• 한국콘텐츠학회논문지
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• 제11권9호
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• pp.275-292
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• 2011

본 연구에서 Promotion Mix 활동이 브랜드 자산에 어떠한 영향을 미치며, 이는 궁극적으로 구매의도와 어떠한 관계가 있는가를 고찰하고자 수도권지역에 거주하고 있으며, 자동차를 구매한 경험이 있는 20대 이상의 성인남녀를 연구대상으로 설문조사를 하였다. 수집된 자료의 통계처리는 SPSS 12.0 for Windows 통계 패키지와 AMOS 7.0 프로그램을 활용하여 분석하였다. 분석결과, 첫째, 기업의 Promotion Mix활동과 브랜드 자산의 관계를 분석한 결과, 기업의 광고활동에 대한 평가가 긍정적일수록 브랜드 인지도, 애호도, 이미지가 증가하였다. 또한, 기업의 PR 활동에 대한 평가가 긍정적일수록 브랜드 인지도, 이미지, 애호도가 증가한 것으로 나타났다. 둘째, 영업사원의 Promotion 활동과 브랜드자산의 관계를 분석한 결과, 영업사원의 사회적 역량은 브랜드 인지도와 애호도를 향상시켰으며 전략적 역량은 브랜드 인지도, 애호도, 이미지를 향상시키는 것으로 나타났다. 셋째, 브랜드 자산과 구매의도의 관계를 분석한 결과를 보면, 브랜드 인지도는 만족도와 재구매(구전)의도에 유의한 정(+)의 영향을 미치고, 브랜드 애호도는 만족도와 재구매(구전)의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한, 브랜드 이미지는 만족도와 재구매(구전)의도에 유의한 정(+)의 영향을 미치는 것으로 나타나 브랜드 자산과 구매의도의 관계가 밀접한 상관관계가 있다는 것을 알 수 있었다.

• 보건교육건강증진학회지
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• 제25권2호
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• pp.73-89
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• 2008

Objectives: This research was conducted to suggest a recommendation for the Korean credentialing policy of health education specialist as the primary human resource in community health promotion activities from the special group perspective of the Korean Society for Health Education and Promotion. Methods: This research was conducted by the professional focus group discussion and descriptive literature review on health education and promotion. Results: This draft recommendation for Korean credentialing system development of health education specialist was based on the four background reasons for modifying health promotion related acts, for developing better policy of health education credentialing, for keeping the public and ethical responsibilities as the competitive professional society, and for improving health promotion activities in Korea. Theoretical background of the four reasons was Ottawa Charter. We classified three credentialing levels of health education specialist based on health education own competencies, coordiating competencies with environmental factors, and research competencies. Furthermore, we developed 10 major roles and categorized 53 sub-roles based on these competencies above. We recommended 10 classes required to take to become Health Education Specialist. These 10 classes were developed based on the credentialing systems in the United States and Japan. These 10 classes were about health education and promotion methods and strategies not health intervention topics. We also built the draft plan for continuing education to keep KCHES based on the NCHEC in the United States. Conclusions: Further research should be conducted to build better health education specialist credentialing systems modifing current communtiy-based health promotion activities in terms of modifying public regulation, developing KCHEC examination system, protecting job security both in public and private sectors, and creating professionalism in KCHEC.

• 한국초등과학교육학회지:초등과학교육
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• 제29권1호
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• pp.1-12
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• 2010

The purpose of this study is to analyze elementary school students' class contents and activities between the invention class for the gifted under the local education office by the 'Gifted Education Promotion Act' and that under the invention classroom by the 'Invention Promotion Act'. For this study, the survey was conducted to 1,788 elementary school students who attended the invention class for the gifted both under the local education office and under the invention classroom. The analysis of the survey showed that the students of the invention class for the gifted under the local education office had higher motivation and participation rate in class, higher interest in invention, and stronger significantly in a future oriented will than those under the invention classroom. The parents of the invention class for the gifted under the local education office showed more enthusiastic attitude to support their students, and had significantly stronger recognition that the participation of the students in the invention education for the gifted helped enter an advanced school than those under the invention classroom. However, the class contents of the invention class for the gifted under the local education office such as 'understanding the influence of the invention history and products on society', 'scientific inquiry skills for problem solving', 'technological and engineering abilities for creating an invention', 'developing knowledge and abilities about business and management by using a new invention' were not different from those under the invention classroom. In addition, discussion and presentation were not active in the class activities of the invention class for the gifted under the local education office. Therefore, the researchers should compensate and develop a program which can apply strategically differentiated class contents and class activities to the students who participate in the invention class for the gifted under the local education office by the 'Gifted Education Promotion Act'.

