• Title/Summary/Keyword: Product planning method

검색결과 201건 처리시간 0.027초

성인(成人) 남성(男性)의 드레스 셔츠 소비자(消費者) 실태조사(實態調査) I - 착용실태(着用實態)와 구매실태(購買實態)를 중심(中心)으로 - (A Research on the Consumer's Actual Condition for Men's Dress Shirt I)

  • 임혜원;손희순
    • 패션비즈니스
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    • 제4권4호
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    • pp.135-151
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    • 2000
  • The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex, $\cdots$95, 100$\cdots$). Therefore it is happened fitness complains. Dress shirt's wearing frequency for a week is 1-2 days or 5days mostly. A number of dress shirt’s wearing period for one is 6-12 months. Dress shirt‘s wearing frequency fand wearing period varies according to their age, unmarried or married situation, scholarship, occupation. So the manufacturer of men's dress shirt grasps the factor's for their character. 2. The conclusion of dress shirt's buying motivation is need better than impulse buying. If company planning season event, the selling will be improved. Most of men buy their dress shirt by themselves. It means a lot of men are interested in their clothes comparing to old days. And men's favorite purchase place is a department store and agent. when they purchasing, the color and size is very important factor. But dress shirt's sizing designation is not yet established. Therefore the dress shirt's sizing designation is needed as possible.

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국방분야 품질정책 고도화를 위한 군수품 생산업체 품질경영수준 조사 및 분석 (A Survey and Analysis of Defense Industry Quality Management Level for Advancement of Defense Quality Policy)

  • 노태주;서상원
    • 산업경영시스템학회지
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    • 제40권3호
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    • pp.18-26
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    • 2017
  • Defense industries which require high reliability need an optimized quality management system with well-planned implementation. And the government should examine the overall status of defense industries, then establish practical policies with a proper support plan in required areas to upgrade the quality management level of manufacturers. Thus, DTaQ developed the model for 2 years from 2014, which specialized in quality management level analysis for defense industries. And a survey has been undertaken with that model by DTaQ and Korea Research Center in 2016. The surveyed companies randomly sampled among those which have more than 30 employees and delivery history over past 3 years, and finally 106 defense industries were selected. This paper present survey method and indexes for survey of defense industry quality management level. The survey was conducted in the order of planning, data collection and data processing, and the validity and reliability of the data were verified to increase objectivity of survey results. The survey contents mainly consist of system quality and management quality. System quality includes Product Development Management, Production Operation Management, supply chain quality management, Safety & Environment Management and Reliability Management, on the other hand, management quality includes Strategic Leadership, Human Resource Management, Customer Market Management and Information & Knowledge Management. Thus this proposes the current overall quality management status of the 106 defense industries and shows level differences by company sizes and manufacturing sectors based on the result of survey. Specifically, this paper enables to track the areas which need prompt government support with the policy directions to make quality management level higher. Therefore, it is expected that this can be used as reference data in establishing quality policies for military supplies in the future.

공연장에서의 가변음향에 대한 고찰 (Variable Acoustics in performance venues- A review)

  • 현진오;정대업
    • 한국음향학회지
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    • 제40권6호
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    • pp.626-648
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    • 2021
  • 국내에서는 다양한 공연장르를 운영할 수 있는 다목적 공연장의 수요와 그에 따른 공급이 지속적으로 증가해오고 있다. 그러나 음향적인 측면에서는 다목적 활용에 대응하는 실질적인 고려가 이루어지지 않고 있으며, 많은 시행 착오를 거듭하고 있다. 본 논문에서는 다양한 장르의 공연이 한 공간에서 이루어질 수 있도록 실의 음향특성을 변경하는 방법들을 문헌고찰을 통해 살펴보았다. 실의 음향특성을 용도에 맞게 변화시키는 것을 가변음향이라고 하며, 수동 및 능동제어방식으로 구분된다. 수동제어방식은 가변흡음, 용적가변, 부가잔향실법, 그리고 캐노피 반사 등의 방식으로 구분되는 건축적인 가변방식이며, 능동제어방식은 In-line, Regenerative 그리고 Hybrid 시스템으로 전기적인 방법에 의해 제어된다. 본 연구에서는 각각의 수동제어방식들이 실제 다목적 공연장 및 다양한 장르에 적용된 사례와 그 장단점을 살펴보았다. 또한 각각의 능동제어방식이 적용된 시스템들을 살펴보고, 실제 다목적 공연장에 적용된 사례와 그에 따른 음향적 변화에 대해 알아보았다. 마지막으로 가변음향시스템을 활용한 다목적 홀의 기획 및 설계 단계에서 고려사항을 제안하였다.

