• Title/Summary/Keyword: Product Characteristics

Search Result 4,479, Processing Time 0.031 seconds

The Effects of Labeling Information on the Consumers' Evaluation about Product Quality

  • LIM, Chae-Suk
    • Journal of Distribution Science
    • /
    • v.18 no.10
    • /
    • pp.111-119
    • /
    • 2020
  • Purpose: The purpose of the current study is to examine the effects of labeling information on the consumers' evaluation, with a focus on the effects of the three types of labeling information on the product quality. Research design, data and methodology: This study conducted a survey of the women respondents living in Gyeonggi province, Korea, during the time period of April 20th through May 30th, 2020. The sample data have been used to run regression analysis, reliability analysis, frequency analysis and factor analysis. Results: The empirical results are summarized as follows: 1) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about product's functional quality; 2) the labeling information on the product characteristics has a significantly positive effect on the consumers' evaluation about the expressed quality; and 3) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about the perceived quality. Conclusions: The conclusion is that the labeling information on product characteristics and the brand image is estimated to be statistically significant, therefore the Korean outdoor-wear industry are required to upgrade the information on the brand image and the product characteristics.

A Study on the effect of product recommendation system on customer satisfaction: focused on the online shopping mall

  • CHO, Ba-Da;POTLURI, Rajasekhara Mouly;YOUN, Myoung-Kil
    • The Journal of Industrial Distribution & Business
    • /
    • v.11 no.2
    • /
    • pp.17-23
    • /
    • 2020
  • Purpose: The purpose of this study is to understand the effect of the unique product recommendation system on customer satisfaction. Research design, data and methodology: The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. Results: The result implies that the characteristics of the product recommendation system should be more secure and developed. Conclusions: The aspects of the product recommendation system were selected as factors of price fairness, accuracy, and quality through previous studies, and the empirical analysis of the effect of the characteristics of the product recommendation system on customer satisfaction was summarized as follows. Among the attributes of the product recommendation system, the attributes of price fairness, accuracy, and quality affect customer satisfaction. Among them, the beta value of quality was the highest, and the effect of quality was the largest among the three factors. Based on the results of the study, the implications for the characteristics of the product recommendation system are summarized as follows. The aspects of the product recommendation system have a positive effect on customer satisfaction, so it is necessary to fill the needs of consumers based on the survey focused on quality

A Study on Categorizing Clothing Items by Product Characteristics. (상품특성치에 따른 의류상품 분류 연구)

  • Kim Mi Young
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.11 no.3 s.25
    • /
    • pp.111-119
    • /
    • 1987
  • The main purposes of the study were to categorize the clothing items into product groups according to their product characteristics, and to find out the differences of consumer perception on clothing Product groups among different age and socioeconomic groups. A questionnaire about characteristics It?as constructed on the basis of Lipton, Darling, and Miracle's theories on product categorisations. The questionnaires were administered to female subjects in two age groups (20's and 40's) living in Seoul. Subjects were classified into 3 socioeconomic groups for the analysis. The Analysis of variance, post-hoc comparisons (Scheffe test and Tuckey test) were employed for the statistical inferences. The results were as follows ; Group I : none Group II : socks, undershirts, T-shirts (20's age group) Group III : blouse, sweater, blue jean, pajama, langerie, T-shirts (40's age group), skirt Group IV : jacket, skirt (high class of 40's age group) two-piece, half coat, long coat, Korean folk costume Group V : none Some of the clothing items were categorized into different product groups by different age and socioeconomic groups.

  • PDF

Evaluation of the Product Complexity Considering the Disassemblability (제품의 분리 공정의 특성을 고려한 제품의 복잡도 평가)

  • Mok, Hak-Soo;Kim, Sung-Ho;Yang, Tae-Il
    • Journal of the Korean Society for Precision Engineering
    • /
    • v.16 no.6
    • /
    • pp.14-24
    • /
    • 1999
  • In this study, the product complexity is evaluated quantitatively considering the disassembly process of the product. To evaluate complexity of the product, we analyze the characteristics of the product and the disassembly process. And we determine factors, which influence on the complexity of the product in the main-disassembly and sub-disassembly. Considering each characteristics of part and subassembly. Evaluations criteria of complexity are determined. Using evaluation criteria of the complexity can be determined the complexity grade of the product, and then we show the total complexity of the product considering the disassembly process.

  • PDF

An Empirical Study on the Effects of Consumer Characteristics on their Acceptance of Online Shopping in the context of Different Product or Service Types (제품유형에 따른 고객의 온라인 쇼핑몰 수용 정도에 관한 실증적 연구)

  • Paik, Chin-Hyn
    • Management & Information Systems Review
    • /
    • v.26
    • /
    • pp.153-180
    • /
    • 2008
  • Most previous electronic commerce studies have focused on a single product or similar products. The effects of different product types have been relatively neglected. and so previous studies have limited the generalization. The purpose of this study was to explore the effects of different product types. The Internet product and service classification grid proposed by Peterson et al.(1997). A survey-based approach was employed to investigate the research questions. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. As a result of analysis, personal innovativeness of information technology, perceived Web security, personal privacy concerns, and product involvement can influence consumer acceptance of online shopping, but their influence varies according to product or service types.

