• Title/Summary/Keyword: Product Image

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Dose Reduction According to the Exposure Condition in Intervention Procedure : Focus on the Change of Dose Area and Image Quality (인터벤션 시 방사선조사 조건에 따른 선량감소 : 면적선량과 영상화질 변화를 중심으로)

  • Hwang, Jun-Ho;Jung, Ku-Min;Kim, Hyun-Soo;Kang, Byung-Sam;Lee, Kyung-Bae
    • Journal of radiological science and technology
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    • v.40 no.3
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    • pp.393-400
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    • 2017
  • The purpose of this study is to suggest a method to reduce the dose by Analyzing the dose area product (DAP) and image quality according to the change of tube current using NEMA Phantom. The spatial resolution and low contrast resolution were used as evaluation criteria in addition to signal to noise ratio (SNR) and contrast to noise ratio (CNR), which are important image quality parameters of intervention. Tube voltage was fixed at 80 kVp and the amount of tube current was changed to 20, 30, 40, and 50 mAs, and the dose area product and image quality were compared and analyzed. As a result, the dose area product increased from $1066mGycm^2$ to $6160mGycm^2$ to 6 times as the condition increased, while the spatial resolution and low contrast resolution were higher than 20 mAs and 30 mAs, Spatial resolution and low contrast resolution were observed below the evaluation criteria. In addition, the SNR and CNR increased up to 30 mAs, slightly increased at 40 mAs, but not significantly different from the previous one, and decreased at 50 mAs. As a result, the exposure dose significantly increased due to overexposure of the test conditions and the image quality deteriorated in all areas of spatial resolution, low contrast resolution, SNR and CNR.

A Study on the Consumer Ethnocentrism, Animosity and Product Judgment Effect on Foreign Products Purchase Intention : A Comparative Study between Korean and Japanese Electronic Products in China (소비자의 자민중심주의, 적대감 및 제품평가가 외국제품 구매의도에 미치는 영향에 관한 연구 : 한국과 일본 전자제품 구매에 대한 중국소비자를 중심으로)

  • Jung, Sung-Hoon;Yuan, Wang Li
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.185-206
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    • 2013
  • Recent studies validate the idea that consumer judgment of products can affect consumer purchase intentions. Consumers judge products based on product quality, after sales satisfaction, and other visible values, but consumers also judge products on country-of-origin image, brand image and such intangible values. In this paper, we will examine consumer ethnocentrism and animosity, which are frequently responsible for country-of-origin prejudices, because the offending (i.e. exporting) nation has engaged in economic, political, or even military activities that the consumer finds difficult to forgive. The results of the study show a positive effect of product judgment on consumer purchase intentions, but consumer ethnocentrism and animosity negatively affect product judgment and consumer purchase intentions of foreign products. In the Chinese market, ethnocentric Chinese consumers have negative perceptions of foreign products with negative intentions to buy them. Chinese consumers have strong animosity for Japanese products, which negatively affect product judgments and purchase intentions to buy; therefore, Japanese corporations should increase cooperation with Chinese corporations. Conversely, for Korean companies, product judgment primarily affects consumers' intentions to buy; consequently, Korean companies should improve their product quality, after-sales satisfaction, brand image and other tangible aspects to improve consumer judgment.

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Cosmetic Store Selection Differences Depending on Make-up Preference Image (화장추구이미지에 따른 화장품 구매점포 선택기준)

  • Lee, Hyun-Jung;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.2 s.161
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    • pp.206-216
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    • 2007
  • The purpose of this study was to investigate the differences in the cosmetic purchasing behavior influenced by make-up preference images, and the orders of importance in the cosmetic store selection. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as Frequency analysis, Factor analysis, Cronbach's ${\alpha}$ reliability analysis, Paired t-test, ANOVA test and Duncan test. The results of this study were as follows: 1. After investigating how the make-up preference image influences the selection of the off-line cosmetic store, it was found out that the personal service, shopping convenience, and product composition had significant differences. 2. After investigating how the make-up preference image influences the selection of the on-line cosmetic store, it was found out that only the product composition had significant difference. 3. After studying the factors that influence the off-line cosmetic store selection, it was found that the personal service was considered most important. After studying the factors that influence the on-line cosmetic store selection, it was found that the price was considered most important.

