• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.82-93
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• 2016

드라마제작산업의 발달 과정은 지속적인 플레이어의 증가와 광고시장의 위축으로 귀결된다. 플레이어의 증가는 경쟁의 심화를 초래하였으며, 광고시장의 위축으로 인해 제로섬 게임 상황이 유발되었다. 드라마제작산업과 상호작용하면서 자기조직화한 연예기획사의 발달 과정은 지속적인 연기자 시장의 확대와 A급 연기자 쏠림현상으로 요약된다. 드라마제작산업의 경쟁 심화와 광고시장 위축은 연예기획사에게는 인센티브 확대의 기회로 작용하였다. 하지만 연예기획사의 경쟁전략은 A급 연기자 확보이다. 따라서 A급 생산요소로의 인센티브 쏠림현상은 필연이다. A급 연기자 쏠림현상을 극복하기 위하여 연예기획사는 매출 규모의 확대, 다양한 수익원 개발, 저작권 확보 등의 전략이 필요하다. 향후 드라마제작산업은 제작 중심 전략에서 사업 중심 전략으로의 전환이 필요하다.

• 한국관광식음료학회:학술대회논문집
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• 한국관광식음료학회 2005년도 학술논문발표집
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• pp.80-91
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• 2005

Recently, hotel industry has realized the importance of food and beverage sales for the profit maximization, and the focuses on restaurant management has been growing. Accordingly, menu management in the F/B department is one of the most key factors determining the success or failure of business. Therefore, in this study, entree menu items of french restaurant in the deluxe hotel was analysed with presently theorized model of menu analysis, classified into four menu items. Also it was analyzed how those classified menu items influence on sales, number of sold, food cost percentage, contribution margin And, proper ways was presented to make restaurant managers and menu planner in order to increase food operation sales through proper modifications and methods on various menu analysis matrix. In Pavesic's menu analysis method, all of menu items have impact on the sales, number of sold, contribution margin and Primes, Sleepers do so on the food cost. The finding of this study was that Pavesic's menu analysis is superior to menu analysis in terms of the sales, number of sold, food cost percentage, contribution margin. Therefore, Pavesic's menu analysis is useful and efficient method in order to conduct menu engineering.

• 산업경영시스템학회지
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• 제4권4호
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• pp.63-69
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• 1981

As enterprises are getting bigger and bigger and more competecious, an engineering economy for the maximization of profit based on basic theory must be considered. This thesis present dynamic computer model for the decision which controls complicated and various man- machine system optimally. This model occur in general stage can be adaptable to every kind of enterprises. So, any one who has no expert knowledge is able to get the optimal solution. And decision tree used in this paper can be applied in every kinds of academic circles as well as whole the industrial world. This paper studied optimal management of engineering project based upon basic theory of engineering economy. It introduces and functionizes the variables which generalize every possible elements, set up a model in order to find out the variable which maximize the calculated value among many other variables. And the selected values ate used as decision- marking variables for the optimal management of engineering projects. It found out some problem of this model. They are : 1. In some kinds of man-machine system it refers to Probability, but other case, it depends on only experimental probability. 2. Unless decision making process (decision tree) goes on, this model can not be applied. So these cases, this paper says, can be solved by adapting finite decision tree which is analyzed by using the same technic as those in product introduction problem. And this paper set up the computer model in order to control every procedure quickly and optimally, using Fortran IV.

• Asian Journal of Business Environment
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• 제6권4호
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• pp.13-17
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• 2016

Purpose - The purpose of this paper is to evaluate two multinational companies that seem to have reconciled the two mandates of CSR and profit maximization while becoming multibillion dollar companies and examine their organizational culture and practices and their management and leadership in order to determine the controlling factors, if any, that have elicited their success while renowned for their CSR policies. Research design, data, and methodology - This is a case study, an analytical approach, which focuses on exploring and analyzing the CSR policies of Starbucks and IKEA. Results - IKEA and Starbucks considered their position in the global business environment and their social responsibilities as crucial and did more than a cursory lip service to the issues. In fact, they both took the more difficult long-term approach and tried to resolve the root causes for the environmental and social issues in their supply chain. Ultimately though, it is the ethical leadership of the top management that sets the tone for the organizational culture and its CSR. Conclusion - IKEA and Starbucks are "living proof" that a company can be successful while treating its employees and the community of suppliers and associates with respect and dignity and while making this world a better place.

• 수산경영론집
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• 제46권3호
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• pp.73-82
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• 2015

This study aimed to evaluate the effectiveness of closed season policy using an integer linear programming, targeting the large purse seine fishery in Korea. In the analysis, based on Cheng and Townsend(1993), fishing effort (fishing days by month) was assumed to be distributed for profit maximization of vessels and catch of immature fish was estimated. The analytical results showed that the effects of closed season policy would vary in accordance with the monthly closures in terms of fishing profits and catch of immature fish. A closed season policy by month had different effects on fishing profits and catch of immature fish by species. It implies the importance of considering seasonal changes of fish species when limiting fishing efforts with the closed season policy.

