• 제목/요약/키워드: Products Review

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후발기업의 전략 모델에 대한 탐색적 연구 : LG전자의 사례를 중심으로 (The Strategic Model for the Late Mover: Evidence from the Defiance Case of LG Electronics)

  • 최규성;신호상
    • 유통과학연구
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    • 제14권10호
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    • pp.81-91
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    • 2016
  • Purpose - This study proposes a strategic model for the late mover to effectively penetrate an industry that is dominated by a leading company. Thus, this study presents strategic implications for several late movers in overcoming the advantages of the leading company. Research design, data, and methodology - This study begins with a literature review followed by the formation of a strategic model that consists of: Repositioning, Utilization of Competence, Strategic Leadership, and Innovation. Specifically, this research analyzes LG Electronics (LG) as an example and investigates how LG infiltrates and grows in the water purifier market, overcoming the advantages of the powerful leading company. Results - The major steps taken by LG are summarized into four. First, LG studied the market, which had been conventionally treated as a single market. To penetrate the market, LG founded a new, special market segment. Subsequently, LG further segmented the market, executing a marketing strategy for each segment. Second, the unbending will of top managers was a key factor that addressed the challenge persistently. Third, even though LG was the late mover in the water purifier market, it had several technology competences such as compressor, refrigeration cycles, and algorithms. LG had profound knowledge in technology and used it effectively. Fourth, LG created a premium market through three innovative and distinguished factors such as the stainless water tank, sterilization service, and luxury design. Conclusions - This research draws four key findings from the example of the late mover in the water purifier industry: the reestablishment of a strategic position based on environmental change is an effective strategy for the late mover; strategic leadership is an important motive to generate late mover performance; and the late mover can utilize its existing knowledge and resources to overcome the first mover, such as presenting new added value compared to existing products as an effective catch-up strategy. Consequentially, through the study of performance determinants and the market penetration strategy of the late mover, this research has significance in providing basic material for companies trying to penetrate the market.

Proteolytic System of Streptococcus thermophilus

  • Rodriguez-Serrano, G.M.;Garcia-Garibay, M.;Cruz-Guerrero, A.E.;Gomez-Ruiz, L.;Ayala-Nino, A.;Castaneda-Ovando, A.;Gonzalez-Olivares, L.G.
    • Journal of Microbiology and Biotechnology
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    • 제28권10호
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    • pp.1581-1588
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    • 2018
  • The growth of lactic acid bacteria (LAB) generates a high number of metabolites related to aromas and flavors in fermented dairy foods. These microbial proteases are involved in protein hydrolysis that produces necessary peptides for their growth and releases different molecules of interest, like bioactive peptides, during their activity. Each genus in particular has its own proteolytic system to hydrolyze the necessary proteins to meet its requirements. This review aims to highlight the differences between the proteolytic systems of Streptococcus thermophilus and other lactic acid bacteria (Lactococcus and Lactobacillus) since they are microorganisms that are frequently used in combination with other LAB in the elaboration of fermented dairy products. Based on genetic studies and in vitro and in vivo tests, the proteolytic system of Streptococcus thermophilus has been divided into three parts: 1) a serine proteinase linked to the cellular wall that is activated in the absence of glutamine and methionine; 2) the transport of peptides and oligopeptides, which are integrated in both the Dpp system and the Ami system, respectively; according to this, it is worth mentioning that the Ami system is able to transport peptides with up to 23 amino acids while the Opp system of Lactococcus or Lactobacillus transports chains with less than 13 amino acids; and finally, 3) peptide hydrolysis by intracellular peptidases, including a group of three exclusive of S. thermophilus capable of releasing either aromatic amino acids or peptides with aromatic amino acids.

