• Journal of the Korea Convergence Society
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• v.5 no.4
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• pp.87-92
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• 2014

It is difficult to innovate product or service alone in the fast-changing world. The convergence is new approach in order to respond to customers' desires for new products and services. The online service platform as combination of technology and services is one of growth drivers for service innovation. Thus, it is worthwhile to note that we need to investigate the success factors of online service platform. To to this, this study delves into MyMusicTaste.com of JJS media as a case of online service platform. By doing so, we can suggest a success factors for online service platforms.

• The Journal of Information Systems
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• v.30 no.2
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• pp.1-27
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• 2021

Purpose Even if many startups firms have developed innovative items and a potential for success, they often have a limited financial resources, which makes them difficult to do business. To overcome this financial difficulty, startups have used one of fintech services, called crowdfunding that can be a good alternative to solving the difficulty of financing. The purpose of this study is to empirically validate the proposed research model that investigates the reasons of trusting crowdfunding platform, which positively leads to two outcomes - intention to participate and word-of-mouth for reward-based crowdfunding project. Design/methodology/approach We proposed several factors categorized as trust, information quality, and platform traits that have a positive impact on trust of crowdfunding platform, which positively leads to intention to participate and word-of-mouth of crowdfunding. The collected(n=285) from individuals who have participated in crowdfunding project was analyzed with SmartPLS 3.0 to test proposed hypotheses. Findings The results showed that all proposed variables (website reputation, crowdfunding familiarity, digital storytelling, information quality, and interaction) had a significant impact on crowfunding platform trust with exception of product differentiation. In addition, crowfunding platform trust was positively associated with participating intention and word-of-mouth. Based on findings, we discussed the research results and implication alone with a direction for future studies.

• Journal of Distribution Science
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• v.22 no.5
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• pp.1-10
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• 2024

Purpose: The study aims to identify the key factors that influence consumers' propensity to utilize community group buying platforms, employing the Technology Acceptance Model (TAM) as a theoretical framework. Research design, data and methodology: The research design involved selecting 192 consumers with experience in community group buying and analyzing the data statistically using SPSS 23.0. Hypotheses were tested utilizing the structural equation modeling software AMOS. Results: Key findings indicate that the attributes of products offered on community group buying platforms significantly enhance consumers' perceptions of usefulness and ease of use. Furthermore, these perceptions directly correlate with consumers' intentionsto use the platform. Conclusions: Thisresearch, grounded in the TAM, delves into how external factors of the community group buying platform impact perceived usefulness and ease of use, and subsequently, how these perceptions affect consumers' purchasing intentions. Based on these insights, several recommendations can be proposed for the platform's development: The platform should strive to enhance product quality and cultivate a positive reputation. Strategic promotional initiatives should be designed to attract new users while retaining existing customers. Continuous optimization of platform functionalities is necessary to augment users' perception of usefulness. These measures are anticipated to foster user engagement, increase adoption rates, and contribute to the overall success and sustainability of the community group buying platform.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.3
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• pp.262-275
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• 2021

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.

• Asia Marketing Journal
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• v.7 no.1
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• pp.67-89
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• 2005

In recent decades, product variety has increased dramatically in most industries. Rapidly evolving technologies, global competition, and sophisticated customers have contributed to an increase in product variety in many industries. In this paper, I study the impact of product variety on several businesses in the supply chain through literature review. By study of literature. this paper presents the benefits and drawbacks of increasing product variety on functions performed in several departments, such as engineering, manufacturing, purchasing, logistics and marketing. It provides a brief overview of the various techniques like modularity, component sharing, and platform-based development, which are helpful in reducing the costs, when designing for variety. It also provides a brief overview of order processing, purchased component/part variety, which are helpful in reducing the purchasing costs, and customer satisfaction, market advantage, market share, competitive advantage and demand forecast, which are useful in impact of product variety on marketing. Future research directions are discussed.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.194-200
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• 2021