• Journal of Nutrition and Health
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• 제43권4호
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• pp.413-423
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• 2010

우리 생활의 급격한 변화와 서구화 속에서 성인과 함께 아동, 청소년의 비만율이 빠르게 증가하고 있다. 그간 관련 부처와 지자체에서는 이에 대응해 비만관리 정책과 사업을 추진해왔다. 비만 관련 법률은 건강증진법, 어린이식생활 관리특별법, 학교급식법 등 총 25개로 복지부 등 6개 부처가 관장하고 있다. 여러 기관이 각각 추진하다보니 사업의 연계성이 떨어지고 시너지효과를 얻기 어렵다는 지적이 상당하다. 특히, 식생활지침, 연구 조사, 인력 기관 분야의 경우에는 상당부분 중복되어 혼선을 초래할 우려가 높은 것으로 보인다. 단기적으로는 부처간 조정위원회를 통해 비만 관련 정책 및 사업을 조정이 필요하다. 중장기적으로는 부처간 업무조정을 검토해볼 필요도 있다.

• 한국산림과학회지
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• 제109권2호
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• pp.231-242
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• 2020

본 연구는 「국민 산림휴양·복지활동 실태조사(N=6,191)」 자료를 토대로 산림여가활동을 유형화하고 특성을 파악하였고, 산림여가활동 유형의 인구통계학적 영향요인을 분석하였다. 분석결과, 첫째, 방문목적을 기준으로 산림여가활동을 유형화한 결과, 4가지 유형(건강증진형, 교육학습형, 휴식·휴양형, 레포츠형)으로 분류되었다. 휴식·휴양형의 경우 참여자들은 다양한 계절에 방문하는 반면, 레포츠형의 경우, 여름에 주로 다양한 즐길거리를 고려하여 방문지를 선택한다는 점과 소요비용이 가장 높고 당일형/숙박형 활동일수가 가장 적다는 것이 특징적이라고 할 수 있다. 둘째, 산림여가활동 유형의 인구통계학적 영향요인을 분석한 결과, 연령, 성별, 자녀유무, 가계소득이 유형별 산림여가활동을 선택하는 데 영향을 미쳤으며 이 중 연령이 가장 큰 영향요인인 것으로 분석되었다. 연령이 높을수록 교육학습형과 레포츠형보다는 휴식·휴양형을, 휴식·휴양형보다는 건강증진형을 선호하는 것으로 나타났다. 남자인 경우 휴식·휴양형보다는 건강증진형을, 자녀가 있는 경우 휴식·휴양형보다는 교육학습형을 선택할 확률이 높았다. 또한 가계소득이 높을수록 교육학습형보다는 휴식휴양형을, 휴식휴양형보다는 건강증진형을 선호할 확률이 높은 것으로 분석되었다. 본 연구는 전국민을 대상으로 유형별 산림여가활동 선호에 연령이 가장 중요한 요소임을 전국단위에서 통계적으로 규명하였다는 데 의의가 있다. 향후 연구에서는 당일형과 숙박형을 구분하여 각각의 세부특성을 파악한다면 수요자 관점에서 산림복지에 대한 정책 방향을 설정하는데 기여할 수 있을 것으로 판단된다.

