• 유통과학연구
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• 제11권4호
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• 유통과학연구
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• 제12권12호
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• pp.101-106
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• 2014

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

• 유통과학연구
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• 제10권7호
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• pp.5-11
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• 2012

The core objective of this research article is to investigate different challenges and opportunities in management as well as start-ups of small businesses in India. The prudence behind this research is to examine various problems in front of the small businesses and to offer vital support and cooperation to overcome those with the support of concerned institutions through consultancy and training programs. The researchers have an intention to make available the research results to the governmental agencies, concerned small business institutions and also to the educational institutions which are continually design plans, programs, policies and strategies to upgrade the managerial and technical dexterities of the small business Indian operators. After thorough revision of relevant literature on small businesses and its management, the researchers used a well structured questionnaire and in-depth personal interviews with 586small business operators selected from manufacturing, trading (retailing and wholesaling), finance, servicing/repair businesses which are located in the coastal districts of Andhra Pradesh in India. The researchers have used convenience sampling and collected data was analyzed with the support of Microsoft Excel and frequency distribution. Noticeably, majority of the small businessmen in India are facing myriad number of challenges both in management and at the time of establishment of their business operations. In particular, 72.47 percent of small businesses operators' have substantiated their strong opinion towards the challenges they are facing particularly finance, marketing and other problems while managing their businesses. The researchers also attempted to get the opinions on problems of the various categories of small businesses while starting their operations. A staggering 68percent of respondents identified the problems related to preparation of business plan, location selection, marketing and other problems like lack of proper credit facilities, skilled manpower, and other infra related problems while setting up of their businesses. On an average, 64.62 and 63.51 percent of small businesses are facing various kinds of problems both at the time of day-to-day management as well as start-up of their businesses respectively. The present research confined with the opinions of only four categories of small business operators particularly from the manufacturing, finance, trading (retailing and wholesaling), and servicing/repair which are continuing their business operations from the nine coastal districts of Andhra Pradesh in India. The present study emphatically provides concrete information required to the business community for identifying an assortment of challenges faced by different small business operators in managing and at the time of their inception. This research paper is first of its kind from this part of the world by offering extensive and credible information required for prospective entrepreneurs in facing the dynamic challenges in managing their business. Furthermore, this research presents invaluable inputs to the stakeholders like all types of governments, policy makers, practitioners, researchers, and educators' about the various impediments faced by the small business community in India.

• 전기화학회지
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• 제12권2호
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• pp.155-161
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• 2009

리튬 2차전지는 휴대용 전자기기의 전원으로 사용되어 왔다. 최근 하이브리드 자동차, 전기자동차의 에너지 저장매체로써 적용으로 인해 시장 확대가 기대되고 있다. 양극 활물질은 리튬2차전지의 성능, 수명, 용량을 결정하는 물질이며, 급증하는 시장의 수요에 따라 양극 활물질을 대량으로 생산할 수 있는 기술을 개발하는 것이 시급하다. 본 연구에서 실제 양극 활물질($LiCoO_2$) 생산라인에서 가동 중인 소성로를 3D 모델링하였고, 수치적 해석을 통해 소성로 내부의 온도와 유동의 방향, 화학적 거동을 밝혀내었다. 결과로써, 생산량 증가로 인해 소성로에서 생성되는 $CO_2$ 농도가 증가하며 정체되는 지점을 확인하였고, TGA-DSC 실험을 통해 $CO_2$가 몰분율 15%이상에선 $LiCoO_2$의 적절한 형성에 영향을 주는 현상을 확인하였다. 또한 소성로의 형상변화와 공정조건의 변화를 통해 문제되는 $CO_2$를 원활히 배출할 수 있는 해결책을 제안하였다.

• 전기화학회지
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• 제12권2호
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• pp.148-154
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• 2009

대면적 ($150cm^2$) 막전극 접합체(MEA)를 사용하는 직접메탄올연료전지(DMFC)의 내구성과 관련하여, 장시간 운전에 따른 공기극의 열화 현상을 공기극면의 위치별로 고찰하였다. 500시간 동안 정전류 조건으로 운전한 대면적 MEA를 공기극 입구, 중간, 출구의 세 부분으로 분할 하여 각각의 MEA에 대한 성능을 관찰한 결과, 대면적 MEA 운전시 홍수 (flooding) 현상이 심했던 공기극 출구 쪽 MEA의 성능 저하가 두드러졌다. 이는 홍수 현상에 의한 촉매의 열화 및 GDL의 박리에 의한 것으로 판단된다. 이 중 특히 촉매의 열화 현상과 관련하여, 출구 방향으로 갈수록 촉매의 전기화학적 활성 면적의 감소가 관찰되나 이는 촉매 입자의 뭉침 (agglomeration) 현상에 의한 것이라기 보다는 촉매 입자의 용해 (dissolution)와 이동 (migration)으로 인한 촉매의 유실 때문인 것으로 판단된다. 전체적인 성능 감소 및 촉매의 열화 정도는 공기극의 홍수와 직접적인 비례관계가 있으며, 이를 해소하기 위한 물관리 기법 및 분리판 디자인의 개선이 요구된다.