키위 궤양병 효율적 관리를 위한 매뉴얼 (A Proposed Manual for the Efficient Management of Kiwifruit Bacterial Canker in Korea)

  • 고영진;김경희;정재성
    • 식물병연구
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    • 제23권1호
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    • pp.1-18
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    • 2017
  • 키위 궤양병균인 Pseudomonas syringae pv. actinidiae는 최근 전세계에서 심각하게 경제적 손실을 초래하고 있다. 궤양병균은 우리나라에서 그린키위와 골드키위 품종들을 각각 1988년과 2006년부터 침해해왔다. 최근에는 오염된 수입꽃가루에 의해 유입된 궤양병균 biovar 3 (Psa3)가 주변 키위 재배 농가로 2차감염에 의해 급속하게 확산되어 골드키위와 레드키위 품종들에 대발생하여 피해를 주고 있다. 이 총설에서는 지난 30년간 수행한 연구 업적과 현장 경험 그리고 세계적인 주요 연구 산물들을 기초로 하여 궤양병 발생 회피, 경종적 방제, 궤양병균의 전파 차단, 조기 진단, 전염원 제거, 침입 차단, 약제 방제, 나무 치료 등 다양한 키위 궤양병 관리방법들을 요약하여 장차 키위나무를 건강하게 재배할 수 있도록 농가에서 실용적으로 사용할 수 있는 매뉴얼을 제시하고자 한다.

마렉병 바이러스의 분자적 병리기전과 증가하는 병원성에 대한 제어 방안 (Recent Molecular Studies of Marek's Disease Virus and Control Approaches for Increasing Virulence)

  • 장형관;박영명;차세연;권정택
    • 한국가금학회지
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    • 제34권1호
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    • pp.57-76
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    • 2007
  • Marek's disease (MD) is caused by a ubiquitous, lymphotropic alphaherpesvirus, MD virus (MDV). MD has been a major concern in the poultry industry due to the emergence of increasingly virulent strains over the last few decades that were isolated in the face of comprehensive vaccination. MD is characterized by a variety of clinical signs, amongst them neurological symptoms, chronic wasting, and most notably the development of multiple lymphomas that manifest as solid tumors in the viscera and musculature. Much work has been devoted to study MD-induced oncogenesis and genes involved in this process. Among the many genes encoded by MDV, a number have recently been shown to affect the development of tumors in chickens, one protein directly causing transformation of cells (Meq) and another being involved in maintaining transformed cells (vTR). Other MDV gene products modulate and are involved in early lytic in vivo replication, thereby increasing the chance of transformation occurring. In this review, specific genes encoded by MDV that are involved in the initiation and/or maintenance of transformation were briefly summarized, and limits of current vaccination and new control strategies against MD, particularly how modem molecular biological methods may be used to improve strategies to combat the disease in the future, were discussed.

화살의 이동궤적을 위한 하드웨어 구성 및 패러독스 측정 (Hardware Configuration and Paradox Measurement for the Determination of Arrow Trajectory)

  • 정영상;유정원;이한수;김성신
    • 한국생산제조학회지
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    • 제21권3호
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    • pp.459-464
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    • 2012
  • The point of impact, the shot group, and the flight traces depend on the combination of unique features which decide moving traces of the arrow (paradox of the archer, length of the arrow shaft, weight, angle of the feather, and spline of the arrow shaft). The more dense the impact points in the shot group and the earlier elimination of paradox of the archer, the higher assessment is given for the product. However, there is no way to objectively assess the efficiency and quality of the arrow, and there is no numeric data to be used as the basis for comparison with other products. Although capturing the images of flying arrow using a high-speed motion picture camera is possible, we are limited to observation from specific view angle only. Hence, the criteria for efficiency and quality assessment are mostly based on subjective opinions of experts or hunters, or review on consumers' remarks. In this paper, we propose a hardware composition that are based on three detection frames consisting of line lasers and photo diode arrays without the high-speed motion picture camera. Predicated on measured coordinates data, a nobel method for the archer's paradox measurement, a key parameter that determine the arrow's trajectory, and corresponding numerical analysis model is proposed.

