• Title/Summary/Keyword: Promotion of Identity

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E-marketing of Web design for Residential Furniture Company (주거용 가구 회사 웹디자인의 e-마케팅 연구)

  • 양세은;김국선
    • Journal of the Korea Furniture Society
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    • v.15 no.1
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    • pp.17-25
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    • 2004
  • In this study, web-sites of home furniture business in Korea have been investigated to understand the conditions for the activation of e-marketing activities. Contents of seven businesses that have been selected for the study was analyzed in three aspects: utility, value of entertainment and structure. Result of the study showed that in the aspect of utility, the web-sites were desired to provide customers with more detail and diverse information rather than simply present description and prices of the products for the purpose of promotion. In the aspect of entertainment value, it was found that the information on the web-sites lacked diversity, originality and expertism, thus requiring for an independent contents development in a way that arouse interest in the web-sites. In the aspect of structure, the web-sites were desired to have interface easy to access and with strong absorption force. To sum up, the examined web-sites were required to diversify their standardized contents in a way that reflects identity of the business and meets diverse needs of customers.

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The Effect of College Counselors' Authentic Leadership and Ethical Leadership on Students' School Satisfaction

  • Liu, Wenbin;Jin, Xiu
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.202-211
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    • 2021
  • Teachers play a key role in influencing students' school lives, but many researchers have tried to improve school satisfaction in various aspects. And counselors are a special type of Chinese university teachers, and not only have the characteristics of university teachers, but also have daily administrative management functions related to students' school life. In this paper, we demonstrated the effect of college counselors' ethical leadership and authentic leadership on school satisfaction among Chinese university students. In addition, it also verified the mediating effect of organizational identification in this process. As a result of empirical analysis, ethical leadership have both positive effect on organizational identification and school satisfaction. Similarly, authentic leadership also have positive impact on organizational identity and school satisfaction. In addition, organizational Identification has a positive effect on school satisfaction. Furthermore, organizational identification has also been proven to mediate the relationship between both two types of leadership and school satisfaction. Finally, we found that authentic leadership was more influential than ethical leadership in increasing school satisfaction levels.

Enhancing Activities of the Korean Rural Leaders' Association for Fostering the Voluntary Leadership in Rural Korea (농촌의 자원지도력 육성을 위한 농업인 조직의 활력화 방안 연구: 농촌지도자회 사례)

  • Kim, Jin-Goon;Kang, Jung-Hyun;Kim, In-Kyu
    • Journal of Agricultural Extension & Community Development
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    • v.15 no.2
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    • pp.325-338
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    • 2008
  • The objective of this study was to develop the strategies for enhancing activities of the "Korean Rural Leaders' Association" to foster the voluntary leadership in rural area. Literature review and questionnaire survey were carried out. The results of the study were as follows: Firstly, for enhancing the organizational competency, it was regarded as the important components that developing an organizational vision, improvement of structure and functions, promotion of the organizational management efficiency including human resource, securing new members and establishment of organizational culture. And secondly, for accelerating the organizational activities, it was expected to give more concern to such activities as public services, spokesman's role for the farmers, organizational / international cooperations and research at central level of the association.

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Multi-Cattle Tracking Algorithm with Enhanced Trajectory Estimation in Precision Livestock Farms

  • Shujie Han;Alvaro Fuentes;Sook Yoon;Jongbin Park;Dong Sun Park
    • Smart Media Journal
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    • v.13 no.2
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    • pp.23-31
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    • 2024
  • In precision cattle farm, reliably tracking the identity of each cattle is necessary. Effective tracking of cattle within farm environments presents a unique challenge, particularly with the need to minimize the occurrence of excessive tracking trajectories. To address this, we introduce a trajectory playback decision tree algorithm that reevaluates and cleans tracking results based on spatio-temporal relationships among trajectories. This approach considers trajectory as metadata, resulting in more realistic and accurate tracking outcomes. This algorithm showcases its robustness and capability through extensive comparisons with popular tracking models, consistently demonstrating the promotion of performance across various evaluation metrics that is HOTA, AssA, and IDF1 achieve 68.81%, 79.31%, and 84.81%.

A Study on Adolescent psychological adjustment for neglected family

  • Jang, Chun-Ok
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.30-35
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    • 2018
  • In contemporary society, neglected families increase adolescents' maladjustment behaviors, causing academic problems, psychological and emotional problems, and showing flight behavior. By identifying the nature of the protective factor against the dangerous environment of a neglected family and increasing the protection factor for the children in a dangerous environment, it is necessary to create the environment so that the young can grow up positively rather than adversely. The purpose of this study is to identify the characteristics of adolescents who are psychologically adaptive at the level of general family children among the adolescents who are in a dangerous environment. The results showed that self - esteem, ego - resilience, ego - identity, and community variables had a significant effect on discriminating adolescents who showed high psychological adjustment from risk factors of neglect while controlling other factors. SPSS 20.0 was used to analyze the data.

