• Title/Summary/Keyword: Product Market Competition

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A Study on a Pattern Analysis of Quality Differentiation on Apartment Housing (공동주택 단위세대의 품질차별화 유형에 관한 사레 조사 연구)

  • Cho, In-Sig;Park, Tae-Keun
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.1
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    • pp.126-133
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    • 2008
  • Current changing to the customer-oriented market naturally causes suppliers to meet an age of competition on the quality. In order to plan housing meeting this quality competitiveness era, I set up the type classification system of quality differentiation for the unit of apartment housing by executing differentiation cases of unit quality and type analysis of the object. The system is consist of 3 classification systems by quality element, user convenience element and product element as follows: First element is to classify quality element on the basis of plane and interior elements, architectural elements and second one is user convenience element relating facility to classify environment-oriented, safety, energy saving and convenience. The other one is the product element to classify furniture, installing product and convenient product. I believe that this classification system will be useful to determine any classification elements of product for product positioning and product planning in the stage of marketing planning of apartment housing in the future.

An Empirical Study on the Fitness between Manufacturing Technology Strategy and product Structure - Based on Korean Electric and Electronic Industry - (제품구조와 생산기술간의 적합성에 관한 실증적 연구 - 우리나라 전기 . 전자산업을 중심으로 -)

  • 이경환;임재화
    • Proceedings of the Technology Innovation Conference
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    • 1992.12a
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    • pp.119-155
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    • 1992
  • Traditionally, the target of manufaturing technology strategy was derived in a efficiency, cost and productivity. So most activities of the manufacturing brought focus into the engineering technology, equipments and research and improvement of new products to maximize the efficiency. As a resell of this legacy, most of the activities of manufacturing has been executed on the method of quality improvement, development of new equipment to incense the efficiency and the research of materials for new products. Those trends, however overlook the operation management activities which is very important as a assets in competitive strategy. But the market enviornment of morden manufacturing companies faced to the uncertainty and complexity. So they need capability of competition which requires new concept of manufacturing technology strategy to grasp the competitive advantages. In this point of view, this paper deal with the empirical study in korean manufacturing technology strategy of the electic and electronic industry. For the empirical study, check list was made to survey the 98 manufacturing companies. The analysis procedures are as below. First, identify the manufacturing technology group an product structure group by each variable. Second manufacturing technology variables are segmented into product technology and vertical integration, suborder and infrastructure, to analyse the decision making pattern which derive the strategy groups. Third, by the fitness analysis between product structure group and manufacturing technology group, the economic results of a growth rate of sale and a profit rate of sale are tested. In this approach, fitness analysis between product structure group and manufacturing technology group show, as a whole, the no significant values in economic results of the company. But investigating the statistical values shows the trend that econmic result of the complany is somewhat higher when the degree of fitness of manufacturing technology strategy by product structure has high value. Concluding the remarks, the competitive advantages of company lies not in the efficiency of manufacturing systems but in the way of the structure and decision making pattern of the manufacturing system. And the cons i stoney between strategy target and manufacturing technology strategy, and the consistency of manufacturing technology strategy and product structure are the term of competitive advantages.

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Comparison of the Effects of Government Subsidies on Labor Productivity Improvement (정부 보조금의 노동생산성 향상 효과 비교)

  • Seo, Cheong-Seog
    • Journal of Labour Economics
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    • v.43 no.2
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    • pp.135-159
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    • 2020
  • This paper analyzes and compares the effects of various government subsidies to improve labor productivity. Laborers are differentiated in learning ability, and duopsonists in the labor market sequentially determine the quality levels and wages of employed laborers in a two-stage noncooperative game under perfect information. If a subsidy is given to the advanced firm in quality and productivity of labor, that firm will prefer to intensify wage competition due to strengthening its competitiveness in the labor market, and attempt to lower its quality in order to reduce the degree of differentiation in quality. At that time, the other firm wants to avoid competition because of its weakened competitiveness, and may have an incentive to lower the quality level to expand the differentiation. If the government subsidizes low-quality and low-productivity firm, it is motivated to increase its quality level to reduce differentiation due to the strengthening of competitiveness, and its competitor has an incentive to improve the quality to expand the differentiation. And there is no significant difference in whether payments are made to laborers or firms.