  • PDF

Cause-and-Effect Perspective on Software Quality : Application to ISO/IEC 25000 Series SQuaRE's Product Quality Model

  • Koh, Seokha
    • Journal of Information Technology Applications and Management
    • /
    • v.23 no.3
    • /
    • pp.71-86
    • /
    • 2016
  • This paper proposes a new software quality model composed of a hierarchy of software quality views and three software quality characteristics models. The software view hierarchy is composed of two levels : end view and means view at the first level, contingency view and intrinsic view as sub-views of means view. Three software quality characteristics models are activity quality characteristics model, contingency quality characteristics model, and intrinsic quality characteristics model, which correspond to end view, contingency view, and intrinsic view respectively. This paper also reclassifies characteristics of ISO/IEC 25000 series SQuaRE's software product quality model according to the proposed software quality model. The results illustrate clearly the shortcomings of SQuaRE's product quality model and how to overcome them. First of all, most of SQuaRE's product characteristics should be redefined and conceptually clarified according to the views on which they are really rested. Much more characteristics should be supplemented too. After that, rigorous empirical researches will become relevant. Causal relationships between activity quality characteristics and characteristics of means view should be empirically researched.

Purchasing Behaviors of Fashion Products in CATV Home-Shopping (CATV홈쇼핑에서 패션제품의 구매행동에 관한 연구)

  • Song, Bong-Ju;So, Gwi-Sook;Park, Eun-Joo
    • Fashion & Textile Research Journal
    • /
    • v.6 no.3
    • /
    • pp.321-328
    • /
    • 2004
  • The purpose of this study were to investigate the differences of shopping value, promotional affects and product characteristics between buyers and non-buyers, and to examine the most influenced variable on purchasing behaviors of fashion products in CATV home-shopping. We collected data from 595 consumers related to CATV home-shopping in Busan. Data were analyzed by factor analysis, t-test, ${\chi}^2$-test and discriminant analysis. Results showed that there are significant differences between buyers and non-buyers of shopping value demographic characteristics, promotional affects and product characteristics. Especially, shopping value perceived by consumers(e.g., practical value and hedonic value) and product characteristics(e.g., response of others) discriminated whether consumers purchased the fashion products of CATV home-shopping or not. We discussed the implications of results to encourage the purchasing behavior of fashion products in CATV home-shopping.

The Influence of Media, Consumer, and Product Characteristics on Perceived Risk and Purchasing Intention (매체, 소비자, 제품 특성이 지각된 위험과 구매의도에 미치는 영향)

  • 손경희;이현규
    • The Journal of Information Systems
    • /
    • v.12 no.1
    • /
    • pp.117-144
    • /
    • 2003
  • The purpose of this study is to be aware of the relationship between the perceived risk and purchasing intention after investing the impacts by 3 factors-consumer, media, and product characteristics on the perceived risk. The influence on perceived risk is categorized based on the 3 factors' combinations. The result of this study shows that the each characteristics of media, consumer, and product affect consumer's perceived risk and also this risk is affected by the relationship among these 3 independent variables. These results mean that the consumer's perceived risk about buying goods at the internet shopping mall or TV home shopping cannot be measured by a single dimension. Finally, it has a negative relationship between the perceived risk and purchasing intention. Implications for managers' use of shopping media are discussed in terms of the product and media characteristics fit.

  • PDF

Consumer Perceptions, Evaluations and Attributes of Outdoor Wear Differentiation (아웃도어웨어 차별화에 대한 인식, 평가 및 차별화 속성)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
    • /
    • v.18 no.1
    • /
    • pp.27-37
    • /
    • 2016
  • This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

A Study on the Factors Influencing the Relationship between Suppliers and Manufacturers in the Process of New Product Development: with a Focus on CEO's Characteristics and Performance (신제품개발과정에서 공급기업과 제조기업 관계의 영향 요인에 관한 연구 :최고경영자 특성과 성과를 중심으로)

  • Na, Sang-Gyun;Kim, Jin-Mo
    • Journal of the Korea Safety Management & Science
    • /
    • v.14 no.4
    • /
    • pp.247-258
    • /
    • 2012
  • It seems most important for a manufacturing company to be well aware of its relationship with suppliers. This is why it is essential to analyze and control the structural relationship among CEO's characteristics, relations between suppliers and manufacturers and new product development performances affected by such relations. The present study may be summed up as follows: First, from the analysis of characteristics of manufacturing company's CEO and relations between suppliers and manufacturers, it could be verified that CEO's characteristics exercised influence upon sharing of product development process and upon cooperation for technical manpower, but not upon sharing of core technologies, signifying the fact that nothing could be more important than the role of CEO who has strong will to improve his or her relations with suppliers; and Second, from the analysis of relations between suppliers and manufacturers as well as relations between management and new product development performances, it became evident that both management performance and product development performance were affected by sharing of product development process. It was also known that cooperation for technical development process had influence upon the product development performance but not upon the management performance. Furthermore, the analysis showed that both management performance as well as product development performance were affected by sharing of core technologies.