인터넷 서점유형의 선택에 영향을 미치는 요인에 관한 탐색적 연구 (An Empirical Study on Factors Affecting Price Sensitivity and Choice of Internet Bookstores)

  • 오정은;이승창;이호근
    • 경영정보학연구
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    • 제4권2호
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    • pp.133-153
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    • 2002
  • 인터넷 사용의 증가로 탐색비용이 낮아져 소비자들이 얻을 수 있는 정보의 양은 증가하였으며 가격에 대한 정보 또한 쉽게 취득하고 비교할 수 있게 되었다. 그 결과 동일제품을 취급하는 인터넷 쇼핑몰 간의 가격 경쟁이 심화되고 있으며, 소비자들은 제품 구매결정에 있어 다른 요소들보다 가격에 더욱 민감하게 반응하고 있다. 본 연구는 인터넷 쇼핑몰의 가격 경쟁을 줄일 수 있는 차별화 전략을 모색하고자 인터넷 쇼핑몰의 가격 민감도에 영향을 미치는 요인을 살펴 보았으며, 가격 민감도에 따라 선호서점에 대한 선택이 달라지는가를 분석해 보았다. 연구대상은 국내에서 가격 경쟁이 치열한 인터넷 서적시장을 선택하였으며 연구 방법은 인터넷 서점에서 구매 경험이 있는 소비자를 대상으로 설문조사를 실시하였다. 연구결과 가격민감도가 선호서점의 유형선택에 영향을 미치는 것으로 분석되었다. 본 연구는 인터넷 쇼핑몰의 가격민감도 영향요인을 도출하기 위한 탐색적인 연구란 점에서 의의가 있으며 향후 제품 특성 및 품질에 차이가 있는 비동질 제품 등 다양한 시장을 대상으로 한 연구가 수행되어야 할 것이다.

건강을 생각하는 계란과 닭고기 생산을 위한 지방산 조성방안 (Manipulating the Fatty Acid Composition of Eggs and Poultry Meat for the Human Health)

  • 남기홍
    • 한국가금학회지
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    • 제26권4호
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    • pp.217-236
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    • 1999
  • Among polyunsaturated fatty acids (PURAs) targeted for manipulation in animal tissues (poultry eggs and meat), omega-3 PUFAs(n-3 PUFAs) are discussed in this review. 3 or 5% dietary menhaden oil (MO) supplemented layer diets was reported to increase docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) contents in the egg. MO at 1.5% also increased the deposition of up to 180mg total omega-3 fatty acids / yolk. Utilization of 5% ground flax seed (FS) resulted in similar total omega-3 fatty acid (FA) deposition as 1.5% MO. However, the basic feed formulations used in the Canadian feed industry usually include 10 to 20% FS in the egg laying diets. Recently several studies reported that addition of tocopherols in layer diets increased the tocopherol content more in the egg than any other tissue. One of reports said that 3.5% dietary oil with added tocopherols resulted in increasing tocopherol deposition and FA composition of the egg and other tissues. In the poultry meat, redfish meal (RM;4, 8, 12, 15 and 30% of diet) or redfish oil (RO;2.1 or 4.2% of diet) added to the practical corn-wheat-soybean based diets resulted in an increase in omega-3 FA and docosapentaenoic acid (DPA) contents in broiler meat lipids. Linseed oil (LO;1.0, 2.5, and 5.0% of broiler diet) supplemented in broiler diets also resulted in omega-3 FA and the ratio of omega-6 being significantly higher in poultry meat lipid than MO. Concern about fish flavor resulted in research about fish oil (FO) supplementation in broiler diets. Without the use of antioxidants, no more than 1.5% FO should be fed to broilers due to unacceptable orders from the chicken carcasses. One recent research project found that over 50mg/kg of vitamin E was required for maintaining the stability of unsaturated lipids in the meat. In regards to 'fishy'or 'crabby'taint in the eggs and poultry meat, poultry products remained acceptable when dietary fish oils were stabilized with antioxidants.

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자원 순환형 산업개발의 유형 연구 (A Study on the Current Practice in Eco-Industrial Development)