A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products

  • Kim, Jun San;Hahn, Minhi;Yoon, Yeosun
    • Asia Marketing Journal
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    • 제14권4호
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    • pp.77-94
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    • 2013
  • Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an effective method for enhancing the evaluation of RNPs. However, Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simulation (i.e., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences in people's propensity to cognitively structure and simplify their environment (Neuberg and Newsom 1993). From the analysis of the previous two works, the authors point out that consumers' susceptibility to uncertainty may contribute to the different results, and suggest that this susceptibility is dependent on consumers' PNS. To test the hypotheses established, an experiment was conducted. Waterless washing machine was presented as a RNP and PNS was measured by using the 12-item PNS Scale (Thompson et al. 2001). The results of the study show that for high-PNS consumers, process simulation is more effective than outcome simulation for enhancing the evaluation of a RNP, whereas for low-PNS consumers, outcome simulation is more effective than process simulation. This research contributes to the mental simulation and new product literature by suggesting and verifying that PNS moderates the effects of process versus outcome simulations for enhancing the evaluation of RNPs. This research provides important managerial implications for marketing managers of RNPs, indicating that they should take account of the target consumers' PNS in planning marketing communications. Specifically, when targeting high-PNS consumers, marketing communications that encourage process simulation may be more effective than those that encourage outcome simulation. In contrast, when targeting low-PNS consumers, marketing communications that encourage outcome simulation may be more effective than those that encourage process simulation.

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인지적 사고과정 분석을 통한 주방기구디자인 개발 (The Development of Kitchenware Design through Cognitive Analysis)

  • 김기수
    • 한국콘텐츠학회논문지
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    • 제16권2호
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    • pp.287-294
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    • 2016
  • 디자인을 개발하는데 있어 디자인의 계획에서부터 결과물을 도출시키는 전 과정의 디자인행위는 디자이너의 직관적인 관념과 기술적인 능력차이로 이루어지고 있다. 하지만 이러한 작업의 형태가 어떠한 규정된 틀에서 구체적인 방향으로 진행되기보단 개개인의 암묵적 행위 혹은 내재적 직관으로 이루어지고 있음을 디자인 전문가들은 모두가 공감하는 현상이다. 이러한 직관과 경험을 토대로 행해지는 디자인 작업을 합리적이고 과학적인 과정으로 시작하고 결과를 얻는다면 보다 체계적인 디자인작업을 다음단계로 이관 시킬 수 있다. 본 연구는 전문가와 비전문가의 디자인 적용방향을 실험으로 알아보기 위해 주방기구 개발 프로세스의 초기단계인 디자인 스케치과정 내용을 인지과학의 대표적인 질적연구 방법인 프로토콜 분석 방법을 활용하여 디자이너가 어떠한 사고시스템으로 디자인정보처리를 수행하고 작업하는지를 연구하고자 한다. 따라서 이 논문의 범위를 디자인 인지과학의 관련을 이해하는데 가장 기초가 되는 질적 연구방향에서 "주방기구에 대한 초기프로토콜 분석"과 "사고분석에 대한 코드화"에 한정시킬 것이다. 이러한 연구문제를 해결해가는 절차로 선행연구를 고찰하고 인지적인 사고를 체계적인 방법으로 재해석하여 제품의 개발흐름과 교육적 효과를 찾고자 하였다.