The Analysis of Images and Preference on Cultural Products based on Baekje Traditional Culture - Focused on Adolescents - (백제의 전통문화를 활용한 문화상품의 이미지와 선호도 분석 - 10대 청소년을 중심으로 -)

  • Lee, Mi-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.85-98
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    • 2016
  • The purpose of this study was to investigate the adolescents' images and preference on cultural products based on Baekje traditional culture focused on adolescents. The subjects were 421 adolescents in Daejeon and Chungnam province. The measuring instruments was stimuli of cultural products and a questionnaire with semantic differential scales of image of cultural products, preference, product evaluation criteria, and subjects' demographics characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, 3 factors(attractiveness, interest, gentleness) were emerged on images of cultural products based on Baekje tradition culture, however, the current products could not convey affectively the attractive and gentle image of baekje traditional culture. Second, the preference of the Baekje cultural products was evaluated low, and especially design and price was rated low in the evaluation criteria. Third, preference was related with the 3 image factors, and attractiveness factor was showed highly positive effects on preference of cultural products. The implication of this study was to provide the useful cultural product development plan for adolescents, and the research results suggested that modern and individual design, unique traditional pattern, resonable price, and practicality have to be considered to develop successful cultural products for adolescents.

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A study on the Automatic Detection of the Welding Dimension Defect of Steel Construct using Digital Image Processing (디지털 화상처리에 의한 강.구조물의 용접부 치수 결함 검출의 자동화에 관한 연구)

  • Kim, Jae-Yeol;You, Sin;Park, Ki-Hyung
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.8 no.3
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    • pp.92-99
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    • 1999
  • The inspection unit which is developed and used in this study, is processed the shape data from the CCD camera to seek welding bite section shape, and then calculated as a real dimension from measuring the value of each inspection item. The reason of measuring with the real in this study is came out from the image method which used for a long time, which is extricated the characteristic as the dimension of pixel by recognize pixel. The measurement method of the section shape is that we decide the thresholding value after we drew the histogram to binarizate the object. After that, we make flat the object to get rid of the noise and measure the shape of welded part through the boundarization of the object. The shape measurement is that measure the value of the welding part to adapt the actual operation program from using the ratio between the actual dimension of the standard specimen and the dimension of image, to measure the ratio between the actual product and the camera image. The inspection algorithm which estimates the quality of welded product is developed and also, the software GUI(Graphic User Interface) which processes the automatic test function of the inspection system is developed. We make the foundation of the inspection automatic system and we will help to apply other welding machine.

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Factors of Attitude and Purchase Intention toward Fashion Cultural Products with a Korean Image - Comparison of Korean and American Consumers - (한국적 이미지의 패션문화상품에 대한 태도 및 구매의도 영향요인 - 한국과 미국 소비자의 비교 연구 -)

  • Cho, Yoon-Kyung;Lee, Yu-Ri
    • Journal of the Korean Society of Costume
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    • v.59 no.4
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    • pp.54-66
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    • 2009
  • An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

Design for a Defective Product Inspection Device for the Curved Glass used in Smart-phones (스마트폰 곡면 강화유리의 불량품 검사장치 설계)

  • Kim, Han-Sol;Lee, Kyung-Jun;Jung, Dong-Yean;Lee, Yeon-Hyeong;Park, Jea-Hyun;Kim, Gab-Soon
    • Journal of Institute of Control, Robotics and Systems
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    • v.21 no.8
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    • pp.794-800
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    • 2015
  • This paper describes the design for a defective product inspection device for the curved glass used in smart-phone. Cameras are used as inspection devices to find cracks in LCDs (Liquid Crystal Displays), PDPs (Plasma Display Panels), etc. The devices used to inspect the curved glass used in smart-phone consist of a camera, two back-light apparatus, an inspection apparatus main body, and an image processing program. Camera image calibration was performed to smooth an image taken with the camera, and as a result, the average error was less than 0.12 pixels. And the image of a smart-phone's curved glass taken with the camera was processed using the produced program. As a result, the program could correctly extract the cracks on the curved glass. Thus, it is thought that the designed inspection device can successful detect cracks in curved tempered glass.

