• Journal of Families and Better Life
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• v.14 no.4
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• pp.55-70
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• 1996

Followings are the aims of this study: 1) To search various motives of middle-aged wives to buy townwears and subseqent problems as well as to examine socio-demographic variables physical variables and psychological variables and their influences on. 2) To set up theoretical foundation for further studies on this field. The data used in this study included 374 housewives living in Seoul and Pusan. Statistics used for data analysis were frequencies means standard deviation pearson's correlation factor analysis and regression analysis. The findings can be summarized as follows. 1. Middle-aged wives' recogntion of probloms in buying townwears was divided into two : deficiency motive and sufficiency motive. 2. Variables that affect recognition of problem to purchase townwears are three : Sensitivity to fashion preference for well-kinown lables identity of interpersonal relationship. 3 Recognition of problems for middle-aged wives to purchase townwears proved less than averaged and deficiency motive marked higher than that of abundancy.

• Journal of Families and Better Life
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• v.15 no.2
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• pp.1-20
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• 1997

The aims of this study are as following. 1) To investgate information-search and evaluating alternatives of middle-aged wives in buying townwears as well as to examine socio-demographic variables physical varialbes and psychological variables and their influences on. 2) To compare the previous study (a study on problems recognition of mjiddle-aged wives in buying townwears) with this study and to relate this results ot previous study results. The data used in this study included 374 housewives living in Seoul and Pusan. Statistics used for data analysis were frequencies means standard deviation Pearson's correlation t-test Oneway ANOVA stepwise multiple regression analysis. major findings are as follows. 1. The degree of information-search and evaluating alternative proved more than middle point. 2. Variables that affect information-search and evaluating alternatives and three : attitude towards purchasing experience of menopause preference for expensive clothes.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.893-905
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• 2020

This study analyzed the perception types of women over the age of 60 in regards to attitude and the effect of wearing brassiere. In addition, it was also to provide the basic data demand for the development of a brassiere for elderly women. Q methodology was used for this study. Analyze the data using the QUANL pc program. Type 1 was the nipple cover non-preferred type. Type 1 thought brassiere has uplifting effect, but is uncomfortable and only worn when going out. Type 2 was a function-oriented preference type. They wore a brassiere for beauty and psychological satisfaction. The brassiere push-up the breast and enhanced volume. Type 3 was the pursuit of vibration reducing and beauty type. The brassiere reduced breast vibration and kept armpits comfortable. The brassiere was worn for beauty. In the future, the actual development of brassieres for elderly women should be investigated for wearing sensation and satisfaction.

• Smart Media Journal
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• v.7 no.4
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• pp.106-113
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• 2018

Brand identity (BI) is a key asset that affects consumers' psychological cognition of products and services. In the initial planning stage of the BI design development for a company, a unique approach strategy is required. In the final evaluation stage, a reasonable design evaluation method involving potential consumers needs to be prepared. However, conventional brand identity design evaluation processes tend to depend on the results of surveys, and in many cases it is impossible to be free from the distorting phenomenon of survey respondents' psychological manifestation which is often revealed in the process of the surveys. In this context, this research has explored whether the method of utilizing EEG data of the subjects along with the conventional survey method of preference could be helpful in the process of evaluating the brand identity design. To achieve that, we correlated the subject's preference survey results with the subject's EEG data. 'Attractiveness' and 'concentration' were used as variables. As a result, it was found that there was a high correlation between the results of preference survey on 'attractiveness' and the results of 'EEG' on 'concentration'. Therefore, in addition to the existing conventional qualitative evaluation methods, we confirmed that design evaluation methods using EEG are useful for evaluating tacit knowledge objects such as the BI design.

• Korean Institute of Interior Design Journal
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• v.17 no.1
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• pp.50-59
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• 2008

The study aims to establish the systematic residential satisfaction index which reflected perception of high rise residents are demand on the Apartment housing. Apartment house is developed to reduce the housing shortage caused by urbanism after industrialization in Korea. It has increased constantly since the 1970s and has become the most common residential type of Korean city dwellers. It shows Korean dwelling pattern and culture. Furthermore, it can be an index of private wealth. The main purpose of the thesis is the highlight on systematic planning process for actual users' needs. In other words, city planners are eager to reflect each individual preference when he/she designs a house. More practical and accurate research in user's satisfaction of housing can be helpful to overcome limitations of city planner's personal preference which can't provide certain evidences. First, the study has carried out the survey of importance of design elements which were selected on the basis of the results of the POE, Residential Quality, Quality Of Life which were carried out for the same subject. Then, the data were analyzed by SPSS 12+ program package in terms of frequency, factor analysis and reliability analysis. The results reveals that the Residential Satisfaction Index of Apartment housing are consisted of 8 factors which had been sorted out in factor analysis which can be interpreted to be closely related to the Physical, Social psychological and General environment.

