• 제목/요약/키워드: Promoting e-commerce

검색결과 34건 처리시간 0.022초

소비자보호를 통한 전자상거래 활성화 방안 연구 (A Study on the Utilization Schemes of E-Commerce for the Consumer Protecion)

  • 박추환;이용필
    • 한국전자거래학회지
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    • 제9권3호
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    • pp.39-56
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    • 2004
  • 본 연구는 전자상거래의 소비자 보호에 대한 방안이 대두되고 있는 현 상황에서 전자상거래 보호와 관련된 국내외 정책들을 살펴보고 전자상거래 활성화 방안을 소비자 보호중심으로 분석하였다. 전자상거래 보호를 위한 국내외 정책은 소비자 보호 강화를 위한 정책들 중심으로 살펴보고, 전자상거래를 활성화시키는 방안으로는 소비자 신뢰성을 높일 수 있는 정책, 소비자분쟁해결 방안의 개선과 국제적 제휴, 개인정보보호 및 프라이버시 문제, 인증 및 공인인증서 사용에 관한 정책을 소개하였다. 본 연구는 이를 바탕으로 소비자 신뢰성을 확보하고 거래비용의 감소를 통해 전자상거래 활성화를 이끄는데 도움을 주고자 하는데 목적이 있다.

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Trade Facilitation for E-Commerce Export Clearance

  • Ji-Soo Yi
    • Journal of Korea Trade
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    • 제27권3호
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    • pp.179-198
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    • 2023
  • Purpose - There is a paucity of literature dealing with exporters' compliance issues in e-commerce exports. This study aims to fill this gap in the literature by exploring customs initiatives to facilitate the e-commerce exports of small and medium-sized enterprises (SMEs) in the changed compliance environment. The central question of this study was divided into five subquestions: first regarding the pros and cons of trade facilitation measures for Korean e-commerce export clearance; second and third questions about risk and compliance management for facilitation fourth about instruments, the changes in Korean SME compliance burden in e-commerce exports, and ways to improve trade facilitation for e-commerce exports. Design/methodology - This study adopts a qualitative approach using a case study method to understand the SME experience in Korean e-commerce export compliance procedures. A qualitative method was selected to answer research questions requiring an in-depth understanding of the regulatory procedures of customs administration and exporters' compliance burden. Because this study addresses the changing compliance environment for which statistical data is insufficient, a quantitative method is considered inappropriate. Based on the approach, data were collected using multiple sources, including an extensive literature review, interviews, and field observations. Thematic pattern matching was applied to interpret the data. Findings - This study examined ways to support SMEs in the changed e-commerce export compliance environment. Facilitation measures for e-commerce exports have contributed to SME access to global markets, simplifying export clearance procedures, and saving exporters' compliance costs. However, such instruments are limited in promoting SME compliance capabilities to cope with intensified competition and strengthened controls over foreign exporters in cross-border e-commerce. Therefore, this study highlights the importance of reshaping facilitation measures for e-commerce exports based on risk and compliance management theories to a system encouraging exporters' voluntary compliance. Originality/value - This study's academic significance derives from verifying the relationship between trade facilitation instruments and risk and compliance management procedures using an actual case in Korea. It is also of practical importance in navigating the directions for improving facilitation measures for e-commerce exports in a changed compliance environment.

관광업의 전자상거래 활용 방안 모색에 관한 연구 (A Study of Application of Electronic Commerce in Tourism Industry)

  • 홍충렬
    • 동굴
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    • 제61호
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    • pp.65-82
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    • 2000
  • The remarkable development of information technology today is significantly increasing the desire for related services as it allows one to process and transmit information fast and accurately as well as in an efficient way. Particularly, the spread of the Internet even changes our life pattern, not to mention allowing us to provide or share information. One of the most typical example is electronic commerce. The e-commerce industry, which is build upon informations super high way, is growing rapidly, backed on the development of communications technology and the combination of various media. Companies are active In embracing and utilizing the cutting-edge information technology, whereas the tourism industry in general is still at a rudimentary stage. Therefore, it is expected that the industry will harness e-commerce in many aspects. Tourism, in its characteristic, has a variety of sectors, and cross-sector cooperation is essential. Therefore, the industry can provide better services by connecting or integrating network systems and taking advantage of e-commerce, while it is of no less importance to have informal ion system for promoting products. This thesis will look into and the basic concept and role of e-commerce as well as the existing tourism information system. It will also study ways to make good use of e-commerce by adopting it into the tourism information system.

