• 보건교육건강증진학회지
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• 제17권1호
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• pp.171-184
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• 2000

In present paper, author proposed an effective health education strategy for local health department, which was revised from the PATCH of CDC. The author suggested that an health department should follow several steps to have an effective health promotion programs in their community. First step would be community mobilization that encourage key persons and major organizations and agencies to participate in the program. The second step is collecting demographic and vital statistics in the community or for a target audience as well as social, psychological and behavioral data. Based on the data analysis, the next step is to choose a target audience and health problem(s) for the target audience in question. The fourth step is the development of health education strategy for the target audience and the health problem. The fourth step also includes selecting a proper communication channel and educational materials as well as pre- and post-testing. The final step is implementing health education programs and evaluating the process, outcome and impact of the program. Korean Institute for Health and Social Affairs(KIHASA) has developed a model for health education programs used in local health department. KIHASA can provide technical assistance and health education materials to assist local health departments in Korea.

• 한국식생활문화학회지
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• 제23권6호
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• pp.729-736
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• 2008

The study sought ways to promote the global recognition of Korean food items. The Korean cuisine is one of the healthiest and well-balanced in the world. But, in contrast to countries including the United States, France, China, Japan, Thailand and Australia that have adopted food promotion and marketing strategies, Korea lacks a similar strategy. Development of indigenous sauces by Korean food manufacturers and processors is one route in the promotion of Korean cuisine. Korean restaurant franchising could also aid in export of Korean food items. The food manufacturing/processing sectors must work in concert with the Korean government to globalize the Korean cuisine. Brand chefs, Korean cuisine seminars and promotional efforts in foreign countries and foreign cooking schools (such as the 'Taste Korea' campaign) are prudent actions.

• 산업경영시스템학회지
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• 제33권4호
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• pp.145-152
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• 2010

Under limited resources such as budgets and experts, it is necessary to make decisions for promotion strategy of standardization work items in Information and Communication Technologies (ICTs). This paper focuses on a method of setting standardization promotion strategies for each item of personal information security standardization. As a decision making tool, the Importance Performance Anaysis (IPA) is applied and analyzed to the decision processes. The results are showed and illustrated for useful inputs to practical policy making in the field of standardization activities.

• Journal of Contemporary Eastern Asia
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• 제17권1호
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• pp.152-167
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• 2018

Until recently, Japanese cuisine was known only for sushi and was still considered exotic outside the archipelago. However, today the number of specialized restaurants which serve other traditional foods is constantly increasing all over the world, making Japanese gastronomy one of the most influential. Japanese government has supported the promotion of national cuisine worldwide in different ways, making washoku (Japanese traditional cuisine) one of the main elements of Japan's soft power and cultural diplomacy. In this paper, I will analyse the connection between Japan's gastrodiplomacy, defined as the use of typical food and dishes as an instrument of soft power, and Japan's food security strategy. I will argue that the strategy of promotion of washoku worldwide is not a mere act of popularization of Japanese food but it is strictly related to the issue of the low self-sufficiency rate of the country, as the main objective of the government is the raise of food export, in order to foster agricultural production and improve self-sufficiency.

• 산학경영연구
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• 제3권
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• pp.155-182
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• 1990

The objective of this study is on evaluation process of resort hotel management strategy. Therefore, in this study, we find try to a successful implemantation of resort hotel feasibility study and management strategy by systematizing and materialinzing the theory of resort hotel. And we have also investigated and analyzed the real status of resort hotel and then worked out the problem, and estabilished a plan for feasibility determination of resort hotel, he results of this study are as follow: 1) We need to characterize, matenance, develop the benefits of resort hotel. 2) We need to know how to establish model and facilities of resort hotel. 3) We have to inclease quality and quantity of employee's service. 4) We need to effort to satisfy customer's needs and wants through improvising and enlarging facilities of resort hotel. 5) We need to specialize the quality of F & B division. 6) We need to improve the hotel image, promote sales through promotion tools like avertisement, publicity, personel selling, sales promotion.

• 농업과학연구
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• 제37권2호
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• pp.323-330
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• 2010

Korean government has endeavored to increase the exportation of agro-food, and the exporting processed food is one of the main concerns. However, there is little research to promote the exportation of Korean processed food, which is discussed in this paper. This paper analyzed the current situation of the exporting processed food and the government policy in Korea, and presents the strategy to increase the exporting. First, government programs should consider the market efficiency. Second, specified marketing strategies need to be developed after the overall analysis about the world market. Third, governmental support for product development and promotion should be expanded. Forth, efforts to increase the efficiency of logistics and food safety need to be magnified.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 1999년도 추계학술대회논문집
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• pp.59-69
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• 1999

Recently, the role of container ports is radically changing. These changes are largely driven by the innovation process of Logistics such as Supply Chain Logistics and Global Logistics due to the international expansion of industry. Under this environment, It is required that the container port should act as a integral part of a Supply Logistics Chain especially to provide the customer-oriented logistics service. This paper deals with the development strategy of container ports coping with these changes in the view point of container ports as a Logistics infrastructure to provide customer-response services and necessary to the economic promotion of hinterlands. Strategy is suggested in the phases of the customers desire, the pattern of container cargo, the economic promotion of hinterlands, and interrelation of container ports in north-east Asia and also domestics through the analysis of competiveness of container ports.

• 한국보건교육건강증진학회:학술대회논문집
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• 한국보건교육건강증진학회 1999년도 3rd International Symposium
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• pp.107-116
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• 1999

.Half of deaths are caused by life-style related problems in developed nations. .Health promotion can improve life-style and health. .Improvements in life-style and health lead to savings in medical care core costs and enhancements in productivity. .Win-Win-Win-Win : Management, Labor, Employees and Government benefit

• 한국콘텐츠학회논문지
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• 제9권5호
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• pp.137-144
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• 2009

경북 문화콘텐츠산업은 소비지향적 구조, 영세성, 부족한 인프라, 불균형, 전략 부재 등의 문제점을 안고 있다. 하지만, 경북 문화콘텐츠산업은 풍부한 문화자원, 문화콘텐츠산업의 전망, 미래의 효과적인 육성전략으로 인해서 그 가능성이 크다고 할 수 있다. 그리고 육성방안으로는 문화원형의 디지털화, 유교 문화의 에듀테인먼트, 전통문화디지털센터의 구축, 장소마케팅, 다큐영상원 건립, 문화 리터러시, 작은 영상 지향, 글로벌 도시와 문화거점 도시의 육성, 킬러 콘텐츠 개발, 관광자원 개발, 차별화 전략 등이 있다. 문화콘텐츠산업은 고부가가치, 관련 산업에 대한 영향력, 디지털문화콘텐츠의 효용성, 시장 규모의 확대, 빠른 성장속도 등의 측면에서 경북도 문화콘텐츠산업을 적극적으로 육성해야 할 필요성이 있다.

• 디자인학연구
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• 제21권
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• pp.67-74
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• 1997

Marketing communication is becoming a critical element in today's competive retail environment. Consumers are better educated and discriminating in their choices. Especially, now in the totally opened Korean market situation, establishing proper retail marketing strategy faces many challenge and require special attention. In this study, various promotion media application strategies are mentioned in order to help retailers who need to develop their own promotion plan. Among the media mix, xisual merchandising is becoming effective communication system for retail promotion. Because of its complex development process, retailers and professionals both need to understand the theoretical background of VMD and application method. As a guide in developing systems for each use, it might have some limitations due to the method of research and data related to researcher's choice. In spite of above mentioned limitations, this study will serve as a practical guide for the retailers who wishes to achieve marketing goals in order to survive in this competitive retail situation.