• 경영과정보연구
• /
• 제38권2호
• /
• pp.105-118
• /
• 2019

기업이 수립한 전략이 효율적으로 실행되기 위해서는 적절한 조직문화가 뒷받침되어야 한다. 이는 전략실행에 적합한 조직문화를 갖추고 있을 경우 기업성과가 더욱 높아질 수 있음을 의미한다. 따라서 본 연구에서는 경쟁전략과 조직문화간의 적합성이 균형성과표 관점별 성과에 미치는 영향에 대해 분석해 보고자 한다. 경쟁전략을 원가우위전략과 제품차별화전략, 조직문화를 위계 합리문화, 합의 개발문화로 대별하고, KOSPI 상장 제조기업을 대상으로 설문조사를 통해 수집된 122부의 설문자료를 바탕으로 경쟁전략과 조직문화간의 적합성이 균형성과표 관점별 성과에 미치는 영향에 대해 실증 분석한 결과를 요약하면 다음과 같다. 첫째, 원가우위전략을 추진하는 기업의 경우 위계 합리문화의 적합성이 높은 것으로 나타났다. 구체적으로 원가우위전략과 위계 합리문화의 적합성이 높을수록 학습과 성장 관점 성과를 제외한 나머지 균형성과 표 관점별 성과가 더욱 높은 것으로 나타났다. 둘째, 제품차별화전략을 추진하는 기업의 경우 합의 개발문화의 적합성이 높은 것으로 나타났다. 구체적으로 제품차별화전략과 합의 개발문화의 적합성이 높을수록 모든 균형성과표 관점별 성과에 긍정적인 영향을 미치는 것으로 분석되었다. 본 연구는 기업이 수립한 전략의 성공적 추진을 위해서는 조직구성원의 신념 및 행동에 변화를 야기할 수 있는 조직문화를 전략에 적합하게 형성하는 것이 중요하다는 것을 실증적으로 규명해 보았다는데 연구의 의의를 찾을 수 있겠다.

• 패션비즈니스
• /
• 제14권3호
• /
• pp.35-51
• /
• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• Asia Marketing Journal
• /
• 제15권1호
• /
• pp.169-188
• /
• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• Bulletin of the Korean Chemical Society
• /
• 제25권8호
• /
• pp.1217-1224
• /
• 2004

We have calculated the probability of HBr formation and energy disposal of the reaction exothermicity in HBr produced from the reaction of gas-phase bromine with highly covered chemisorbed hydrogen atoms on a Si (001)-(2 ${\times}$1) surface. The reaction probability is about 0.20 at gas temperature 1500 K and surface temperature 300 K. Raising the initial vibrational state of the adsorbate(H)-surface(Si) bond from the ground to v = 1, 2 and 3 states causes the vibrational, translational and rotational energies of the product HBr to increase equally. However, the vibrational and translational motions of product HBr share most of the reaction energy. Vibrational population of the HBr molecules produced from the ground state adsorbate-surface bond ($v_{HSi}$ =0) follows the Boltzmann distribution, but it deviates seriously from the Boltzmann distribution when the initial vibrational energy of the adsorbate-surface bond increases. When the vibration of the adsorbate-surface bond is in the ground state, the amount of energy dissipated into the surface is negative, while it becomes positive as vHSi increases. The energy distributions among the various modes weakly depends on surface temperature in the range of 0-600 K, regardless of the initial vibrational state of H(ad)-Si(s) bond.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
• /
• pp.2548-2556
• /
• 2011

The safety culture of an organization is the product of individual and group values, attitudes, perceptions, competencies, and patterns of behaviour that determine the commitment to, and the style and proficiency of, an organization's health and safety management. A good safety culture includes effective, appropriate safety management systems; strong safety leadership & commitment from management; participation and involvement of the workforce; and organizational learning and continuous improvement. This paper will introduce the safety culture inspection standards and process in Korea Railway. The main purpose is to get a better understanding of safety culture and to develop measuring tool. First of all we developed the composition factor of safety culture and the question set. And we prepared the base of computerization of safety culture measurement by developing of evaluation standards and weighted value.

• 한국전자거래학회지
• /
• 제4권2호
• /
• pp.209-220
• /
• 1999

Quick response in the textiles and clothing industry is widely recognized at a strategic concept implemented by information technology to transfer changes in customer needs to the final product as soon as possible. This paper addresses which factors should affect the adoption of quick response systems in Korea. We surveyed 108 companies in the textile and clothing industry by using a questionnaire. We asked whether they adopted QR or not, and measured the usage level of QR-related ITs and the level of both internal and external factors in Likert's scale. We conducted multiple linear regression to analyze the data collected by using SAS. The findings are as follows: The adoption of QR, measured by the usage level of QR-related ITs, is positively affected by internal factors such as the recognition of QR concept and the capability for IT applications and by external factors such as the overall informating level of the industry, the needs for cooperation between organizations, and the leadership as an industry coordinator.

