• 한국의류학회지
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• 제44권1호
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• pp.33-52
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• 2020

Some consumers question the safety of imported fashion products. We examine the effects of the use of an ecolabel, product category, and country of origin on consumer responses such as perceived physical risk, attitude towards a product, subjective norm, and intention to purchase imported fashion products. A sample of 508 adults in their 30s to 40s participated in online survey experiments. The survey experiments used 2 (the use of the ecolabel vs no label) × 4 (country of origin: China, Dominican Republic, Norway, and the United States) between-subjects and 4 (product category: men/women's wear, children's wear, underwear, and accessories) within-sub-jects factorial design. A total of 32 product-catalog images (stimuli) and eight versions of the questionnaire were developed. The use of the ecolabel is identified as having a significantly lower perceived physical risk than the no-label. The consumers' perceived physical risk also differs depending on product category and country of origin. Consumers perceive a higher physical risk about children's wear and underwear than other product categories as well as fashion products sourced from developing countries than from developed countries. The reduction of physical risk is found to facilitate consumers' purchase decision-making process.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2019년도 춘계학술발표대회
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• pp.273-276
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• 2019

There is a lot of information in our world, quick access to the most accurate information or finding the information we need is more difficult and complicated. The recommendation system has become important for users to quickly find the product according to user's preference. A social recommendation system using community detection based on label propagation is proposed. In this paper, we applied community detection based on label propagation and collaborative filtering in the movie recommendation system. We implement with MovieLens dataset, the users will be clustering to the community by using label propagation algorithm, Our proposed algorithm will be recommended movie with finding the most similar community to the new user according to the personal propensity of users. Mean Absolute Error (MAE) is used to shown efficient of our proposed method.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1063-1070
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• 2021

The study aims to investigate the role of consumer's social risk perceptions in retailing private label brands. Since private label brands are exclusively available at retail stores, consumers make their purchase decisions regarding them based on the image of that retail outlet. While buying them, risk perceptions are influenced by the retail store's image. The study identifies various retail store dimensions. For this purpose, primary data was collected using a survey questionnaire that was administered to a representative sample of retail store consumers in Riyadh. The data was analyzed and exploratory factor analysis was applied using SPSS 25 version to extract store image dimensions. The results showed six significant dimensions of retail store image namely 'Sales Staff', 'Promotion', 'Store Environment', 'Store Services', 'Product Assortment', and 'Customer Convenience'. Regression Analysis was performed and the effect of these retail store image dimensions was tested on social risk perceptions of consumers. Results indicate that store image dimensions significantly influence consumer's perceived social risk perceptions. However, the relationship is not consistent across all the six identified store image dimensions. The study brings forth several valuable consumer insights and the findings of the study have some very interesting and practical implications for retailers.

• 한국주거학회논문집
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• 제25권2호
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• pp.71-78
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• 2014

In recent years, Korean government has focused on improving the environmental impact of products in order to reduce greenhouse gas emissions and to achieve their energy goals. The government has been conducting the following polices such as green procurement inducement and certification system. After carbon labeling was conducted in 2009, among a total of 1,065 items, 97 building materials have been given a certification: finishing materials items have the highest weight (56%). The increase in the certification numbers shows that there has been considerable technical efforts in the building material industry. At the awareness of carbon label and purchase of low carbon product, however, customers are aware of carbon labeling but the purchasing rate of carbon product is low. In this paper, we suggest that low carbon activities must also be considered in order to create client value by adding the concept of ecological efficiency. The objective of this study to measurer the eco-efficiency of carbon labeled building materials on the basis of environmental aspects of the product with the perspective of economy for purchasing the excellent products.

