• 대한수학회보
• /
• 제61권1호
• /
• pp.65-81
• /
• 2024

In this paper, we announce that the strategy of comparing the complex moments of L(1, χ_u) to that of a random Euler product L(1, 𝕏) is also valid in even characteristic case. We give an asymptotic formulas for the complex moments of L(1, χ_u) in a large uniform range. We also give Ω-results for the extreme values of L(1, χ_u).

• 한국시뮬레이션학회:학술대회논문집
• /
• 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
• /
• pp.37-43
• /
• 2001

New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2005년도 추계학술대회
• /
• pp.255-271
• /
• 2005

This paper aimed to exam core factors of the relationship factors and analyze their effects on structural bonds and social bonds. And this paper analysis structural bonds and social bonds effects on relationship commitment. To accomplish this purpose, this study examined previous studies and summarized core factors of the relationship making. The result of this study are as follow: First, we examined that 6 factors-tech-shared, product characteristic, transaction specific asset, reputation, trust, communication-were relationship factors of buyer-seller industrial market. Second, it is shown that tech-shared, product characteristic, transaction specific asset factors have a positi-ve influence on the structural bonding. Third, it is shown that reputation, trust, communication factors have a positive influence on the social bonding. Fourth, it is shown that structural bonding, social bonding have a positive influence on the relationship commitment.

• 대한안전경영과학회지
• /
• 제2권4호
• /
• pp.139-151
• /
• 2000

Developing a new commercial product, it is need to connect the end users demand of quality to the industrial technology of company. For this reason, this study is to build up the users demand for the imminent marketing product of a certain company by Analytic Hierarchy Process, analyze quantitatively users subjective thoughts collected by Group Consensus, calculate the added-value of users demands and verify the consistency of users opinions by consistency-exponential-calculation. The added value obtained by this method is substituted into a user-demand item of Quality Function Deployment. And, the technical characteristic data transferred from the extracted essential factor for developing and manufacturing a new product is substituted into a technical characteristic item of QFD. The faculty of quality is firstly finished by this procedure. But, because the relation a technical characterization with users demand do not be known in new product, Wassermans method was introduced for the correlation users demand with technology and for the processing and marketing of a new product. The all assumption on this thesis was based on the reliable real data of a certain company.

• 패션비즈니스
• /
• 제14권3호
• /
• pp.35-51
• /
• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• 한국입자에어로졸학회지
• /
• 제18권3호
• /
• pp.61-68
• /
• 2022

In this study, a fluidized bed particle generator was developed to generate an aerosol without supply of compressed air and to increase portability. It was assumed that the mixing ratio of the test particles and beads, the input amount, and the air flow rate supplied to the generator would have effect on the aerosol generation characteristics. The product of these three parameters was set as a characteristic parameter and particle generation characteristics according to the change of the characteristic parameter were observed. As a result, it was confirmed that the input amount of test particles and beads was not suitable as a characteristic parameter and a characteristic parameter expressed as a product of the mass mixing ratio and the air flowrate was newly defined. When the new characteristic parameter is applied, it can be confirmed that the total amount of particles generated from the particle generator is a function of the characteristic parameter. As a result of measuring the amount of particle generation by adjusting the characteristic parameter, it was confirmed that the performance required for the test particle generator for the field inspection equipment of PM-2.5 sensors could be satisfied.

• 복식문화연구
• /
• 제23권6호
• /
• pp.940-954
• /
• 2015

The purpose of this study is to identify the antecedents of repurchase intention toward fast fashion brands. Perceived quality, perceived price, deindividuation, and overly trendy styles, which are product characteristic variables, and fashion innovativeness, which is a consumer characteristic variable, were considered as antecedents. It was hypothesized that product and consumer characteristics influence repurchase intention toward fast fashion brands not only directly, but also indirectly through cognitive dissonance. Data were gathered by surveying university students in Seoul using convenience sampling. Three hundred and fifty-two questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of product characteristics revealed four dimensions: "perceived quality", "perceived price", "deindividuation", and "overly trendy styles", and the factor analysis of consumer characteristics revealed one dimension. The factor analysis of cognitive dissonance revealed two dimensions, "regrets" and "perceived uncertainty." The hypothesized path test proved that perceived quality, deindividuation, overly trendy styles, and fashion innovativeness influence repurchase intention directly. Perceived price and deindividuation influence repurchase intention indirectly through the factor of cognitive dissonance, which is the perceived uncertainty, indicating the importance of cognitive dissonance. The results indicate effective marketing strategies should be used to decrease consumers' cognitive dissonance, and suggestions for future study are provided.

• 가정과삶의질연구
• /
• 제7권2호
• /
• pp.213-223
• /
• 1989

Decision frameworks for product safty policy are developed in theory and practice. Product characteristic approach and expected utility analysis are applied to situations involving risk and misinformation. Eight types of regulatory frameworks are explained and critiqued form practical purposes on behalf of consumer policy makers. Various international organizations and their roles are briefly reviewed.

• 한국콘텐츠학회논문지
• /
• 제5권4호
• /
• pp.45-53
• /
• 2005

인터넷의 급속한 이용확산과 기술발전은 인터넷을 기반구조로 하는 산업을 생성, 발전시키는 원동력이 되고 있으며, 기존 기업의 사업 전개방식에서 시장의 세계화, 정보기술과 네트워크의 확산, 계층의 붕괴, 정보화 시대 경제라는 새로운 환경을 제시하고 있다. 이런 새로운 환경이 시간과 공간적 제약을 받지 않는 새로운 형태의 거래시장인 전자상거래 환경인 것이다. 본 연구에서는 최근 급격한 성장을 보이고 있는 기업과 소비자 간의 거래 형태를 연구 대상으로 하고 있으며, 기업들의 인터넷 쇼핑몰에서의 특성요인을 제품의 특성요인, 시스템 특성요인, 고객과 쇼핑몰의 상호작용 특성요인으로 각각 구분하여 구분된 특성요인들이 고객 충성도에 어떠한 영향을 미치는 지를 살펴보고자 한다.

• 감성과학
• /
• 제11권3호
• /
• pp.375-385
• /
• 2008

본 연구에서는 인간의 제품에 대한 이미지 연상과 관련된 인지 반응 특성을 파악하고, 제품 선호도 및 경험과의 상관관계 분석을 목적으로 하였다. 이를 위하여, 휴대폰과 제안형 제품사진을 실험자극으로 선정하여, 연상되는 감성어휘를 표현하는 실험과 각 제품사진의 선호도를 평가하는 실험을 진행하였다. 실험 결과로부터 두 가지 결론이 도출되었다. 먼저, 사용 경험이 있는 제품에 대한 언어적 지각 반응에서는 비유 언어와 정서적 이미지의 표현을 혼용하며 선호도 수준이 높아짐에 따라 정서적 표현의 적용이 많아진다. 두 번째는, 제품의 비사용 경험은 선호도와 관계없이 인지 대상을 단지 지각적으로 이해하고 자신의 일반적 경험 정보와 유사성을 고려하여 대응시키는 반응을 유발한다.