• 제목/요약/키워드: Product Competitiveness

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The Success Case of Dorsiain the Online Dating Market: With a Focus on the Interpretation of Services from the Perspective of Business Management and Psychology (도르시아(Dorsia)의 온라인 데이팅 시장에서 성공 사례: 서비스의 경영학적 및 심리학적 해석을 중심으로 한 연구)

  • Park, Jinsoo;Lee, Kyuhan;Suh, Jihae;Rahman, Hamirahanim Abdul
    • The Journal of Society for e-Business Studies
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    • v.23 no.1
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    • pp.65-88
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    • 2018
  • This case is an analysis of how a late comer to the market of online dating in Korea, Dorsia, successfully develops its services called Amanda. Since 2010, the online dating market in Korea has been fast growing. Despite its short history, many corporations have attempted to make success in the market. But most of them were unable to gain foothold in a market where the first comer had a huge advantage. Amanda, however, has provided differentiated services to great success in a short period. This paper conducted a semi-structured interview with major executives of Dorsia to acquire data which were then used to interpret based on the theories of business management and psychology. This study presents a strategic insight into how competitiveness can be gained in internet-based businesses in the online dating market, as well as those in markets that have similar traits. Moreover, by identifying issues that need to be addressed in order for Amanda to continue its growth, the study seeks to simultaneously review the issues that need resolution related to online commerce, as well as the great potential of online commerce.

Developed a golf course scorecard App that improved UI/UX based on C/S (C/S 기반의 UI/UX를 개선한 골프장 스코어카드 App 개발)

  • Jung, Chul-Jong
    • Journal of Digital Contents Society
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    • v.19 no.8
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    • pp.1433-1442
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    • 2018
  • This study develops and improves the EZ Touch App of the scorecard application (app) using the smartphone and the pad, and works with the customer management system (C/S). The research was conducted as follows. First, how do you handle the EZ Touch input method on a scorecard? Second, how to configure the platform of customer (member) management system (C/S) and data server system? Third, does EZ Touch App work organically with customer management system (C/S)? The developed EZ Touch is entered into the scorecard as an input method using the gesture as a result of this research, and it is linked with the C/S system to organize the review function, hall information function, field coaching function through score, It can be used for applications such as information management functions and statistics through differentiated statistics. However, there are some problems and improvements in user convenience in real time use. I think there is a need to study to solve this problem in the future. EZ Touch input method is input to the scorecard by inputting gesture of the finger as a result of this study, and it is linked with this, and it is possible to use differentiated statistics such as review function, hall information function, field coaching function, It is the purpose of the study to improve the technical competitiveness of the product by developing the application.

Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls (패션 온라인 쇼핑몰에 따른 반품이유와 반품물류서비스 만족도)

  • Kim, Ji-Su;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.23 no.1
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    • pp.3-16
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    • 2020
  • Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.

A Study on the Technology Valuation Using Patent Information (컨조인트 기법을 활용한 기술 가치 평가모형: 전기·전자 분야 특허거래 실증 분석)

  • Lee, Kyungpyo;Lim, Dongkyoo;Lee, Sungjoo
    • Journal of Technology Innovation
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    • v.22 no.2
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    • pp.221-245
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    • 2014
  • In the era of fierce global competition and short product life cycle, firms have been interested in the technology valuation to improve their competitiveness. As the technology valuation may become a key issue for countries and industries, the development of technology valuation method has become increasingly important. Thus, this study aims to suggest a novel method to assess technology value by applying conjoint analysis to bibilographic information of patent. For this purpose, we firstly identified nine patent indexes categorized in three attributes - technological superiority, marketability and legal rights. Then, we collected actual data on patent transactions including their patent attributes and market prices. Based on the data, we could obtain the patent index values. Finally, we applied conjoint analysis to the prices and patent index values as a basis for technology valuation. The suggested method is expected to be an effective tool for technology valuation by using real transaction data rather than relying heavily on experts assessment.