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Identification of Demand Type Differences and Their Impact on Consumer Behavior: A Case Study Based on Smart Wearable Product Design

  • Jialei Ye;Xiaoyou He;Ziyang Liu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제18권4호
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    • pp.1101-1121
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    • 2024
  • Thorough understanding of user demands and formulation of product development strategies are crucial in product design, and can effectively stimulate consumer behavior. Scientific categorization and classification of demands contribute to accurate design development, design efficiency, and success rates. In recent years, e-commerce has become important consumption platforms for smart wearable products. However, there are few studies on product design and development among those related to promoting platform product services and sales. Meanwhile, design strategies focusing on real consumer needs are scarce among smart wearable product design studies. Therefore, an empirical consumer demand analysis method is proposed and design development strategies are formulated based on a categorized interpretation of demands. Using representative smart bracelets from wearable smart products as a case, this paper classifies consumer demands with three methods: big data semantic analysis, KANO model analysis, and satisfaction analysis. The results reveal that analysis methods proposed herein can effectively classify consumer demands and confirm that differences in consumer demand categories have varying impacts on consumer behavior. On this basis, corresponding design strategies are proposed based on four categories of consumer demands, aiming to make product design the leading factor and promote consumer behavior on e-commerce platforms. This research further enriches demand research on smart wearable products on e-commerce platforms, and optimizes products from a design perspective, thereby promoting consumption. In future research, different data analysis methods will be tried to compare and analyze changes in consumer demands and influencing factors, thus improving research on impact factors of product design in e-commerce.

The New Ecosystem of Cross-border E-Commerce among Korea, China and Japan Based on Blockchain

  • Shen, Xiang-Dong;Chen, Xi;Ji, Ran;Wu, Ren-Hong
    • Journal of Korea Trade
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    • 제24권5호
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    • pp.87-105
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    • 2020
  • Purpose - The purpose of the study is to propose a theoretical framework of cross-border e-commerce ecosystems based on blockchain technology. The ecosystem includes five systems, namely, crossborder supply chain intelligent system, cross-border logistics system, cross-border payment system, cross-border product quality traceability system and cross-border customs supervision system. Design/methodology - This study firstly derived the main improvement factors for the new ecosystem based on blockchain through prior research and expert interviews on cross-border e-commerce. Then explored the use of virtue of decentralization, anti-counterfeiting traceability, consensus mechanism, smart contract and other means of the core technology of blockchain to overcome the bottleneck of cross-border e-commerce development among Korea, China, and Japan. Finally, proposed valuable implications in both theoretical and practical perspectives. Findings - As a result, we combined with the problems existing in cross-border e-commerce among Korea, China and Japan, this paper proposes a solution based on blockchain. On this basis, it constructs a cross-border e-commerce ecosystem among these three countries, including five systems. In addition, we discuss the main problems existing in the current blockchain, such as low transaction concurrency, security loopholes, and inconsistent standards, the corresponding countermeasures are proposed from the technical level, security level and industry standards. Originality/value - This study is the first to apply the blockchain technology to solve the cross-border e-commerce problems in Korea, China and Japan, which is of pioneering significance in both literature and practice. Block chain technology is in the ascendency. This study provides technical solutions for promoting the development of cross-border e-commerce import and export trade between Korea, China and Japan.

Empirical Study of Cross-Border E-commerce Brand Formation

  • Jing Zhang;Ziyang Liu
    • 한국컴퓨터정보학회논문지
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    • 제28권11호
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    • pp.209-226
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    • 2023
  • 국경 간 전자상거래는 중국의 대외무역을 안정시키고, 중국 대외무역의 전환과 업그레이드를 추동하며, 글로벌 경제 발전과 안정에 기여하는 결정적인 힘으로 부상했다. 이에 따라 국경 간 전자상거래의 고품질 발전을 추동하는 것은 중국 업계 내에서 공동의 난제로 되었습니다. 그러나 국경 간 전자상거래가 빠르게 성장하면서 품질 혼재, 치열한 경쟁, 가격 경쟁 등 새로운 현상과 도전에 직면해 있다. 브랜드는 주체를 식별하는 구별표지 역할을 하며 브랜드 구축은 국경 간 전자상거래에서 고품질 발전을 이룩하는 신중한 선택이다. 이 글은 정성적 접근법과 정량적 접근법이 결합된 브랜드 이론을 활용하며, 국경 간 전자상거래 기업 운영 내의 주요 요소에 구체적으로 초점을 맞춘다. 중국 국경 간 전자상거래 기업의 내부 운영 내에서 브랜드의 형성과 발전에 영향을 미치는 핵심 요소들에 대한 분석을 통해 그들의 내부 형성 메커니즘을 조사하고 브랜드 형성에 영향을 미치는 이들 중요요소들의 중요성을 평가한다. 연구과정은 해외 소비자의 데이터를 바탕으로 실증분석을 실시하여 궁극적으로 국경 간 전자상거래 기업의 브랜드 개발을 위한 일정한 지침을 제공하고 있다.

