• Journal of the Korean Society of Costume
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• v.26
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• pp.145-162
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• 1995

The purpose of this study were to investigate the conceptual framework of situational vari-ables, and to find out the causal relationships of apparel buying behavior on usage situations and consumer characteristics. Data were collected viaa questionnaire developed on the previous studies from 386 housewives living at Seoul and Pusan, and analyzed by T-test, Factor analysis, and Path analysis. Results indicated that there were significant differences of apparel buying intention on the types of apparel usage situations. The communi-cation situation was found to be composed of Printed Information and Interpersonal Infor-mation, and the buying situation to be composed of Consumer Conditions, such as weather or mood, Shopping Company, Store Atomosphere, Display, and Store Service. The product char-acteristics considered by consumers in apparel buying process were composed of Practically, Fashionability, Brand, and Approval of others. The causal relationships of apparel buying behavior were significantly different on the types of usage situations and the degree of clothing in-volvement.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.510-514
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• 2004

Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is known to be the most successful recommendation technology, but its widespread use has exposed some problems such as sparsity and scalability in the e-business environment. In this paper, we propose a recommendation methodology based on Web usage mining and product taxonomy to enhance the recommendation quality and the system performance of original CF-based recommender systems. Web usage mining populates the rating database by tracking customers' shopping behaviors on the Web, so leading to better quality recommendations. The product taxonomy is used to improve the performance of searching for nearest neighbors through dimensionality reduction of the rating database. Several experiments on real e-commerce data show that the proposed methodology provides higher quality recommendations and better performance than original collaborative filtering methodology.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2003.05a
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• pp.416-425
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• 2003

Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering (CF) has been known to be the most successful recommendation technology. However its widespread use in e-commerce has exposed two research issues, sparsity and scalability. In this paper, we propose several hybrid recommender procedures based on web usage mining, clustering techniques and collaborative filtering to address these issues. Experimental evaluation of suggested procedures on real e-commerce data shows interesting relation between characteristics of procedures and diverse situations.

• Journal of Information Technology Applications and Management
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• v.13 no.3
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• pp.181-200
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• 2006

The purpose of this study is to examine factors influencing online product transformation focusing on benefits of online shopping and word of mouth. Generally, it has been known that buying search goods is more proper than experience goods in the online. However benefits of online shopping and word of mouth make product transformation from experience goods to search goods and the product transformation promote the purchase of experience goods online. We developed a conceptual model of online product transformation including benefits of online shopping(e.g. good price and convenience), online word of mouth (e.g. bulletin board and consumer reviews), and consumer characteristics (e.g. innovativeness and Internet usage). Also, we suggest several research propositions on online product transformation. The implications for marketing strategies of experience goods and furher research direction are suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.871-883
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• 2018

This study tests consumer responses to online product recommendation service offered by a website. A product recommendation service refers to a filtering system that predicts and shows items that consumers would like to purchase based on their searches or pre-purchase information. The survey is conducted on 300 people in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling by AMOS 20.0. The results show that personalization quality does not have a significant effect on trust, but relationship quality and technology quality have a positive effect on trust. Three types of quality of recommendation service also have a positive effect on commitment. Trust and commitment are factors that increase service usage intentions. In addition, this study reveals the moderating effect of light users vs heavy users based on online shopping time. Light users show a negative effect of personalization quality on trust, indicating that they are likely to be uncomfortable to the service using personal information, compared to heavy users. This study also finds that trust vs commitment is an important factor increasing service usage intentions for heavy users vs light users.

• The Journal of Society for e-Business Studies
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• v.8 no.1
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• pp.121-139
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• 2003

Currently, it is not popular to use the STEP based product information in the construction drawing files, in spite of the importance and possibility of using various product data in drawing files on the CALS/EC environment. This paper aims to demonstrate a construction drawing information management system based on ISO 10303/STEP. To achieve this aim, the authors have analyzed the current construction drawing information classification hierarchy widely used for domestic and international, and examined the material data connection mechanism within CAD drawing data, and finally investigated the management systems for construction documentations and drawings in a public companies. Therefore, the expected benefit of the proposed system is that STEP drawing information management will be done standardization and the information of STEP construction drawing can be managed, shared and supported design business through materials data connection.

• Journal of Distribution Science
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• v.19 no.2
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• pp.53-64
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• 2021

Purpose: Even though arranging images of products is a common practice in the online retail context, relatively little attention has been paid to the distance effect among alternatives, that is, how distance among displayed products can impact consumers' responses. Drawing on contagion theory, the primary goal of the current study is to investigate how spatial distance between two products in a product display can influence consumers' perceived similarity. Research design, data and methodology: This study used a 2(spatial distance: close vs. far) experimental design and collected data from undergraduate students in Korea through an online survey using Qualtrics. ANOVA was conducted to test the proposed effect, in which the dependent variables are the perceived similarity of usage occasion/purpose (Study 1) and the indexed differences of perceived brand statuses between two products (Study 2). Results: The results of both experiments indicated that the displayed products were perceived to be more similar to one another when products were presented close together (vs. far). Conclusions: The results help to fill a research gap and provide a better understanding of the role of physical distance in diverse marketing communications. This is especially useful when designing online shopping websites to form perceptions of brand images.

• Journal of Intelligence and Information Systems
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• v.9 no.3
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• pp.177-191
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• 2003

Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is the most successful recommendation technology. Web usage mining and clustering analysis are widely used in the recommendation field. In this paper, we propose several hybrid collaborative filtering-based recommender procedures to address the effect of web usage mining and cluster analysis. Through the experiment with real e-commerce data, it is found that collaborative filtering using web log data can perform recommendation tasks effectively, but using cluster analysis can perform efficiently.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.226-248
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• 2022

The existing model for sentiment analysis of product reviews learned from past data and new data was labeled based on training. But new data was never used by the existing system for making a decision. The proposed Aspect-based multi-agent Deep Reinforcement learning Sentiment Analysis (ADRSA) model learned from its very first data without the help of any training dataset and labeled a sentence with aspect category and sentiment polarity. It keeps on learning from the new data and updates its knowledge for improving its intelligence. The decision of the proposed system changed over time based on the new data. So, the accuracy of the sentiment analysis using deep reinforcement learning was improved over supervised learning and unsupervised learning methods. Hence, the sentiments of premium customers on a particular site can be explored to other customers effectively. A dynamic environment with a strong knowledge base can help the system to remember the sentences and usage State Action Reward State Action (SARSA) algorithm with Bidirectional Encoder Representations from Transformers (BERT) model improved the performance of the proposed system in terms of accuracy when compared to the state of art methods.

• Transactions of the Korean Society of Automotive Engineers
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• v.21 no.6
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• pp.16-23
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• 2013

It is important that proving ground damage is correlated with target customer usage. This paper describes the test mode for durability test of active suspension control system for proving ground correlation and optimization. Acceleration, strain, wheel force and other types of data are collected on a vehicle as it traverses different proving ground surfaces. The primary objective of the analysis is to determine which mixture of proving ground surfaces offers the best representation of customer usage while minimizing the total test time. And durability testing offers the best way to assess the capability of a product to reach its reliability target. The test should be representative of the real environmental load and replicate the same customer usage.