Effects of Market Orientation on New Product Performance of Food/Pharmaceutical Firms : Mediators of Product Quality, Employee Satisfaction, and Innovation Speed (식품·제약업체의 시장지향성이 신제품성과에 미치는 영향 : 제품품질, 직원만족 및 혁신속도의 매개역할)
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- The Journal of the Korea Contents Association
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- v.11 no.12
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- pp.870-883
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- 2011