• 제목/요약/키워드: Promotion Video

검색결과 218건 처리시간 0.03초

사회복지 지원자의 채용면접 인상관리전략에 관한 질적 연구 (A Qualitative Study on Social Work Applicants' Impression Management Tactics in Job Interviews)

  • 장연진;정선욱
    • 한국사회복지학
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    • 제60권1호
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    • pp.77-102
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    • 2008
  • 본 연구의 목적은 사회복지사 채용면접 상황에서 지원자들이 사용하는 인상관리전략과 그것이 면접관의 평가와 어떤 관련성을 맺고 있는지 살펴보고자 하는 것이다. 이를 위해 사회복지사를 공개 채용하는 한 사회복지조직의 채용면접 과정에 대한 관찰과 면접관들의 최종평정결과 분석을 통한 질적연구를 실시하였다. 분석결과, 지원자들은 채용면접 상황에서 자기촉진 전략과 합리화 전략을 주로 사용하였고, 조직과의 부합, 타인강화 등의 환심사기 전략도 일부 사용하는 것으로 나타났다. 비언어적 전략 사용에서는 면접관과의 눈맞춤, 차분한 답변 태도, 웃는 표정을 유지한 지원자가 면접관에게 긍정적인 인상을 준 것으로 나타났다. 언어적, 비언어적 인상관리전략 사용이 활발하고, 그 내용을 명확히 표현한 지원자가 면접관에게 좋은 평가를 받았으며 호감도도 높았다. 이와 같은 분석결과를 토대로 앞으로 채용면접을 앞둔 사회복지 지원자, 사회복지 연구자, 사회복지조직을 위한 제언들이 도출되었다.

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아버지와 영아의 놀이 상호작용 양상에 관한 연구 (Patterns of Fazther-Infant Play Interaction : A Pilot Study)

  • 김영희
    • Child Health Nursing Research
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    • 제4권1호
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    • pp.31-44
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    • 1998
  • In our time the parent's role is changing from sexually differentiated to androgynous pattern. Mother's interction with infant includes caring and father's interaction especially have play. Father and mother share the caring and play because they have complementary nature. Infants have a tendency to show more positive responses to their fathers than mothers in play situations. For that reason we can help the promotion of father's interaction with his infant through ascertaining patterns of father-infant play interaction. This study was to find out patterns of father-infant play interaction in order to improve the Interaction between father and infant. Data was video-taped from 6 fathers and infants who were healthy and first-timed and 7-11 weeks old in their houses. I used Father-Infant Play Interaction Scale that was applied to father instead of mother as a care-giver. The scale was checked up by experts in this field for content validity and the reliability was 0.95 in this study. The results were as follows : 1. Father's play behaviors were the patterns of responses about infant's cue. The mean score was 33.16(SD, 9.11), This means they come up to the standard level of responses about infant's cue. 2. Infant's play behaviors were the patterns of responses about father's cue. The mean score was 7.00(SD,3.10). This means they get the higher level of responses about father's cue. 3. The patterns of simultaneous responses occured together between father and infant. The mean score was 9.58 (SD, 3.96). This means they reach the standard level of simultaneous responses between father and infant. 4. The patterns of interactional behaviors occured interpersonally between father and infant. The mean score was 49.75(SD, 15.80). This means they interact on the standard level of play interaction. In view of the results father's play interaction seems to reveal an average level and play patterns are similar to mother's. In order to ascertain definitely patterns of father-infant play interaction we need further research which has more subjects and variables to have important effects.

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Using Focus Groups to Assess Nutrition Education Needs for Pregnant and Lactating Women in Korea

  • Kim Kyung A;Oh Se-Young
    • Nutritional Sciences
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    • 제8권4호
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    • pp.256-261
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    • 2005
  • Although nutrition education for pregnant women is important, few such programs have been carefully examined from the participants' perspective in Korea. Focus groups were used to identify 1) perceived eating behaviors during pregnancy and lactation, 2) factors associated with healthy eating behaviors, and 3) needs for nutrition education programs. Using a trained moderator, we conducted 7 focus group interviews with 44 pregnant women over a four-month period. Focus group discussions were video - and audio - taped, transcribed and categorized by major themes. Participants expressed interest in receiving nutrition education regarding healthy eating, weight control after delivery, weaning foods and health management, yet they showed little interest in breastfeeding. The majority of them said that meal balance and meal regularity were the most important components of good health during pregnancy. They were less likely to be confident about taking dietary supplements, including Oriental medicines. life stress and poor appetite associated with pregnancy were major barriers to healthy eating habits during pregnancy. The most important sources of nutrition and health information were friends and family members, especially those who had become pregnant recently. Qualified educators and reliable information appeared to be the most important aspects of program development. Regarding types of nutrition education, participants tended to prefer a combination of individual counseling and small group education with hands-on materials and interactive formats. The use of Web-based nutrition education was well received Major concerns about Web-based nutrition education were authenticity, tailored messages and interactive formats for sharing information. These results offer useful information for designing nutrition education programs for pregnant and lactating women in Korea for health promotion.