Development of Textile Design with a Rice-cake Pattern (떡살문양을 이용한 직물디자인)

  • 정진순
    • Journal of the Korean Society of Costume
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    • v.54 no.6
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    • pp.65-76
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    • 2004
  • At the global times, each country is developing various designs, symbolizing its own country's original images. So significant and continual developments must be made in the aspect of the national identity and image promotion as well as for producing added value by commercializing the designs in the manner of discriminating against cultures. So this study is trying develop the textile design that express the beauty of Korean traditional pattern. For textile design, it was selected a rice-cake pattern and developed a textile pattern design by using computer design program of adobe illustrator 10.0.

Attempt at the Register of Traditional Chinese Medicine as UNESCO's Intangible Cultural Heritage and its Significance (중의학(中醫學)의 'UNESCO 세계무형유산' 등재(登載) 시도(試圖)와 그 의미(意味))

  • Lee, Min-Ho
    • Korean Journal of Oriental Medicine
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    • v.16 no.1
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    • pp.85-92
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    • 2010
  • Objective : This article reviewed China's intent and aim of the failed attempt to register Traditional Chinese Medicine(TCM) as UNESCO's Intangible Cultural Heritage, its process and implication as a policy of 21st Traditional Chinese Medicine(TCM) promotion on the landscape of North East Asian medical geopolitcs. Methods : This article utilized mainly the discourse analysis of vernacular Chinese journals and newspaper reports. Conclusions : It is needed to design effective strategies for securing Traditional Korean Medicine(TKM)'s identity and authenticity to cope with so-called 'Chinese Medicine Domination Project'.

Study On Masked Face Detection And Recognition using transfer learning

  • Kwak, NaeJoung;Kim, DongJu
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.294-301
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    • 2022
  • COVID-19 is a crisis with numerous casualties. The World Health Organization (WHO) has declared the use of masks as an essential safety measure during the COVID-19 pandemic. Therefore, whether or not to wear a mask is an important issue when entering and exiting public places and institutions. However, this makes face recognition a very difficult task because certain parts of the face are hidden. As a result, face identification and identity verification in the access system became difficult. In this paper, we propose a system that can detect masked face using transfer learning of Yolov5s and recognize the user using transfer learning of Facenet. Transfer learning preforms by changing the learning rate, epoch, and batch size, their results are evaluated, and the best model is selected as representative model. It has been confirmed that the proposed model is good at detecting masked face and masked face recognition.

A Study on Visual Merchandising strategy of fashion store -Focused on the plan for the Multiple brand shop- (패션전문점의 비쥬얼 머천다이징 (Visual merchandising) 전략에 관한 연구 -멀티브랜드 매장을 중심으로-)

  • 장규순
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.54-61
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    • 1999
  • The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process.

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Characteristics of Graphics Expressed on Fashion Items (패션아이템에 표현된 그래픽의 특성)

  • Rha, Soo-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.3
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    • pp.111-124
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    • 2009
  • Since the graphics of fashion items as a means to deliver messages suggest practical sections of the society while showing individual ideas and identity, they have values of promotion to attract attention by manifesting an effective function during the process of delivering intentions and the signification. Accordingly, this study aims to investigate the characteristics expressed with graphics shown on T-shirts of casual wear out of all the fashion items and analyze the social messages reflected on them. Using the Barthes' system of denotation and connotation, distinguished symbolic functions and meaning among graphics were analyzed through the analysis of expression methods of the graphics as the denotation of initial meaning and connotation of secondary meaning. Each casual brand has led the sale of casual markets by appealing consumers with graphic items with characters printed such as various kinds of animals and symbols or lettering printed such as hieroglyph and logos, as various expressive methods and social significance as well as a effective communicative means of graphics. As examined above, graphics expressed on fashion items have an informative characteristic and a persuasive characteristic in the aspect of contents, which has a single value as a communicative characteristic. Those characteristics have developed into the fashion graphic actively reflecting a designer's conviction, values, feelings and identity by acting on social issues and publicness. That is, in the age of information, effective messages delivered through the fashion graphic to the public have contributed to the establishment of an appropriate atmosphere of visual culture while maximizing the role and function as a social significance.

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