• Journal of Environmental Science International
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• v.11 no.4
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• pp.271-279
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• 2002

The purpose of this study is to focus on the townscape of Daegu based on the urban characteristics of the landscape cognition and images captured by citizens. The analysis was performed by the data obtained from questionnaires and interviews. This study methods were deals the cognition characteristics, landmark landscape, visual preference landscape, image and satisfaction. The results are summarized as follows: 1. The orders of cognition landscapes were estimated Apple＞ Weather＞ Texture＞ Mt.Palgong＞ Daegu Tower＞ Pretty Girl＞ Mt. Apsan＞ Dalsung Park＞ Conservative＞ Dongsung Road, etc. That is constructed Nonphysical elements(62.0%) and Physical elements(38.0%) 2. The orders of representative landscape(Landmark) in city were estimated Mt.Palgong＞ Daegu Tower＞ Gat Rock＞ Mt.Apsan＞ Dalsung Park, etc. As a whole middle and old people(over 30gen) preferenced as a history landscape or natural landscape, but youth people(10-20gen) preferenced as visible and interesting artifical places. 3. While the positive attitudes for the image of city were traditional(3.30), intimacy(3.58), and rest(2.90), the negative attitudes were unnewly(2.34), closing(2.37) and narrow(2.40). Also total satisfaction for that was estimated 5.51. 4. Psychological factors, related to the satisfaction of the image of city were composed of four factors, individuality character, pleasure character, amenity character, formation character. And the presumption formula of satisfaction was: Satisfaction = 5.477 ＋ 0.752(Individuality) ＋ 0.470(Pleasure) ＋ 0.413(Amenity) ＋ 0.241(Formation).

• Journal of the Korean Society of School Health
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• v.26 no.2
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• pp.104-113
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• 2013

Purpose: The aim of this study was to investigate prevalence and ecological characteristics of excessive television viewing among elementary school students in Seoul. Methods: Secondary data, representative sample of 11,082 subjects in Seoul was used. After prevalence of the excessive television viewing was identified by using factor analysis, 6 main factors explaining the ecological indicators was founded. After identifying prevalence of the excessive television viewing, by using factor analysis, we found 6 main factors explaining the ecological indicators. After categorizing factors into socio-psychological and lifestyle characteristics, we were investigated the odds ratio of excessive television viewing per characteristics by using multiple logistic regression. Results: The prevalence of excessive television viewing was 29.7% among the elementary school student in Seoul. The prevalence were higher in male, higher grade, and non-South of the Han River. Socio-psychological indicators which expressed excessive television viewing were annoying or bullying, scolding from teacher, depressed mode, thought for a runaway from home, an experience of diet, and negative body image. Life style indicators were a lower intake of fruit and vegetables, a higher intake of Ramyun and soft drink, a worse life style of hand washing, and wearing safety equipment. Conclusion: Lifestyle of television viewing was the comprehensive results from family, school, and society rather than a personal preference. Therefore, it is necessary to educate the hazard of excessive television viewing, to reenforce the students' health competence, to activate a safe leisure program as an alternate of television viewing, and to develop a recommendation.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.900-916
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• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.15-26
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• 2016

This study was performed to investigate whether aesthetic preference is related to the personality of an individual or not. Even though prior studies have reported that aesthetic preference for a certain style of art is associated with a personality factor, it is more important to focus on impressions and feelings about paintings than the style of art. The present study tried to examine how positive, negative, and neutral feelings about paintings are related to a personality factor, and that familiarity has an effect on aesthetic preference. After participants answered a Big-Five personality questionnaire, they then rated the preference for and familiarity about paintings which implied emotions. The results showed that individuals with higher scores of neuroticism preferred negative paintings. A preference for negative paintings is hard to explain, but this could be explained by results of this study. A hypothesis that familiar paintings would be more preferred is supported by the data. Aesthetic preference has both objectivity and the subjectivity. This study explained subjectivity through individual differences, and investigate art from a psychological point of view rather than conservative methods that sort paintings into art history.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.5
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• pp.941-956
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• 2017

This study aimed to compare the differences in sexual function and sexual preference according to demographic characteristics of women, sexual experience, preference penile type, and sexual dysfunction. 72 adult women responded to the survey. 54 respondents were analyzed except respondents who did have incomplete response and no sexual experience. All collected data were analyzed using independent t-test and chi-square test using SPSS 22. In results, Married was significantly higher in intercourse frequency and sexual function than unmarried(p<.05). In economic status, high or middle was significantly higher in the subjective sexual experience and sexual function than the low(p<.05). In subjective sexual experience, high was higher in intercourse frequency than the low, and penile length and type were important(p<.05). preference of glans> penis was significantly higher in subjective sexual experience than preference of glans $${\frac{._-}{.}}$$ penis, and importance of penile girth and size(p<.05). In sexual function, normal function was lower in intercourse frequency than dysfunction, and penile length was not considered significant(p<.05). The results of this study suggest that there may be differences in sexual function and sexual preference according to various causes and can be used as basic data for the development of psychological counseling program for sexual function rehabilitation of women.