휠체어 사용자의 주거환경디자인 지침에 관한 연구 (A Study on the Guidelines of Residential Space Design for Wheelchair Users)

  • 고영준;박현철
    • 디자인학연구
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    • 제16권2호
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    • pp.209-218
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    • 2003
  • 노인 인구의 급격한 증가와 교통사고, 산업재해 등으로 인해 휠체어사용자의 수가 점차 늘어나고 있어 커다란 사회문제가 되고 있다. 이에 따라 공공시설물에 대한 장애인, 노인, 임산부 등을 위한 편의시설 설치 및 이용에 관한 '편의 증진법'이 제정되어 현재는 신축되는 모든 건축물뿐만 아니라 도로, 공원 등도 가능한 한 모든 사람들이 큰 지장 없이 접근 및 이동이 가능하도록 하고 있다. 그러나 이러한 공공시설물 외에 횔체어사용자의 개인주거환 경에 대한 디자인적 측면의 연구는 거의 이루어지지 않기 때문에 횔체어사용자는 자신의 신체적 특성이 전혀 고려되지 않고 일반적인 사람의 기준에 맞추어 설계된 주거환경에서 불편한 생활을 영위할 수밖에 없는 실정이다. 따라서 휠체어사용자를 위한 주거환경 개발 시 그들의 신체적 특성을 감안하되 그들과 함께 생활하는 가족, 보호자 등이 모두 편리하게 생활 할 수 있는 주거공간개발에 필요한 디자인지침의 개발이 절실히 요구되고 있다. 이에 유니버설 디자인적 관점에서 휠체어사용자와 일반인이 모두 사용하기에 편리한 주거환경디자인 시에 적용될 수 있는 디자인지침을 각 주거공간별로 구축하는 것을 목표로 본 연구가 진행되었으며 연구목표 달성을 위해 실태조사, 설문조사, 비디오관찰조사 방법을 활용하였다.

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딥러닝을 이용한 음악흥행 예측모델 개발 연구 (A Study on Development of a Prediction Model for Korean Music Box Office Based on Deep Learning)

  • 이도연;장병희
    • 한국콘텐츠학회논문지
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    • 제20권8호
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    • pp.10-18
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    • 2020
  • 본 연구에서는 콘텐츠 산업 중 음악 분야 2차 산업데이터를 활용하여 딥러닝 기법을 이용한 흥행 예측모델 구축 가능성을 살펴보았다. 본 연구를 통해 구축한 딥러닝 예측 모델은 17개 독립변인 -가수 파워, 가수 영향력, 피처링 가수 파워, 피처링 가수 영향력, 참여 가수 수, 참여 가수의 성별, 작사가 역량, 작곡가 역량, 편곡가 역량, 제작사 역량, 유통사 역량, 앨범의 타이틀 여부, 음원 스트리밍 플랫폼 좋아요 수, 음원 스트리밍 플랫폼 코멘트 수, 사전 홍보 기사 수, 티저 영상 조회 수, 초기 흥행성과를 기반으로 음원 흥행성과 -음원이 차트내 상주하는 기간을 예측하는 구조다. 추가적으로 본 연구가 딥러닝 기법을 콘텐츠 분야에 접목시킨 초기단계 연구임을 고려하여, 콘텐츠 흥행예측 선행연구에서 요인 추출을 위해 활용하는 선형회귀분석을 통해 변인 소거 후 구축한 DNN 예측모델과 예측률 비교를 진행하였다.

