• 제목/요약/키워드: Product Portfolio Management

검색결과 28건 처리시간 0.027초

특허 포트폴리오 구성과 신제품 출시 성과: 특허 재정비 활동의 조절효과를 중심으로 (Patent Portfolio Composition and New Product Introduction: The Moderating Role of Technological Resource Rearrangement)

  • 김나미;이종선
    • 지식경영연구
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    • 제19권3호
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    • pp.63-87
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    • 2018
  • In a rapidly changing technology environment, managing and rearranging the patent portfolios is one of the main sources of competitive advantage for firms. This study analyzes the effects of patent portfolio composition on new product introduction related to resource allocation. This study also looks at the moderating role of rearranging the patent portfolios on new product introduction. Our empirical analysis of the global pharmaceutical industry shows that firms with high-value patent portfolios exhibit a tendency to launch new products, and patent portfolio diversity shows a U-shaped relationship with new product introduction. In addition, the patent portfolio rearrangement positively moderates the relationship between patent portfolio diversity and new product introduction. The results are expected to provide implications for firms' patent portfolio composition and patent portfolio rearrangement related to innovation performance such as new product introduction.

제품 포트폴리오 전략 수립을 위한 표준연결망 활용방안 연구 (A Study on the Application of Korean Standards(KS) Networks to the Development of a Product Portfolio Strategy)

  • 윤태영;조남욱
    • 품질경영학회지
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    • 제41권4호
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    • pp.637-648
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    • 2013
  • Purpose: The objective of this study is to provide a methodology that can facilitate efficient development of a product portfolio by utilizing Korean Standards(KS) networks. Methods: A case study on a steel manufacturing company is provided. Social network analysis h as been conducted on KS network and KS certification information of the company. Core test standards of a company have been identified. The core standards, then, used to construct a product-standard network of a corresponding industry. Results: As a result of analyzing product-standard networks, a product portfolio of a company has been developed. It has been shown that the candidate product portfolio is a cost-effective alternative in terms of standard maintenance cost. Conclusion: By using social network analysis, standards information can be used to support new product development process.

제품 개발 혁신을 위한 PPM 알고리즘에 관한 연구 (A Study on the Development of PMM Algorithms for a Product Development Innovation)

  • 이재명;이홍철
    • 한국산학기술학회논문지
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    • 제10권7호
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    • pp.1750-1759
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    • 2009
  • 최근 기업에서는 제품의 Life Cycle 단축과 다품종소량 생산으로 인하여 수많은 종류의 제품을 동시에 개발하고 생산하지 않으면 안 될 환경에 직면해 있다. 이러한 환경에 대응하기 위해, 좋은 제품을 개발하는 것도 중요하지만, 제품을 어떠한 방향을 연구하고 개발할 것인가는 기술혁신의 핵심과제로 인식되고 있다. 이러한 관점에서 본 연구에서는 제품의 개발 방법과 투자 방향을 결정하기 위하여 PPM (Product Portfolio Management) 알고리즘을 제안하였다. 제안된 PPM 알고리즘 분석으로 제품을 표준화형, 차별화형, 재료비검토형, 가공비검토형, 판매촉진형, 폐지형의 6가지 그룹으로 나누어 연구 개발 방향을 제시하였다. 연구 방법은 기존 연구의 포트폴리오 고찰과 R&D분야의 컨설팅 경험을 바탕으로, 알고리즘의 분석 모형을 제시하고, 적용 사례로 구성하였다.

화학 제품 가격의 변동으로 인한 위험을 최소화하며 수익을 극대화하기 위한 생산 비율 최적화에 관한 연구 (The Optimization of the Production Ratio by the Mean-variance Analysis of the Chemical Products Prices)

  • 박정호;박선원
    • 제어로봇시스템학회논문지
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    • 제12권12호
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    • pp.1169-1172
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    • 2006
  • The prices of chemical products are fluctuated by several factors. The chemical companies can't predict and be ready to all of these changes, so they are exposed to the risk of a profit fluctuation. But they can reduce this risk by making a well-diversified product portfolio. This problem can be thought as the optimization of the product portfolio. We assume that the profits come from the 'spread' between a naphtha and a chemical product. We calculate a mean and a variation of each spread and develop an automatic module to calculate the optimal portion of each product. The theory is based on the Markowitz portfolio management. It maximizes the expected return while minimizing the volatility. At last we draw an investment selection curve to compare each alternative and to demonstrate the superiority. And we suggest that an investment selection curve can be a decision-making tool.

