• 복식
• /
• 제64권3호
• /
• pp.108-125
• /
• 2014

The purpose of this study is to provide the basic information necessary to develop sports uniform design by comparing and analyzing the color features and images of professional football uniforms in Korea and foreign countries. The subjects of this study were limited to 5 top leagues in Europe (Premier League, Primera Liga, Bundesliga, Serie A, and Ligue 1) as well as J-League, and K-League. This study was done using the 2012/2013 season home and away uniforms for European leagues and 2013 season home and away uniforms for Korean and Japan leagues. Using the Adobe photoshop CS2 eyedropper tool, color chips and RGB values were extracted from digital images and converted into HV/C of Munsell Conversion. Finally, a total of 735 colors were used for the analysis. The color image scale by Shigenobu Kobayashi was used to position the color images. The results are as follows. First, the color analysis of professional football uniforms in leagues suggested that chromatic color (53.7%) was more prevalent than achromatic color (46.3%). The two most common colors of the ten chromatic colors were R(19.7%) and PB(18.0%), followed by Y(5.4%), RP(2.0%), G(1.9), GY(1.8%), B(1.6%), YR(1.5%), P(1.1%), and BG(0.7%). Second, for the color tone comparison and analysis of professional football uniforms in leagues, the most commonly used color tone was W(28.4%), followed by v(25.5%), Bk(16.3%), s(5.8%), dk(5.2%), b/lt(5.2%), dp(3.0%), sf(2.0%), ltGy(1.0%), p(0.5%), G/dkGy(0.4%), and ltg/mGy (0.1%). Third, for the comparison and analysis of color and color tone of professional football uniforms in leagues, W(28.4%), R(v)(17.7%), and Bk(16.3%) were commonly used. Finally, for the comparison and analysis of color images of professional football uniforms in leagues, the most commonly used color image was a casual image(31.8%), followed by modern image(26.5%), dynamic12.8%), cool casual(12.0%), gorgeous(9.3%), clear(6.6%), chic(3.5%), and elegant images. Dandy, classical, romantic and pretty images(0.4% respectively) were also used.

• Journal of Sport and Applied Science
• /
• 제5권4호
• /
• pp.9-14
• /
• 2021

Purpose: This study aims to empirically analyze fans' responses to the types of Corporate Social Responsibility (CSR) activities implemented by the citizens professional football club and seek strategic measures for the continuous growth of the club and the formation of long-term relationships with fans. The purpose of this study is to investigate the relationship between regional attachment and expansion of fans according to the type of CSR activities of the club, and to examine influencing relationships among the types of CSR activities, regional attachment, and expansion of fans. Research design, data, and methodology: To achieve the purpose of the study, the survey was conducted on 150 home spectators of Seongnam Football Club, and the analysis of the data was conducted using SPSS Window Version 21.0. Correlation analysis, simple regression analysis, and multiple regression analysis were conducted to analyze the relationship between regional attachment and expansion of fans according to the types of CSR activities performed by the Seongnam Citizens Football Club. Results: As a result of the analysis, it was found that CSR activities had a statistically significant effect on regional attachment. In addition, CSR activities were found to have a statistically significant effect on expansion of fans. Finally, it was found that regional attachment had a statistically significant effect on the expansion of fans. Conclusions: Based on these results, CSR activities of the professional football club are considered an opportunity to build regional attachment. In addition, it is thought that the expansion of fans can be achieved through CSR activities.

• 한국의류학회지
• /
• 제30권5호
• /
• pp.807-817
• /
• 2006

The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.

• 대한물리치료과학회지
• /
• 제3권1호
• /
• pp.919-927
• /
• 1996

Recently sports injuries are increasing due to the development of sports leisure industries as well as the increase of exercising population, and the study for sports injuries is needed more than before. Then the author studied the reasons for injuries, incidence rate, sites and sorts of sports injuries for the middle and high school football players during one year period from Jan. to Dec. 1994. The study subjects were 319 middle and high school players in Pusan and the method was questionnaire method. The results were as follows; 1. The average injury rate due to football play was 3.3 times per person for the 319 subjects during the last one year, and it was highest in goalkeeper as 4.6 times by position. 2. 68 % of the subjects did not receive periodic health examination, 74.9 % wore body protectors. The sports injuries due to football play occurred most commonly in soil play-ground(79.6 %), during training(52.3 %), and in winter time(33.7 %). 3. The commonly occurred injuries by motion were coalition(39.2 %), tackle(12.9 %), dribble (11.4 %) in order; those by sorts were contusion(34.4 %), sprain (32.9 %), spasm(9.0 %) ; and those by body portions lower extremities(82 %), trunk(17.6 %), upper extremities(12.5 %). 4. The frequently used treatment area was home care as in 42.7 % ; treatment methods were physical therapy, acupuncture/moxacautery, rest, operation in order; choices of treatment method were recommendation by coach/manager, and that by medical professional was the lowest as in 2.2 %. 5. If sports injury occurred during play, coach or manager let the players take rest in 56.2 %, but emergent management by medical professional was done only in 1.9 %. The return to play was decided mostly by the player himself(52.8 %), but that decided by a doctor was only in 1.0 %. In conclusion, to lessen the sports injuries due to football play, annual physical check-up, strengthening of play rules, improvement of playground, conditioning exercise, regulation of body protectors, and preventive training for expected injuries behaviors should be done and the decision to return to play and emergent management should be done by a medical professional as well. Football player, sports injury, injured body portions, sorts of injury, treatment method.