• Korean Journal of Health Education and Promotion
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• 제1권1호
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• pp.95-117
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• 1999

As the nation is moving into the 21st century, the fundamental challenge facing local health departments in the United States is to improve the quality of peoples lives by preventing disease, injury, and disability through collaboration with public and private partners. During this century, life expectancy in the United States has increased remarkably from less than 50 years at the turn of the century to 79 years for woman and 72 years for men (CDC 1999; Bunker et al. 1994). Major portions of this gain can be attributed to advances in public health. (omitted)

• 보건교육건강증진학회지
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• 제33권5호
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• pp.107-119
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• 2016

Objectives: This study aims at examining the association of sense of community with community participation for health promotion in urban areas of Korea. Methods: We analyzed data from 'Community Capacity for Healthy Gangdong Communites' Survey' in 2007. The survey was based on self-reported questionnaires, which were distributed to 1,800 community residents over the age of nineteen in five administrative communities of Gangdong-gu, Seoul, in Korea by using proportionate probability sampling method. We measured 'Sense of community' with four indicators including 'Good neighborhoods', 'Perceived possibility of cooperation', 'Pride of community' and 'Possibility of development' by using 5-point Likert scales. Community participation was measured with the experience rate or the extent of participation by 5-point Likert scales in seven community actions or activities including voting, community program planning, social actions, etc. We examined the association of sense of community with community participation by using regression analyses. Results: This study has shown that sense of community was associated with and made positive impacts on community participation in diverse community actions or activities in urban communities. Conclusions: For promoting community health in urban areas, we can increase community participation more effectively with the efforts of enhancing sense of community.

• 대한가정학회지
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• 제42권12호
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• pp.77-92
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• 2004

The purpose of this study was to investigate the selected predictors of the health promotion behavior of the elderly in Kangseo-ku, Kangnam-ku, Seoul. The study used an ecological perspective approach in that a microsystem (i.e. self-esteem, locus of control, introversion-extraversion and socio-demographic characteristics), and the environment such as a mesosystem (i.e. marriage satisfaction) and a macrosystem (i.e. social support, participation of social activities, social image of the elderly, social attitude of the elderly) were explored. A structured questionnaire was used to interview a sample of 188 elderly. Hierarchicai regression analysis yielded the results that the magnitude of the importance of the microsystem was found to be larger than any other systems investigated. The most powerful predictor of the health promotion behavior of the elderly was 'age', followed by 'participation of social activities', 'education', 'social support', 'locus of control', 'marriage satisfaction', and 'sex'. The research model accounted for $55\%$ of the health promotion behavior of the elderly.

• 보건교육건강증진학회지
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• 제32권2호
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• pp.75-84
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• 2015

Objectives: This study examines that the compatibilities between the health promotion programs in community health center and the leading health indicators in National Health Plan. Methods: We analyzed health promotion programs associated with three health indicators; smoking(smoking rate in male), alcohol use(alcohol use rate in adults), obesity(obesity rate) in twenty five community health centers in Seoul. First, we classified three groups(excellent, fair and poor groups) using average scores of Seoul, that of Korea and National Health Plan2010 goals in three health indicators. Afterwards, we examined the compatibility between contents of health promotion programs regarding leading health indicators and the specific program activities. Results: The compatibility levels between health indicators and contents of health promotion programs was 80 % for smoking among fair and poor groups while fair and poor for smoking reported 60% and 70%, respectively. For obesity, excellent group reported 80% and fair group had 91%. Conclusion: In conclusion, although all districts were able to access available data for health indicators and health statistics every year, it seems that they did not only utilize these data enough in conjunction with health promotion programs but also did not integrate specific activities according to National Health Plan systematically.

• 보건교육건강증진학회지
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• 제29권4호
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• pp.15-28
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• 2012

Objective: This paper aims to describe health promotion (HP) research according to HP activities, strategies, target population, and settings, and to explore challenges for HP to reflect principles and values. Methods: A content analysis was employed for all research reports funded by the Korea Health Promotion Foundation from 2005 to 2011. Content analysis was conducted according to the HP activities and strategies as mentioned in the Ottawa Charter, and by target population and setting. Challenges for HP research were explored by priority actions suggested by the International Union for Health Promotion and Education. Results: The total number of research was 384. The most popular topic was on HP actions for reorienting health services, followed by developing personal skills, creating supportive environments, building healthy public policy, and strengthening community actions. Research focusing on enabling strategies was most dominant among the HP strategies, while both advocating and mediating strategies were unlikely to be studied. An even distribution was found across target populations. The most popular setting was communities, followed by workplaces and schools. Conclusion: HP research tends to be anchored on bio-medical, individualized, and behavioral perspectives. A discussion was made to overcome this tendency by employing HP in social sciences theory and methods.