be redefined. In addition, the way people look at private guard should change, and they should be well informed that it could serve to prevent possible crimes, protect them against crimes and get rid of their inconveniences. To make a good impression on people, the guard associations and businesses should put their efforts into reinforcing publicity activities, and the government, academic circles and press should team up with them as well.

• 경영정보학연구
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• 제9권1호
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• pp.233-257
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• 2007

1992년 BSC가 소개된 이후로 회사에서 직원의 행동과 목표에 조직의 전략을 조절하는 효과적인 관리도구로 알려지기 시작했다. 비록 사람들은 많은 회사들이 BSC를 통하여 그들의 업무에서 많은 효과성을 높였다고 알고 있지만, 공기업의 경우는 민간기업과 특성이 다르기 때문에 경영혁신 도구로서 BSC 구축시 많은 어려움을 겪고 있는 실정이다. 많은 공기업들 중에서 KOTRA의 BSC는 초기에 도입되었고, 매우 높은 평가를 받고 있다. 본 연구의 목적은 KOTRA의 BSC 시스템 구축사례를 통하여 성공요인들과 문제점들을 제시하였고, 나아가서는 국내 공기업에서 BSC시스템을 성공적으로 구축하는데 좋은 참조모형이 되리라 사료되어진다.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.1-9
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• 2022

The study aims to determine the factors and their influence on the income from using public agricultural land of households. Public agricultural land is agricultural land, including land for growing annual crops, perennial crops, and land for aquaculture, leased by commune-level People's Committees with a lease term of not more than 5 years. Secondary data were collected for the 2017-2021 period at state agencies. Primary data were collected from a survey of 150 households renting public agricultural land. The regression model assumed that there were 28 factors belonging to 7 groups. The test results show that 25 factors affect income, and 03 factors do not. The group of COVID-19 pandemic factors has the strongest impact, followed by the groups of agricultural product market factors, land factors, capital factors, production cost factors, labor factors, and climatic factors. The impact rate of COVID-19 pandemic factors is the largest (23.00%); The impact rate of climatic factors is the smallest (6.04%). Proposals to increase income include good implementation of disease prevention and control; increasing the land lease term; accurately forecasting the supply and demand of the agricultural market; raising the level of the household head; ensuring sufficient production capital, and adapting to the climate.

• 한국식생활문화학회지
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• 제25권6호
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• pp.639-651
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• 2010

This study investigated women's magazines and women's food consumption stories of the 1950/s. That is, it attempted to comprehend the connection between the public and private aspects of food consumption as discussed in the 1950's. The public aspect of culture was investigated using the women's magazine "Yeo-won" which reflected the social and intellectual hegemony of the time. The private aspects of culture were investigated by reviewing the daily life of women though in-depth interviews. Mass media reflected the social and intellectual hegemony and indicated that a cultivated woman who supported western food was a wise mother and a good wife, and that a woman who consumed flour-based food was a reasonable and modern consumer, ahead of her time The admiration for the U.S. and its advanced civilization through free handouts of flour and powdered milk accelerated the consumption of industrialized flour-based foods such as noodles, hardtack, and steamed bread. This lead to the rigid traditional food-eating habits of boiled rice, and side dishes changed to flour-based and processed foods. That is, food represented a cultural identity.