디지털 경제시대의 중재제도 활성화 방안 (Promoting Arbitration System in The Era of Digital Economy)

  • 강이수
    • 한국중재학회지:중재연구
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    • 제15권3호
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    • pp.3-25
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    • 2005
  • The companies' management strategies of the electronic commerce market are different from those of the traditional market. The main difference between the electronic commerce market and the traditional market is an IT network system which is a companies' management strategies in the electronic commerce market. This study focuses on the examination and analysis of the companies' management strategies which are constituted through influence on the effectiveness of the IT network system in the electronic commerce market and Promoting Arbitration System in The Era of Digital Economy this study is to introduce several alternative policies of the Government and companies to such formated IT network system of the electronic commerce market in the future. It's also suggested that the Korean Commercial Arbitration Board (KCAB) fully cover consideration and arbitration, while KCAB for Electronic Commerce activates its proper role of consulting and ad hoc arbitration by using electronic information. E-commerce sets up the probability that its merchants and customers will not exist in the same legal jurisdictions. The confusing application of laws and wide geographical dispersion of these parties will necessitate a faster and cheaper dispute resolution methodology. Therefore, online ADR may be effective for e-commerce dispute resolution. The examples of online ADR operation are the cyber mediation of Electronic Transaction Dispute Resolution Committee, the cyber mediation of Korean Commercial Arbitration Board, the cyber mediation of Click N Settle, the online ADR of BBB online, and the cyber arbitration of virtual Magistrate. The paper points out the last one as the most desired practice. This study results are how to minimize the disputes and the method of dispute settlement. Therefore, a role of arbitration proposed and emphasized. To protect the dispute in advance, it's suggested to revise rules timely following on technical changes, and emphasized that the dispute has to lead to arbitration settlement not for consuming unnecessary time and finance for enterprises and consumers.

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On China's Intellectual Property Rights Protection Online

  • Wang, Guo-An;Lim, Yong-Taek
    • 통상정보연구
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    • 제6권1호
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    • pp.237-247
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    • 2004
  • Online people conduct all kinds of business activities, such as promoting the sales of products and services, reading newspapers, watching TV and movies, and sending business messages by e-mail, by e-voice and by e-fax. Computers with access to the Internet are defined by the United Nations as the fourth media characterized by instantaneousness, openness, limitlessness, boundlessness and globalization. With the development and popularization of the Internet and the advance of the information technology in China, Intellectual Property Rights (IPRs) violations online have frequently occurred in e-business activities. IPRs protection online has posed a great challenge not only for business managers and officials, but also for judges and lawyers because the rapid development of the Internet has created a legal vacuum governed by no laws in IPRs violation and protection online in China.. The paper at first classifies IPRs into several categories, then reveals China's serious problems and challenges of IPRs violations online and stresses the necessity of China's IPRs protection online. Finally it puts forward some suggestions concerning IPRs protection online.

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A Comprehensive Understanding of the Purchasing and Visiting Behaviors of Customers on Social Commerce Sites

  • Yoon, Cheolho
    • Asia pacific journal of information systems
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    • 제26권2호
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    • pp.211-230
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    • 2016
  • Social commerce is a new type of e-commence that is based on social networking technologies and aggressive marketing strategies, such as one-deal-a-day. However, although social commerce has become very popular, little is known of customers' substantive purchasing behaviors when using social commerce sites. These behaviors, namely visiting and purchasing behaviors, are the focus of this study. Hence, this study aims to provide comprehensive understanding of the visiting and purchasing behaviors of customers in relation to social commerce sites. A research model based on the utilitarian and hedonic values of shopping, social influence, and convenience, which represent social commerce features, was developed and empirically analyzed using data from social commerce site users. The results revealed that purchasing behaviors of consumers when they use social commerce sites are affected directly by the utilitarian value (perceived usefulness) of the site as well as their purchase intention. Purchase intention is affected by perceived usefulness, subjective norm, and visiting behaviors. The visiting behaviors of consumers in relation to social commerce sites are also affected directly by the hedonic value (playfulness) of the site as well as their intention to visit the site. The findings of this study have implications for practitioners with regard to understanding and promoting the use of social commerce sites.

RosettaNet Overview

  • Kim, Sang-Kyun
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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    • pp.177-189
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    • 2001
  • ㆍ RosettaNet is one of the most rapidly expanding XML- based B2B standards aiming at lingua-franca for e-Business. ㆍ RosettaNet delivers PIP/sup TM/-based B2B process standards, dictionaries, and implementation frameworks guaranteeing interoperability among integration solutions. ㆍ RosettaNet is an evolutionary standard featuring need-based expansion, implementation-promoting development methodology, and release model based on collective agreement among members. ㆍ RosettaNet plans to continue to focus the majority of its efforts on vertical supply chain and business model specific e-commerce process standards, with an emphasis on rapid adoption and production implementation in the high technology industry.

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