• Title/Summary/Keyword: Product Line

Search Result 1,336, Processing Time 0.033 seconds

The Relationships between Benefit Seeking and Brand Loyalty of Fashion Luxury Goods (패션제품의 명품 추구혜택과 상표충성도의 관계 연구)

  • 황진숙;양정하
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.6
    • /
    • pp.862-871
    • /
    • 2004
  • This research is ultimately to understand the general behavior of luxury goods consumers and to diversify the consumer groups according to the relationships between their benefit seeking and brand loyalty. The subjects used for the research were 223 female consumers who purchased fashion luxury goods. The data were analyzed by factor analysis and multiple regression. The results showed that there were four factors in benefit seeking of luxury goods; self-improvement, aesthetics, uniqueness and quality. Each of the factors was analyzed in relation to brand loyalty and brand variety seeking motivations. Brand loyalty's factors were continuous brand loyalty, trademark brand loyalty and devoting brand loyalty. Brand variety seeking motivation factors were change/novelty seeking motivation, quality/recommendation, discounted price and unique types of product line. The consumers who were seeking self- improvement were showing trademark brand loyalty rather than continuous or devoting brand loyalty. Meanwhile, the quality benefit seeking customers showed continuous or devoting brand loyalty. The most important motivations in brand variety seeking was change/ novelty seeking. The implications and marketing strategies of the research were discussed.

A Study on the Microstructure of Melt-Quenched AISI 310 Stainless Steel (단롤법으로 제조한 AISI 310 스테인레스강의 급냉 조직에 관한 연구)

  • Choi, J.H.;Oh, M.S.;J., S.S.;Lee, Y.H.
    • Journal of the Korean Society for Heat Treatment
    • /
    • v.9 no.1
    • /
    • pp.19-26
    • /
    • 1996
  • Melt-quenching of steels leads to various metallographic effects such as refinement of grain size, extension of the solid solubility of carbon and alloying elements, and is expected to improve the mechanical properties of conventional steels. Furthermore, this technique is a useful method for producing sheet directly from liquid state. And it will lend itself to development as a continuous cast process which offers significant savings in energy and product costs. The purpose of this study is to present the microstructures of melt-quenched austenitic stainless steels. As the results of this study, the morphology of melt-quenched microstructure show that the roll contact area is columnar structure, and the free surface area is dendrite structure. As the line speed increases, the ratio of $d_{colunnar}/d_{total}$ increases from 0.12 to 0.60, but the ribbon thickness decreases from $150{\mu}m$ to $30{\mu}m$.

  • PDF

Effect of Experience-Value and Color Marketing of HMR Products on Consumers' Repurchase Intention (HMR 제품의 경험가치와 컬러 마케팅이 소비자의 재구매 의도에 미치는 영향)

  • Kim, Doogi;Choi, Jinkyung
    • Journal of the Korean Society of Food Culture
    • /
    • v.33 no.3
    • /
    • pp.243-249
    • /
    • 2018
  • The home meal replacement (HMR) food industry began in 1980, and it has grown rapidly as a major food business for both consumers and the food industry since the development of industrialization and societal changes. Many researchers investigated a variety of HMR food product characteristics. On the other hand, previous studies have focused only on topics in limited study areas. Therefore, this study examined the effect of color marketing and the value of experience on the consumer behaviors. This study used a survey to collect the respondents' opinions about HMR food products. The study results showed that the characteristics of color marketing and the experience value of the HMR products influenced the consumers' attitudes. Moreover, consumers' attitudes affected their repurchase behavior. The results suggest that marketers of HMR food products should use colors that show the characteristics of products to appeal to consumers. In addition, HMR products should be developed in line with what consumers value the most; for example, consumers value their previous experience with the products and the characteristics of the products.

