• Journal of Korea Port Economic Association
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• v.29 no.2
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• pp.239-253
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• 2013

Changes of a port's market share in the exports of domestic ports result from many interrelated factors. Therefore, the analysis of the export performance of a port should be put in perspective by analysing long periods to identify trends. This paper aims to show the development of competitiveness, product and geographical structure of the Busan Port's merchandise exports from 1995 to 2012 using constant-market shares (CMS) analysis. This article is relevant for Busan port because its export market shares have been showing disappointing path. The dynamic consideration of the CMS analysis, which the static indicators have been replaced by time series, helps to track all changes in the export structure and competitiveness of the Busan port over time. The long-term trend of the indicators suggests that it may be very hard for the Busan port to maintain its market share in the global environment. The advantage in competitiveness of the Busan port has vanished and the product and geographical structure effects show negative trends after 1995, pointing to vulnerability in the Busan port's exports.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.209-214
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• 2014

Despite the recession of the global market, the domestic electronic appliance companies dominated TV market in North America. They took both the premium and mid-priced product market and achieved both profitability and volume due to strong product competitiveness and brand power. Despite doing well in the North American market, the domestic TV manufacturers are worried about product development, marketing and sales strategies to remain the continuous competitiveness in the TV market. This study proposes the a sales prediction model of electronic appliances using sales data of S company from the North American market. We develop the sales prediction models based on multiple regression analysis and artificial neural network and compare two models. Especially, this study analyzes the relevance between the TV sales and TV main features in order to improve the price competitiveness or improve the value of TV products.

• Korean Management Science Review
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• v.12 no.2
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• pp.1-14
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• 1995

Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.8 no.3
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• pp.54-61
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• 2009

General manufacturing process of the manufacturing time and manufacturing process problems have a problem. In the past, in the manufacturing process the data by hand has been. Therefore, the production performance management information, and materials input, output information, equipment information of the failure of the management problems emerged. Through this research, improvements in real-time production information to collect distribution and overall productivity will increase the efficiency of the system. the production process to improve the quality of management, efficient production methods are presented. is a stable quality control. POP system The new building should be. This is the executive or administrative decisions support. It increases productivity, efficiency, and reduce production costs, increase product reliability. This will increase the company's reputation. This increases the competitiveness of enterprises. POP system toward the future with the new destroyer to prepare for our company. Collectively POP system build this research improves the reliability of the product. Improves the quality of customer service. The expansion of product sales is. increase the competitiveness of enterprises. companies should prepare for the future of the business.

• International Area Studies Review
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• v.12 no.2
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• pp.251-274
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• 2008

This article investigated competitiveness evaluation of Korean product in German market that it is the most difficult to entry among EU countries in order to gain the upper hand against other MNCs. Specially, this empirical study analyzed product evaluation by using country image, corporate image and purchase experience. As the empirical results, Korean economy image and general image are significant. This means that German consumers have good image for economic, social and cultural image, so these factors influence product evaluation through halo effect. Also, we analyzed the effect of brand purchase experience and knowledge for Korea on product evaluation of German consumer. The results that country competitiveness and image play a role into product evaluation provide implication that we should make not only country image but also developed political, cultural image.

• Journal of Distribution Science
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• v.14 no.9
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• pp.95-110
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• 2016

