• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.75-80
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• 2004

The study analyzes about brand image's effect and change when customers purchase product. Purpose of this study suggests how to influence that brand image come up to product purchase to cosmetic customer . Consumers compare with product and trademark when they select product. Consumers evaluate dissatisfaction and satisfaction about goods that they choose through comparison and analysis. Find the factor that decides consumer's choice. Give weight by the scores of each factor's relative importance. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis .

• 치위생과학회지
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• 제11권4호
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• pp.325-332
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• 2011

본 연구는 최근 보철 영역에서 보편화되고 있는 임플란트 장착환자의 구강위생관리에 대한 인식과 불편, 불만감을 파악하고 임플란트 환자의 불편감을 줄이고 효율적인 구강위생관리를 위하여 부산, 울산, 대구지역의 20개소 임플란트 전문치과에서 임플란트 보철을 받은 환자 300명을 대상으로 3개월간 자기기입식 설문조사를 실시하여 분석한 결과는 다음과 같다. 1. 임플란트 보철 후 주요 관리로는 정기검진을 72.5%, 칫솔질방법이 17.3%이 많았으며, 남자에서 정기검진에 대한 인식이 더 높았다(p=0.027). 2. 하루 칫솔질 회수는 3회 56.7%, 2회 27.1%, 4회 12.3% 등의 순이었고 성별로 차이를 보였으며(p=0.005), 칫솔질 시기는 아침식사 후 79.6%, 저녁식사 후 71.7%, 점심식사 후 68.7%의 순으로 식후 칫솔질은 비교적 잘 이루어졌으나 취침 전 34.5%, 간식 후 3.9%는 칫솔질률이 낮았다. 아침식사 전은 남자가(p=0.062), 아침식사 후(p=0.041)와 저녁식사 후(p=0.036)는 여자가 각각 더 많이 하였다 3. 임플란트 보철 후의 불편 불만감은 음식물 끼임이 63.5%이 절대적으로 많았으며, 그 외에는 염증 출혈 3.6%, 이물감 2.8%, 저작능력 2.5% 등, 불편 불만감은 대체로 적었다. 4. 성, 연령, 동반질병 수 등을 보정하였을 때 불편 불만감은 보철수가 많을수록 증가하였고, 하루 칫솔질 횟수가 많을수록, 정기검진 빈도가 잦을수록, 보철 후 경과기간이 길수록 감소하였다. 5. 정기검진 빈도는 칫솔질 교육을 받은 경우, 보철수가 많은 경우, 불편 불만감이 높을수록 증가하였고, 보철 후 경과기간이 길수록 감소하였다. 이상의 결과를 통하여 임플란트 환자의 경우 불편감은 대부분이 음식물이 끼이는 것에 대한 내용을 미루어 생각해 볼 때 환자의 불편감을 줄이고 저작효율성을 높이기 위해서는 계속적인 구강관리교육과 더불어 체계적인 임플란트 환자 관리시스템을 갖추어 나가는 것이 필요하다.

• 한국의류학회지
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• 제20권6호
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.25-30
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• 2004

This study analyzes a change and an effect that brand image gets in product choose. Purpose of this study present the suggestion under the influence of degree that brand image gets in product purchase to cosmetic customer. Consumers investigate the product or trademark when purchase goods. They purchase goods through the comparison and analysis and evaluate the satisfaction and dissatisfaction with the contentment. Consumers complicate while compare the products and the consumer's choose the products. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis.

• 패션비즈니스
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• 제14권2호
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• pp.81-94
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• 2010

The online shopping environment has radically changed consumer shopping behavior. Without the actual physical shopping experience in a brick-and-mortar store, consumers make purchasing decisions over the Internet. They make an effort to obtain product information not only from online merchants, but also from previous purchasers in order to make an informed decision. Accordingly, customer comments are expected to have a significant impact on decisions to purchase goods and services online. This paper focuses on one type of electronic word-of-mouth, the online consumer review. It derives several motivations why customers post product reviews on shopping mall sites. Customer motives were identified through an in depth one-on-one interview with twenty female respondents conducted twice from June $17^{th}$ to September $11^{th}$, 2009. The interviews lasted between 40 and 60 minutes. The results showed that consumers write product reviews based on six motivations: to receive a reward or remuneration for writing a product review, to share information with other customers, to improve the quality of goods and services, to reduce customer dissatisfaction, to recommend products and services, and to derive pleasure.