A Conceptual Framework for Determination of Appropriate Business Model in e-Learning Industry in Iran

  • Salehinejad, Abbas;Samizadeh, Reza
    • Asian Journal of Business Environment
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    • 제7권4호
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    • pp.17-25
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    • 2017
  • Purpose - The purpose of this study is to present a framework for determining the most appropriate business model for e-learning. Research design, data, and methodology - The Electronics Branch of Azad University has been elected as a case study in this research. This study conducted using a descriptive method. The information was obtained using interviews with experts including managers, faculty and students at the Electronics Branch of Azad University. Results - Three service-product system (product oriented system, use an oriented and result oriented system) approaches determined a framework for the formation of a portfolio. This portfolio is including three types of e-learning business models. Examining the relevant characteristics, correspondence of behaviorism learning theory with a product-oriented approach, correspondence of cognitivism theory with a user-oriented approach and in finally match correspondence of constructivist learning theory with a results-oriented approach which is evident. Conclusions - After reviewing the literature on the fields of e-learning, business model and product - service systems, we have achieved three types of e-learning business models. Then the variables in any of the business models were defined by using business model canvas tool and thus a portfolio consisting of three types of e-learning business model canvas was obtained.

제약이론을 기반으로 한 최적제품조합 의사결정 지원 방법론 및 시스템 (Decision Supporting Methodology and System Based on Theory of Constraints for Optimal Product Portfolio Strategy in Shipbuilding Industry)

  • 김인일;한성환;권민철
    • 대한조선학회논문집
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    • 제46권3호
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    • pp.362-371
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    • 2009
  • Shipbuilding is a typical 'build to order' industry. It has a business model that generates revenues from building various ships and offshore products in accordance with owner's requirements at each production stage. Under uncertainty in shipping market, it is very essential for the shipbuilder to prepare the fast and competitive decision for product portfolio strategy in order to maximize contribution margin by exploiting production facilities and constraints. In this study, we introduce the unique decision supporting methodology for the optimal product portfolio sets based on Theory of Constraints(TOC). This methodology is established by adopting the concept of Drum Buffer Rope(DBR) in constraints planning and Throughput Accounting (TA) in management accounting of TOC. In addition, Decision Supporting System(DSS) is implemented. This DSS system provides a throughput estimator with reflecting the cost structure of shipbuilding industry and a resource simulator built on heuristic algorithms to operate major constraint-resources in shipyard such as dock, quay and pre-erection area etc. Several examples are presented to show that the proposed methodology and system can effectively support the strategic decision-making process of a global shipbuilding company.

Gaining Insight into IT Investment in the Agriculture Industry: Comparison of IT Portfolios by Type of Crops

  • Jiyeol Kim;Cheul Rhee;Junghoon Moon
    • Asia pacific journal of information systems
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    • 제27권4호
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    • pp.233-244
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    • 2017
  • IT portfolio, meaning the ratio of investment with four different purposes of IT, is widely used for evaluating the adequacy of investment and its performance within firms. Despite of such a useful framework looking at investment on IT, IT portfolio in agriculture industry seems to be differentiated from other industries. In this study, we compared IT portfolios of farms: grain, field fruit and vegetable, greenhouse fruit, greenhouse vegetable, beef cattle and pig. We classified farms by their return on equity (ROE) in order to analyze the relationship between IT portfolio of each crop and performance. Then, we found patterns of IT portfolios of top-performance farms compared to all farms for each agricultural product. Lastly, peculiarities of each crop are interpreted and discussed to find out top-performance farms' IT investment patterns. From our study, it could be inferred that monotonous IT investments may not be as effective.

