• Title/Summary/Keyword: Promotion of Identity

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The Effect of Emotional Experience with Korea's Low-Price Cosmetic Brands on Brand Relationship (국내 저가 화장품 브랜드에 대한 감성적 경험이 브랜드 관계에 미치는 영향)

  • Kim, Sung-Eun;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.19 no.3
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    • pp.565-578
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    • 2011
  • The purpose of this study was to examine the emotional experience dimension on the brand of the low price cosmetics and to empirically investigate the effect of emotional experience on the relationship between customers and brand. Data were collected for 10 days starting on March $2^{nd}$ 2009. Questionnaires were distributed to 517 female college students who experienced to purchase the products of the low price cosmetic brand and answers were collected. The results of analysis on collected data showed that the emotional experience was classified into sense, spatial environmental emotion, sales promotion emotion, salesperson emotion and visual/verbal identity, and emotional experience on low price cosmetic brand had a positive effect on the relationship between customer and brand. Specifically, it was showed that emotional experience on low price cosmetic brand significantly affected the customer satisfaction, brand trust and brand attachment. In terms of effect of emotional experience on customer satisfaction, the orders in the degree of influence were following: the sense, spatial environmental emotion, sale promotion emotion and salesperson emotions. In terms of effect of emotional experience on brand trust, the orders in the degree of influence were following: the sense, salesperson emotions, sale promotion emotion and spatial environmental emotion. In terms of effect of emotional experience on brand attachment, the orders in the degree of influence were following: the sense, spatial environmental emotion, salesperson emotions, visual/verbal identity and sale promotion emotion.

The Effect of Isolation, Depression, Resilience of Nursing Students on Career Identity (간호대학생의 고립감, 우울, 회복탄력성이 진로정체감에 미치는 영향)

  • Cho, Jung-Hee;Cho, Ok-Hee
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.435-444
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    • 2021
  • The purpose of this study is a descriptive research to understand the effects of isolation, depression, and resilience of nursing students on career identity. Data were collected on an online basis using a structured questionnaire from 136 nursing students at a university. The collected data were analyzed by t-test, ANOVA, Kruskal-Wallis test, Pearson's correlation coefficients and multiple linear regression analysis using SPSS Window 25.0 program. The influence factors on the career identity was confirmed by the resilience (β=0.32, p=.001) total explanatory power of the variables was found to be 20.5%. Therefore, based on the results of this study, it is necessary to strategy establish a positive career identity and develop an effective career identity promotion program by exerting individual resilience against to negative emotions such as isolation and depression.

A Study on the Improvement of Personal Identity Proofing Service Using an Alternative Method for Resident Registration Number Based on Electronic Signature (전자서명 기반의 주민등록번호 대체수단을 사용한 본인확인서비스 개선 방안에 대한 연구)

  • Kim, Jong Bae
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.453-462
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    • 2021
  • As the status of public certificates expired due to the recent revision of the Electronic Signature Act, electronic signature-based public certificates were also lost in the means of replacing resident registration numbers(RRN). As a result, public certification institutions have recently been designated by the Korea Communications Commission as identity verification service providers through a review of the designation of personal identity proofing agency based on alternative means of RRN. However, unlike existing RRN replacements such as i-PIN, mobile phones, and credit cards, the personal identity proofing process for applicants for certificates is different from existing alternatives. The proposed method shows that it is possible to protect users' personal information and provide universal, reasonable, and safe identification services by applying improvements to electronic signature-based personal identity proofing services.

A Narrative Study of a Counselor's Experience of Violence from Father during Childhood and Adolescence (아동청소년기에 아버지로부터 폭력을 경험한 상담자의 내러티브 연구)

  • Jeong-Aie Song;Yoo-Beum Park
    • Industry Promotion Research
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    • v.8 no.3
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    • pp.79-85
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    • 2023
  • This study investigates how experiences of domestic violence from fathers during childhood and adolescence have influenced the formation of one counselor's identity and the outcomes in their life. The research aims to explore how studying the life of this counselor can provide positive effects to other clients who have experienced domestic violence. The research methodology involves in-depth interviews and observations of the participants to understand the subjects, adopting a qualitative research approach based on counseling content. The research findings demonstrate that experiences of domestic violence during childhood and adolescence have had a significant impact on shaping an individual's identity and that through 'overcoming,' one can reconstruct a negative life of 'violence' into a positive life as a 'counselor.' Furthermore, these experiences have provided an opportunity for the individual to perceive themselves more objectively and to find meaning in personal growth and maturity throughout their life journey.

The Effects of a Tailored Health Promotion Program on Self Efficacy, Health Problems and Quality of Life of Rural Residents (맞춤형 건강증진프로그램이 농촌 주민의 자기효능감, 건강문제 및 삶의 질에 미치는 효과분석)

  • Park, Jeong-Sook;Oh, Yun-Jung;Kwon, Sang-Min
    • Research in Community and Public Health Nursing
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    • v.18 no.4
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    • pp.523-534
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    • 2007
  • Purpose: The purpose of this study is to identity the effects of a tailored health promotion program on rural residents' self efficacy, health problems and quality of life. Method: Data were collected from May 13th, 2006 to July 29th, 2006. The subjects were selected at Gajo-myeon, Geochang-gun, Gyeonsangbuk-do, Korea. Forty three residents were included in the experimental group and 39 in the control group. The 12-week health promotion program was given to the experimental group. Data were analyzed by descriptive statistics, $\chi^2$-test, t-test and ANCOVA test with the SPSS/win 12.0 program. Result: The experimental group showed higher scores of self efficacy and quality of life than the control group, and a tower score of health problem than the control group. Conclusion: From the above results, it can be concluded that the tailored health promotion program for rural residents is an effective intervention for improving their self efficacy and quality of life and reducing their health problems. Therefore, it is necessary to spread the tailored health promotion program for residents in other rural areas in Korea.