• 대한환경공학회지
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• 제35권6호
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• pp.394-399
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• 2013

가정 하수구의 주요 오물은 난분해성 모발로서 이것이 하수의 악취를 막기 위한 유트랩 장치에 다량으로 쌓이게 된다. 이러한 오물은 물의 흐름을 막는 현상을 일으키기 때문에 대부분의 가정에서 이를 해결하기 위해 상업적으로 제조된 화학적 분해 용액을 하수구에 과량 투입하여 하수구의 막힘 현상을 해결하고 있다. 본 연구에서는 난분해성 케로틴 단백질이 주성분인 모발을 절단 분쇄하는 장치를 개발하여 실험하였다. 실험을 위하여 모발을 효과적으로 절단할 수 있는 절단 분쇄장치를 설계하였으며 그 절단 성능을 실험적인 방법을 통해 규명하였다. 모발 절단 분쇄 장치의 성능을 평가하기 위하여 섬유다발을 부분 절단한 후 무게를 측정하는 방법을 사용하여 절단 모발의 평균길이를 구하였다. 이 방법은 비교적 간단한 무게 측정 방법을 통해 섬유상의 평균 길이를 구하는 것인데, 이를 모발에 적용하여 평균 모발 길이를 크지 않은 오차 범위에서 구할 수 있었다. 또한, 평균절단수를 정의하여 본 연구를 위해 고안된 모발 절단 분쇄 장치의 성능을 평가하였다. 평균절단수 분석 방법을 적용하여 주어진 실험 조건에서 최적의 구조와 최적의 작동시간을 구하는 기준을 제시할 수 있었다. 이러한 실험 방법과 결과는 섬유형태 물질의 절단 분쇄가 필요한 다른 장치에서도 설계와 분석에 사용할 수 있는 하나의 좋은 예시가 될 것이다. 본 연구에서 고안된 절단 분쇄 장치가 실험을 통하여 효과적으로 모발을 절단 분쇄하는 것을 확인할 수 있었다. 이러한 장치를 일반 가정에 설치하여 보급함으로써 최근 심각해지고 있는 하수구에 의한 수질환경 오염 방지에도 효과적인 도움이 될 것이다.

• 한국해양환경ㆍ에너지학회지
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• 제19권2호
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• pp.151-158
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• 2016

조류발전단지는 유망한 해역에 터빈을 복수로 다배열하여 발전하는 시스템을 말한다. 이러한 단지는 각 터빈이 최대 효율로 작동하고, 최대 발전량을 얻을 수 있도록 설계되어야 하는데, 이를 위해서는 터빈 사이의 간섭으로 인한 성능 저하가 발생하지 않도록 터빈은 일정 거리를 두고 배치되어야 한다. 수평축 터빈의 경우 EMEC(European Marine Energy Centre)에서 배치거리를 제안하고 있으나, 수직축 터빈은 그러한 규정이 제안된 바 없다. 여러 연구 결과들에 따르면 수직축 터빈이 인접할 경우 성능의 향상까지 도모될 수 있으므로, 그 배치는 수평축 터빈보다 더욱 중요하게 검토될 필요가 있다. 본 논문에서는 수직축 터빈에 대하여 수평축 터빈과 같이 일정 거리를 두고 배치하는 것과 터빈을 인접하도록 배치하는 것과의 차이를 조사하였다. 이를 위해 두 터빈간의 거리와 회전방향을 파라메터로 하여 그에 따른 성능 차이를 수치해석적으로 연구하였고, 그 이유를 파악하고자 하였다. 본 연구를 통하여 가장 적절한 수치해석 영역과 조건을 설정할 수 있었으며, 인접한 두 터빈이 각각 반시계-시계방향으로 회전하는 것이 단독 터빈 2기 대비 약 9.2%의 성능향상이 예측되었다. 터빈이 대각으로 배치된 경우는 최대 약 5.6%정도 성능이 향상됨을 확인하였다. 본 연구는 수직축 터빈을 이용한 조류발전단지를 설계시 유용한 정보가 될 것으로 기대된다.