Design of Preform in the Forging Process of the Ball-Joint Socket (볼조인트 소켓 단조 공정의 예비형상 설계)

  • Park C. H.;Lee S. R.;Shin H. K.;Yang D. Y.;Park Y. B.;Ahn B. G.;Kim Y. H.;Bae M. H.;Chung S. C.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
    • /
    • 2001.10a
    • /
    • pp.224-227
    • /
    • 2001
  • The preform design in metal forging plays a key role in improving product quality, such as ensuring defect-free property and proper metal flow. In industry, preforms are generally designed by the iterative trial-and-error approach, but this approach leads not only to significant tool cost but also to the down-time of the production equipment. It is thus necessary to reduce the time and the man-power through an effective method of perform design. In this paper, the equi-potential lines designed in the electric field are introduced to find the preform shape. The equi-potential lines obtained by the arrangement of the initial and final shapes are utilized for the design of the preform, and then applied for obtaining a fine preform in the foging process of the ball-joint socket.

  • PDF

Practical fatigue/cost assessment of steel overhead sign support structures subjected to wind load

  • van de Lindt, John W.;Ahlborn, Theresa M.
    • Wind and Structures
    • /
    • v.8 no.5
    • /
    • pp.343-356
    • /
    • 2005
  • Overhead sign support structures number in the tens of thousands throughout the trunk-line roadways in the United States. A recent two-phase study sponsored by the National Cooperative Highway Research Program resulted in the most significant changes to the AASHTO design specifications for sign support structures to date. The driving factor for these substantial changes was fatigue related cracks and some recent failures. This paper presents the method and results of a subsequent study sponsored by the Michigan Department of Transportation (MDOT) to develop a relative performance-based procedure to rank overhead sign support structures around the United States based on a linear combination of their expected fatigue life and an approximate measure of cost. This was accomplished by coupling a random vibrations approach with six degree-of-freedom linear dynamic models for fatigue life estimation. Approximate cost was modeled as the product of the steel weight and a constructability factor. An objective function was developed and used to rank selected steel sign support structures from around the country with the goal of maximizing the objective function. Although a purely relative approach, the ranking procedure was found to be efficient and provided the decision support necessary to MDOT.

Factors Influencing the Efforts for Embedded Software Maintenance : A Case from Semiconductor Wafer Processing Line (임베디드 소프트웨어 유지보수 노력의 영향요인 연구 : 반도체 웨이퍼 가공라인 사례를 중심으로)

  • Cho, Namhyung;Kim, Chi Rin;Kim, Mi Ryang
    • Journal of Digital Convergence
    • /
    • v.15 no.9
    • /
    • pp.211-221
    • /
    • 2017
  • The semiconductor industry develops and maintains software embedded in computer-controlled tools and facilities, to process and manufacture high-tech products. Upgrading embedded softwares for semiconductor processing robots and machinery is one of the basic activities that must be performed in order to maintain product quality and integrity. Maintenance and enhancement of embedded software consume a major portion of the total life cycle cost of a system. However, the area has been given little attention in the literature. 502 maintenance and enhancement cases, related to embedded softwares in wafer processing machines, were selected at random for analysis. Practical implications are also discussed.

Characterization of NiSO4 Supported on Fe2O3 and Catalytic Properties for Ethylene Dimerization

  • Pae, Young-Il;Sohn, Jong-Rack
    • Bulletin of the Korean Chemical Society
    • /
    • v.28 no.8
    • /
    • pp.1273-1279
    • /
    • 2007
  • The NiSO4 supported on Fe2O3 catalysts were prepared by the impregnation method. No diffraction line of nickel sulfate was observed up to 30 wt %, indicating good dispersion of nickel sulfate on the surface of Fe2O3. The addition of nickel sulfate to Fe2O3 shifted the phase transition of Fe2O3 (from amorphous to hematite) to higher temperatures because of the interaction between nickel sulfate and Fe2O3. 20-NiSO4/Fe2O3 containing 20 wt % of NiSO4 and calcined at 500 oC exhibited a maximum catalytic activity for ethylene dimerization. The initial product of ethylene dimerization was found to be 1-butene and the initially produced 1-butene was also isomerized to 2-butene during the reaction. The catalytic activities were correlated with the acidity of catalysts measured by the ammonia chemisorption method.

