• 제목/요약/키워드: Product Form

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숏폼 비디오 콘텐츠의 특성이 패션 제품 온라인 구전의도 및 구매의도에 미치는 영향 - Z 세대를 중심으로 - (How Short-form Videos Influence Customer Intention Toward Fashion Product Purchase and e-WOM - Focusing on Generation Z -)

  • 박지영;고은주
    • 한국의류산업학회지
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    • 제25권6호
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    • pp.690-703
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    • 2023
  • With the emergence of digitalization and environmental changes, such as those caused by COVID-19 and high-speed networks, online video platforms have changed how people communicate and created new marketing opportunities. The unique characteristics of mobile short-form videos are causing more people to consume and produce diverse content in the digital environment. The study focuses on two story types (product essential and relative information) to examine the effectiveness of short-form videos for fashion marketing. This study verified the influence of the common traits of short-form video content (informativeness, expertise, familiarity, and playfulness) on fun, e-WOM, and purchase intention and the mediation effect of fun using video samples categorized by story type. In this study, 300 Gen Z men and women responded to a survey after watching a 30-second short-form video sample. All the traits of short-form video content were found to have a positive effect on fun. Moreover, all the traits excluding playfulness had a positive effect on e-WOM and purchase intention as well. Fun had a positive effect on both e-WOM and purchase intention as well as a partial mediating effect. These findings are expected to provide insight and reference for planning short-form video marketing from the perspective of the fashion industry.

소재 적용에 대한 사용자 중심의 제품디자인 프로세스 제안에 관한 연구 (A study on User-centered product design process proposal for materials adoption)

  • 한상윤;김현성
    • 한국결정성장학회지
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    • 제27권4호
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    • pp.186-190
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    • 2017
  • 제품디자인에서 소비자에게 심리적 심미적 요소들을 정확하게 전달하기 위해서는 제품 개발과정에서부터 사용자가 원하는 요구사항을 잘 분석하여 적용개발 하여야 한다. 제품 개발의 핵심은 소비자 구매성향 변화와 시대적 요구에 따라 제품 개발 시 디자인에 적용할 사용자의 경험을 파악하여 개발 프로젝트의 목표를 수립하여야 한다. 그러기 위해 디자인분야에서는 형태, 기능, 소재적용 등 제품이나 시스템의 물리적인 형태만을 디자인하는 것을 넘어서 사용자와 관계 속에서 생성되는 감성과 경험까지 디자인하는 것으로 인식되어야 한다. 이처럼 디자인 대상의 범위가 확대되면서 오늘날의 디자인은 사물의 기능에 기초한 단순한 조형적 요소의 개발이 아닌 새로운 경험의 제공이라는 측면을 중시하기에 디자이너들이 전통적으로 해왔던 디자인 개념의 프로세스만으로는 불가능하게 되었다. 이에, 본 연구에서는 제품의 형태, 소재적용, 서비스에서 더 나아가 사용자들을 이해하고 사용자 경험 바탕으로 사용자 중심의 디자인 프로세스의 체계와 방법론을 도출하여 사용자 중심의 중요성을 강조한 프로세스를 제시하고자 한다.

의료기기 허가.기술문서 원자재 작성 가이드라인 개발 (The Development for guideline of raw matrials on technical document of Medical Device)

  • 박기정;유규하;이성희;이창형;정진백;이재근;허찬회;김형범;최민용;김용우;황상연;정재훈;구자중;홍혜경;임경택;강세구;곽지영
    • 대한의용생체공학회:의공학회지
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    • 제31권6호
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    • pp.434-437
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    • 2010
  • For approval of medical devices manufactured or imported, submission of technical documents as well as the application form is required. The manufacturer (or importer) should properly identify the raw materials the applied product is made of and the manufacturing processes the product undergoes before it is shipped in the application form. In the technical documents, scientific data to evaluate the efficacy, safety, and quality of the applied product that has been described in the application form should be provided. Therefore, identifying the raw materials that were used for the parts of the applied product and describing the physical and chemical characteristics of the raw materials are quite important and essential in ensuring the efficacy, safety, and quality of the applied product. To describe the physical and chemical characteristics of the raw materials correctively, the applicant is required to have broad knowledge in the scientific fields such as chemical, polymer, metal, and ceramic science and engineering. But most of the applicant are not experts in these fields, so that the description in the application form often includes wrong and improper descriptions. Thus, we developed a guideline which explains the raw materials for medical devices, show the their examples. The purpose of this description guideline is to help the applicant properly completing the "Raw materials or constituents and their volumes" part in the application form.

망구조를 통한 소비자의 제품 인식구조 분석에 관한 연구 (A Study on the analysis of Consumers′ Product Perception Structure via Network Form.)