• 한국화재소방학회논문지
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• 제29권6호
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• pp.57-64
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• 2015

육상 및 해상에서 일어나는 화재를 진압하기 위한 가스계 소화설비 중 이산화탄소 소화설비는 우수한 성능 및 높은 경제성으로 인하여 널리 사용되고 있지만, 고농도 이산화탄소로 인한 질식사고가 빈번히 발생하여 안전문제가 항상 지적되어 왔다. 본 연구에서는 수치해석을 통하여 선박 내 압축기실의 이산화탄소 소화설비 화재 진압 특성을 예측하고, 이산화탄소 소화설비로 인한 질식사고를 방지하기 위한 2중 안전 제어기법을 제시하여, 이산화탄소 소화설비의 안전을 도모하였다. 수치해석 결과로는 4가지 시나리오를 선정하여, 화재발생 후 이산화탄소 소화설비 작동으로 인한 열발생률 변화, 온도변화, 이산화탄소 농도변화, 산소 농도변화 및 화재진압 특성을 고찰하였으며, 방호구역 내 환기팬 용량이 충분하지 않은 경우의 위험성 및 적절한 환기시스템의 필요성을 제시하였다.

• 한국도로학회논문집
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• 제17권3호
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• pp.49-58
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• 2015

PURPOSES : The use of environmentally friendly construction methods has been recently encouraged to reduce fuel consumption and the effects of global warming. For this purpose, the roller compacted concrete pavement (RCCP) construction method has been developed. RCCP is more environmentally friendly and economically efficient than general concrete by reducing the amount of CO2 generated through the application of a smaller amount of cement. RCCP has a number of advantages such as an easy construction method, low cost, high structural hydration performance, and aggregate interlocking. However, mix design standards and construction guidelines of RCCP are required for domestic application. In addition, a study on aggregate selection, which has an effect on the characteristics of RCCP, is necessary owing to a limited number of researches. Thus, the aggregate effect on the performance of RCCP in securing the required strength and workability was evaluated in consideration of domestic construction. METHODS : Sand and coarse aggregates of both 19mm and 13mm in maximum size were used in this study. Four types of aggregate gradations (s/a = 30%, 58%, and 70% for the sand and coarse aggregate of 19mm in maximum size, and s/a = 50% for a combination of the three types of aggregates) were set up to investigate the effects of the PCA band on the RCC characteristics. The conditions of s/a = 30% and 70% were evaluated to check the gradation effect outside of the recommended band. The conditions of s/a = 58% and 50% were used because they are the optimum combination of the two and three types of aggregates, respectively. RCCP gradation band was suggested gradation with a proper construction method of RCCP by synthetically comparing and analyzing the correlation of optimum water content, maximum dry density, and strength of requirements through its consistency and compaction test. RESULTS : The lower and upper limit lines are insufficient to secure a relatively strong development and workability compared to an aggregate gradation in the RCCP gradation band region. On the other hand, the line in the RCCP gradation band and the 0.45 power curve in the RCCP gradation band region were satisfactory, ensuring the required strength and workability. CONCLUSIONS : The suitable aggregate gradation on RCCP process should meet the RCCP gradation band area; however, fine particles passing through a #60 sieve do not need to be within the recommended gradation band because the influence of this region on such fine particles is small.

• 한국습지학회지
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• 제14권2호
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• pp.159-168
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• 2012

도시화된 토지이용은 불투수율이 높고 강우시 다량의 비점오염물질이 유출되어 지표수 및 지하수에 영향을 끼친다. 이러한 포장지역의 비점오염물질로 인한 수질오염을 저감하기 위하여 환경부는 수질오염총량제도 및 개발사업에 대한 비점오염 저감시설 설치신고 제도를 도입하여 운영 중에 있다. 그러나 비점오염저감시설의 규모 및 저감기능 설계를 위해서는 유출특성 분석이 필요하나 현재 기초자료가 부족하여 원단위 산정 등의 애로점으로 남아있다. 따라서 본 연구에서는 원단위 산정 및 저감시설의 규모산정에 필요한 강우유출수 특성과 EMC를 제시하고자 한다. 모니터링은 도로 및 주차장에서 3년간 총 30개의 강우사상에 대하여 수행되었다. 초기강우 유출현상은 강우 시작 후 30분 동안 매우 분명하게 나타났으며, 유출수의 농도에 영향을 미치는 인자는 강우량, 유역면적, 토지이용, 지리 및 지형적 특성으로 분석되었다. 본 연구결과는 향후 포장지역의 원단위 산정 및 저감시설 설계시 기초자료로써 활용가능할 것으로 판단된다.