• 제목/요약/키워드: Product selection criteria

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AHP를 적용한 상시 교통량 조사 지점 선정 우선순위 결정에 관한 연구 (Application of AHP to Select for Priority of Permanent Traffic Volume Survey Site)

  • 오주삼;임성한;조윤호
    • 한국도로학회논문집
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    • 제7권4호
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    • pp.21-30
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    • 2005
  • 교통량 자료는 도로의 계획, 설계 및 운영 등에 폭넓게 활용되는 자료이다. 일반국도를 대상으로 1955년부터 전국 규모의 교통조사가 시행되고 있으며, 도로의 결절점을 기준으로 구간을 설정한 후 상시조사를 실시하고 있다. 그러나 전 구간에서 상시조사를 수행하는 데에는 한계가 있기 때문에 우선순위를 결정하는 것은 중요한 문제이다. 본 연구에서는 우선순위 결정을 위한 방법론으로 AHP(Analytic Hierarchy Process)를 적용한 다기준 의사결정 기법 (MCDM : Multiple Criteria Decision Making)을 적용하였다. 판단 기준변수로는 도로계획 [AADT, VKT, 첨두시간 교통량, 도시부유출입구간] 도로설계 [Volume(pcu), 방향별교통량, 중차량비], 그리고 도로운영 (속도, 밀도, V/C)으로 정의하였다. 평가자료를 정량화 및 규준화하였고, 설문조사를 통해 얻은 쌍대비교 값들을 가지고 고유벡터 방법으로 계층별, 가중치를 구하였다. 교통량 조사구간에 대한 교통조사 우선순위 선정은 규준화 값과 계층별, 가중치를 곱하여 구한 대안 값의 전체 합의 크기에 따라 결정하였다. 이를 통하여 상시 교통량 조사를 위해 다수의 구간으로 분할된 일반국도를 대상으로, 상시 교통량 조사 지점 우선순위를 결정하였다.

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몽골 여성 소비자의 명품 소비가치 세분화와 브랜드 개성 및 구매행동에 관한 연구 (Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers)

  • ;김종훈;박지선
    • 복식문화연구
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    • 제26권3호
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    • pp.427-449
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    • 2018
  • The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

수산물 음식과 수산물 가공식품에 대한 인식 조사: 부산·경상도 지역 대학생을 중심으로 (A Study on the Difference of Perceptions of Seafood and Processed Seafood Products: The Case of University Students in Busan and Gyeongsang Area)

  • 손선익;최봉임
    • 한국조리학회지
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    • 제23권7호
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    • pp.167-175
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    • 2017
  • The purpose of this study is to understand the perception of fishery products and processed food of marine products in college students through empirical analysis. 446 questionnaires were used in the analysis. As a result of the empirical analysis, the frequency of consumption of aquatic food was 2~3 times a week, the place of intake was good for taste of home and aquatic foods, respectively. Purchase motifs of processed fish products are easy, the frequency of ingestion is 3 to 4 times a week, the criteria for selection were always consumed, and the taste was considered to be high when purchased. The perception of nutrition and necessity of consumption of aquatic foods was high and radioactivity was low. 133 male students (57.8%) and 98 female students (45.4%) were aware of the aquatic traceability system. The college students generally has a high preference for the taste of marine products and high frequency of consumption, and they recognized that nutritional excellence and necessity were positive. The marketing strategy should be developed by developing proper product considering the age level and sex of consumers. The limitation is that they are college students in Busan and Gyeongsang provinces and coastal areas.

Discrimination of Lonicera japonica and Lonicera confusa using chemical analysis and genetic marker

  • Ryuk, Jin Ah;Lee, Hye Won;Ko, Byoung Seob
    • 대한본초학회지
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    • 제27권6호
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    • pp.15-21
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    • 2012
  • Objective : Lonicera japonica THUNB. a traditional herbal medicine, has been commonly used anti-inflammatory disease. It has been very complicated with respect to its sources on the market. The significant selection of medicine depends on its origin. However, it is difficult to discrimination criteria for confirming L. japonica authenticity using the senses. This study was performed to determine the discriminant analysis of L. japonica and L. confusa. Methods : The identification of L. japonica and L. confusa were performed by the classification and identification committee of the national center for standardization of herbal medicines. And we examined its differences using HPLC and genetic marker analysis. Results : The analytical pattern of High Performance Liquid Chromatography was determined from the corresponding peak curves ((E)-aldosecologanin, chlorogenic acid, luteolin 7-O-glucoside, sweroside). For L. japonica, additional unknown peaks were detected at 13.8 min, 20.6 min, and 36.9 min. And, we developed genetic marker using the the tRNA-Leu gene, trnL-trnF intergenic spacer and tRNA-Phe region of chloroplast DNA. By the method, 164 bp PCR product amplified from L. confusa was distinguished into L. japonica and L. confusa efficiently. Conclusion : Base on these results, two techniques provide effective approaches to distinguish L. japonica from L. confusa.

