• Title/Summary/Keyword: Promotion Activities

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영화 프로모션 노출이 영화 관람 만족도에 미치는 영향 : 봉준호의 <설국열차, 2013>에 대한 관람 동기와 관여도를 중심으로 (Influence of Movie Promotion Exposure on Viewers' Satisfaction: Focusing on Motive and Involvement in the case of 'Snowpiercer')

  • 최배석
    • 한국콘텐츠학회논문지
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    • 제13권12호
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    • pp.92-107
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    • 2013
  • 본 연구는 영화 프로모션 노출이 관객의 영화 이용 충족에 어떠한 영향을 미치나를 탐구하였다. 이를 위해 영화 <설국열차>를 분석대상으로 설정하였다. 본 연구는 영화 프로모션에 대한 관객의 노출 빈도, 영화에 대한 관람 동기, 일반적인 영화에 대한 관여도 등의 변인이 영화에 대한 관람 만족도에 미치는 효과를 분석하였다. 본 연구는 성별, 학력별, 지역별 비례할당(proportionate allocation) 방식에 근거해 전국적으로 표본을 수집해 이메일 설문조사(N = 451)를 실시하였다. 연구결과, 첫째, <설국열차>에 대한 프로모션 노출의 빈도가 증가할수록 <설국열차>에 대한 관람 만족도는 감소하지 않는 것으로 나타났다. 둘째, <설국열차>에 대한 관람동기가 강할수록 <설국열차>에 대한 관람 만족도는 커졌다. 셋째, 영화에 대한 관여도가 높을수록 <설국열차>에 대한 관람 만족도는 커졌다. 넷째, <설국열차>에 대한 프로모션 노출의 빈도는 <설국열차>에 대한 관람동기가 강한 집단과 영화에 대한 관여도가 높은 집단에서 <설국열차>에 대한 관람 만족도에 정(+)적 영향을 미치는 것으로 나타났다. 끝으로 본 연구는 이론적 현실적 함의와 향후 과제를 논의하였다.

A Study on the impact of rural older adults residence type and social activity participation on health-promoting behaviors : a gender perspective

  • Hyoun-Woo Choi;Joo-Lee Son;Yoon-Ji Choi;Jung-Shin Choi
    • 한국컴퓨터정보학회논문지
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    • 제29권5호
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    • pp.131-142
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    • 2024
  • 본 논문에서는 농촌 노인의 건강증진행위에 영향을 미치는 요인들을 성별에 따라 제안한다. 본 연구는 농촌진흥청의 '농촌 노인 맞춤형 돌봄프로그램 개발 수요조사' 자료를 활용하여 분석하였다. 분석대상은 농촌에서 거주하는 만65세 이상 502명의 자료를 활용하였다. 분석방법은 SPSS 25.0 프로그램을 활용하여 기술통계, 교차분석, 상관관계분석, 위계적 회귀분석을 사용하였다. 분석결과 건강증진행위 실천에 있어서 남성과 여성의 차이가 있는 것으로 나타났다. 남성의 경우 연령이 낮고 교육수준이 낮을수록, 배우자와 함께 거주할 때, 사회적 활동에 참여할 때 건강증진행위 수준이 더 높았고, 여성의 경우 연령이 많고, 주관적 건강상태가 좋을수록, 사회적 활동에 참여할 때 건강증진행위 수준이 더 높은 것으로 나타났다. 본 연구는 농촌 노인의 성별에 따라 건강증진행위를 촉진할 수 있는 기초자료가 될 것이며, 이를 바탕으로 정책적·실천적 접근 방안에 대한 시사점을 제시하였다.

Accident Prevention Model Using Signal Detection Theory: Case of Shipbuilding Industry

  • Pyo, Yeon;Park, Myoung Hwan;Jeong, Byung Yong
    • 대한인간공학회지
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    • 제36권3호
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    • pp.221-230
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    • 2017
  • Objective: The purpose of this study is to draw the accident prevention model using the signal detection theory, and to implement accident prevention program, based on a health promotion and support activities in a shipbuilding company. Background: Workers' health management is perceived important from the human resource management perspective, as well as from the personal perspective. Method: This study developed an accident prevention model by analyzing the correlation between 704 workers' health examination variables, and reviewed the verification of the model through a follow-up survey on the control variables and status of hazards targeting 650 workers for four years from 2007 to 2010. Also, a health promotion program was implemented targeting a production division to improve alcohol habits, smoking, musculoskeletal pain complaints and hearing control indices, which are the control variables of the model. Results: As a result of four years' implementation, the following effects were obtained: the days away from work fell 87.5%, and accident rate dropped 71.5% in 2010, respectively, compared to 2006, before the activity was implemented. Conclusion: This study shows that the accident prevention activities based on workers' health promotion activities are effective to prevent industrial accidents and injuries. Application: The research findings will serve as a practical guideline for establishing preventive measures in the shipbuilding company.