• Industrial Engineering and Management Systems
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• 제9권2호
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• pp.97-106
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• 2010

Can eBay.com's fee structure coordinate the channel? It's a critical strategic problem in e-commerce operations and an interesting research hypothesis as well. eBay's fees include three parts: monthly subscription fee, insertion fee, and final value fee (i.e., a revenue sharing portion), which represent a generic form of revenue sharing fee structure between the retailer and the vendor in a supply chain. This research deals with such a channel consisting of a price-setting vendor who sells products through eBay's marketplace exclusively to the end customers. The up- and down-stream channel relationship is consignment-based revenue sharing. We use a game-theoretic approach with assumption of the retailer (i.e., eBay.com) being a Stackelberg-leader and the vendor being a follower. The Stackelberg-leader decides on the terms of revenue sharing contract (i.e., fee structure), and the follower (vendor) decides on how many units to sell and the items' selling price. This study formulates several profit-maximization models by considering the effects of the retail price on the demand function. Under such settings, we show that eBay's fee structure can improve the channel efficiency; yet it cannot coordinate the channel optimally.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2005년도 공동추계학술대회
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• pp.461-470
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• 2005

A dynamic supply chain that is composed of many different companies with different rent roles and interests allows free joining and secession. Buyers place orders simultaneously and manufacturers should compete each other for the orders. The purpose of our paper is how to find the optimal formation of supply chain ill a global viewpoint while allowing each member company to pursue his local goal The dynamic nature of supply chain formation causes the variation of cost depending on how many orders a manufacturer would accept. We propose a multi-agent based negotiation protocol that efficiently leads to the formation of optimal supply chain without giving up maximization of the individual profit in multi-agent environment of the make-to-order industry. The goal of the negotiation is to form a supply chain to minimize the overall sum of manufacturers' manufacturing cost, and earliness cost and tardiness cost based on SET model. We compare the negotiation protocol with Branch & Bound method. Finally, the validity and performance of buyer's negotiation has been tested experimentally.

• 한국항해학회지
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• 제8권1호
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• pp.17-48
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• 1984

The economy of ship's size and speed is affected by the freight rates, sailing distances, cargo handling rates, fuel oil prices and even interest rates of the borrowed funds. It can be a step more powerful measures if the economic evaluation model takes in a cargo lot size which prevails in the shipping markets. This paper has dealt with hypothetical cargo lots which happen to the market with uniform distribution in probability. The evaluation models are either profit maximization method or cost minimization method. The former compares among different voyages in profitability to the invested funds, the later defines the transportation efficiency in ton-mile unit and be used in comparing two or more transportation means. This paper adopted both of above methods to derive out ships economical evaluation contours for the various ship's speed and deadweight for certain cargo lot sizes, which can be used as important managerial decision data in purchasing ships or selecting a most profitable one among the proposed voyages. This evaluation contours will also be efficiently used in appraising so called "handy size ships" in connection with port water depth and conditions of voyage tracks.ge tracks.

• 유통과학연구
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• 제13권10호
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• pp.109-114
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• 2015

Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

• 환경영향평가
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• 제26권1호
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• pp.44-56
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• 2017

지속가능한 발전은 도시의 효율적인 개발과 경제, 사회, 환경적 측면의 보전을 목표로 하기 때문에 중요하다. 그러나 우리나라의 빠른 도시화로 경제적 발전은 이루었지만 자원의 비효율적인 배분현상을 경험하게 되었고 이는 토지이용 배분도 예외가 아니다. 토지이용 배분의 문제가 어려운 이유는 다양한 목적을 고려해야하기 때문이며 이는 다목적 최적화의 방법에서 그 해결책을 찾을 수가 있다. 본 연구에서는 생태적으로 보존이 잘 되어있으며 인구 증가가 일어나고 있는 경기도 양평지역의 양평읍과 그 일대를 대상지로 선정하였다. 그리고 넓은 공간 탐색에 유리하고 토지이용 배분의 문제에서 널리 사용되고 있는 유전 알고리즘을 사용하였다. 유전알고리즘(GA)는 더 좋은 자손을 얻기 위하여 염색체의 교차 및 돌연변이의 과정을 거치는 적자생존의 원리가 작용하는 진화의 단계가 그 출발점이다. 본 연구는 변이의 방식에 변화를 주었으며 공간적 목적, 토지이용 전환 최소화, 생태계 보전 최대화, 경제적 이익 최대화라는 네 가지 목적과 특정 토지이용의 면적제한과 고정지역 설정이라는 제약요건을 두고 최적 안을 도출해내었다. 생태적으로 보존시켜야 할 곳에는 시가지가 형성되지 않았고, 시가지 면적 증가율이 높은 결과는 최적화의 방향인 '경제적 이익의 최대화'라는 점과 상응하였다. 적합도 값이 최소인 지점이 수렴지점임을 고려했을 때, 1500세대 부근에서 최적화가 일어났음을 알 수 있었다. 본 연구의 결과는 양평읍과 그 일대에 적용시킬 수 있는 효과적인 지원방안을 마련하는데 도움이 될 수 있을 것으로 판단된다.