Using metaphorical techniques in focus groups to uncover mothers' feelings about family meals

  • Kling, Leslie;Cotugna, Nancy;Snider, Sue;Peterson, P. Michael
    • Nutrition Research and Practice
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    • 제3권3호
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    • pp.226-233
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    • 2009
  • Traditional nutrition education has not been shown to consistently produce behavior change. While it has been suggested that using emotion-based messages may be a better way to influence nutrition behavior change, this has not been well tested. Producing emotion-based messages is a multi-step process that begins with exploring subconscious barriers to behavior change rather than the more obvious and typically reported barriers. The purpose of this research was to uncover the emotional reasons, sometimes referred to as emotional pulse points, for mothers' choosing or not choosing to have more family meals. This would then serve as the first step to developing emotion-based messages promoting the benefits of family meals. Five focus group interviews were conducted with 51 low-income Black (n=28) and white (n=23) mothers. Metaphorical techniques were used to determine underlying feelings toward family and family meals. Discussions were video-taped, transcribed, and manually analyzed using a content-driven, immersion/crystallization approach to qualitative data analysis. Four themes emerged around the definition of family: acceptance, sharing, chaos, and protective/loyal. Some mothers felt mealtime was merely obligatory, and described it as stressful. Some reported a preference for attending to their own needs instead of sitting down with their children, while others felt that mealtime should be used to interact with and educate children and felt guilty when they were not able to provide family meals. Three themes emerged around feelings towards having or not having family meals: unimportant, important, and guilty. When explored further, mothers indicated that using the feeling of guilt to encourage family meals might be effective. Data obtained are being used to develop innovative, emotion-based messages that will be tested for effectiveness in promoting family meals.

남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구 (Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy)

  • 고광일;김혜균
    • 디지털콘텐츠학회 논문지
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    • 제17권4호
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    • pp.279-286
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    • 2016
  • 최근 남성들의 외모관리를 통한 이미지 개발에 대한 욕구가 강해짐에 따라 화장품 산업계는 남성들을 소비적이고 활동적이며 구매력 있는 고객층으로 높이 평가하며 남성을 주 소비층으로 무한 경쟁체제에 돌입하였다. 특히, 근래 경기침체로 인해 소비심리가 위축되는 상황에서 화장품 브랜드들은 남성들의 외모관리에 대한 정확한 인식과 그들이 뷰티 정보를 수용하는 매체들의 특징에 기반하여 효과적인 홍보 및 정보전달 전략이 필요하게 되었다. 이와 같은 사회문화적 맥락에서 본 연구는 20, 30대 젊은 남성들을 대상으로 헤어 관리, 피부 관리, 메이크업, 손발 관리, 성형 수술 등의 주요 외모관리 양식에 대한 인식과 정보수용매체의 특징을 분석하였다. 또한, 연구 결과로 밝혀진 정보 취득경로의 주요 매체인 TV CF와 실제 정보 획득의 주요 매체인 온라인 카페/블로그 간의 시공간적 분리 문제를 해결하기 위해 TV CF를 시청하면서 바로 관련 정보를 획득할 수 있는 TV CF 연동 데이터방송 서비스를 기획하고 데이터방송 국제표준인 MHP 기반 서비스 운영 방식을 고안하였다.

패션 필름의 커뮤니케이션 특성에 관한 연구 -Chanel, Prada, Kenzo, Alexander Wang을 중심으로- (A Research on the Communication Characteristics of Fashion Film -Focused on Chanel, Prada, Kenzo, Alexander Wang-)

  • 허예은;전재훈;하지수
    • 한국의류학회지
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    • 제40권2호
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    • pp.315-329
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    • 2016
  • The $21^{st}$ century is the age when the revolution of digital technology enables two-way communication and when emotional values are emphasized. Thus, it exerts influence on the fashion industry and fashion communication. Along with fashion shows, advertising and displays, many fashion brands have increased the use of fashion films. For that reason, this study examines the characteristics of fashion films made by fashion brands, based on the frame work of persuasion communication. For the research, literature reviews and internet website research were done and films of Chanel, Prada, Kenzo and Alexander Wang were analyzed. The definition and types of fashion films were redefined as terminology varied throughout previous studies prior to analyzing each case. As a result, a fashion film would be redefined as 'a digital image which a fashion brand publishes to consumers for the promotion of brand comprehension'. Also, five fashion film types, 'short film', 'campaign film', 'animation film', 'brand film' and 'show film' were redefined. The analysis provided three communication characteristics: reliability, engagement and intuition. First, reliability is attained when a fashion brand (sender) delivers brand message to consumers (receiver) consistently and unitedly. Second, engagement is attained when the type of fashion film (channel) delivers creative image features such as format, music, video technique to attract consumers' interest. Lastly, intuition is attained when a fashion brand (sender) delivers a message akin to brand identity and deepens consumers' understanding. In addition, this study tried to identify the unique usage tendency of brands that could serve as practice guidelines for other fashion brands.