• 자원ㆍ환경경제연구
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• 제24권2호
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• pp.283-309
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• 2015

본 논문은 한국 기업들이 나고야 협정을 준수하게 하고 생물다양성을 고려한 경영을 하도록 유도하고자 생물다양성 표시제품에 대한 가상가치법을 사용하여 생물다양성에 대한 소비자 가치를 추정하였다. 본 논문의 연구 가설은 생물다양성 표시제의 사용가치와 존재가치가 소비자 가치의 감정 가치, 조건 가치, 그리고 지식 가치를 통해 소비자의 지불의사액에 긍정적인 영향을 미친다는 것이다. 분석대상 제품은 우유(실용재)와 화장품(선호재)이다. 분석 결과, 생물다양성표시가 있을 경우, 우유는 35.7% 화장품은 6.3%의 추가금액을 지불할 의사가 있는 것으로 분석되었다. 특히, 생물다양성 표시제를 실시한 기업에 대한 영향도를 높게 평가한 사람일수록, 생물다양성 표시에 대한 이해도가 높을수록 추가 지불의사액이 높아짐을 알 수 있었다. 이는 기업이 생물다양성을 고려한 공유가치전략을 실시할 경우, 소비자는 기업의 상품에 더 큰 지불을 할 의향이 있으며 이는 기업이 나고야 협정을 준수하게 하는 유인이 될 수 있음을 암시한다. 또한 생물다양성을 고려한 기업경영이 자리 잡기 위해서는 국가차원에서의 제도에 대한 지속적인 교육과 홍보도 필요함을 시사한다.

• 한국의류학회지
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• 제23권2호
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• pp.307-313
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• 1999

This study investigated material the type(sewn-in stamped-on etc) of the label and its placement(location on the product) on children's clothing in order to survey consumer complaints to suggest the improvement. The data were collected from label-producing companies by surveying children's clothing displayed at department store as well as by questionnaire to 205 consumers who were mothers of preschool children. The results were as follows : 1. 100% polyester was the most used raw material for brand labels and nylon was for care labels. 2. Most brand labels were one piece labels and located inside the back of neck line by sewn-in either on the top on each sides or on all four sides, Care labels were usually sewn-in on the inside of left-side seam line. The texture of care label was softer than that of brand label and two pieces of care labels were widely used, 3. 67.3% of consumers complained of its stiffness while 36.1% of consumers complained of rough surface and edge 85.4% of consumers complained of an itch caused by brand labels and claimed to detach labels. For care labels 36.6% expressed displeasure of stiffness of labels while 39% complained of annoyance due to too many pieces of labels. 4. Major suggestions from the consumers were change of raw materials and relocation of brand labels. For the care labels changes of material form and type of labels were suggested and one piece of label and smaller size were preferable.

• 한국식생활문화학회지
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• 제25권6호
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• pp.725-733
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• 2010

This study examined the understanding and use of information on nutrition labels based on one serving size among female consumers above the age of 20 in Seoul area. According to the survey, 69.9% of respondents were aware of the current system of nutrition labeling based on one serving size, and 51.8% of the respondents expressed their dissatisfaction with the system because the nutrition labels were difficult to understand or appeared unreliable. The nutrition label literacy of the consumers varied with respect to different packaging units. The respondents were likely to be less accurate in calculating the expected caloric intake when only portions of a multi-serving package were used. Initially 69.0% of respondents reported that they had read the nutrition label before purchasing a product but 91.9% of respondents said that they would check the label after learning how to read the label properly. It is very important to make consumers aware that the labels are very reliable sources of nutrition information. A public education campaign on the use of nutrition labels should focus on developing the consumers' ability and skills in using the label information when choosing foods.

• 한국유통학회지:유통연구
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• 제17권1호
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• pp.65-86
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• 2012