서비스접점 기반의 고객경험관리 포트폴리오 분석을 위한 방법론 설계: 코웨이의 공기청정기 사례를 중심으로 (Methodology Design for Service Encounter-based Customer Experience Management Portfolio Analysis: Focus on the Case of Coway's Air Cleaner)

  • 박근완;황승준;황의종
    • 한국IT서비스학회지
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    • 제22권5호
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    • pp.17-30
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    • 2023
  • A company's sustainable growth is a very important goal, and for this purpose, the company's business model is changing into a convergence of products and services. The purpose of PS-Offering is to maintain a long-term relationship with customers, and customer experience management is necessary for this. This study presents a service design methodology that can support customer experience management of the PS-Offering business model. The experience management portfolio analysis methodology consists of four steps: 1. Deriving service encounter through customer journey maps; 2. Identify the service structure of each service encounter in three forms (FFC, FSC, FSE). 3. Analyze the customer's emotional variables, that is, customer experience, at each service encounter, Finally, 4. After plotting the level of customer experience at the service encounter, the analysis is conducted with a customer experience management portfolio that seeks future strategic plans for this. The methodology presented in this study will help in the service design of the service encounter unit centered on customer experience. And it will improve the financial performance of the company by raising the service level of the business model.

4차 산업혁명 시대를 대비한 고객 중심의 신제품 개발 필요성 인식 제고 (Recognizing the Necessity for Developing Customer-Oriented New Products for the 4th Industrial Revolution)

  • 오원근
    • Journal of Information Technology Applications and Management
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    • 제27권1호
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    • pp.97-109
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    • 2020
  • It is expected that the Fourth Industrial Revolution will have a great impact on the manufacturing industry, especially as it will cause big changes in industry, economy as well as socio-cultural. To cope with this situation, each country is promoting the policy of cultivating its manufacturing. This study derives the effect of the fourth industrial revolution on product lifecycle management for smart manufacturing through expert's cognitive analysis. The knowledge area of product lifecycle management is divided into Project Portfolio Management, Collaborative Product Design, Customer Needs Management, Direct Material Sourcing, Product Data Management, Digital Manufacturing & Engineering, R&D Foundation, New Product Development through academic research. The expert survey was conducted in five different perspectives: Importance, Insufficiency. Then, using the results of the survey and the academic research the implication about Product Lifecycle Management were derived. The significance of this study is that it derives the change areas and factors of the product life cycle management knowledge domain in preparation for the fourth industrial revolution according to the perspective of importance and insufficiency.

포트포트폴리오 기법을 이용한 단기소득임산물의 최적 생산관리 전략 - 주요 유실수를 중심으로 - (Optimal Production Management Strategy for Non-timber Forest Products using Portfolio Approach - A case study on major fruit trees -)

  • 원현규;전준헌;이성연;주린원
    • 한국산림과학회지
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    • 제104권2호
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    • pp.248-253
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    • 2015
  • 본 연구는 단기소득임산물에 대한 최적 생산계획을 수립하기 위한 의사결정 정보를 제공하는 수단으로 포트폴리오 기법을 적용하였다. 대상품목은 밤, 대추, 호두, 떫은감이며, 2008년부터 2013년까지 임산물생산비 통계의 생산량, 생산비, 조수입 자료를 이용하였으며 단위당 순수익을 분석하였다. 포트폴리오 모델에서 목적함수는 투자위험을 나타내는 유실수 품목의 수익 변동폭을 최소화하는 것이고, 제약조건은 최소 기대수익률을 달성하는 것이다. 분석결과, 2013년 유실수의 생산비율 밤 7%, 대추 20%, 호두 5%, 떫은감 68%과 비교하여 포트폴리오에서는 미래의 유실수 생산비율을 평균 밤 10%, 대추 9%, 호두 3%, 떫은감 78%로 구성하는 것이 안정적인 소득증대를 위해서 보다 효율적인 것으로 제시되었다. 이러한 원인은 호두와 대추가 순수익이 가장 많았지만 생산량과 수익의 등락폭이 상대적으로 컸고, 떫은감과 밤은 상대적으로 안정된 생산량과 일정한 수익을 유지하고 있기 때문인 것으로 분석되었다.