• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2013년도 추계학술대회
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• pp.204-205
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• 2013

인간의 모든 행위가 그러하듯 VTS 관제 역시 관제사의 마음에서 시작된다. 관제의 시작이 되는 심리적 동기(마음)는 집단무의식, 공포, 책임감, 인간애로 대별되며 이들은 관제사를 각성시키고 관제 전반을 지배한다. 그 중 상위요소(책임감, 인간애)는 기반요소에 비해 보다 긍정적으로 관제 행위에 적용되므로 VTS 운영 목적인 해상교통안전 달성을 위한 효과적인 수단이 될 수 있다. 관제사가 이러한 덕성을 함양할 수 있도록 교육 과정의 개선이 필요하다.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1997년도 제11회 하계학술발표회 논문집
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• pp.83-123
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• 1997

The psychological work environments which facilitate technology innovations in organizations are divided into two dimensions of supportive work environments and challenging work environments. The confirmatory factor analysis confirmed the construct validity of two work environments. And simple and hierarchical regression analysis confirmed the significant effects of two work environments on motivations to the technology innovations. Therefore, Both of the challenging work environments(uncertainty of exta- organizational environments and tasks) and supportive work environments(managerial environments of intra-organizations) are the two important psychological work environments which facilitate technology innovations in organizations.

• International Journal of Internet, Broadcasting and Communication
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• 제11권2호
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• pp.84-92
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• 2019

While the Internet continues to integrate with modern lives, the risks of negative outcomes resulting from problematic use (PU) are also increasing. Although psychological well-being and use motivations have been shown to play major roles in Internet PU, understanding the moderating mechanism is critical for advanced knowledge. The present study employed survey data from users of a live video-game streaming service (LVGS) that is an area rarely been studied. Result concluded a positive moderating effect of escapism motive (EM) on the association between loneliness and the PU of LVGS, while the moderating mechanism between EM and stress was not indicated. A moderating effect of information seeking (IS) on the relationship between stress and the PU of LVGS was found negative, but no mechanism between IS and loneliness was indicated. This study highlights how the interplay of different motivation and pathologies may induce or prevent video-game-related addiction.

• 문화기술의 융합
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• 제8권4호
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• pp.277-287
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• 2022

일상을 기록하는 동영상 브이로그가 온라인 소통의 주요한 영상 콘텐츠 양식이 되고 있는 현 시점에, 본 연구는 이러한 온라인 영상의 이용이 시청 몰입 심리 및 자기향상 태도에 어떠한 영향을 미치는지를 살펴보고자 했다. 일상 공유를 통한 온라인 플랫폼 생산자 논의 및 자기결정성 이론을 바탕으로, 유튜브 브이로그의 정보 속성별 그리고 출연자 유형별 영향의 차이를 살펴보았다. 이용자를 대상으로 설문조사를 실시한 자료의 분석 결과, 정보 속성(일과기록형 vs. 심층정보형) 및 출연자 유형(일반인 vs. 연예인)에 따른 유의미한 영향이 발견되었다. 일과기록형에 비해 심층정보형 영상을 시청할수록, 연예인 출연에 비해 일반인 출연 영상을 시청할수록, 수용자의 감정이입, 사회적 실재감 등의 시청 몰입이 높아졌으며, 자기성찰, 심리적 힘돋우기 등의 자기향상 태도 역시 높아지는 것으로 나타났다.

• 기술혁신연구
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• 제6권1호
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• pp.163-186
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• 1998

The psychological work environments which facilitate technology innovations in organizations are divided into two dimensions of supportive work environments and uncertain work environments. The measurement variables have significant reliability. And the confirmatory factor analysis confirm the construct validity of two dimensional work environments. Two work environments have the significant effects on motivations to the technology innovations. So, simple and hierarchical regression analyses confirm criterion-related validity. Therefore, Both of the uncertain work environments(uncertainty of external-organizational environments and tasks) and the two important work environments(supporting idea, resource supply, job autonomy) are the two important psychological work environments which indicate technology innovations in organizations. Measures for innovative psychological work environments are provided.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.74-80
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• 2021

