• Asia Marketing Journal
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• 제16권1호
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• pp.149-168
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• 2014

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate the negative impact of perceived risk. The Findings show that customers who perceive SNSs to be risky are more likely to have a negative attitude toward SNSs. However, the negative impact of perceived risk on their attitude toward SNSs is alleviated in customers with high hedonic value. Similarly, the negative impact of perceived risk on their attitude toward SNS is weaker with customers in interdependent self-construal. This paper presents effective segmentation variables, such as consumer's motivation (hedonic value) and psychological variable (self-construal), which mitigate the risk perception of customers. Therefore, it provides practical guidelines for the marketing managers in terms of who to target and what kind of strategies to implement in terms of these segmentation variables to approach consumers more efficiently.

• 한국콘텐츠학회논문지
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• 제22권1호
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• pp.611-619
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• 2022

본 연구는 2017년, 2019년 국민건강영양조사 자료를 활용하여 1인 독거가구 중 우울증 및 자살생각에 영향을 미치는 요인에 대하여 분석하였다. 분석에 포함된 변수는 인구사회, 경제학적 변수, 건강상태 및 건강행동 변수를 고려하였다. 분석결과 우울증 유병은 활동제한 여부(OR: 4.753, p-value: <.0001), 현재흡연 여부(OR: 2.013, p-value: 0.044)와 통계적으로 유의한 관련성이 있었고, 자살생각은 가구소득(OR: 3.526, p-value: 0.043), 주관적 건강상태(OR: 2.945, p-value: 0.007), 활동제한(OR: 2.263, p-value: 0.003), 현재흡연 여부(OR: 2.000, p-value: 0.023)와 통계적으로 유의한 관련성이 있었다. 이처럼 1인 독거가구는 그 자체로 심리적 불안감을 가질 수 밖에 없고, 사회경제적, 신체적으로 위기에 처하여 정신건강 문제를 일으킬 수 밖에 없으므로 지역사회에서 사회적 네트워크 시스템을 구축하여 이들을 조기에 발견하여 적절한 중재를 통해 비관적 결과로 이어지지 않도록 해야할 것이다.

• 아태비즈니스연구
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• 제4권1호
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• pp.31-42
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• 2013

This study aims at discovering the reasons why some customers do not want a relationship. In line with this observation, this paper explores customers' future relationship intentions according to the reasons identified. Based upon a qualitative methodology by way of in depth interviews, we have identified seven factors (e.g., passive loyalty, negative experience, relevance, negative indifference, positive indifference, and emotional value) that lead a consumer not wanting to maintain an ongoing relationship with a company. In Study 2, the author attempts to reveal the effects of each factor over time. The findings show that psychological motivations are useful in improving CRM performance.

• 기술사
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• 제45권1호
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• pp.49-53
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• 2012

It has been a common misconception that landscape architecture is a gardening, landscape gardening or planting. However, landscape architecture is entirely different from gardening, landscape gardening and planting when it comes to professional category. Landscape architecture is a interdisciplinary science to improve a quality of citizen's life through analysing social culture, psychological configuration, aesthetic characteristic and integrating them in human society. Today's landscape architecture is a interdisciplinary technology including ecological and artistic value to create most of outdoor space used by human through preserving nature and enhancing the environment. The field has been changed constantly in the flow of the period and social development as providing green network system, recreation area, ecological environment in the city.

• 디지털융복합연구
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• 제9권4호
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• pp.143-156
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• 2011

본 연구의 목적은 친환경농산물의 구체적인 마케팅연구 일환으로 친환경농산물의 품질인증마크가 주는 메시지 효과에 대해 다루고자 하며 또한 조절초점에 따른 설득지식의 활성화, 즉 조절초점 적합성이론을 친환경농산물의 품질인증마크(유기농산물 vs. 무농약농산물)에 적용시켜 봄으로서 친환경농산물의 품질인증마크에서도 소비자가치의 활성화 효과를 확인 해보았다. 연구결과, 친환경농산물의 품질인증마크(유기농산물 vs. 무농약농산물)는 서로 다른 조절초점을 가지고 있다는 것은 소비자들이 친환경농산물의 품질인증마크(유기농산물 vs. 무농약농산물)에 따라 얻고자하는 목표가 상이하다는 것을 보여준다. 또한 해석수준이론에 다른 적합한 설득커뮤니케이션 방법을 제시함으로서 개인의 성향적 맥락 하의 다양한 소비행동연구에 실무적 시사점을 제공해 줄 수 있을 것이라고 본다.