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How to Prove the Identity of Artist When Creating Non-fungible Tokens (대체불가능 토큰을 생성할 때 어떻게 예술가의 신원을 증명할까?)

  • Kim, Taekyung;Yang, Ji Yeon
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.669-676
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    • 2022
  • Non-fungible tokens (NFTs) have the advantage of being able to reliably manage details after minting, but how can ideas be protected before being converted to NFTs? The use of NFTs to increase the value of digital assets is increasing, but the problem of creating and selling NFTs without the consent of the creator is also increasing. Existing methods for protecting creators include a method of using a traditional authentication system and a method of using a social network, but each has limitations. Therefore, in this study, an identity token utilization method is proposed as a way to supplement the existing limitations. When an identity token is used, a certified NFT is issued through an existing identity authentication authority, so the verification of the authenticity of the token becomes clear. In addition, in inheritance and transfer, it becomes possible to respond to legal problems related to the transfer of creative rights.

A Study of Service Quality and Identity on Professional Sports for Promoting Licensing Product Intentions (라이센스 제품의 구매 촉진을 위한 프로 스포츠 서비스 품질과 동일시에 관한 연구)

  • Park, Bae Jin;Park, Sun Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.3
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    • pp.189-197
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    • 2016
  • This study is aimed at providing basic data necessary for promoting consumption of professional sports licensing in the industry through service quality. Specifically, the current study examines the effects of service quality and licensing product intentions on professional sports and evaluates the moderating identity. For this study, we distributed a total of 480 questionnaires to those sampled through non-probability sampling from people living in small and medium cities including Seoul. Collected data were coded and entered into the computer, and statistically processed using SPSS Statistics 18 The results were as follow: First, service quality of professional sports significantly effect on licensing product intentions, but identity could not effect on licensing product intentions. Second, Identity as a moderating variable has significantly positive effect on the relationship between star player of service quality and Licensing Product Intentions. In conclusion, the companies that participate as title sponsors in professional sports were proven to promotion their licensing product intentions, as identified with sports fans through service quality of professional sports such as record, attractiveness, star player and locally affiliated.

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A Study on the Design Development of S.I.(Space Identity) for Culturre and Tourism Market Development: Based on Jecheon Central Market (문화관광형시장 육성을 위한 S.I.(Space identity)개발연구: 제천중앙시장을 중심으로)

  • Jin-Soo, Park
    • Journal of Industrial Convergence
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    • v.20 no.11
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    • pp.197-203
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    • 2022
  • The purpose of this study is to establish an S.I. (Space Identity) considering the spatial location and cultural specificity of Jecheon Jungang Market, the oldest and largest market in Jecheon with historical characteristics. To this end, we identify the flow of the cultural tourism market, investigate and analyze the current state of Jecheon Central Market, and present a direction based on storytelling for each space. The concept of space design was divided into space, time, people, and culture as coexistence, and merchants, products, and shopping malls share temporality and coexist in one space. Therefore, the facilities for each floor consisted of a gate, information board, lighting, rest area, design bench facility, information center, business compliance line, floor sign, and gate floor sign for each floor. Through this, it is necessary to establish a mid- to long-term development strategy by establishing a step-by-step promotion strategy to predict the economic effect of creating new demand and increasing sales in Jecheon Central Market.

Influencing Factors of Nursing Students' Career identity in COVID-19 (COVID-19 상황에서 간호대학생의 진로정체감 영향요인)

  • Hong, Eun-Jeong;Lee, Ji-A
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.93-102
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    • 2022
  • The purpose of this study is a descriptive research study conducted to investigate college life adaptation, self-directed learning, and career identity in the COVID-19 crisis situation, and to identify factors affecting career identity. The subjects of this study and data collection were from September 1 to October 31, 2021, with 197 nursing students enrolled in two universities in D and C cities. As a result of the study, the factors affecting career identity were adaptation to college life and the number of meetings with academic advisors, and It's explanatory power was 37%. Therefore, in order to improve the career identity of nursing students in the COVID-19 crisis, it is necessary to develop and apply a program to promote college life adaptation, and it is necessary for professors to build a support system through continuous encounters with students.

Zhang Yu's character profile and features of his works

  • Zhang Jingyu
    • International Journal of Advanced Culture Technology
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    • v.11 no.1
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    • pp.263-269
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    • 2023
  • Zhang Yu was a famous Taoist priest and poet in Yuan Dynasty, compared with the identity of Taoist and poet, his handwriting had greater influence in history. According to the relevant historical data, people at that time were mainly attracted by his Taoist identity and poetic talent. However, if we considered him as a poet,or a calligrapher to inspect,it would be often easier than facing a Taoist priest. Zhang Yu's poems and relationships can be used as some clues for our investigation of his calligraphy activities,not only would it not affect us to judge the value of his calligraphy, but also we will comprehensively and objectively analyze his calligraphy works. His early calligraphy closely followed Zhao Mengfu, in his later years, when he met Yang Weizhen, the style of writing changed greatly.During this period, what kind of changes and fundamental influence had on Zhang Yu's life and book learning thoughts experienced. Our contributions to this paper are as follows.To solve this issue,this passage will try to find clues from several representative figures and representative calligraphy works of Zhang Yu, and draw on the research results of relevant scholars to discuss the identity of Zhang Yu as a Taoist priest and the origin and style characteristics of his handwriting and probed into the status and influence of his calligraphy in history.