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A Study on Optimization of Picking Facilities for e-Commerce Order Fulfillment (온라인 주문 풀필먼트를 위한 물류센터 피킹 설비 최적화에 대한 연구)

  • Kim, TaeHyun;Song, SangHwa
    • The Journal of Society for e-Business Studies
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    • v.26 no.1
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    • pp.67-78
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    • 2021
  • The number of domestic e-commerce transactions has been breaking its own record by an annual average growth rate of over 20% based on volume for the past 5 years. Due to the rapid increase in e-commerce market, retail companies that have difficulty meeting consumers in person are in fierce competition to take the lead in the last mile service, which is the only point of contact with customers. Especially in the delivery area, where competition is most intense, the role of the fulfillment center is very important for service differentiation. It must be capable of fast product preparation ordered by consumers in accordance with the delivery service level. This study focuses on the order picking system for rapid order processing in the fulfillment center as an alternative for companies to gain competitive advantage in the e-commerce market. A mixed integer programming model was developed and implemented to optimize the stock replenishment in order picking facilities. The effectiveness was scientifically and objectively verified by simulation using the actual operation process and data.

Discriminating Bidders Can Improve Efficiency in Auction (주파수경매의 효율성 향상방안 : 배분적 외부성이 존재하는 경우를 중심으로)

  • Yang, Yong Hyeon
    • KDI Journal of Economic Policy
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    • v.36 no.4
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    • pp.1-32
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    • 2014
  • Auction is widely used in allocation and procurement of resources due to its desirable properties: efficiency and revenue maximization. It is well-known, however, that auction may fail to achieve efficiency when allocative externalities exist. Such a result may happen in the auction of the resources that are very scarce, for example, radio spectrum. This is because allocation of the resources has effects on competition of the firms in the aftermarket, and thus a firm that utilizes the resources less efficiently may make a higher bid to lessen competition. This paper shows first that efficient allocation may not be achieved by auction even when the number of bidders is 2, while it is shown in the literature that auction may result in inefficient allocation when the number of bidders is greater than or equal to 3. There exist 2 firms, who make a bid to win the scarce resources that increase the value or decrease the production cost of their own product. After the auction ends, the firms engage in Bertrand competition on the Hotelling line. Inefficient allocation may happen even under the second-price auction rule, and it happens only when the firms are different in the initial value or the initial cost of their products as well as in the value of the auctioned resources. The firm who has been the leader loses a large portion of the market if it fails to win the auction, and thus makes a high bid even when the other firm can use the resources more efficiently. Allocative efficiency Pareto improves when the smaller firm's bid counts more than the leader's bid. This paper suggests a modified rule that the smaller firm wins the auction when its bid multiplied by some constant is greater than the leader's bid. The multiplier can be calculated from the market shares. It is equal to 1 when the two firms are the same, and is increasing in the leader's market share. Allocation is efficient in a strictly larger set of parameters under the modified rule than under the standard second-price auction rule.

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Positioning of Smart Speakers by Applying Text Mining to Consumer Reviews: Focusing on Artificial Intelligence Factors (텍스트 마이닝을 활용한 스마트 스피커 제품의 포지셔닝: 인공지능 속성을 중심으로)

  • Lee, Jung Hyeon;Seon, Hyung Joo;Lee, Hong Joo
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.197-210
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    • 2020
  • The smart speaker includes an AI assistant function in the existing portable speaker, which enables a person to give various commands using a voice and provides various offline services associated with control of a connected device. The speed of domestic distribution is also increasing, and the functions and linked services available through smart speakers are expanding to shopping and food orders. Through text mining-based customer review analysis, there have been many proposals for identifying the impact on customer attitudes, sentiment analysis, and product evaluation of product functions and attributes. Emotional investigation has been performed by extracting words corresponding to characteristics or features from product reviews and analyzing the impact on assessment. After obtaining the topic from the review, the effect on the evaluation was analyzed. And the market competition of similar products was visualized. Also, a study was conducted to analyze the reviews of smart speaker users through text mining and to identify the main attributes, emotional sensitivity analysis, and the effects of artificial intelligence attributes on product satisfaction. The purpose of this study is to collect blog posts about the user's experiences of smart speakers released in Korea and to analyze the attitudes of customers according to their attributes. Through this, customers' attitudes can be identified and visualized by each smart speaker product, and the positioning map of the product was derived based on customer recognition of smart speaker products by collecting the information identified by each property.