This study proposes a plan to construct an integrated platform that reduces manufacturing costs and efficiently produce by integrating the systems of main producers, production subcontractors, and raw material subcontractors for the production of food packaging containers. The production plan of food packaging containers and raw materials is established in real time between the main producers, production subcontractors, and raw material subcontractors in consideration of the demand characteristics of each product. It establishes basic information that all processes from the production planning stage to the forwarding stage of the product are linked to each other. The progress of each producer of interlinked processes is shared in real-time to improve productivity and quality of food packaging containers and raw materials and reduce manufacturing costs. By monitoring the system of the main producer and the production subcontractor in real time, the production of food packaging containers is performed in a timely manner, thereby improving productivity. The application of the plan-do-check-action (PDCA) process, which includes planning, execution, evaluation and improvement in the production operation processes of the main producer, production subcontractor and raw material subcontractor, enables improved production compliance rate. The contents of the main producers, production subcontractors, and raw material subcontractors are managed in real time, then a converged production management system is established through the platform proposed in this study to ensure timely supply and demand of raw materials without delay in ordering.

• The Journal of Industrial Distribution & Business
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• v.14 no.8
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• pp.1-8
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• 2023

Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

• Journal of architectural history
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• v.15 no.2
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• pp.77-94
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• 2006

"Mixed construction of platform" means the platform which was constructed by mixing heterogeneous materials such as roof tiles or bricks with divided stone of trimmed stone. This kind of construction technique was not known or found from the building sites of Goguryo or Silla so far and therefore it used to be understood as a unique platform construction technique or the product of technology and creativeness of Baikje's craftsman. The mixed construction of platform of Baikje came to position itself as one of the patterns of platform mainly used over Sabi period and we found the pattern from the sites including Imryugak site in Gongju, temple for royal tomb in Gwanbuk-ri, Wangheungsa Temple site, building site in Keumseong Mountain, Ohapsa Temple site in Byryeong. From the fact that they used a variety of materials which they could easily get around them such as roof tiles or bricks in addition to stones for the construction of platforms, we can see the feasibility and decoration characteristics of their material supply at that time. On the other hand, this mixed construction of platform was not popular in Goguryo and Silla, the major reason for which is judged to be non-existence of platforms to construct using bricks or roof tiles which could be constructed together with platform using divided stones. This is supported by the results of excavation of Hwangryongsa Temple site, Bunhwangsa Temple site, Heungryunsa Temple site of Silla which gave us comparatively abundant excavation data, and Jeongreungsa Temple site, Cheongamsa Temple site, Toseongrisa Temple site and building site in Daeseong Mountain castle and Anhak Palace site of Goguryo. For further progressive study on the mixed construction of platform of Baikje in the future, we will have to review more on the social background and technical background with the linkage with archeology and architecture at that time which led to the creation of such platform.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.3
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• pp.156-162
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• 2013

Social manufacturing architecture is based on information delivery through social media and SNS, PLM and social platform, crowd source and knowledge base on whole phase of product life cycle. Although advanced social manufacturing issues are rising globally, its technology emerging into domestic industry is likely to be slow. We focused to review technological changes and R&D trend, patent issues, and then suggest assignments and advices to be practiced for social manufacturing modeling.

• The Transactions of the Korea Information Processing Society
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• v.7 no.4
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• pp.1062-1072
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• 2000

The applications developing in distributed object computing enviroments are faced with the difficulties for managing various lots of distributed objects. Also, because the most multimedia service, like video, audio, and so forth, must be satisfied itself with real-time constraints, the users also are feeling with necessary to apply real-time mechanisms to distributed multimedia services. The goal of this paper is to solve the problems for managing distributed objects, and to be easy to develop complex applications that can provide real-time services. To do this, we designed and implemented a real-time object group platform that can be placed between applications and CORBA. This platform is extended the existing object group model[13,14] added to the scheduler and timer object components for supporting real-time concept. We designed the components for platform by using James Rumbaugh object modeling technology that consists of object, function, and dynamic model. And then we described the detailed interfaces of the components by IDL, and implemented our real-time object group's platform using OrbixMT 22 which is the IONA Technologies' ORB product. Finally, we showed the execution procedures of the schduler object of each components in a real-time object group platform.