보건소 시범영양사업 실태조사 (A Survey of the Model Nutrition Services in Community Health Centers)

  • 계승희;신애자
    • 대한지역사회영양학회지
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    • 제5권2호
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    • pp.343-351
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    • 2000
  • The Korean government enacted the National Health Promotion Act in January, 1995 and proclaimed its regulations and rules in September 1995, which became the basis of the national health policy. The health promotion programs consist of education for health, prevention of diseases, improvement of nutrition, and practice of healthy life style as defined in that Act. The Community Health Act was amended in 1995, which included implementing nutrition services in community health centers. The purpose of this report is to summerize the nutrition services conducted in 32 community health centers. the main nutritional activities were as follows : 1) nutritional guidance by counseling and education for pregnant or lactating women, infants, preschool children, and those with chronic diseases, 2) collection, analysis, and interpretation of data collected from the community, on background conditions and target population for the assessment of community needs, 3) evaluation of nutritional status of population in the community 4) nutritional guidance for mass feeding in different institution including schools and welfare institutions. In order to meet the government's expectations and desires, the community health centers have made continuous efforts to put nutritional activities into practice in the community. However, there are constraints, such as relative staff shortages, lack of funds, and information which hampers the nutritional activities.

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비타민 E가 쥐간 세포의 암화과정에서 태반형 Glutathione S-transferase(GST-P) 양성 병소와 항산화요소계에 미치는 영향 (Suppressive Effects of Vitamin E on the Induction of Placental Glutathione S-transferase(GST-P) Positive foci and Antioxidant Enzyme Activity in Rat Hepatocarcinogenesis)

  • 최혜미
    • Journal of Nutrition and Health
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    • 제30권7호
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    • pp.803-812
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    • 1997
  • The influences of dietary supplements of vitamin E on hepatocellular chemical carcinogenesis have been studied, Placental glutathione S-transferase(GST-P) positive foci area, antioxidant enzymes(superoxide dismutase(SOD), catalase, glutathione reductase, glutathione peroxidase, glutathione S-transferase(GST)), glucose 6-phosphatase(G6Pase) activities, and lipid peroxidation of mecrosomes(thiobarbituric acid reactive substances(TBARS) contents) were investigated. For is purpose , we used the murine chemical hepatocardinogenic procedure induced by modified Ito model, which consists of 200mg/kg body weight diethylinitrosamine (DEN) injection, 0.01% 2-acethlaminoflurene(2-AAF) feeding for 6 weeks, and partial hepatectomy on week 3. Weanling Sprague-Dawley male rats were fed pulverized Purina rat chow with 15, 000IU/kg diet vitamin E from initiation or promotion stages. We found that vitamin E supplement decreased the area of GST-P positive foci. Catalase, glutathione peroxidase, glutathione reductase. GST activities, and TBARS contents were decreased. On the other hand G6Pase activities were increased by vitamin E supplement. It seemed that vitamin E supplements helped endogenous defense systems against carcinogenesis by decreasing TBARS contents, $H_2O$$_2$ and organic peroxides. So, vitamin E seemed to protect cell from free radical damage in carcinogenesis. Anticarcinogenic effects of vitamin E were more effective at intiation that at promotion stage. These results suggest that vitamin E has suppressive effects on hepatocellular chemical carcinogenesis, probably through antioxidant effects against TBARS contents $H_2O$$_2$ and orgainc peroxides.

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Analyses of the Effects of Government Export Promotion Programs on Export Performance: Empirical Evidence for Small and Medium-Sized Enterprises in Korea

  • Beom-Cheol Cin;Kuk-Hyun Choe
    • Journal of Korea Trade
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    • 제26권5호
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    • pp.39-55
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    • 2022
  • Purpose - This study empirically examines the effect of the Korean government export promotion program (EPP) on small and medium-sized enterprise (SMEs) export performance using firm-level data. Unlike most previous studies that investigated some specific samples of firms, this study analyzes a vast amount of SME data of the Korean Small and Medium Business Administration over the period 2005 to 2008. Design/methodology - An endogeneity problem arises when a firm's probability of being selected is correlated with the likelihood of successfully implementing EPPs. To control for the endogeneity of the EPPs in a relatively short-period sample, we employ 2-Stage Residual Inclusion (2SRI) RE-Tobit and bivariate Tobit procedure. Findings - Analyses show that Korean government EPPs have positive significant effects on SME exports. Empirical results also show that SME export activities are significantly encouraged by R&D investment and capital intensity, but not obviously by labor productivity. Originality/value - This study provides evidence that SME capital intensity, R&D investment, and the number of workers are significant determinants to SME exporting activities, whereas per worker labor cost and employee education are not. These results imply that even for SMEs, firm size is a major factor in promoting exporting activities.