A Study on the Improvement of HACCP Evaluation Items in Small Scale Meat Packaging Plant (소규모 식육포장처리업 HACCP 평가항목 개선 연구)

  • Jung, Sung-Won;Cho, Seok-Hyun;Back, Seung-Hee;Kong, Hong-Sik;Nam, In-Sik
    • Korean Journal of Organic Agriculture
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    • v.27 no.4
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    • pp.437-452
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    • 2019
  • The HACCP evaluation standards for the meat packaging plant are divided into general scale HACCP evaluation standard and small scale HACCP evaluation standard. There are 69 evaluation items in the general scale HACCP evaluation criteria, of which 54 items in the prerequisite management and 15 items in the HACCP management are included. The number of small scale HACCP evaluation items are 20 and about 29% of the general scale HACCP evaluation items. This may not be enough to produce a safety livestock products for the purpose of implementing the HACCP system due to the nature of the meat packaging plant, which does not show much difference in the production process or method of product depending on the scale. To improve the small scale HACCP evaluation standard, the importance of each item was compared with the small scale HACCP evaluation based on the rate of non-compliance and the severity levels in the general scale HACCP evaluation items. As a result of the study, 8 items were derived from the prerequisites management, 2 items were derived from the HACCP management, and some similar evaluation items were grouped together. Finally, 10 items were added to the 20 items of the existing small scale HACCP evaluation items. In this study, study on the safety management of domestic livestock products are continuously carried out, so that it is possible to provide safety livestock products to consumers and contributes to securing competitiveness of domestic livestock industry.

An Exploratory Study of Software Development Environment in Korean Shipbuilding and Marine Industry (조선해양산업 소프트웨어 개발환경 현황 연구)

  • Yu, Misun;Jeong, Yang-Jae;Chun, In-Geol;Kim, Byoung-Chul;Na, Gapjoo
    • KIPS Transactions on Software and Data Engineering
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    • v.7 no.6
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    • pp.221-228
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    • 2018
  • With an increase in demand for the high added value of shipbuilding and marine industry based on the information and communications technology (ICT), software technology has become more important than ever in the industry. In this paper, we present the result of our preliminary investigation on the current software development environment in the shipbuilding and marine industry in order to develop reusable software component, which can enhance the competitiveness of software development. The investigation is performed based on the survey answers from 34 developers who are working in different shipbuilding and marine companies. The questionnaire is composed of items to gather the information of each company such as the number of employees and product domain, and actual software development environment such as operating system, programming languages, deployment format, obstacles for developing components, and the adoption of software development methods and tools. According to the results of the survey, the most important consideration to select their development platform was the number of available utilities and the technical supports, followed by performance, price and security problems. In addition, the requirements of various platforms supporting and the higher reliability, and the limitations of low development cost and manpower made it difficult for them to develop reusable software components. Finally, throughout the survey, we find out that only 15% of developers used software development processes and managed the quality to systematically develop their software products, therefore, shipbuilding and marine companies need more technical and institutional support to improve their ability to develop high qualified software.

The Correlations among the Categorized Quality Cost Factors on SMEs (Small & Medium-sized Enterprises) (중소 제조기업의 품질비용 행태에 관한 실증 연구)

  • Lee, Sang-Choon;Koo, Il-Seob
    • Proceedings of the Safety Management and Science Conference
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    • 2011.04a
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    • pp.731-746
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    • 2011
  • The successful and sustainable growth of SMEs depends on their ability of strengthen their competitiveness in quality and cost and service more than anything else as a fundamental of operation. Among these key competitive factors of SMEs, quality is the most critical factor in manufacturing business fields. Because quality strongly influence cost and service performance on this manufacturing business field. There are many different ways to improve the quality performance but it needs proper management decision to choose the best way what can maximize outputs with minimum inputs. And it needs effective measurement methods and some indicators to analysis the quality performance properly. The quality cost is one of the simplest key indicators to measure the quality performance and the effectiveness of quality related management decisions. The major purpose of this study is to diagnose the categorized current level of actual quality cost of local SMEs to maximize their quality management effectiveness through comparing their level with others what's expressed in early studies. In this study, through survey on local SMEs, we found that their average annual quality cost ratio versus turnover - Total amount of annual quality cost divided by annual turnover - is around 3.69% excluded some SME's performances what have different quality control measures with others. And we found some results what corresponded with the early studies on the correlations between those categorized quality costs factors and some discrepancies between some of the literature model and the early case study results as follows. There were negative correlations between the Prevention costs and the External failure costs, and the Appraisal costs and the External failure costs, and there was positive correlation between the Appraisal costs and Internal failure costs same as early studies. But, we couldn't found any strong negative correlations between the Cost of control - Preventive costs & Appraisal costs - and the Cost of Failure of control - Internal & External failure costs -. It reveals not only the lack of effectiveness on their preventive or appraisal activities but also it can reveal there were so many effective ways to prevent the failure costs properly such as some innovative investment on Factory automation includes Error Proofing and more preventive actions to improve the effectiveness of the typical management methods likes CE (Concurrent Engineering), APQP (Advanced Product Quality Planning), FMEA (Failure Mode & Effect Analysis) etc.