• 기술사
• /
• 제41권4호
• /
• pp.67-70
• /
• 2008

• Journal of Sport and Applied Science
• /
• 제6권2호
• /
• pp.9-18
• /
• 2022

Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

• 한국산학기술학회논문지
• /
• 제14권8호
• /
• pp.3672-3681
• /
• 2013

이 연구는 프로축구 서포터즈의 하위문화를 부르디외의 아비투스 이론적 관점에서 분석하였다. 지금까지 서포터즈와 관련한 선행연구에서는 하위문화의 작동방식과 내면으로의 본질적인 접근이 부족하였기 때문에 프로축구 서포터즈의 하위문화는 어떠한 활동과 과정을 거치면서 서포터즈의 아비투스로 발전하는가를 살펴보고자 하였다. 연구의 목적을 위해 본 연구에서는 유목적 표집 중 강도표집과 준거표집을 통해 서포터즈 활동경력이 5년 이상이며, 서포터즈에서 임원활동을 했던 서포터 중에서 6명의 서포터를 연구참여자로 선정하였다. 이들을 대상으로 참여관찰과 비참여관찰을 병행하면서 연구를 진행하였으며, 연구참여자들과 심층면담을 실시하여 분석하였다. 또한 인터넷 자료는 인터넷 홈페이지를 개설한 이후부터 자료를 발췌하여 수집하였다. 분석결과 프로축구 서포터즈가 일반관중과의 문화적 구별짓기가 발생하는 과정을 확인 할 수 있었으며, 이러한 결과를 바탕으로 다음과 같은 결론을 얻을 수 있었다. 첫째, 프로축구 서포터즈의 하위문화는 열광적인 현장응원과 소모임 문화 등이 있음을 확인하였다. 둘째, 프로축구 서포터즈의 하위문화가 오랜기간 동안 지속되면서 결국 서포터즈만의 아비투스로 발전되어 일반관중들이 쉽게 참여할 수 없는 그들만의 문화가 되어가고 있음을 확인하였다.

• 한국엔터테인먼트산업학회논문지
• /
• 제13권3호
• /
• pp.169-180
• /
• 2019

이 연구의 목적은 프로축구 관중증대를 위해 사무국의 내부마케팅, 조직신뢰, 고객지향성, 직무성과 간의 구조방정식 모형을 분석하는 것이다. 이를 위해 구단 직원들(216명)을 대상으로 설문조사를 실시하였고, SPSS와 AMOS 통계프로그램을 활용하여 빈도분석, 확인적 요인분석, 신뢰도 분석 그리고 구조 방정식모형, 경로분석을 사용하여 가설 7개를 검증하였고 도출된 결과는 다음과 같다. 첫째, 프로축구 사무국의 내부마케팅은 고객지향성, 직무성과, 조직 신뢰에 영향을 미치는 것으로 나타났다. 둘째, 프로 축구 사무국의 조직신뢰는 고객지향성, 직무성과에 영향을 미치는 것으로 나타났다. 셋째, 내부마케팅과 고객지향성 간에 조직신뢰의 매개효과를 살펴본 결과 조직신뢰는 부분매개효과가 있는 것으로 나타났다. 넷째, 내부마케팅과 직무성과 간에 조직신뢰의 매개효과를 살펴본 결과 조직신뢰는 부분매개효과가 있는 것으로 나타났다.

• International Journal of Contents
• /
• 제8권2호
• /
• pp.82-88
• /
• 2012

Fraud and corruption is a problem that undermines the credibility and integrity of all sport. It affects fans, owners, shareholders, officials, and players. With the recent scandal in the K-League in Korea, the importance of maintaining the integrity of Korean football is presently of great importance. While other European or Asian football leagues have been plagued with fraud and corruption, Korea has maintained its professional sporting integrity successfully until recent times. This paper is an examination as to why players in the K-League succumbed to match- fixing in 2011. Firstly, we discuss the important role of sport in Korea, which is not to be underestimated. Secondly, we briefly illustrate the range and types of fraud and corruption in international football. Thirdly, we focus on the match-fixing and gambling scandal currently engulfing the K-League. Fourthly, we make some practical suggestions on how to combat and increase resilience to fraud and corruption in football. Finally, in the conclusion, we suggest that much needs to be done to reduce the incident of fraud and corruption in football worldwide, particularly through employing a clear counter fraud strategy.

• Journal of the Korean Data and Information Science Society
• /
• 제20권5호
• /
• pp.837-844
• /
• 2009

본 연구는 1950년부터 2008년까지의 유럽 5대 리그 축구경기 5170게임의 자료에서 승점이 2점인 시즌과 승점이 3점인 시즌으로 나누어 각 리그의 경기당 득점을 비교하였고, 또한 각국 리그에서 승점이 2점인 시즌과 승점이 3점인 시즌의 경기당 득점 평균을 비교하였다. 경기 당 승점을 추정하기 위하여 경기 당 득점과 경기 당 실점을 독립변수로 하여 추정된 회귀식을 유도하였다. 마지막으로 추정된 회귀식을 한국축구 리그에 적용시켰다.