• 농촌지도와개발
• /
• 제22권3호
• /
• pp.301-319
• /
• 2015

Competitiveness strategies has been associated in the tourism literature as a crucial factor for the success of tourist. The study aims to explore the competitiveness strategies for tourism destinations by conducting in-depth interviews with probe questions. Thirteen community enterprises' managers in rural tourism communities were interviewed with a semi-structured interview questionnaire for one or two hours. From the interview data, eight themes in two dimensions were identified as competitiveness strategies of rural community enterprises in rural Korea. Differentiation strategies consist of new product development, service improvement, brand image improvement, advertise and public relation, and concentration. Cost leadership dimension includes cost reduction, increasing benefit, and long-term investment. The findings of this paper implicate the underlying the competitiveness strategies from managers' perspective.

• International Journal of Quality Innovation
• /
• 제6권2호
• /
• pp.90-104
• /
• 2005

Creativity can be defined as an art, the art of finding new solutions to old and emerging problems. Creativity's driving force may be a structured or a non structured process, though in either case intuition plays a major role. This particular art in this field is the product of employees' thought processes. By its nature, hinking is a free process. In the world of business, creativity is best able to express itself where people do their work with pleasure. Everybody is capable of being creative but organisations can stem the tide of creativity by putting various obstacles in its path. Creative organisations are characterised by particular values, oranisational forms and a conducive internal atmosphere.

• 한국정보디스플레이학회:학술대회논문집
• /
• 한국정보디스플레이학회 2005년도 International Meeting on Information Displayvol.I
• /
• pp.15-20
• /
• 2005

We have achieved 180-degree angle of view performance using Super-PVA (S-PVA) technology first time in TFT-LCD industry. 82" full high definition ($1920{\times}1080$) TFT- LCD panel, the world's largest TFT-LCD, have been developed. In addition to the size breakthrough, this product achieves 600nits brightness, over 1200:1 contrast ratio, viewing angle free, 92% color gamut, and 8ms response time. Several key enabling technologies were developed to achieve these specifications, including two transistor direct driven independently controlled S-PVA subpixels, non even area ratio sub-pixels for optimal offaxis gamma, gate overlap driving for larger driving margin, new CCFL technology for higher color gamut, and advanced fabrication techniques including the use of Samsung's new $7^{th}$ generation line.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2000년도 추계학술발표논문집
• /
• pp.293-298
• /
• 2000

기업이 경쟁력을 위해 예전부터 노력했던 기본적인 세가지는 제품 선도력(ProductLeadership), 뛰어난 생산성(Operational Excellence), 고객 친화력(Customer Intimacy) 였다. 하지만 그 동안의 경영 혁신 활동 및 솔루션들은 상대적으로 뛰어난 업무 생산성(Operational Excellnce)에 집중되어 왔다. 그리하여 지속적인 생산성 향상 노력의 효과가 과거에 비해 점차 작아지고 생산성 향상에 요구되는 노력이 과거보다 더 커지기 시작한 것이다. 이에 비해 고객의 친화력을 향상시키기 위한 기업의 투자는 상대적으로 적었다. 개념적인 논의나 비정기적인 단발 투자에 그치는 경우가 많았고 체계적인 투자는 없었다. 여기에 CRM시스템의 구축에 대한 투자가 필요한 것이다. 현재 선진기업들은 "고객과의 관계를 통합적으로 관리"하는 CRM 시스템을 구축하는데 주력하여 물건 및 서비스를 판매하거나 고객의 요구를 수용하는 차원을 넘어서 개별 고객의 문제를 실시간 내지 사전적으로 해결하는 단계로 발전해 나가고 있는 실정이며 인터넷의 도입으로 고객과의 커뮤니케이션, 문제해결 빈도 및 속도가 획기적으로 개선되고 있다. 우리나라도 주요 기업들이 CRM에 많은 관심을 보이면서 관련시장이 급속히 신장하고 있는 이 시점에서 CRM 시스템에 관한 간략한 소개와 시스템의 구축시 고려해야할 문제점과 개선방향에 관하여 제시하고자 한다. 제시하고자 한다.