The Effects of Multi-Shop's Store Image on the Store Loyalty and Brand Switching Behavior (멀티샵의 점포이미지가 점포충성도 및 상표전환행동에 미치는 영향에 관한 연구)

  • Lee, Seung-Hee;Jo, Se-Na
    • Journal of the Korean Home Economics Association
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    • v.45 no.1
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    • pp.51-61
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    • 2007
  • The purpose of this study was to examine if multi-shop's store image affects store loyalty and brand switching. Two hundred fifty females and males who have purchased fashion products in multi-shop participated in this survey. For data analysis, descriptive statistics, factor analysis, Pearson's correlation and regression analysis were used for this study. The results were as followed. First, respondents' the most favorite multi-shop was MUE, followed by Boon the shop and ABC mart. Second, store image was classified into four factors such as store atmosphere, service of store, store recognition and product variety. Store loyalty was classified into five factors such as emotional relationship, pursue of novelty, trust about salesperson, satisfaction about service, and active loyalty. Third, result revealed that 'product variety' and 'store atmosphere', 'store recognition', 'service of store' accounted for 39.6% of the explained varience in store loyalty, and 'store recognition' accounted for 4% of the explained varience in brand switching behavior, while 'trust about salesperson', 'pursue of novelty' accounted for 5% of the explained varience in brand switching behavior. Based on these results, multi-shop's fashion marketing strategy would be suggested.

Definition and Generation of Level 0 Product for KOMPSAT-2

  • Shin, Ji-Hyeon;Kim, Moon-Gyu;Park, Sung-Og
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.810-814
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    • 2002
  • According to the image level definition for KOMPSAT-2 in KOMPSAT-2 Ground Station Specification, the level 0 is frame formatted, unprocessed data at full resolution; any and all communications artifacts (e.g., synchronization frames, communications headers) removed. The level 0 is used for two purposes: 1) exchange of imagery between image receiving & processing element (IRPE), and 2) image transfer from the Receiving & Archiving Subsystem to Search & Processing Subsystem. On-board processing of imagery data of KOMPSAT-2 includes JPEG-like compression and encryption besides conventional CCSDS packetization. The encryption is used to secure imagery data from any intervention during downlink and compression allows real-time downlink of image data reducing data rate produced from the camera. While developing ground receiving system for KOMPSAT-2, it was necessarily to define level 0 products. In this paper, we will suggest level 0 product definition for KOMPSAT-2 and explain reasons of the decisions made. The key factor used while defining the level 0 products is the efficiency of whole ground receiving system. The latter half of the paper will explain the implementation of software that generates level 0 products. The necessary steps to produce level 0 products will be explained, and the performance achieved will be presented.

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Evaluation Strategy of Consumer Perception According to the Game Genre Positining (게임장르별 포지셔닝에 대한 소비자 지각도 평가 전략)

  • Lee, Ji-Hun
    • Journal of Korea Game Society
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    • v.5 no.3
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    • pp.31-38
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    • 2005
  • Consumer perception evaluation depending on the game genre affects many parts of the corporate management including market share, gaining new consumer, maintaining consumer and competition. If consumer perceives a company and a product as bad image, gaining new consumer would be no more available, and enormous amount of time would have to be spent to recover from that bad image. However game companies tend to simply keep spontaneous marketing strategy with the enforcing marketing. Its results will be the short-term success sacrificing the long-term marketing opportunity In order to increase sales and market share, the consumer perception evaluation as well as evaluating the game product and the corporate image is necessary. This article gives emphasis on the general game analysis and formulating strategy in the general game genre rather than a certain corporation and a product. Analyzing a particular product, company, platform and nation is necessary and will be followed subsequently.

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