ISO/IEC 25023을 활용한 소프트웨어의 정량적 평가지표 생성 프로세스 설계 (Design the generation process of software quantitative evaluation index using ISO/IEC 25023)

  • 김수욱;이종민;박유현
    • 한국정보통신학회논문지
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    • 제23권5호
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    • pp.508-515
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    • 2019
  • 소프트웨어 관련 R&D 사업의 결과의 성공여부를 판단하는 기준으로 다양한 정량지표를 많이 사용하고 있으나, 어떠한 정량지표를 선정하는 것이 적절한지에 대한 판단은 다소 어려운 부분이 있다. 본 논문에서는 소프트웨어 개발의 정량적 평가지표 선정에 기준을 제공하기 위해 소프트웨어 품질 수준의 표준으로 활용되고 있는 ISO/IEC25023를 활용하여 소프트웨어 제품 개발의 정량적 평가지표 생성프로세스를 제안한다. 제안 프로세스는 2단계로 구성되어 있다. 첫 번째 단계에서는 ISO/IEC25023 표준규격의 품질특성과 부특성을 도출하고, 두 번째 단계에서는 1단계 결과인 품질특성과 부특성에 부합하는 평가지표 가이드를 도출한다. 제안하는 정량적 평가지표 생성 프로세스는 소프트웨어 개발 프로젝트의 특성에 맞는 정량적 평가지표 선정에 도움이 될 것으로 기대한다.

중국 20~30대 여성 소비자의 쇼핑성향에 따른 의류제품의 인터넷 쇼핑행동 연구 (A study on internet shopping behaviors for clothing according to shopping orientation of chinese female consumers in their 20s~30s)

  • 왕봉교;이미숙
    • 한국의상디자인학회지
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    • 제21권3호
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    • pp.37-53
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    • 2019
  • The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.

청소년의 백제문화 유물에 대한 선호도와 패션문화상품 구매행동 연구 (A study on preference of Baekje culture relics and purchasing behaviors of fashion cultural products of adolescents)

  • 이미숙
    • 한국의상디자인학회지
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    • 제20권4호
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    • pp.41-56
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    • 2018
  • The purposes of this study were to investigate preference of Baekje culture relics and to examine purchasing behaviors of fashion cultural products of adolescents. The subjects were 421 adolescents and measuring instruments consisted of Baekje relics preference items, fashion cultural products purchasing behaviors items, and subject' demographic attributions. The data were analyzed by frequency analysis, $x^2$ test, factor analysis, t-test, ANOVA and Duncan's multiple range test using SPSS program. The results were as follows. First, adolescents were more likely to prefer crown ornaments of the King Muryong in Kongju region, and gilt-bronze incense burner and halo in Buyeo region. Second, as fashion cultural products, adolescents were more likely to prefer T-shirts and accessory items, and modern image. As product selection criteria, they considered aesthetics as the most important factor, followed by symbolism and practicality. Adolescents evaluated the resonable purchase price of fashion cultural products as less than 20,000 won for T-shirts, cap & bag, and less than 10,000 won for accessories. The adolescent's satisfaction of fashion cultural products was low, and the main dissatisfaction was high prices, and the lack of practicality and diversity. Third, the preference for Baekje cultural relics and purchasing behaviors of fashion cultural products differed according to age and sex of adolescents. This study showed that fashion culture products for adolescents need to be designed in a modern sense with a unique cultural symbolism, focusing on T-shirts and accessories items. In addition, fashion cultural products companies should established the product development plan considering the characteristics according to the age and sex of adolescents.

역량바탕의학교육을 촉진하기 위한 교육평가: 통합평가모형 적용 (Adapting an Integrated Program Evaluation for Promoting Competency-Based Medical Education)

  • 주현정;오민경;이종태;윤보영
    • 의학교육논단
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    • 제23권1호
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    • pp.56-67
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    • 2021
  • Educational program evaluation can improve the quality of the curriculum, instructional methods, and resources and provide useful data for making educational decisions and policies. Developing and implementing a program evaluation system is essential in competency-based medical education. The purpose of this study was to explore and establish an educational program evaluation system adapting an integrated program evaluation model to promote competency-based medical education. First, an Educational Evaluation Committee was organized, consisting of faculty, staff members, and students. The committee established an integrated program evaluation model, combining Stufflebeam's Context, Input, Process, and Product (CIPP) model of a process-oriented approach and Kirkpatrick's four-level model of an outcome-oriented approach. Kirkpatrick's model was applied to the product evaluation of the CIPP model. The committee then developed evaluation criteria, indicators, and data collection methods according to the components of the CIPP model and the four levels (reaction, learning, behavior, and results) of Kirkpatrick's model, and collected and analyzed data. Finally, the committee reported the results of evaluation to a Medical Education Quality Improvement Committee, and the results were used to improve the curriculum and student selection. To enhance the quality of education, identifying educational deficiencies and developing various elements of education in a balanced way through educational evaluation will be needed. Furthermore, it will be necessary to listen to opinions of various stakeholders, work with all members involved in education, and communicate with decision-makers in the process of educational evaluation.