• 한국의상디자인학회지
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• 제21권2호
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• pp.27-41
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• 2019

This study aimed to investigate the influence of fashion lifestyles and consumption values on the difficulty of discarding unused fashion products. To achieve this purpose, this study surveyed female consumers aged 20s-50s to gain empirical analysis in July 2018. Data were analyzed for 236 subjects who were selected through online and offline sampling. The results were as follows. First, consumers tend to have difficulties discarding unused fashion goods. Consumers that have a higher income tend to have greater difficulty when choosing to discard items. Factors influencing the difficulty in discarding items were emotional attachment, usefulness in the future, economic value, and the lack of organizing skills. Usefulness in the future and the lack of organizing skills are the most significant factors influencing the discarding difficulty. Second, discarding difficulty had a significant relationship with fashion lifestyle, indicating that consumers seeking a fashion lifestyle that purchase more expensive brands tend to have more difficulty when discarding items. Third, each factor had a meaningful relationship with fashion goods consumption values. Those pursuing conspicuous value showed a greater difficulty discarding items due to emotional attachment, economic value, and lack of organizing skills. Pursuance of situational value showed a higher discarding difficulty than economic value factors. Pursuance of practical value showed a higher difficulty than both usefulness in future situations and economic value factors. Pursuance of differentiation value showed a higher discarding difficulty than emotional attachment and usefulness in the future factor. This study will help understanding consumers psychological mechanisms that experience difficulty in terms of the discarding of unused fashion goods.

• 유통과학연구
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• 제18권6호
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• pp.5-14
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• 2020

Purpose: This study was based on curation commerce that has been rapidly developing. It looked into the effect of curation commerce's quality of service factors (information quality, information interest quality, interaction quality, and personalization quality) on satisfaction and the mediating effect of consumer empathy and shopping value between service qualities and consumers' satisfaction with curation commerce. Research design, data, and methodology: The survey was conducted on 273 consumers who used Chinese curation commerce services. The research data was analyzed using the Smart PLS 3.0 program. The empirical analysis was conducted with reliability and validity analyses of the questionnaire and hypothesis test. Results: As a result, only the quality of information had a direct impact on satisfaction. The remaining service quaility factors (information interest quality, interaction quality, and personalization quality) were found to affect satisfaction through utilitarian value or consumer empathy. Conclusions: This study is meaningful in that it selected the service quality factors experienced by consumers about curation commerce services in line with the bright market prospects of curation services. In addition, the significance of this study was to reveal the psychological mechanism of the process in which the quality of service reaches consumer satisfaction.

• 한국실내디자인학회논문집
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• 제15권4호
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• pp.138-146
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• 2006

Main elements in definition of space value were physical, formal, and reasonable characteristics in the past. Howener recently, definition of space value is changing by being advanced about study concerned with human's cognition and thinking way in definition and analysis of space. As you see, cognitive psychologists have emphasized the importance of human's cognitive structure and process and studied diverse aspects of human's thinking ; consciousness, perception, memory, image, language, decision-making, inference, and so on. Therefore main elements in definition of space value are five-dimensional, psychological, symbolic, mental, emotional characteristics above physical, formal, and reasonable characteristics. As mentioned above, the conversion of thinking focused on reason to thinking focused on human's spirit and emotion is achieved in contemporary architecture and 'human's experience' in space becomes a very important factor. For that reason, the purpose of this study is consideration of human's cognitive process in space by conversion of thinking and gives a definition about experience. And, I would like to define 'experience design' whose main attribute is experience in space and establish theoretical basis of experience design through theoretical researches about experience. This study on experience design that induces users to participate in space and stimulate human's spirit is a important point in definition of space value not only contemporary interior architecture but also prospective generation.

• 대한가정학회지
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• 제24권1호
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• pp.65-74
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• 1986

To study the nutritional value of general hospital diet, the author surveyed in 5 hospitals which are located in Pusan. Thd information on appetite and dietary habits was taken from the questionnaire results of 166 patients and 185 non patients. The survey of nutritional value was conducted on 104 males and 61 females hospitalized patients, taking three consecutive days in each hospital. RESULTS : 1. The average nutritive value of general diet per patient per patient per day served in hospitals was 2446.601$\pm$57.31 kcal, 100.23$\pm$8.18g protein, 42.35$\pm$6.46g fat, 413.35$\pm$31.46g carbohydrate. 2. The average percentage of diet consumed by patients per day was 69.7$\pm$4.5%. 3. The average nutrient intake by patients per day was 2025.94$\pm$194.46kcal, 77.04$\pm$6.38g protein, 31.71$\pm$6.80g fat, 356.20$\pm$26.40g carbohydrate. 4. The meals were taken more regularly by patient group than by non patient group. 5. The psychological appetite was lower in patient group. 6. The patients thought hospital diet as reliable and were willing to take diets well in order to get well as soon as possible.

• 한국의류산업학회지
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• 제17권6호
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• pp.965-977
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• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.