Dempster-Shafer 증거 이론을 이용한 회전익 항공기 착륙장치의 FMEA (FMEA for rotorcraft landing system using Dempster-Shafer evidence theory)

  • 나성현;소희섭
    • 한국산학기술학회논문지
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    • 제22권2호
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    • pp.76-84
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    • 2021
  • 품질보증활동은 양산단계에서 위험 식별을 기반으로 품질에 영향을 주는 인자를 확인할 수 있다. 위험 식별은 고장 분석을 통해 이루어지며, 회전익 항공기 착륙장치에 대한 고장 분석 방법은 고장 유형 영향 분석(FMEA)으로 선정하였다. FMEA는 고장 유형에 대해서 심각도, 발생도, 검출도에 대한 정보를 결합하여 품질에 영향을 미치는 인자를 확인하는 방법이다. FMEA 결과는 위험도를 통해 고장 우선순위를 결정한다. 하지만 심각도, 발생도, 검출도에 대한 중요도는 동일하게 구성된다. Dempster-Shafer 증거 이론은 경험과 주관이 반영된 의견에 대해서 불확실성 분석을 수행한다. 또한, Dempster-Shafer 증거 이론은 믿음 함수와 개연성 함수를 구성할 수 있으며, 믿음 함수와 개연성 함수를 통해 가설의 믿음 정도, 신뢰도를 확인할 수 있다. 회전익 항공기 착륙장치는 이륙 및 착륙 시 충격을 받는 구성품으로, 양산단계에서 고장 유형을 관리하는 것이 중요하다. 본 논문에서는 회전익 항공기 착륙장치의 고장 유형에 대한 위험도 분석을 위해 Dempster-Shafer 증거 이론을 이용한 FMEA를 제안하고, 고장 우선순위를 결정한다. 결과는 믿음 함수 및 개연성 함수 곡선을 통해 도출한다.

하절용 골프웨어의 착용실태 및 소비자 요구도 (Investigation of wearing behaviors and consumer's needs for summer golf wear)

  • 김정화;이선영;이정순
    • 감성과학
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    • 제10권2호
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    • pp.177-186
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    • 2007
  • 골프의 대중화가 이루어짐에 따라 다양한 연령대가 골프웨어 시장에 흡수되면서 기존의 $50{\sim}60$대 고객 뿐 아니라 $30{\sim}40$대 전문직 종사자들과 20-30대의 젊은 새로운 소비자층이 형성되어 골프웨어에 대한 소비자의 요구도 다양화되어 가고 있다. 본 연구는 골프웨어에 대한 새로운 소비자 요구를 조사하고 분석하여 다양하고 폭넓어진 골프웨어 시장에서 차별화된 상품개발과 기획에 반영할 수 있는 자료를 제공하고자 하였다. 본 연구의 조사 대상자는 대전지역에 위치한 골프 연습장을 이용하고 있는 20세 이상의 남녀 150명으로 하였다. 조사방법은 설문지법(Questionnaire method)으로 설문지의 내용은 남녀 골프 참가자들의 인구 통계학적 특성과 운동습관 및 태도에 관한 문항, 현재 착용 중인 골프웨어의 특성에 관한 문항, 골프웨어에 대한 소비자 요구 사항 문항으로 총 45문항을 개발하여 조사를 실시한 결과. 다음과 같은 결론을 도출하였다. 조사대상자 들이 현재 착용하고 있는 골프웨어에 대한 특성을 살펴 본 결과, "착용쾌적감이 좋다", "신축성이 있어 활동적이다", "사이즈가 전반적으로 잘 맞는다", "촉감이 좋다"의 문항들에서는 3.5점 이상의 높은 평점을 나타냈으나, "적당한 가격이다", "보푸라기가 잘 생기지 않는다", "세탁후 수축, 신장, 탈색, 이염이 잘 일어나지 않는다"등의 문항들은 3점이하의 비교적 낮은 평가 결과를 나타내었다. 골프웨어에 대한 소비자 요구사항을 파악하여 제품개발에 반영할 수 있도록 하기 위하여 21개의 소비자 요구사항을 추출하였다. 골프웨어에 대한 소비자의 요구사항 중 "착용감"이 가장 중요하게 고려되는 항목으로 나타났으며, 그 다음으로는 "흡수성", "촉감", "신축성", "차외선 차단", "사이즈"등의 순으로 중요하다고 응답하였다. 골프웨어에 대한 소비자의 요구사항이 어떤 차원으로 구성되어 있는가를 밝히기 위해 요인분석을 실시한 결과, 유행/디자인 특성요인, 섬유소재 특성요인, 위생성능 특성요인, 체형보정 특성요인 등 4개의 요인이 추출되었다.