This study is to examine the determinants of tourists' revisit intention focusing on behavioral and psychological factors. Many studies have found physical conditions affecting tourists' intention to revisit. The study examines the determinants of tourist's revisit intention in terms of tourists' psychological and behavioral elements such as satisfaction and motivation. The data used for the statistical analyses were from a survey targeting people living in Daegu and Pusan metropolitan cities and some cities of Gyeongsangbuk-do and Gyeongsangnam-do provinces in Korea. The study employs regression analysis to investigate the effect of satisfaction and motivations on tourists' revisit intention. As the results of OLS regression analysis, satisfaction, push and pull motivation are predictors of tourists' revisit intention. It shows that tourists' psychological and behavioral factors have a significant impact on tourists' revisit intention. The study suggests the implications for enhancing tourists' revisit intention by motivating tourists' psychological and behavioral needs.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.405-418
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• 2018

본 연구는 미디어 환경 변화 속에서 점차 보편화되고 있는 드라마 시리즈물 몰아보기 행위에 영향을 미치는 요인들이 무엇인지를 규명하고 실증적으로 이들 요인들의 영향력을 살펴보고자 하였다. 이러한 목적을 위해 기존 연구 문헌 고찰을 통해 영향 가능 요소로서 인구 통계학적 요인들, 시간적 가용성, 인지된 인터페이스 효율성, 인지된 콘텐츠 다양성, 정서적 불안정성, 드라마 몰아보기 동기들 등이 드라마 시리즈물 몰아보기 행위에 어떤 영향이 있는 지를 확인해 보았다. 또한 드라마 관여도의 조절 효과 또한 살펴보았다. 연구의 결과, 정서적 불안정성, 드라마 몰아보기 동기로서 즐거움과 스트레스 해소 동기, 프로그램 평판 동기 등이 드라마 시리즈물 몰아보기 행위에 긍정적 영향을 미치는 것으로 나타났다. 드라마 관여도의 조절 효과 또한 발견되었다. 연구의 결과가 지닌 의미에 대해서도 논의한다.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.329-344
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• 2021

AI assistant, a software interface designed to interact with a user in a natural way and perform specific tasks on the user's behalf, receives increasing attention from both scholars and practitioners. While most of the literatures explain about technical aspects, little is known about the social and psychological factors that intimately influence consumers when using it. This study sheds light on the reason people use AI assistant and how perceived values influence on intention of continuous usage. A total of 361 AI assistant users participated in an online survey, and all were recruited from a major online panel in South Korea. The results from the principal component analysis suggest five social and psychological motives: self-expression, quality of life, entertainment, information, and compatibility. In addition, perceived values, informativeness, entertainment, and trustworthiness, positively predict the intention to use AI assistant. This research provides theoretical contributions from finding motivations of AI assistant usage and from the effects of perceived values on the intention to use it. Practical implications should not be overlooked in this ever-expanding AI industry.

• Asia Marketing Journal
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• 제20권3호
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• pp.39-62
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• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.

• 만화애니메이션 연구
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• 통권18호
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• pp.73-88
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• 2010

참여, 공유, 개방을 표방하는 웹 2.0의 트렌드 속에 많은 사람들이 콘텐츠 생산에 직접 참여하는 UCC(User Created Content) 시대가 도래하였다. 한국에서 동영상 UCC는 UCC와 동의어로 인식될 정도로 활성화되었으며 사회적 영향력도 증대하고 있으나 이에 대한 본격적인 연구는 부족한 편이다. 본 연구는 동영상 UCC 제작에 참여하는 동기와 그 효과를 본격적으로 연구하기 위한 탐색적 연구로 수행되었다. 연구결과 재미, 공유, 자기표현 등이 동영상 UCC를 제작하는 중요한 동기로 나타났다. 동영상 UCC 제작의 효과로는 피드백, 공유, 자기만족 등의 심리적 보상이 중요한 것으로 나타났다. 한편 개인별 전체 동영상 UCC 제작량은 자신이 만든 동영상 UCC의 재미, 중요성, 실용성 등을 스스로 높게 평가할수록 비례하여 더 증가하는 경향이 있는 것으로 밝혀졌다