• International Journal of Advanced Culture Technology
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• v.6 no.3
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• pp.151-162
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• 2018

In deriving the economic order quantity (EOQ) formula, it is tacitly assumed that the buyer has to pay product price while receiving the product from the supplier. However, as a marketing policy, some suppliers permit a delay in payments to the buyers to increase demand for the product they made. Credit transactions would have a positive effect on both suppliers and buyers. For a supplier who offers trade credit, it is an effective means of price differentiation to increase the demand for the product. Availability of opportunity to delay the payment in buyer effectively reduces the cost of holding stocks and therefore, the buyer has a lot of price options to choose his sales price for a customer. Since the buyer's order is affected by the customer's demand, the problems of determining the sales price and EOQ are interdependent and must be solved simultaneously. From this perspective, this paper evaluates the problem of determining the optimal sales price and EOQ for the buyer at the same time when the supplier allows a delay in payments for the product whose demand is represented as a function that decreases linearly with the sales price. For the analysis, it is also assumed that inventory is exhausted not only by customer's but also by decay.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.323-335
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• 2005

Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.125-136
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• 2013

This paper studied the transition of changes in social status of the film since 1980s' Korea. After accepting the changes in social status of the film as the legitimation process of recognition for social and cultural value, this study investigated those influencing factors. For the purpose, opportunity structure in social movement theory was engaged as a theoretical background. The structured opportunity, which was considered as external variables of the film world, was divided into chance and risk factors. In this paper, the opportunity factors, affecting the legitimation process of film, included the emergence of popular culture movement. The risk factors, being considered as the violation of American filmdom and the consequential response of strategies were also researched. Those factors were responsible not only for external variables of filmdom, but also for compensators and competitors in the legitimation process of the film. Since 1980s', cultural industrial growth and democratization generation's entry into the film world affected the legitimation of the film as significant cultural product. Besides, the threat of American film industry changed rationality and competitive landscape of Korean film world.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.791-798
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• 2009

The goal of this study is leading discussion on emotional design focused on product domain and approaching it through a practical way so that it'll be able to help designers in their real design work when they design products in an emotional way. Discussions on emotions are remaining on abstract levels and only focusing on 5 senses even though the importance of emotions are increased. But much more is needed to apply emotions in the product domain because these are not the proper forms for applications and they only cover limited parts of it. Therefore, in this study we proposed the notion of 'Emotionalized Product' and defined it into a practical level. We extracted 5 useful frameworks of 'Emotionalized Product(EP)' as a results; EP Media, EP Procedure, EP Level, EP Character, and EP Value. Then we clarified EP with these frameworks. After that, we extracted 2 frameworks: Domain Structure, and EP Opportunity, to combine EP with a real product. Finally we proposed the EP Design Process consisted of Inductive and Deductive Process based on previous work. It can be shared by designers as a base of designing system, and it also can be helpful to design products more successfully with an emotional approach.

• Asia Marketing Journal
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• v.14 no.3
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.11-18
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• 2016

Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME's PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME's PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.104-107
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• 2006

In this paper, we propose a new framework for to identifying R&D opportunities in aging society. Our framework analyzes megatrend of aging society and then identifies technologies. The framework develops scenarios, creates product/service concept, derives technology theme for identifying specific technologies.

• International Journal of Human Ecology
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• v.6 no.1
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• pp.17-28
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• 2005

This study examines factors determining contemporary Chinese households' food away from home (FAFH) expenditures using Becker's household production theory. Data came from the 2000 urban household survey in Guangdong Province, collected by National Bureau of Statistics (NBS) of China. It was revealed that the contemporary urban Chinese wives also substitute their household work by time-saving product, FAFH, as Becker's household production theory postulated. This suggests the important role of time-value (opportunity cost) in determining household FAFH expenditure across the cultures.

• Asia Marketing Journal
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• v.11 no.3
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• pp.151-165
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• 2009

The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.

• Korean Journal of Computational Design and Engineering
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• v.4 no.3
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• pp.180-189
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• 1999

Solid freeform fabrication technology, widely known as rapid prototyping an rapid tooling, can create physical part directly from digital model by accumulating layers of a given material. Providing a tremendous flexibility of a part geometry that they can fabricate, these technologies present a opportunity or the creation of new products that can not be made with existing technologies. For this to be possible, however, various design environments including different fabrication processes needs to be considered at the time of design, and finding an appropriate design solution for the new product by combining necessary design communications become increasingly complex as environmental condition become diverse. This paper proposes a geometric modeling paradigm for design and fabrication of a new product, honeycomb structural geometry.