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현대미술에 있어서 '복제'의 개념과 전시규범의 문제 -${\gg}$살바도르 달리 탄생 100주년 특별전${\gg}$의 전시물 <성경> 연작을 중심으로 (The Concept of Reproduction and the Criteria of an Exhibition in Contemporary Arts)

  • 장동광
    • 미술이론과 현장
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    • 제2호
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    • pp.169-190
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    • 2004
  • The purpose of this article is to delve into the problems of originality of the artwork by examining issues of reproduction within the contemporary art market. In contemporary arts, especially in terms of art production and consumption, we can't overlook society and its economic structure and its connection with of capitalism. As the purity of art creation has turned into an exchange value, art, especially an object as artwork, has fallen into the status of production in an economic marketing system. Walter Benjamin mainly referred to that point in his thesis Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit, which originated the sociology of plastic arts. This thesis, published in 1936, traced how the artistic functions of photograph and movie had been changed through the social development. His main concerns were movie and photograph but what I am concentrating from his point of view, is that even in the field of plastic arts, the manufacture of reproduction has been practiced as a primary method within the social and political contexts and development. Though I am referring to this in the main body of this article, reproduction in contemporary art strongly needs a new definition since it has been spread all over like a newest virus, not only by collector's personal taste or hut also by commercial circulations of these reproductions to the public. This relates to Benjamin's argument about the value of an exhibition at a museum(Ausstellungswert). Since the function of an artwork has been one of cultural industry, the manufacturing of reproduction raises unexpected problems, such as, the originality of the artwork, the value of an exhibition at a museum, its achievement as documentary and as a territory of art criticism. In this point of view, I want to inquire into the value and criteria of an exhibition in contemporary art through the review of the definitions and the intrinsic attributes of reproduction. Somehow in a broad sense, the reproduction is a product coming out of representation or copy (replica) of an original art work or an model. Therefore, the problems it presents differ from the Simulacre, which is an image without an original one. In terms of the Meanings of reproduction, we can distinguish it as reproductions, copies, and productions. These types of reproductions are not the original artworks reflected by the creative intention of the artists. For example, a publishing company reproduced some of lithographs of Salvador Dali in the 1960s. They are commercial copies in the form of representation or reproduction with no artistic and creative intention of the artist. However, In despite of this theoretical basis, reproductions of the famous artists are still displayed without any verification for of the public's quest for the artworks. Moreover, many commercial companies that are planning to exhibit art works of the world-famous artists only for their profits keep trying to speak ill of and judging by the law the honest art critics' articles which discuss the true values of exhibition. If freedom of expression is one of the ideals of democracy, even the judgment of the originality of the artworks should be freely expressed.

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Rice variety IPB3S and IPB prima production technology to support food self-sufficiency in Indonesia