Plan and Suggestion for the Cooperatives Milk Campaign Improvement (우유 공동 광고 캠페인의 개선 방향 및 제언)

  • Baek, In-Woong
    • Journal of Dairy Science and Biotechnology
    • /
    • v.17 no.1
    • /
    • pp.39-49
    • /
    • 1999
  • Since IMF relief financing, domestic economy has been rapidly cooled down. At this point that we predict an overall decrease of production and sale of industries, cooperative marketing activities of the whole dairy industry are required to promote milk consumption. As everyone knows, advertisement is only one of the various factors that affect sales. Other factors include price, distribution, package, promotion, and consumer's needs and taste. The objectives of the cooperative advertising campaign should be trial purchase of new consumers, maintenance of brand loyalty of existing consumers, more positive experience of using the product, and increase of frequency of purchase. Long term analysis is essential to making these kinds of behaviour changes. Also the objectives of the communication program should be a shift of awareness of milk from 'a basic health food for children' to a substitute to the beverage even for adults. To share database of consumers among companies, we need to find ways to use interactive on-line services, the internet, D.M. events and so on as well as the mass media. It should be a precondition that the main body of the cooperative advertisement includes the milk processing board, dairy companies, livestock cooperations, farmers and the Government. To assure continuous, activities to promote milk consumption, the Government should take the lead in legislating 'An enforcement ordinance for milk promotion and research', and seek complementary measures and support to establish the ordinance.

  • PDF

The Key-points of the Revised ISBP 745 and Some Considerations for its Practical Application (개정 국제표준은행관습(ISBP 745)의 주요특징과 실무적용상 유의점)

  • Seo, Jung Doo
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.64
    • /
    • pp.131-154
    • /
    • 2014
  • The International Standard Banking Practice for the Examination of Documents under UCP 600 (ISBP 745) is the product by the Drafting Group of the ICC Banking Commission during a number of years. ISBP 745 is a practical complement to UCP 600, ICC's universally used rules on documentary credits. ISBP 745 does not amend UCP 600. Two rules should be read in their entirety and not in isolation. ISBP 745 explains, in explicit detail, how the UCP 600 rules are to be applied on a day-to-day basis. It fills a needed gap between the general principles announced in UCP 600 and the daily work of the documentary credit practitioners. It has developed into an invaluable aid to banks, corporates, logistics and insurance companies alike, on a global basis. By using ISBP 745, document checkers can bring their practices in line with those followed by their colleagues worldwide. The result should be a significant reduction in the number of shipping documents refused for discrepancies on first presentation. This study aims to summarize the reasons for revision of the ISBP rules and the key-points of ISBP 745, and to provide the documentary credit practitioners with some considerations under its practical application.

  • PDF

(E)-2-Methoxy-4-(3-(4-Methoxyphenyl)Prop-1-en-1-yl)Phenol Induces Apoptosis in HeLa Cervical Cancer Cells via the Extrinsic Apoptotic Pathway

  • Park, Chan-Woo;Song, Yong-Seok;Lee, Hee Pom;Hong, Jin Tae;Yoon, Do-Young
    • Journal of Microbiology and Biotechnology
    • /
    • v.27 no.7
    • /
    • pp.1359-1366
    • /
    • 2017
  • (E)-2-Methoxy-4-(3-(4-methoxyphenyl)prop-1-en-1-yl)phenol (MMPP), derived from butenal, is a recently synthesized Maillard reaction product. Owing to its novelty, little is known about the function of MMPP. In this study, we elucidated the effects of MMPP on apoptosis in cervical cancer by using the HeLa cervical cancer cell line, which is widely used in cancer research. We observed that MMPP was cytotoxic to HeLa cells and induced activation of caspase-3, -8, and -9, without affecting the expression of the viral oncogenes E6 and E7. In particular, the expression of the death receptors DR5 and FAS was significantly increased by MMPP treatment. There were no significant alterations of mitochondrial intrinsic factors. Taking all these results together, our findings show that MMPP primarily induces apoptosis in HeLa cervical cancer cells via the extrinsic apoptotic signaling pathway, accompanied by an enhanced expression of death receptors.