간호이미지 향상 전략 방안 - 간호부서의 활동계획과 실시 및 평가 (A Study of Enhancing the Image of Nursing ; Action Plan, Implementation and Evaluation)

  • 전춘영
    • 대한간호
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    • 제32권2호
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    • pp.43-50
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    • 1993
  • The purpose of this study was to develop a strategy for the promotion of the image of nursing. The study questions were; Do nurses have a proper self image\ulcorner What image of nursing do the public have\ulcorner It is thought that the prejudices that the public have about nursing personnel have to be eliminated in order to provide for better health care. Even though the public have misconceptions of prejudices, nurses have not paid much attention to them, nor sought ways to change them. This study was designated to make out a model project to improve the image of nursing held by the public. This study was a strategy building descriptive study. This study was oriented to a model project to improve the image of nursing. The subjects for the study were 650 nurses who were staff nurses. The study procedures were as follow ; First step ; a special action committe for nursmg image making was established of nine members who were divided into five subgroups. 2nd step ; a 1st workshop was held to improve self concept of nurses and to recognize them the necessity of nursing image development, a 2nd workshop was held to develop a conceptual framewrk for the action plan and for budget planning. 3rd step ; a master plan for a nursing image was developed and evaluated through discussion and presentation. 4th step ; lecture and role playing were used to further the development of a caring attitude in the nurse. 5th step ; a situation oriented video film was made and previewed the film is done for nurses and doctors, and lastly ; an academic symposium was held to redefine and reinforce the nursing image under the title of future directed nursing for Yonsei University, at this time three nurses were given awards for demonstrating a caring attitude in order to motivate nurses to develop a care oriented attitude.

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포커스 그룹 인터뷰를 이용한 젊은 성인 여성의 식생활 실태 및 관련 요인 - 사회인지론에 근거하여 - (Perception on Optimal Diet, Diet Problems and Factors Related to Optimal Diet Among Young Adult Women Using Focus Group Interviews - Based on Social Cognitive Theory -)

  • 김혜진;이아름;김경원
    • 대한지역사회영양학회지
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    • 제21권4호
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    • pp.332-343
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    • 2016
  • Objectives: Study purpose was to investigate perception on diet, diet problems and related factors among young adult women using focus group interviews (FGI) based on the Social Cognitive Theory (SCT). Methods: Eight groups of FGI were conducted with 47 female undergraduate or graduate students. Guide for FGI included questions regarding perception on optimal diet, diet problems and cognitive, behavioral, and environmental factors of SCT. FGI were video, audio-taped, transcribed and analyzed by themes and sub-themes. Results: Subjects showed irregular eating habits (skipping breakfast, irregular meal time) and selection of unhealthy foods as the main diet problems. Regarding cognitive factors related to optimal diet, subjects mentioned positive outcome expectations (e.g., health promotion, skin health, improvement in eating habits, etc.) and negative outcome expectations (e.g., annoying, hungry, expensive, taste). Factors that promoted optimal diet were mainly received from information from mobile or internet and access to menu or recipes. Factors that prevented optimal diet included influence from friends, lack of time and cooking skills. Behavioral factors for optimal diet included behavioral capability regarding snacks, healthy eating and smart food selection. Subjects mentioned mass media (mobile, internet, TV) as the influential physical environment, and significant others (parents, friends, grandparents) as the influential social environment in optimal diet. For education topics, subjects wanted to learn about healthy meals, basic nutrition, disease and nutrition, and weight control. They wanted to learn those aspects by using mobile or internet, lectures (cooking classes), campaign and events. Conclusions: Study results might be used for planning education regarding optimal diet for young adult women. Education programs need to focus on increasing positive outcome expectations (e.g., health) and behavioral capability for healthy eating and food selection, reducing negative outcome expectations (e.g., cost, taste) and barriers, making supportive environments for optimal diet, and incorporating topics and methods found in this study.