  • 최문영;김명석;김창수
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 1999년도 추계 학술발표대회 논문집
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    • pp.80-81
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    • 1999
  • 오늘날의 제품은 양적 질적인 면에서 기하급수적으로 향상되어있는 상태이고, 따라서 제품시장도 과거에 비해, 다변화 세분화되어있다. 이러한 현실 속에서 소비자의 니즈를 반영한 제품이란 단지 기능적인 측면만이 아닌, 감성적 또는 기호적으로 다양한 소비자의 욕구를 만족시키는 제품을 의미하는 것이다. (중략)

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제품형태 발상을 위한 스노우볼링 시스템 구축 (The Snowballing system for product from Generation)

  • 이경화;김태호;홍정표;홍찬석;양종열
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 1999년도 추계 학술발표대회 논문집
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    • pp.78-79
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    • 1999
  • 신제품디자인개발은 시작에서 끝까지 여러 가지 단계가 존재하는 프로세스이다. 보편적으로 이 프로세스는 시장기회확보 단계로부터 시작하여 아이디어산출, 제품디자인, 제품디자인 평가 제품디자인 메니지먼트 및 제품 출시와 그 이후까지 계속되어 여러 부서 사람들에 의해 수행되는 활동이다. (중략)

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팜유를 첨가한 천연 바디 폼의 제품개발에 관한 연구 (A Study on the product development of natural body foam which added the palm oil)

  • 성기천;김기준
    • 한국응용과학기술학회지
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    • 제15권4호
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    • pp.27-34
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    • 1998
  • The natural body foam product which palm oil is added to this product, differs from products for clothes and Kitchen detergent, industrial and domestic detergent, and It has a various characteristics as a soft detergent for bath and hair product. Up to now, vidal sassoon product which imports form overseas and sells in our country, increases every year in consumption quantity. The development of this product tested to consider the quality of product in the effect of import transfer. First of all, the experiment of this product tested the fundamental items of pH, foam formation force, the moisture effect of product, the biodegradation degree of product. In case of palm oil, when it was added to this product in 0.25wt%, we could get experiment results that pH appeared in 6.2, foam formation force in product 1wt% solution appeared in 104ml per 30sec, the skin moisture effect of product appeared in incleasing from 82 a.u to 90 a.u within one hour since we have used the product, the biodegradation degree of surfactant appeared in 96.7%. According to the experiment result of product, we could know the fact that it has a high quality in comparison with other products.

SCM 기법에 의한 비정형 콘크리트 패널의 공급관리 모델 기초연구 (Basic Study of Distribution Management Model of the Free-Form Concrete Panels)

  • 조원현;나영주;김선국
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2016년도 춘계 학술논문 발표대회
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    • pp.115-116
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    • 2016
  • Numerous of free-form buildings come up with external appearances using various types of free-form panels. If the panel types produced, transport and installation order and maintenance history are not properly managed, it is difficult to complete a given project successfully. For free-form building projects that satisfy 5 factors (proper time, place, price, product and quantity), a supply chain management technique is applied for distribution management of free-form concrete panels. In addition, the study listed the whole production process of free-form concrete panels and any necessary information, and suggested a basic model for the management. The study result will be a great help in effective distribution management of free-form panels for free-form building projects.

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THE EQUIVALENT FORM OF A MATRIX INEQUALITY AND ITS APPLICATION

  • ZHONGPENG YANG;XIAOXIA FENG
    • Journal of applied mathematics & informatics
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    • 제20권1_2호
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    • pp.421-431
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    • 2006
  • In this paper, we establish a matrix inequality and its equivalent form. Applying the results, some matrix inequalities involving Khatri-Rao products of positive semi-definite matrices are generalized.

시니어 남성용 드레스폼 개발을 위한 국내외 시판 드레스폼의 제품 및 치수체계 조사 (A Product and Sizing System Investigation of Domestic and Foreign Dress form for Development of Senior Men's Dress form)

  • 도월희;최은희
    • 한국의류산업학회지
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    • 제18권5호
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    • pp.708-715
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    • 2016
  • This study researched the sizing system of dress form for apparel manufacturing in the domestic market. It aims to be used as basic data for the development of a dress form that could be used by manufacturers of senior men's clothing. Research focused on the sizes presented on the homepages of 17 dress form manufacturers in the USA, France, Japan, and Korea. Body measurement was made for senior men in their 50's over men (n=134). Six items were measured by the 'Standard body measurement of Size Korea'. The type of dress form in the domestic market can be classified into half-body type (upper body type and lower body type), torso, and whole-body type; in addition, each type is divided into upper arm, arm, crotch, and thigh. Korean dress form manufacturers produced/sold diverse kinds (size 7-9) for women; however, they used large/small sizes or product sizes for men without defining sizes. The chest size (93-105cm) has not been standardized while the rates of waist circumference, hip circumference and shoulder length (in accordance with the chest size) were all different. Global dress form brands manufactured reflecting body dimensions by the state organization USA ASTM. Japan JIS. For this reason, most domestic clothing businesses depend on imported dress forms. Especially, there were no dress forms for senior men. With the growing market for seniors, it would be necessary to produce senior dress forms for clothing production that reflect the body shapes and sizes of seniors.