• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.553-563
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• 2016

The purpose of this study was to investigate the perception and preference on textile design specially on bedding products which are widely interested in the life-style market. The study was carried out targeting to 250 women between the ages of 20s and 40s based on the four seasons. The collected data was processed with SPSS 21.0 program using frequency, cross tabulation, and ANOVA analysis. The results were as following. There were slight differences on the results of the study including purchase behavior and preferred bedding textile design: color, color tone, and pattern on the textile design of bedding products according to age and season. Most of age had similar color preference on the bedding products in the season but a slight different between fall and winter. However, as color tone and pattern on the textile design of the bedding products were concerned, there were significant difference between the age depending on the season. There were significant differences of color tones and patterns in fall and winter, but not significant in spring and summer. Therefore, the domestic market of the bedding products needs more various textile design development according to consumers' preference and seasonal trend which should be discriminated in order to increase product competitiveness.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.42-51
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• 2016

For changes in the distribution structure these days, consumer demand is moving rapidly from offline to online. The consumers' mentality to purchase products conveniently is reflected in this phenomenon. Also for agricultural products, safety to protect contents, brand and design which can provide credibility to consumers are recognized as most important than ever. Especially, strawberry is thin-skinned so that the quality of product may deteriorate even with weak impact and shaking, so it is significantly influenced by the structural packaging or material. Also, strawberry is frequently distributed through direct trading, it is the reality that the package design of strawberry is less competitive than that of other products due to inadequate environments of commercial farms. That is, the demand of strawberry increases everyday but the strawberry package cannot fulfill the needs of producers and consumers. In order to reinforce competitiveness in strawberry sales, it is urgent to carry out fundamental studies regarding the development of package. Therefore, the purpose of this study is to supplement and improve issues arising from the usage of current strawberry package. Through the analysis of strawberry package elements (shape, material, design) and understand the points of improvement sought by producers and consumers through IPA MAP (importance, satisfaction level) analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.9
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• pp.501-507
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• 2018

Owing to the complexity and modernization of weapon systems, the role of the defense industry in producing military supplies has become increasingly important. In previous defense industries, price competitiveness was a key factor in the product choice. On the other hand, as exports of domestic military supplies are expanding rapidly based on superior quality, there is a need to evaluate objectively the efficiency of management in the domestic defense industry. In this study, the efficiency of management was measured using DEA, which is one of the decision methodologies. In addition, the number of employees (QA Employee) and R&D performance were set as input variables to utilize DEA, and the output variables were based on sales and operating profit. Based on the results of the analysis, a future study will measure the efficiency of the management of domestic defense industry to help guide a strategic development plan.

• The Korean Journal of Community Living Science
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• v.17 no.2
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• pp.3-14
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• 2006

This study intends to offer suggestions for improving the security and competitive power of traditional liquors by investing in the status of intellectual property rights. Merchandising and the marketing strategies of traditional liquor are also addressed. The data was collected through a questionnaire survey given to 101 CEOs of traditional liquor manufacturers. The major results of this study were as follows: The management types of traditional liquor manufacturers were classified as the company 57 (56.4%), the corporation or the union 29 (28.7%), domestic industry 10 (9.9%), and marketing community or technology center 5 (5.0%). The competitive power degree of traditional liquor products was classified as strength 30 (31.6%), usual 30 (31.6%), weakness 35 (36.8%). The elements of strong competitive power were taste, functional (wellbeing) character, and attractiveness of the brand name. On the other side, reasons for weakness in competitive power were the marketing system, price competitiveness, and advertisement. The trademark registration of the traditional liquor appeared with 53%. The reasons not to pursue a trademark registration included the complicated and unnecessary process of registration acquisition, high registration expenses, etc. The perceptions of CEOs about the consumer's brand awareness for their product were low with an average 2.97. Explanations included insufficient advertisement and public relations, unrefined trademark design, and the meaninglessness of brand names. The marketing strategy of traditional liquor manufacturers according to annual sales were as follows: Manufacturers with high sales emphasized marketing strategies that focused on functional character, traditional image, high quality in image and package materials and design, high price strategies based on quality, and various sale promotions.