• Industrial Engineering and Management Systems
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• 제10권2호
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• pp.140-153
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• 2011

Functional form and dysfunctional form of Kano model are considered as customer need regarding attribute of product. Both functional and dysfunctional forms are: Like, Must-be Neutral, Live-with and Dislike. The answers of customer regarding a product of functional and dysfunctional forms have been applied for selection of customer needs regarding product attribute (Kano evaluation). Filling.up and returning the Questionnaires by the individuals are essential for determining Kano evaluation. But many Questionnaires have not been returned in that case. Moreover, many possible consumers could not get opportunity to fill-up questionnaire. These uncertain or unknown consumers' opinions are also essential for product development. The choices of Kano evaluations have been outlined by: Attractive, One-dimensional, Must-be, Indifferent and Reverse. In this study, choices of evaluation of unknown customer are considered uniform cumulative vector probability (scenario 1). This study is based on the Monte Carlo simulation method, concept of probability and Kano model. This model has also been tested for its soundness and found fairly consistent including existing Kano model (scenario 2) and case survey for headlight of bicycle (scenario 3).

• 한국의류산업학회지
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• 제15권5호
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• pp.722-732
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• 2013

The purposes of this study were to investigate the needs for eco t-shirts of the new elderly consumers and to suggest strategies for eco t-shirts product development and marketing. Quantitative research was employed for research method. The data was collected from men and women in their age of 50-65, who lived in Busan, Ulsan, and Kyungnam province, during October, 2011. Respondents were selected by convenience sampling. A total of 307 responses among 350 were analyzed. Factor analysis, frequency analysis, t-test, chi-square, and regression were used for analysis. SPSS 20.0 was used for data analysis. Characteristics of the new elderly (lifestyle and environmental concern), consumption status of eco t-shirts (possession status and reasons of purchase/non-purchase), purchase intention for eco tshirts, consumer needs for t-shirts (usage situation, benefits sought, and dissatisfaction with t-shirts), preference for eco t-shirts (color, pattern, material, and shape), and demographics were surveyed. Based on the results, the vision of eco tshirts market for the new elderly consumers was positively prospected. In conclusion, specific strategies for eco t-shirts products development and marketing were suggested. Product development focused on practicality and material, design development reflecting consumers' preference, multipurpose product development, building up the product recognition, and moderate price strategy were suggested.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.353-364
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• 2021

Originating in value congruence theory, this study aims to give a clear understanding of the transformation process of consumers from incumbent technology to disruptive innovation technology. Moreover, the moderating effect of personal innovativeness in the process of consumers' switching to disruptive innovation is investigated. This study combines value congruence with expectation-disconfirmation theory, technology-switching theory, and the personal innovativeness of the disruptive innovation product, explaining why consumers have transformed from an incumbent product into a disruptive innovation. Data was collected through a questionnaire from 280 smartphone users in China. The respondents were mainly potential consumers who had never bought Redmi phones, namely, a smart product owned by the renowned Chinese company Xiaomi. The hypothesis of the research model is based on the example of the Redmi smartphone, which has been confirmed by existing smartphone users in China. Through investigation, the results of multivariable regression analysis show the decisive variables that influence consumer intentions, and we analyze the role of personal innovativeness in moderating between dissatisfaction with the incumbent product and purchase intention of a product based on disruptive innovation. The findings of this study can provide a certain reference for the sustainable growth of Xiaomi and the development of new products.

• 대한안전경영과학회지
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• 제18권1호
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• pp.45-55
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• 2016

In this study we carry out usability evaluation for adjustable electric beds for home care that are used the most by the elderly, and examines dissatisfaction of users. In this sense, we performed an interview with stakeholders including bed users, developers and suppliers to develop usability evaluation contents. In addition, we carried out feasibility and reliability study over evaluation form through usability assessment, and developed usability evaluation indicator.

• 한국생활과학회지
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• 제6권1호
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• pp.79-88
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• 1997

The postpurchase process is the phase that consumers evaluate products or services while using them. And then, they may experience satisfaction/dissatisfaction and emotions elicited products or services. The satisfaction and emotions may be important concepts in consumer behavior such as brand attitude, purchase intentions and using. The purpose of this study was to examine the effects of emotions elicited clothing products on product satisfaction and using in postpurchase. The subjects in this study were selected 500 females. The data were collected by using questionnaires, and 431 data were analysed. The results were as follows: The emotions in postpurchase process were consisted of three dimensions; unpleasure, pleasure, security/activity. These three emotions had the causal effects on product satisfaction significantly, and the unpleasure influenced stronger than others on satisfaction. In addition, the emotions were related to using and the ownership of clothing products. The emotions of pleasure and the security/activity influenced on the ownership, and the security/activity and unpleasure influenced on using clothing products. Therefore, the results in this study imply that consumption emotions elicited clothing products would be multidimensional, and the emotional factors would be important indicators for explaining the satisfaction. The positive affects were related to using clothes, which is, the consumer would have fulfilled their hedonic desires by wearing clothes. Also, the positive affects would be the basis for marketing strategies of sales promotions in clothing products.