  • Aswidinnoor, Hajrial;Guntoro, Dwi;Sugiyanta, Sugiyanta;Wiyono, Suryo;Widodo, Widodo;Wijaya, Hermanu;Nindita, Anggi;Furqoni, Hafith
    • 한국작물학회:학술대회논문집
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    • 한국작물학회 2017년도 9th Asian Crop Science Association conference
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    • pp.362-362
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    • 2017
  • Dissemination of IPB3S rice variety combined with cultivation technology named IPB Prima was aimed to introduce IPB research product particularly for IPB rice variety with high-yield character that is IPB3S. The rice variety IPB3S and IPB Prima cultivation technology was expected to be one of solution to improve rice productivity and accelerate to food self-sufficiency in Indonesia. Research sctivity was consist of three main research unit i.e. (1) Dissemination of IPB3S rice variety and IPB Prima production technology; (2) The development of Information and management web-based system (IMS) for planning and monitoring IPB3S and IPB Prima application distribution; and (3) The development of High-capacity grain drying system in Fluidized-bed drying ang in-store drying system. The objective of main research i.e. to introduce IPB high-yield rice variety, to accelerate rice productivity to support self-sufficiency, to develop integrated system model through fluidized and in-store drying, and to develop web-based management-information system in result analyzing IPB3S and IPB Prima distribution and technology application. The dissemination activities was arranged in two location. The first location was in Banyuwangi, East Java with total area 10.87 ha, consist of 8.91 ha planting area for IPB3S and 1.96 ha planting area for Ciherang. The second location is in Tegal, Middle Java with total planting area in 5 ha. The experiment was arranged in different treatment of varieties and cultivation method. The experiment consist of (1) rice variety Ciherang with conventional cultivation technology (P0); (2) rice variety Ciherang with IPB Prima cultivation technology (P1); (3) rice variety IPB3S with conventional cultivation technology (P2); (4) rice variety IPB3S with IPB Prima cultivation technology (P3). Planting distance for twin rows system is $50cm{\times}25cm{\times}12.5cm$. Planting distance for single row system is $25cm{\times}25cm$. The research result elucidated that productivity result in two location has different grades in similar trend. Experiment in Tegal resulted P0 result is $6.18ton\;ha^{-1}$, P1 result is $6.30ton\;ha^{-1}$, P2 result is $6.82ton\;ha^{-1}$, P3 result is $7.31ton\;ha^{-1}$. Experiment in Banyuwangi resulted optimum production of IPB3S variety productivity number are $7.29ton\;ha^{-1}$, while Ciherang are $6.73ton\;ha^{-1}$.

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Rice variety IPB3S and IPB prima production technology to support food self-sufficiency in Indonesia

  • Aswidinnoor, Hajrial;Guntoro, Dwi;Sugiyanta, Sugiyanta;Wiyono, Suryo;Widodo, Suryo;Wijaya, Hermanu;Nindita, Anggi;Furqoni, Hafith
    • 한국작물학회:학술대회논문집
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    • 한국작물학회 2017년도 9th Asian Crop Science Association conference
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    • pp.61-61
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    • 2017
  • Dissemination of IPB3S rice variety combined with cultivation technology named IPB Prima was aimed to introduce IPB research product particularly for IPB rice variety with high-yield character that is IPB3S. The rice variety IPB3S and IPB Prima cultivation technology was expected to be one of solution to improve rice productivity and accelerate to food self-sufficiency in Indonesia. Research sctivity was consist of three main research unit i.e. (1) Dissemination of IPB3S rice variety and IPB Prima production technology; (2) The development of Information and management web-based system (IMS) for planning and monitoring IPB3S and IPB Prima application distribution; and (3) The development of High-capacity grain drying system in Fluidized-bed drying ang in-store drying system. The objective of main research i.e. to introduce IPB high-yield rice variety, to accelerate rice productivity to support self-sufficiency, to develop integrated system model through fluidized and in-store drying, and to develop web-based management-information system in result analyzing IPB3S and IPB Prima distribution and technology application. The dissemination activities was arranged in two location. The first location was in Banyuwangi, East Java with total area 10.87 ha, consist of 8.91 ha planting area for IPB3S and 1.96 ha planting area for Ciherang. The second location is in Tegal, Middle Java with total planting area in 5 ha. The experiment was arranged in different treatment of varieties and cultivation method. The experiment consist of (1) rice variety Ciherang with conventional cultivation technology (P0); (2) rice variety Ciherang with IPB Prima cultivation technology (P1); (3) rice variety IPB3S with conventional cultivation technology (P2); (4) rice variety IPB3S with IPB Prima cultivation technology (P3). Planting distance for twin rows system is $50cm{\times}25cm{\times}12.5cm$. Planting distance for single row system is $25cm{\times}25{\times}cm$. The research result elucidated that productivity result in two location has different grades in similar trend. Experiment in Tegal resulted P0 result is $6.18ton\;ha^{-1}$, P1 result is $630ton\;ha^{-1}$, P2 result is $6.82ton\;ha^{-1}$, P3 result is $7.31ton\;ha^{-1}$. Experiment in Banyuwangi resulted optimum production of IPB3S variety productivity number are 7.29 ton ha-1, while Ciherang are $6.73ton\;ha^{-1}$.

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