• Journal of the Korean Home Economics Association
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• v.49 no.2
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• pp.75-84
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• 2011

The purpose of this study was to investigate the mediating effect of self-efficacy on the relationship between fathers' child-rearing attitude and children's prosocial behavior. The participants were 410 children aged 3-6 years, who completed scales of the fathers' child-rearing attitude, children's prosocial behavior, and self-efficacy. The data were analyzed in terms of a hypothesized structural equation model using AMOS 7.0. The results were as following. Firstly, the fathers' child-rearing attitude was found to have a direct effect on children's prosocial behavior and self-efficacy. Secondly, children's self-efficacy was also found to affect children's prosocial behavior directly. Thirdly, children's self-esteem have a mediated effect on the relationship between fathers' child-rearing attitude and the children's prosocial behavior.

• Journal of the Korean Home Economics Association
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• v.48 no.4
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• pp.31-41
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• 2010

The purpose of this study was to investigate the effects of mothers' child-rearing attitudes and children's self-regulation on their prosocial behaviors. The participants were 151 children(aged 5-6) and their mothers. The results were as follows: (1) Subordinate spheres of 'controlling' and 'playing' in mothers' child-rearing attitudes and children's prosocial behaviors showed significant positive correlations. (2) Children's self-regulation was positively related to their prosocial behaviors. (3) When children's self-regulation was controlled, mothers' child-rearing attitudes did not show any positive correlations with children's prosocial behavior. In conclusion, children's self-regulation mediated the association between mother's child-rearing attitudes and prosocial behaviors.

• Korean Journal of Childcare and Education
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• v.16 no.6
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• pp.105-122
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• 2020

Objective: The study aimed to examine the impact of a supportive school environment on children's prosocial behavior by investigating the sequential mediating effects of children's self-esteem and happiness. Methods: Results of the study were obtained by analysing data collected from 633 nine-year-old children in the 10th wave of the Panel Study on Korean Children(2017). The data were analyzed by descriptive statistics, correlation analysis and significance of mediated pathways using SPSS 23.0 and PROCESS macro 3.3. Results: First, children's self-esteem did not have mediational effects with respect to a supportive school environment and children's prosocial behavior. Second, children's happiness had mediational effects with respect to a supportive school environment and children's prosocial behavior. Lastly, a supportive school environment affects children's self-esteem, which affects children's happiness, thereby promoting children's prosocial behavior. Conclusion/Implications: In order to promote children's prosocial behavior, we should put emphasis on developing a supportive school environment, and increasing children's self-esteem and happiness. It is important that teachers treat children and classmates treat each other with a warm attitude so that they can value themselves and feel happiness in their lives.

• Journal of the Korean Home Economics Association
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• v.44 no.7 s.221
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• pp.1-9
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• 2006

The purpose of this study was to examine the relationships among the father's involvement in child-rearing, psychological life position, and child's prosocial behavior. The subjects of this study were four- and five-year-old, kindergarten children (N=261) and their fathers who tved in Incheon. A questionnaire was used and analyzed by frequency, percentile, mean, standard deviation, Cronbach's ${\alpha}$, t-test, ANOVA, and Pearson's correlation. Fathers who took a positive altitude to themselves and others showed more positive involvement in various child-rearing activities such as shared activities with children, supporting cognitive-social development, and child caregiving and monitoring. In addition, children reared by fathers who had a higher positive attitude to others helped their friends well. As the father's developmental support in child-rearing became more positive, the children's prosocial behavior increased.

• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.41-60
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• 2020

In this study, we examined the effects of video game play on a variety of areas of mental well-being, such as aggressive behavior, aggressive cognition, prosocial behavior, prosocial attitude, antisocial behavior, antisocial attitude, positive affect, and negative affect. We conducted a multivariate meta-analysis on 22 studies (k= 54, N = 8,031) published between January 2008 and October 2019. The results of the meta-analysis indicate that exposure to violent video games significantly increased aggressive cognition and negative affect only in true experimental studies, but their influences were small. Furthermore, the exposure to violent video games did not increase aggressive behavior and negative affect across all the research designs (true experimental, quasi-experimental, and correlational). Moderator analyses revealed that the effects of exposure to violent video games were much larger for younger adults than for children and greater in male-biased studies than in gender-balanced ones. Additionally, studies using better methodologies were less likely to produce negative effects. These findings suggest that the effects of exposure to violent video games on aggression were not as severe as popular opinion holds, and the effects were heavily modulated by the age and gender ratio of the participants, and methodological quality of the studies.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.705-717
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• 2016

The objective of this study is to find out whether policy acceptance(attitude formation and intention of action) is affected by the message appeals(rational vs. emotional) when policy PR messages emphasize prosociality, and by various factors such as trust in government, involvement, and demographic factors as moderating variables. Although message appeals does not show any difference by itself, interaction effect is observed between trust in government and message appeals; the rational appeal is more effective to those with low trust in government while the emotional appeal is more effective to those with high trust. No other interaction effect is founded but involvement, gender, and age group show important main effect in policy acceptance; high-involvement group and female group are more favorable in attitude toward prosocial policy and behavior intention compare to the each of counterparts, whereas older group is more favorable in behavior intention.