  • 문석웅
    • 자원ㆍ환경경제연구
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    • 제12권2호
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    • pp.347-382
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    • 2003
  • 본 연구에서는 한국에서 생태적 산업개발을 추진할 경우에 선택할 수 있는 유형을 제시하고 있다. 즉, (1) 다양한 업종으로 구성된 생태산업단지 또는 생태산업 네트워크, (2) 클러스터와 제로 에미션 개념의 결합에 의한 부산물 교환 시스템, (3) 동종 산업으로 구성된 산업 단지에서의 제로 에미션 추구, (4) 포괄적인 지역개발 프로젝트로서의 EID 등이다. 국내에서 자원순환형 경제개발 정착을 위한 우선적 과제는 산업체들로 하여금 현재의 관행을 벗어나서 다른 기업과의 공생적 관계를 적극 모색하여 부산물교환을 촉진하는 제도적 여건을 조성하는 것, 산업체들이 부산물 활용 네트워크를 조직하는데 필요한 자금지원과 인센티브 도입, 부산물 교환을 위한 시장의 창출에 기여하는 정보네트워크의 구성, 산업체의 환경관련 교육 강화 등이다.

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소비자 환경친화도 변화의 오염감축효과에 관한 소고(小考) (A Note on the Effects of the Greener Market on Pollution Emission)

  • 이호생
    • 자원ㆍ환경경제연구
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    • 제16권2호
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    • pp.363-378
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    • 2007
  • 환경친화적인 소비행태란 어떤 제품의 환경친화도가 높아지면 그 제품에 대한 지불용의도 커지는 것을 의미한다. 이러한 소비행태를 지닌 소비자들로 구성된 시장을 green market이라고 부른다. green market에 대한 거의 대부분의 기존 연구는 단위배출기준(unit emission standard), 환경세 등 환경정책수단의 효과를 분석하였다. 향후 소비자들의 환경친화적인 성향은 지속적으로 강화될 것이다. 이에 본 연구는 수직차별화 모형을 바탕으로 소비자 환경친화도의 변화가 오염물질 배출량에 미치는 영향을 고찰하였다. 본 연구에서 도출된 주요 결과는 다음과 같다. 먼저 제품의 필수재적인 성격이 강하여 모든 소비자들이 제품을 구매하는 경우에는 소비자들의 환경친화적인 성향이 높아지면 오염물질 배출량은 감소한다. 이는 소비자들의 환경친화도가 변화하여도 총생산량에는 아무런 변화가 없기 때문이다. 반면 일부 소비자들이 제품을 구입하지 않는 시장의 경우에는 환경친화적인 성향이 낮은 소비자들의 환경친화도가 상대적으로 크게 상승하면 오염물질 배출량이 증가할 수도 있다 이는 무엇보다도 환경친화적인 성향이 낮은 소비자들의 환경친화도가 상대적으로 크게 상승함에 따라 제품의 총생산량이 증가하기 때문이다.

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국내산 발효유 선택속성의 상대적 중요도 및 최적효용 도출 (Investigation of the Relative Importance and Optimal Utility on Choice Attributes of Fermented Milk)

  • 박문경
    • 한국식생활문화학회지
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    • 제34권6호
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    • pp.719-725
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    • 2019
  • This study examined the relative importance and the effective utility of fermented milk by consumers. The questionnaire was developed by an in-depth interview and literature review and was surveyed on-line. Statistical analysis was carried out descriptive analysis, ANOVA, paired t-test, and conjoint analysis using the SPSS package. First, an analysis of the consumption status of fermented milk found that the consumption frequency was 1-2 times/week (36.2%), 3-4 times/week (26.5%). The product choice attributes of fermented milk were found to be the same with 'taste' (3.93) and 'manufacturing date/expired date' (3.92), rated the highest, followed in order by, 'sanitary quality' (3.82), 'origin of ingredient' (3.81). Comparative analysis of the importance and satisfaction level of the choice attributes of fermented milk showed that the choice attributes with lower satisfaction compared to importance were 'taste', 'nutrients', 'manufacturing data/expired date', 'sanitation quality', 'price', 'manufacturing method' and 'certification of quality' (p<0.001, p<0.01). 'Price' and 'certification of quality' were the choice attributes of fermented milk classified as 'Focus Here' because of its high importance and low satisfaction. The preferred combination of relative importance in choice attributes of the fermented milk was 'domestic resource', 'Eat with spoon', and 'none additives'. Therefore, it is believed that sales will increase if dairy companies can improve the 'price' and 'certification of quality'. In addition, the use of domestic ingredients in the development of new fermented milk products in the future could be an important marketing factor in consumer choice.