Fabrication of a stamper and injection molding for micro pattern product (미세 패턴 제품 마스터 제작 및 성형 공정 기술 개발)

  • Yoo Y.E;Seo Y.H;Je T.J.;Choi D.S
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2005.06a
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    • pp.216-219
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    • 2005
  • In recent, LCD becomes one of the main display devices and expected to have quite good market share during the next couple of years. The demand for low cost and high performance, however, is becoming severe as the competition among other display devices like PDP, OLED increases. To satisfy this demand from market, we need to optimize the parts or modules of the LCD, reduce the number of the assemble and enhance the process for the high brightness and uniformity of the LCD. The LCD consists mainly of LCD panel and Backlight unit(BLU). BLU, which takes big portion of the cost for LCD, consists of light source, light guide panel and many kinds of functional film. Recently light guide panel or film for BLU has micro patterns on its surface and consequently to reduce the number of parts and enhace the brightness and its uniformity. In this study, some methodologies for the fabrication of the master/stamper and molding the light quide panel are introduced for 50um pitch of prizm patterned substrate. Mechanical machining process is adapted and optimized to fabricate micro patterned stamper using the micro cutting tool. Injection molding technology is also developed to obtain uniformly replicated micro patterned products.

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A Study on Operating eCRM using Axiom Design (공리설계를 이용한 eCRM 운영방안에 관한 연구)

  • 양광모;박재현;강경식
    • Proceedings of the Safety Management and Science Conference
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    • 2001.11a
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    • pp.65-71
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    • 2001
  • With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service lot customer In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or Previous action. With the help of Internet, the frequency and speed of the problem solving has improved greatly.

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A Study on eCRM Operation of Apparel Industry Using Axiom Design (공리설계 적용 의류업의 eCRM 운영 방안 연구)

  • 박재현;양광모;강경식
    • Journal of the Korea Safety Management & Science
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    • v.3 no.4
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    • pp.123-133
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    • 2001
  • With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service for customer. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly.

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A Business Ecosystem Approach for E-commerce Service Innovation (온라인 커머스 서비스 혁신을 위한 비즈니스 생태계적 접근)

  • Kwon, Hyeog In;Park, Ju Yeon;Kim, Ju Ho
    • Journal of Information Technology Services
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    • v.20 no.4
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    • pp.1-21
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    • 2021
  • At a time when the e-commerce market is experiencing accelerated growth, with advancements in information and communications technology (ICT), the problems of distribution of counterfeit products and consumer confusion caused by non-face-to-face purchases have increased. Hence, amid intensifying competition, it has become important for e-commerce companies deliver product information more efficiently, provide differentiated services, and secure credibility for consumers by reducing consumer damage from buying counterfeit products. However, even though consumer confusion and the inadvertent purchase of counterfeit products are intensifying in such a market scenario, there are no services that aim to solve such problems. This study examines the conventional e-commerce industry in South Korea through a political, economic, social, and technological (PEST) analysis, based on in-depth interviews with consumers, to derive the pain and gain points of the industry. As a result, the inherent problems of the e-commerce industry were revealed. Through a service value network perspective, services aimed at resolving such issues were derived, and the e-commerce business ecosystem needed to solve this problem was deduced. The findings revealed that the artificial intelligence-based service support platform has become a major driving force within the e-commerce innovation ecosystem by enabling a new way to create and secure value using ICT. This entails a new exchange mechanism and transaction architecture and a new organizational structure that breaks the barriers between industries.