• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2013.10a
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• pp.204-205
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• 2013

VTS service results from VTS watchman's mind as all other human conducts. Psychological motivations are divided into 4 factors ; collective unconscious, fear, responsibility, humanity. These motivations are beginning of VTS. Motivations awaken watchman and effect all other steps of service. Out of these motivations, higher factors ; responsibility and humanity act very positively and can be best solution for safety of vessel traffic ; the purpose of coastal VTS. Therefore, VTS officers should be educated to build up these virtues in their mind.

• Proceedings of the Technology Innovation Conference
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• 1997.07a
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• pp.83-123
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• 1997

The psychological work environments which facilitate technology innovations in organizations are divided into two dimensions of supportive work environments and challenging work environments. The confirmatory factor analysis confirmed the construct validity of two work environments. And simple and hierarchical regression analysis confirmed the significant effects of two work environments on motivations to the technology innovations. Therefore, Both of the challenging work environments(uncertainty of exta- organizational environments and tasks) and supportive work environments(managerial environments of intra-organizations) are the two important psychological work environments which facilitate technology innovations in organizations.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.2
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• pp.84-92
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• 2019

While the Internet continues to integrate with modern lives, the risks of negative outcomes resulting from problematic use (PU) are also increasing. Although psychological well-being and use motivations have been shown to play major roles in Internet PU, understanding the moderating mechanism is critical for advanced knowledge. The present study employed survey data from users of a live video-game streaming service (LVGS) that is an area rarely been studied. Result concluded a positive moderating effect of escapism motive (EM) on the association between loneliness and the PU of LVGS, while the moderating mechanism between EM and stress was not indicated. A moderating effect of information seeking (IS) on the relationship between stress and the PU of LVGS was found negative, but no mechanism between IS and loneliness was indicated. This study highlights how the interplay of different motivation and pathologies may induce or prevent video-game-related addiction.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.277-287
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• 2022

Recent trends in sharing online video contents show that vlogging on everyday life can cause meaningful changes in viewers' perception of mediated characters and their own lifestyles. We explored that flourishing everyday life video contents online are intertwined with viewers' psychological engagement such as empathy and social presence, let alone self-enhancing motivations such as self-reflection and psychological empowerment. Survey analysis results suggest that between contents types of vlog (everyday life vs. in-depth information), watching in-depth information videos significantly affected viewers' psychological engagement and self-enhancing motivations. Compared to celebrity's online videos, daily videos starring laypeople showed significantly positive impacts on viewers' engagement such as empathy, social presence, and self-enhancement such as self-reflection, psychological empowerment.

• Journal of Technology Innovation
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• v.6 no.1
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• pp.163-186
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• 1998

The psychological work environments which facilitate technology innovations in organizations are divided into two dimensions of supportive work environments and uncertain work environments. The measurement variables have significant reliability. And the confirmatory factor analysis confirm the construct validity of two dimensional work environments. Two work environments have the significant effects on motivations to the technology innovations. So, simple and hierarchical regression analyses confirm criterion-related validity. Therefore, Both of the uncertain work environments(uncertainty of external-organizational environments and tasks) and the two important work environments(supporting idea, resource supply, job autonomy) are the two important psychological work environments which indicate technology innovations in organizations. Measures for innovative psychological work environments are provided.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.74-80
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• 2021

This study is to examine the determinants of tourists' revisit intention focusing on behavioral and psychological factors. Many studies have found physical conditions affecting tourists' intention to revisit. The study examines the determinants of tourist's revisit intention in terms of tourists' psychological and behavioral elements such as satisfaction and motivation. The data used for the statistical analyses were from a survey targeting people living in Daegu and Pusan metropolitan cities and some cities of Gyeongsangbuk-do and Gyeongsangnam-do provinces in Korea. The study employs regression analysis to investigate the effect of satisfaction and motivations on tourists' revisit intention. As the results of OLS regression analysis, satisfaction, push and pull motivation are predictors of tourists' revisit intention. It shows that tourists' psychological and behavioral factors have a significant impact on tourists' revisit intention. The study suggests the implications for enhancing tourists' revisit intention by motivating tourists' psychological and behavioral needs.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.405-418
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• 2018

This study identified several factors that may affect binge watching of drama series, which becomes more common, in the changing media environment and tested their influences empirically. For this objective, this research looked at how demographic variables, time availability, perceived effectiveness of interface, perceived content variability, neuroticism and motivations for drama binge watching affect binge watching of drama series. It also examined moderating effect of drama involvement. The findings showed that neuroticism, two motivations(playfulness/stress relief and program reputation motivation) have positive influences on binge watching of drama series. The moderating effect of drama involvement was also found. The meaning of results are also discussed.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.329-344
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• 2021

AI assistant, a software interface designed to interact with a user in a natural way and perform specific tasks on the user's behalf, receives increasing attention from both scholars and practitioners. While most of the literatures explain about technical aspects, little is known about the social and psychological factors that intimately influence consumers when using it. This study sheds light on the reason people use AI assistant and how perceived values influence on intention of continuous usage. A total of 361 AI assistant users participated in an online survey, and all were recruited from a major online panel in South Korea. The results from the principal component analysis suggest five social and psychological motives: self-expression, quality of life, entertainment, information, and compatibility. In addition, perceived values, informativeness, entertainment, and trustworthiness, positively predict the intention to use AI assistant. This research provides theoretical contributions from finding motivations of AI assistant usage and from the effects of perceived values on the intention to use it. Practical implications should not be overlooked in this ever-expanding AI industry.

• Asia Marketing Journal
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• v.20 no.3
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• pp.39-62
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• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.

• Cartoon and Animation Studies
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• s.18
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• pp.73-88
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• 2010

With the recent trend of Web 2.0, experts argue that the UCC age has blossomed where people themselves produce their own content and share it on the Internet. However, more academic studies on video UCC production are needed to understand fully the video UCC phenomenon in Korea. This study was done as an exploratory study to investigate the motivations for video UCC production and its effects. Results reveal that the important motivations for participating in video UCC creation are fun, sharing, and self-expression. For the rewards for video UCC creation participation, feedback, sharing and self-satisfaction are considered valuable psychological rewards by the video UCC creators. Furthermore, the total amount of video UCC production is positively correlated with self-evaluation of fun, importance, and practicality of the video UCC content.