우리나라에 유통업체상표(Private Label)가 도입된 지 10년이 넘었음에도 불구하고 유통업체 상표에 대한 대부분의 연구는 소비자 관점에서 진행되어져 왔다. 본 연구는 유통업체상표를 소비자 관점이 아닌 제조업체의 관점에서 바라본 연구로, 제조업체의 유통업체상표 생산에 영향을 미치는 내외부적 요인들에 대해서 자원기반이론과 S-C-P Paradigm의 통합적인 연구모형인 전략적 시장관리 관점을 제시하였다. 연구결과를 보면, 제조업체의 마케팅 역량이 높을수록 전체 매출에서 유통업체상표가 차지하는 매출이 적은 것으로 나타났으며, 마케팅 역량에는 제조업체 브랜드명성, 마케팅 투자, 제품포트폴리오 등이 영향을 미치는 것으로 나타났다. 또한 제조업체의 마케팅 역량과 유통업체 상표 생산 간의 관계에는 제조업체의 경쟁강도가 조절효과를 미치는 것으로 나타났는데, 이는 일반적으로 마케팅 역량이 높은(낮은) 기업일수록 전체 매출에서 유통업체상표가 차지하는 비율이 낮지만(높지만), 이러한 기업들 중 경쟁강도를 낮게 지각하는 제조업체의 전체매출 중 유통업체상표가 차지하는 매출은 경쟁강도를 높게 지각하는 제조업체들에 비해 상대적으로 높게 나타났다. 이러한 연구결과를 바탕으로, 본 연구는 유통업체상표 생산에 대한 이론 및 실무적인 시사점을 제시하고 있다.

• 한국의류학회지
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• 제31권5호
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• pp.680-691
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• 2007

The increased diversity in designs, colors, and materials of children's clothing these days call for extra caution in care of these garments; however, the lack of customer's trust and efforts in complying with the care label combined with the enterprises's inadequate label attachments have led to various problems and disputes. This research attempts to examine customer's recognition, perception, and attitude towards the care labels on children's clothing. This research used the data collected from a total of 292 housewives raising children less than 7 year old. Descriptive statistics such as means, standard deviations, frequencies were calculated and ANOVAS followed by Duncan tests were carried out using SPSS 10.0. The results are as follows: First, 84.3% of the housewives admitted that they know about care labels; individuals with higher education level reported higher recognition. Second, as for the perception/attitude toward care labels, 46.9% perceived that care labels 'require additional knowledge for washing clothes' and 30.2% answered that they trust care labels. Third, 51.7% answered that they 'check the symbol instruction'; this tendency was higher among those with higher education levels. Fourth, 31.5% answered they comply with the instructions on care labels. Fifth, as for the reasons for not complying, 60.3% answered they neglect care labels because 'based on my experience, no major problems would occur'; this tendency was higher for those with greater personal income. Sixth, when asked whether any information on the care label kept them from buying a particular garment, 59.2% responded they did not purchase a garment because 'laundry costs appeared to outweigh the product price'; this response was higher among individuals with a higher level of income or education.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.324-333
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• 2020

본 연구는 현재 중국시장에 진출한 글로벌 맥주브랜드 판매량 상위 5개와 중국 맥주브랜드 상위 5개 브랜드의 시각요소를 비교한다. 연구목적은 맥주 패키지의 라벨디자인에서 시각요소의 중요성을 파악하고 효율적인 라벨디자인의 방향을 제시하고자 한다. 이를 위해 맥주 라벨디자인의 시각요소 중 브랜드로고, 칼라, 일러스트, 레이아웃을 중심으로 중국 맥주 및 글로벌 맥주 브랜드의 라벨디자인을 다속성 비교분석 방법을 통해 조사하며 리커드 5점 척도를 활용하여 중국과 글로벌 맥주 라벨디자인에서 나타나는 요소가 어떤 차이가 있는지 분석한다. 연구결과 중국 맥주브랜드는 글로벌 맥주브랜드에 비해 사용된 시각요소가 복잡하고, 대부분의 레이아웃이 비슷해서 제품의 차별성이 약했다. 반면, 글로벌 맥주브랜드는 상징적인 시각요소와 레이아웃의 다양성을 기반으로 브랜드 정체성과 차별성을 확보하였다. 중국 맥주브랜드는 소비자의 마음에 강력한 브랜드로 자리 잡기 위해서는 개성 있는 브랜드디자인의 적극적인 활용을 통해 차별화된 라벨디자인이 필요하다. 이를 통해 치열한 경쟁 환경 속에서 소비자들이 선호하는 중국 맥주의 라벨디자인을 만들고 중국맥주 시장의 매출과 디자인을 더욱 발전시켜 나가야 한다.