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A Policy Proposal for Development of Logistics Certification System based on Needs with a Device for Vitalizing Logistic Industry (수요기반 물류인증을 통한 물류산업 활성화 방안)

  • Oh, Jae Young;Moon, Jong Keun;Lee, Jin Yong
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.21 no.1
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    • pp.11-17
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    • 2015
  • The increase of international and domestic trade according to global industrialization and economic growth has raised the national logistic cost in connection with physical distribution of articles. In order to reduce these costs and rise up national industrial competitiveness, Korea has also tried to improve the efficiency of logistics with various methods as advanced countries did. Especially, Korea government has decided standard dimension of pallets with T11 ($1100{\times}1100mm$) on the basis of unit load system in early 2000s, and certification program for logistics equipments has been operated to keep up the compatibility for the equipments and packaging with modulation of T11. Consequently, this certification program has contributed to extend standardization for logistics and to grow up 3 party logistics, but compared with advanced countries, the rate of national logistics cost to GDP (gross domestic product) still shows about 3% gap as demands for certification have been decreased in the recent. In this study, therefore, we proposed the development of logistics certification system based on social needs as a policy device to activate logistic industry as well as improve the efficiency of national logistics after we had analyzed all of certification programs for logistics being run in Korea. Namely, the first is the development of certification project for Northeast Asia's logistics corresponding to necessity for applying returnable transport system according to increasing the amount of trade between Northeast Asia's countries. The second is the development of certification project for safe transportation of packaging corresponding to costumer's needs for safe transit according to the growth of electronic commerce and the increase of global distribution.

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Physicochemical Characteristics of Soybeans Cultivated in Different Regions and the Accompanying Soybean Curd Properties (국내 산지별 대두와 이를 이용한 두부의 이화학적 특성 분석)

  • Seo, Yu-Jin;Kim, Min-Kyoung;Lee, Seul;Hwang, In-Kyeong
    • Korean journal of food and cookery science
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    • v.26 no.4
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    • pp.441-449
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    • 2010
  • The objective of this study was to investigate the physicochemical characteristics of soybeans cultivated in different regions and the accompanying soybean curd properties. To produce soybeans with regional competitiveness and demonstrate the distinctiveness of the soybean product, four regions(Paju, Andong, Muju, Hadong) and four varieties of soybean(Daewonkong, Daepungkong, Seonyukong, Cheogja 2) were selected for these experiments. There was a significant difference in the isoflavone content of soybeans and soybean curds(p<0.05). Soybeans from Andong had the highest content of genistein, daidzein and total isoflavone and soybeans from Hadong had the lowest content of these compound. Fatty acid composition of soybeans demonstrated a significant difference according to region(p<0.05). In particular, soybeans grown under adverse environmental conditions, such as high temperature and low latitude, contained the highest composition of oleic acid and the lowest composition of linoleic acid and linolenic acid. Although fatty acid content of soybean curd had a third of the fatty acid concentration of soybean, the same characteristic was observed in the fatty acid composition of soybean curd. In addition, both soybean and soybean curd had more than 80% unsaturated fatty acids and 50% of the unsaturated fatty acid content was linoleic acid. In conclusion, these results demonstrate the significant difference of soybean and soybean curd originating from different regions and showed the transition of nutritional constituents from soybean to soybean curd as a function of environmental factors. Therefore, we must consider these factors when manufacturing soy products.

An Analysis on the Situation of Forestry Mechanization in the Production and Supply of Timber (목재생산 및 공급에서 임업기계화의 현황 분석)

  • Kim, Jae-Hwan;Mun, Ho-Seong;Han, Sang-Yoel;Park, Sang-Jun
    • Journal of Korean Society of Forest Science
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    • v.104 no.4
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    • pp.607-614
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    • 2015
  • This study aims to analyze the current status of timber production operation and the effects of the forestry mechanization projects on timber production. In order to increase the domestic timber production, it is necessary to propel forestry mechanization project, improve policy and institution, broaden forest-road network, enlarge the number of forest workers, enhance timber production and supply system, provide forestry machines, establish forest operation system, and train forest workers. In addition, the reestablishment of policy goals, the consistency of policy, and the rearrangement of laws and institution are considered more important. To improve the results and effects of forestry mechanization project, it is necessary to drive of forestry mechanization project, the spread of forestry machines, the cultivation of trainer ability, the development of training materials, and the teaching of field skill. In order to meet timber buyersí preference, timber needs to be produced through whole tree logging operation system. Expanding the proportion of domestic timber among total timber demand in Korea requires price competitiveness, and the supply ability of high quality product from the perspective of length and width.