패션기업의 최고경영자 특성과 마케팅 활동이 경영성과에 미치는 효과 (An Effect of CEO Characteristics and Marketing Activities on Management Performance of Fashion Corporate)

  • 류은정;안미강
    • 아태비즈니스연구
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    • 제11권4호
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    • pp.103-119
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    • 2020
  • Purpose - This study aimed to clarify the effects of CEO characteristics and marketing activities on management performance of fashion corporate by using financial statement. Design/methodology/approach - This study collected a sample of total 170 companies that can obtain the corresponding data among fashion manufacturing companies listed on KOSPI. The data of the financial statements reported from 2011 to 2018 were analyzed. Correlation analysis and multiple regression analysis were conducted. Findings - First, the more the number of CEO and the younger the CEO, the more employee welfare and training expenditures of internal marketing. The age of the CEO had a negative effect on all external marketing activities. The CEO number had a negative effect on sales promotion and advertising expenditures, but a positive effect on entertainment expenditure of external marketing. Second, as a effect of marketing activities on management performance, the welfare and training expenditures of internal marketing and entertainment expenditure of external marketing had a positive effect but sales promotion expenditure of external marketing had a negative effect on management performance. Research implications or Originality - Marketing activities that consider the differentiated factors of fashion corporate are necessary. Also, the objective accounting information can provide practical information for fashion industry.

중소 제조업체의 친환경적 경영활동이 직무향상에 미치는 영향 (Effect of Environmentally Friendly Management Activities of SMEs on Job Improvement)

  • 배상목
    • 산업진흥연구
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    • 제8권1호
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    • pp.47-53
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    • 2023
  • 본 연구는 중소 제조업체의 친환경적 경영활동이 직무향상에 미치는 실증 연구로서 친환경 경영의 현황을 파악하고자 중소기업 제조업체를 대상으로 설문지 총 128개를 분석하였다. 분석결과를 요약하면 다음과 같다. 첫째. 중소기업의 친환경적 경영활동 중 사회적 활동은 직무향상에 통계적으로 유의한 영향을 미치지 못한 것으로 분석되었고, 둘째. 환경적 활동은 업무생산성에 𝛽= .394(p<.001)로 유의미한 영향을 미치는 것으로 나타났고, 직무만족에서는 𝛽=.216, p<.05로 낮은 인과관계를 보이며, 셋째. 경제적 경영활동은 직무만족에서 𝛽= .388(p<.001)로 유의한 영향을 미친 것으로 나타났다. 또한, 업무생 산성에는 β= .267(p<.01)로 낮은 인과관계를 확인하였다. 따라서 직무향상에 미치는 영향 중 업무생산성은 환경적 활동이, 직무만족은 경제적 경영활동이 직무향상에 영향을 미치는 것을 알 수 있었다. 본 연구는 중소기업의 친환경적 경영활동을 위한 환경조성과 경쟁력 있는 전략적 방향 제시 및 연구의 기초자료 제공에 의미가 있다.

운동 프로그램이 양로원 노인의 체력과 일상활동 수행능력에 미치는 영향 (The Effects of Exercise Program on Physical Fitness, Living Activities, and Performance Abilities for Elderly in the Institution)

  • 김현숙
    • 한국전문물리치료학회지
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    • 제8권3호
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    • pp.53-61
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    • 2001
  • For the purpose of disclosing the effects of exercise program on physical fitness for health promotion, living activities, and performance abilities of the elderly in the institution, questionnaire survey and physical examination were performed on the subject, aged 65 years or older. The subjects consisted of experimental (33 persons) and control (35 persons) groups, matched with gender and age. The experimental group was put on the exercise program; working their upper and lower limbs for 12 weeks using dumbbell and lead-packed weight. The results were as follows: 1)The mean values of experimental group were significantly higher than those of control group in all variables of physical fitness, in all variables except for living activities, and in all variables of performance abilities after exercise program. 2)The mean values were significantly improved in all variables of experimental group after exercise program, but the mean values were decreased or maintained in most of variables of control group after exercise.

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지역사회 건강증진사업의 협력유형 분류 (Identifying the Types of Collaboration in Community Health Promotion)

  • 장명화;조원섭;윤난희;곽민선;유승현
    • 보건교육건강증진학회지
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    • 제26권3호
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    • pp.125-135
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    • 2009
  • Objectives: This study attempts to identify and categorize the types of collaboration that community health centers in Seoul planned to form in order to conduct health promotion programs. Methods: A content analysis was performed by reviewing the Phase 4 Community Health Plans for 2007-2010 of the 25 districts in Seoul. Results: In total, 614 cases of collaboration were identified which the community health centers in Seoul had planned for 2007-2010. These cases were grouped into 10 categories of collaboration activities: offering direct services through external venues utilizing external facilities; providing health education materials to partner agencies promoting health messages through media; running committees with collaborators inviting external experts; participating in external events; referring clients to external health services; connecting services; and miscellaneous. These types and cases were compared across community health promotion programs. Conclusion: Collaboration and partnership should be clearly defined for community health research and practice. Further research is needed to investigate the potential gap between plans for collaboration and actual collaboration activities, and to develop Korean models for collaboration building for community health promotion.