• Korean System Dynamics Review
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• v.2 no.2
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• pp.119-134
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• 2001

Since 1998, government-led Korean venture business boom now proceeds into the stage of market-oriented venture business growth. At such a moment, this research is to clarify the relations between the success factors of Korean venture businesses, based on domestic and foreign documentary surveys and inquiry surveys over domestic venture businesses. This research starts from the necessity to overcome the limits of the existing researches by uni-dimensional probing research into success factors of Korean venture businesses and to manifest the multi-dimensional relations between the success factors from the various viewpoints. And this research adopts System-Dynamics methodology to manifest and utilize relations among those factors, avoiding the existing metrical approaches. This research can be called a new approach to the current ecosystems of Korean venture in which whether venture businesses success in Korea is considered to depend on the list on the stock market. For this, this research implemented verification analysis through the simulations of each factor at various levels to build causality map which clarifies the causality of success factors of venture businesses through the System-Dynamics methodology and to utilize it as a way of supporting tool for decision-making of venture businesses. This research will be able to suggest the reactions depending on various internal and external situations. This research tried to manifest the causality map of each factor on the basis of inquiry surveys and documentary surveys to verify feedback among each factor by the SD methodology. This research will be a basis bolster up the still fragile substructure of venture businesses through an efficient analysis framework using the verification of SD methodology and resulting outcomes from this research.

• Archives of design research
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• v.15 no.1
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• pp.69-79
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• 2002

The Korean textile industry contributed much to the country's economic success during the 1970s-80s. Since the end of the 1980s, however, most of the Korean textile industry has begun to suffer from both high labor costs and skilled-labor shortage. During this period, such countries as China, Indonesia, and Malaysia began to gain strong foothold in the global textile market, mainly owing to considerably low label costs. To maintain competitiveness in the global textile market, the Korean textile industry should undergo a structural change. It should switch from the mass production of low quality design to selective praction of high quality and well-designed textiles. An cement of high value-added should be put into the textile product.: Usage of functional material, new processing technology, automation, pro-environmental dye shes, and strategic marketing is required. In this appear, I suggest ways and means to make the Korean textile design be good enough to compete in the global market.

• Archives of design research
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• v.4 no.1
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• pp.61-73
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• 1991

The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.

• Journal of Information Management
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• v.42 no.3
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• pp.211-233
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• 2011

The purpose of this study is to develop key elements of evaluating research achievements in humanities and social sciences at universities in Korea. Literature reviews and analysis of policies for faculty evaluation in domestic universities were carried to define concepts and types of research achievements. Questionnaire surveys and case studies were performed to find measures, criteria and requirements of research achievements assessment in 26 domestic universities and several foreign universities. As a result, basic principles and key elements of evaluation in research achievements that reflected quantity and quality of research were proposed. The result of this study will stimulate research activities and promote the national research competitiveness with ensuring internal stabilities in universities.

• Journal of the Korea Society of Computer and Information
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• v.16 no.8
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• pp.189-196
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• 2011

To develop a creative design concept, amount of idea thinking between team members is important. In the process of planning to proposal brainstorming helps clarification of problems and allows a creative solution. Here, idea generation is to express thinking into words, and greater amount of idea is more valued than to choose one fine idea at first. This paper studies actual processes of brainstorming, and we utilize network services upgraded in Web and multimedia techniques to develop idea with arrangement. We compare the amount of idea generation by groups and topics with Brainwriting and Braindrawing of Webstorming, without limitation of space and time. Then, we propose a creative idea thinking by analyzing the characteristics of design team members in various aspects. This result will contribute in improving national potential value and design competitiveness by the help of design and IT, on product research and marketing.

• Journal of the Korea Society of Computer and Information
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• v.17 no.4
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• pp.155-161
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• 2012

The purpose of this paper is to analyze the structural relationship of the impact on the business performance when it pursues resource based production strategies, nurtures core competency, develops core product lines and innovate its business models as part of a strategy of value innovation and to validate how the nurturing core competency can have an impact on the execution of the value innovation strategies. This paper confirms that there is a structural relationship, which is logically and conceptually valid, among the core competence, value innovation strategies and business performance of manufacturing companies. In order to maximize the business performance which is the eventual objective of a company, it must strategically nurture its core competence, which will be a main driver of the future competitiveness and diversify its management based on the value innovation strategies.