치약선택기준에 따른 구매만족, 재구매 의도 및 권유 의사 분석 (An Analysis on the Purchase Satisfaction, Repurchase Intention and Recommendation according Toothpaste Choice Standard)

  • 한예슬;이지은;문학진;임순연;조영식
    • 치위생과학회지
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    • 제15권1호
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    • pp.77-82
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    • 2015
  • 본 연구는 치과대학병원 구강관리용품 전시실에서 치약을 재구매한 고객을 대상으로 조사하여 치약에 대한 고객의 선택기준이 구매 만족도와 재구매 의사 및 권유 의사에 미치는 영향을 파악하기 위하여 시행하였다. 조사대상자는 248명이었으며, 연구 결과는 다음과 같다. 치약 선택기준 '맛', '가격', '브랜드', '기능', '디자인' 과 만족도는 양의 상관관계를 나타냈다. 또한 구매 만족도와 재구매 의도 및 권유 의사는 양의 상관관계를 보였다. 고객이 치약을 구매할 때 선택하는 기준에서 '맛', '가격', '브랜드', '기능' 요인이 구매 후 만족도가 높은 것으로 나타났다. 그 중 '기능' 요인이 만족도에 가장 영향력이 큰 것으로 나타났으며, '브랜드', '맛', '가격' 순으로 영향력이 있었다. 고객의 만족도는 재구매 의도 및 권유 의사에 영향을 미치는 것으로 나타났다. 치약 제품에 대해 만족한 경우 재구매를 하겠다는 의도를 보였으며, 타인에게 본 제품을 추천할 의사가 있다는 의견이 나타났다. 본 연구의 종합적인 결과 치약을 구매하는 선택 기준으로는 치약의 기능 및 효능이 가장 큰 영향력을 보였으며, 치약 제품의 브랜드, 맛이나 느낌, 가격에 따라 구매 만족감을 보였다. 또한 치약의 포장 및 디자인은 치약 선택 시 큰 기준점으로 작용하지 않았다. 선택한 치약에 만족한 경우 재구매 의사가 높았으며, 타인에게 권유하려는 의사 또한 높았다. 따라서 치과계와 치약 제조회사는 치약에 대한 많은 정보들을 고객과 함께 공유할 수 있는 시스템을 개발을 할 필요가 있으며, 치약뿐만 아니라 구강관리용품에 대한 제품 정보나 기능, 맛에 대해 지속적으로 연구하고 개발하는 것이 필요하다고 사료된다.

숙잠 함유 복합물의 알코올 대사 및 숙취개선 효능평가 (Evaluation of the effects of Hangover-releasing agent containing freeze-dried mature silkworm larval powder (SMSP) on alcohol metabolism and hangover improvement)

  • 우미선;차지현;김용환;강희택;김현덕;조경원;박성선;이종훈
    • 한국식품과학회지
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    • 제53권1호
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    • pp.72-77
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    • 2021
  • 숙취를 해결하기 위해서는 숙취를 직접적으로 유발하는 물질인 아세트알데하이드의 조절이 가장 중요한 인자로 작용한다. 숙잠을 함유하는 복합물인 시험식품(CKDHC)의 섭취로 혈중 아세트알데하이드 농도가 대조식품 대비 통계적으로 유의하게 감소하여 숙취개선 효능을 확인하였다. 특히, 30분부터 각 시간별(mg/L), 혈중 아세트알데하이드 농도-시간곡선하 면적(AUC), 최고 혈중 아세트알데하이드 농도(Cmax)의 감소를 통해 30분부터 빠른 숙취개선 효능을 확인하였다. 본 연구의 주원료로 사용된 숙잠은 Ji 등(2016a)에 따르면 18종의 아미노산 및 무기질을 모두 함유하며, 고단백 식용곤충으로 간에 좋은 주요 아미노산인 Alanine, Arginine 등을 많이 함유하여 간의 효소활성에 긍정적인 영향을 줄 수 있음을 알수있다. 본 연구결과를 통해 숙잠을 함유하는 시험식품이 숙취해소제로 작용할 수 있으며, 특히 음주 전 섭취시 아세트알데하이드를 빠르게 분해하여 30분부터 숙취 개선에 효과가 있음을 입증하였다.