• Journal of the Korean Home Economics Association
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• v.18 no.1
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• pp.25-33
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• 1980

Effect of various batter ingredients o acid value, peroxide value, darkening of oil, and changes in volume after frying at 180- $190^{\circ}C$ for 3 times were determined. Organoleptic evaluation was also performed on the fried products. Fried product wit egg yolk raised the acid value, absorbed volume and darkening of frying oil than the control but the peroxide value was the lowest. on the contrary, fried product without egg lowered the acid value, absorbed volume and darkening of frying oil than the control but the peroxide value was high, and the sensory evaluation scores were generally higher in fried product without egg than in the product with egg yolk. In genera, fired products with potato, or potato plus ascorbic acid or carrot lowered the acid value, peroxide value, absorbed volume, and the darkening of frying oil. fried potato 0products were also favorable to the taste panel.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.123-135
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• 2012

The purpose of this study was to make marketing strategies for Korean fashion companies that wish to enter into foreign markets. In-depth-interviews along with documentary research were performed on consumers who lived in Italy. The interviews were executed from May to December 2010. The results of research were as follows. The general image of Korea was at a high level. Therefore, the general and economical image of Korea had a significant impact on product evaluation. However, the Italian consumer had only a little understanding about the Korean fashion brand and product. This was so because the Korean fashion companies did not appear in the Italian fashion market. However, they were accustomed to using products of Samsung and LG. Therefore, the economical image of Korea is necessary to facilitate the official entrance of fashion companies in the Italian market as well as the global market.

• Journal of the Korea Safety Management & Science
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• v.5 no.2
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• pp.75-85
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• 2003

Manufacturing firms have adapted seriously the Design for Manufacture and Assembly (DFMA) techniques which consider concurrently all factors related to the product development by using effective communications and sharing of information on product development processes. This study performed modelling and characterizing the data related to product manufacturing information for Design for Manufacture(DFM) evaluation and analysis. It adapted component-based development method for communicating and managing manufacturing information among distributed manufacturing organizations. Introducing component-based development offers safety and speed to network based system. This development using Unified Modelling Language(UML) provides efficient way for reconstruction and distribution of applications. Also, the integration of database and component into the internet environment enables to communicate and manage effectively manufacturing information for DFM evaluation and analysis at any place in the world. Therefore this system can make it more reasonable that evaluating, analyzing, and effective decision making of product design using DFM technique.

• The Journal of Information Systems
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• v.21 no.1
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• pp.69-91
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• 2012

The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

• Journal of the Ergonomics Society of Korea
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• v.14 no.2
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• pp.63-73
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• 1995

An approach to quantitative evaluation of product usability during the design and implementation phases of the product life cycle is presented. The evaluation starts by defining a set of usability characteristics, viz. physical, cognitive and affective characteristic. Each of these characteristics is assessed by a set of usability criteria, such as functionality, visual clarity, learmability, etc. The usability criterion is then evaluated by a checklist consisting of a detailed questionnaire. The fuzzy weighted-checklist method with linguistic variables is used for quantitative analysis. Also, the method for quantifying usability improve- ments in iterative design processes is considered. This analysis procides a quantit- ative measure, which reflects the degree of excellence of product usability during the design and development phases.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.642-648
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• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.409-426
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• 2016

This study examined consumers' regret after purchasing fashion goods. We identified product and situational characteristics that influence regret as well as the relationship between regret and its result variables, dissatisfaction, regret solving effort and repurchase intention. We collected 642 copies of questionnaires, distributed to females in their 20's to 40's online from March $18^{th}$-$25^{th}$, 2010. Data was analyzed using SPSS 14.0 and LISREL 8.50. The major findings of the study were as follows. First, total five factors of product characteristics (called negative evaluation for value price, expectation difference, design/coordination, size/fitness and quality) were identified and three factors of situational characteristics (called sale/inaction, time pressure/shopping companion, and impulsive buying) were investigated. Regret was significantly effected by negative evaluation for value price, design/coordination, size/fitness, quality except negative evaluation for expectation difference in product characteristics and impulsive buying and situational characteristics. The results indicated a significant relationship between regret, dissatisfaction, regret solving effort and repurchase intention. These were the result to implicate that a consideration for the feeling of regret that influenced consumer satisfaction and dissatisfaction should be made from the aspect of marketing strategies.

• The Korean Journal of Franchise Management
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• v.15 no.3
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• pp.17-25
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• 2024

Purpose: Color induces psychological responses in consumers, and the importance of color in marketing strategies is continuously emphasized. In particular, color can significantly influence consumers' purchasing decisions, even for food products. In this context, this study aims to examine the role of color naming in affecting consumers' product evaluations and purchase intentions for food products, with a focus on how the times of consumption acts as a moderating variable. Research design, data and methodology: This study designed the experiment using the Qualtrics program and recruited a total of 206 participants residing in the Eastern United States through the Amazon Mechanical Turk. Result: The experimental results showed that the ambiguity of color naming had different effects on consumer product evaluation and purchase intention depending on the times of consumption. Specifically, during the daytime, ambiguous color naming led to more positive evaluations and higher purchase intentions for the product, whereas these effects diminished during the nighttime. Conclusions: Considering the time of consumption in marketing strategies is essential for applying color naming effectively.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• Journal of the Korean Society of Safety
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• v.25 no.5
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• pp.27-32
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• 2010

This study is to investigate and compare domestic hazardous toys with harmful substances with foreign toys so that we can find out management criteria for in cognitive infants. Actually, commercially used toys have been collected and tested to find out more effective management standard. it is tried to produce evaluation criteria of environmentally harmful substance but variety of product is needed for overcoming actual barrier due to lot of difficulty huge cost, time, objectiveness. Therefore, This study does not cover all the above. Establishment of evaluation criteria for product harmfulness made by Government or Local government should be continued to improve. Foreign reference material for toy product in Europe, USA, Japan have been investigated and domestic product have been collected and tested for containing heavy metals, formaldehyde, phthalate in the study. All the test have been made in accordance with KSM ISO 2124 to measure heavy metal transfer into body. Toy product used for the study have been purchased in the real market and some of them contains harmful elements with over standard. Post management system such as RAPEX to control periodically should be established for plastic toy with low quality product.