Purpose - Based on expectation-disconfirmation theory, this study attempted to fill the gap in the literature by treating the expected profitability as a moderator in the relationship between these constructs, identifying what instrumental factors have effects on dissatisfaction, in turn lead to exit intention, neglect, voice, and loyalty, and provide the managerial implications for building long-term relationship to enhance the partnership between franchisor and franchisee. Research design, data and methodology - In order to test the hypotheses, the authors developed several hypotheses. The data were collected from 254 franchisees in Seoul and Gyeonggi Province with SPSS 18.0 and SmartPLS 2.0. Results - The findings of the study are as follows. First, marketing support and competitiveness of product and service had a negative effect on dissatisfaction, but did not on logistics support. Second, franchisee dissatisfaction had a positive effect on exit intention and neglect, and had a negative effect on loyalty. However, franchisee dissatisfaction had not a significant effect on voice. Third, expected profits play a moderating role in the relationships between marketing support, competitiveness of product and service and dissatisfaction, between dissatisfaction and exit intention, voice, loyalty, and neglect. First, marketing support and competitiveness of product and service were found to have a greater influence on dissatisfaction for the low expected profitability group than the highly expected profitability group. Also, dissatisfaction had a greater impact on exit intention, voice, and neglect for the low expected profitability group than the high expected profitability group while dissatisfaction had a weaker impact on loyalty for high expected profitability group. Conclusions - The result of this study indicates that franchisors should reduce dissatisfaction and prevent or improve complaint behaviors by continuously identifying the impact relationship between franchisee dissatisfaction and decision factors caused by difference in expectations for roles of franchisees and franchisors. In addition, franchisors should acknowledge that the impacts of marketing support, and product and service competitiveness on franchisee dissatisfaction and on exit intention, neglect, and loyalty differ by expected profits. Therefore they should provide support in perceiving high expected profits through creating direct profits including high sales, low costs, and low rents.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.349-359
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• 2022

At present, with the diversified development of the global economy, the trade of cultural products has become an important factor affecting the competition of comprehensive strength among countries. As a neighboring country to China, South Korea has a similar cultural development environment to China. As an important pillar of South Korea's economy, cultural product trade, its development experience has reference significance for China. This paper adopts literature research method, comparative analysis method and empirical analysis method to conduct research. The article firstly analyzes the export level of China and South Korea from the scale of the import and export of cultural products, and finds the difference between the import and export of cultural products between the two countries. Then, it compares and analyzes the insufficiency of China's cultural product trade structure and the advantage of Korea's cultural product trade structure. Finally, this paper uses the stochastic frontier gravity model to conduct empirical analysis and draws relevant conclusions about the trade potential of cultural products between China and South Korea. The research results show that: (1) the international competitiveness of cultural products trade in China and South Korea is relatively high, but the competitiveness of China's cultural products has been improved slowly; (2) compared with South Korea, China's cultural product exports are affected by trade inefficiency factors larger. (3) The improvement of government efficiency has a great effect on reducing the inefficiency of trade in China.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.42
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• pp.67-72
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• 1997

How to measure technological level has concerned research analysists for a long time. Many methods exist, and they all have their advantages and disadvantages according to how they are used. The purpose of this study is to develop qualitative indicator to measure industrial technological level, in particular manufacturing capacity. In this indicator, the two basis of technology classification and the concept of the technology competitiveness were introduced. First, the types of technology are classified as three classes : material technology, processing technology and product technology. Second, the characteristics of technology are divided into the three categories : core technology, peripheral technology and sprouting technology On this basis, the qualitative technological level was made in terms of the competitiveness of it's manufacturing capacity. This study should be a practical approach for application of measuring of technological level.

• Proceedings of the Safety Management and Science Conference
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• 2009.04a
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• pp.153-165
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• 2009

It is hot issue to get the competitiveness of product through reliability-growth as well as availability and safety in almost high-technology industry including military, chemistry, nuclear, telecommunication, transportation service and so on. In advanced countries, they experienced remarkable growth based on reliability technology in materials&parts industry as well as high-tech industry. It has become a symbol of national competitiveness and created a higher value added. This paper is taking on effectively developing ways to deploy IEC 60300 dependability management system and the base technology that are needed to improve competitiveness of industries in Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1219-1228
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• 2003

This research was conducted to find out what the general globalization trends of Korean fashion enterprises are, and what the factors required the Korean fashion enterprises to improve the global competitiveness under the globalized circumstances are. The data were collected from the survey by questionnaire on Korean leading fashion enterprises and the Directory of Companies Branching out abroad in 2000/2001(Korea Trade-Investment Promotion Agency, 2000). The Results of the research are as follows: first, Korean fashion enterprises expanded evenly worldwide in the sales and distribution functions while relying heavily on Asian countries for manufacturing functions; Secondly, the globalization of Korean leading fashion enterprises was progressed, but still remains at the stage of the sales of manufacturing capability or the sales of low costs products rather than at the stage of manufacturing products of high added-value or the sales of design or marketing capability. Thirdly, the factors for the global competitiveness of the Korean fashion enterprises are related to capability of low cost, quick response, product development, marketing, internationalization and high value added.