• Journal of the Korean Home Economics Association
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• v.38 no.6
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• pp.101-116
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• 2000

This study integrated mother's control behavior of child's misbehavior within social domain analysis and the framework of attributional models of social cognition. The purpose of this study was to identify, compare and contrast maternal attributions and control responses according to child's age and domains of social behavior, and to investigate that mother's social cognition factors(authoritarian attitude and self competence perception) influence material inference and responses for their child's acts. Then this study was to find out whether mother's attribution would mediate their socialization techniques. For empirical research, 654 mothers with 5.6 year old and 8.9 year old children as subjects answered the structured questionnaire. The data were analyzed by frequencies, t-test, oneway ANOVA, and multiple regression. The major findings were as follows: First, according to child's two domains of misbehavior, there were differences in mothers'attribution and control behavior. Also mothers regarded older child's behavior as more dispositional cause and as more deserving of punishment than younger child's. Second, mother's authoritarian altitude of parenting, self-competence perception, and educational level were significantly related to mother's judgment. Third, the more authoritarian attitude mothers had, the more dispositional factor of children they attributed. And the lower self-competence mothers perceived. the more internal factor of child they attributed. Finally, maternal attributions and control responses are interrelated. When they attributed their children's misdeeds to internal dispositions, they respond with more stronger control behavior. The results suggested maternal social cognition mediate socialization behavior.

• Management & Information Systems Review
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• v.37 no.2
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• pp.109-123
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• 2018

This research presented the privatization of pubic corporations in terms of communication dimension rather than political and ideological dimension. Concretely, we examined how the message framing of privatization affects consumer's advertising attitude. At the same time, this study also examined the moderating factors which make a difference of the message framing, such as personal relevance(high/low) and social value orientation(proself/prosocial). The results showed that the interaction effect between type of message framing and personal relevance. Positive message framing showed a higher effect than negative message in the case of low personal relevance. Also, There was the interaction effect between type of message framing and social value orientation. Positive message framing showed a higher effect than negative message in the case of proself. However, there was no difference in message framing effect when there was high personal relevance and prosocial. Lastly, the implications of this study was presented. First, this study expanded the scope of research related to message framing. Second, the use of moderating variables such as personal relevance and social value orientation increased the possibility of practical application. In addition, limitation and further study directions was discussed.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.675-683
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• 2020

This study has investigated how attachment anxiety boosts the attitude on charity appeals. Drawing on the attachment theory, we tested the hypothesis that increasing attachment anxiety (both dispositionally and temporarily primed) would have favorable attitudes towards charity appeals relates to social identification. Participants in high attachment anxiety showed more favorable attitudes towards charity appeals which can fulfill their social needs. Needs for belongness mediated the relationship between charity appeals and attachment anxiety. While past research has focused on the attachment security as motivation for helping, The current study has focused on egoistic motivation for helping and examined that attachment insecurities leads more favorable attitudes towards charity appeals that fulfill their social needs. The current study demonstrates that social needs can motivate consumers' prosocial behavior. Implications for the theory of non-profit marketing are discussed.

• Asia pacific journal of information systems
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• v.19 no.1
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• pp.63-82
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• 2009

Virtual community is a social aggregation to attain some goals in an IT-supported virtual space (Lee et al., 2002). As lots of virtual communities generate robust and reliable outputs with low control and low incentive, previous researchers was interested in the questions, "why do they participate?" or "how are they controlled?". But. as Katz (1964) said, the most important part of the high-performing organization is the behaviors of members in the organization. Therefore, this research is to examine the relationship between the performance and the behaviors of participants in the virtual community. First, we propose 6 types of behaviors related to high performance in the virtual community: 'Continuous Attendance', 'Complying with the organizational value, policies, and regulations', 'Protection', 'Suggestion for the improving', 'Self-training', and 'Favorable behavior'. The six types of behaviors are extracted from the framework of Katz (1964) and Brief and Motowidlo (1986). The reason why each behavior is positively related with high-performance is that those who continuously attend have more responsibility than temporary participants do; complying with the rules of a virtual community means that they may make more reliable outcome; 'Protection' is one of the prosocial-behaviors and those who protect the community may concern the benefit of the virtual community when they participate: those who suggest some ideas for improvement may contribute to the virtual community; 'Self-training' behavior means that participants really want to have high quality in their contribution: those who have 'Favorable attitude' consider other members in the virtual community when they participate. Then, we perform an empirical analysis with the survey from participants in the Knowledge service of Naver.com, to show those behaviors are associated with the high-performance. To make the measurement for the six behaviors, we use CVR (content validity ratio) method (Lawshe, 1975), interviewing 12 experts. The dependent variable, performance of participation, is measured by 'ratio of selected answer' given by the Naver.com. We use email survey. We sent 1200 emails to randomly selected participants in the knowledge service and received 282 responses. The results of our empirical analysis show that 4('Continuous Attendance', 'Suggestion for the improving', 'Self-training', 'Favorable attitude') are positively related to the performance, but 2('Complying with the organizational value, policies, and regulations' and 'Protection') are not significant. In line with Fitzgerald (2006), we expect that participants in the virtual community may behave similarly to employees in the off-line firms for the high performance. But 2 behaviors have different results. The reason that the 'Complying with the organizational value' behavior is not sufficiently related to performance is that the motivation of participants is more related to intrinsic pleasure or altruism than external reward. Also, the 'Protection' behavior has no significant relationship with performance, which means that the high-performing participants have little concern about the problems in the community.