• Journal of Fashion Business
• /
• v.8 no.1
• /
• pp.117-132
• /
• 2004

The purpose of this study is to analyze consumers attitude toward PPL (Product Placement) of fashion products on TV, with regarding PPL as a new-communication sphere of marketing. This study used a questionnaire method, and the results of the analysis are as follows. First, as for the information availability of PPL related to fashion products on TV, it was shown to be higher in order of trend, brand, color, practicability, price and material. Second, as a result of analyzing, through 11 items, the attitude on PPL experience of fashion products on TV, there were many positive responses as to 5 items (The commodity with PPL is the product of a renowned brand, The commodity with PPL is the expensive product, An image of the product with PPL becomes good, The product with PPL is suitable to the mood in a drama, I try to think whether the product with PPL matches with myself), and there were more negative responses as to 6 items (Because of desiring to know a brand of the product with PPL, I look for it, The product with PPL is practical, The product with PPL is same as the real situation, I will also buy the product with PPL, Because there are too many commodities with PPL, I become angry, In case of facing PPL, I change a channel). Third, it was shown that the purchase experience and purchase intention as to the product with PPL on TV, have a positive correlation with TV viewing time and with whether or not re-approval as to PPL of a specific company. Also, the purchase experience as to the product with PPL on TV was shown much in the group of viewing TV via internet and in the group of using the digital TV broadcasting. The purchase intention as to the product with PPL on TV was shown higher in the group of using much cable TV broadcasting and general TV broadcasting, while the group of viewing TV via internet had purchase experience, but the response of not having intention of repurchasing was the highest.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.4
• /
• pp.639-656
• /
• 2020

Consumers' shopping experience has recently expanded to mobile and social networks; in addition, online fashion retailers started to focus on real-time interaction services as an emerging marketing tool. This study explores the consumer' shopping experience based on social live streaming services (SLSS) to investigate consumer's response behavior and effects through perceived service quality. An online survey method was conducted and a total of 186 female consumer panels were collected. The results indicate that cognitive communion of co-experience had a significant effect on perceived SLSS service quality (responsiveness, contents informativeness, playfulness, system availability). Service quality of SLSS (responsiveness, contents informativeness, and playfulness) had significant effect on trust in SLSS seller while system availability had no significant effect. Also, trust in seller showed significant effect on purchase intention. Last, it was confirmed that the moderating effect of purchasing experience of SLSS was significant in the relationship between cognitive communion and responsiveness/playfulness. There was also an additional significant moderating effect of purchasing experience between system availability and trust in seller.

• International Journal of Knowledge Content Development & Technology
• /
• v.10 no.1
• /
• pp.21-34
• /
• 2020

The paper looks at protecting copyright owners in Nigeria: a panacea for intellectual development. A descriptive survey design was adopted in carrying out the study. The sample size for the study was 112. Three research objectives guided the study. The study utilized a self-developed questionnaire for data collection. A total of 112 copies of the questionnaire were distributed to librarian and lecturers, out of which 108 copies were duly filled and returned, representing 96.4%. The collected data was arranged in frequency and analyzed using percentage and mean score. The findings revealed that protection of copyright will encourage creators of intellectual works, and that if authors are well remunerated there is likelihood of adequate availability of various publications to meet information needs of Nigerians. The result showed that the right to intellectual properties is one of the ways to encourage intellectual development. The finding revealed that copyright protection provides security for intellectual product and does not negatively affect the availability of intellectual materials. Based on the research findings, it was recommended that owners of intellectual property deserve good earnings for their intellectual works in order to promote Knowledge proliferation and availability so as to meet the reading needs of the citizens at the various levels. The study also recommended that all cases relating to copyright violation in our courts should be summarily dealt with. The study advocated that the provision on the punishment should be reviewed such that it could deter people from infringing on authors rights.

• International Commerce and Information Review
• /
• v.11 no.3
• /
• pp.191-215
• /
• 2009

This study extends the previous research into the effects of knowledge spillovers on innovation and regional exports growth by more clearly distinguishing, both theoretically and empirically, two different types of knowledge spillovers, namely product and market knowledge spillovers. More importantly, this research provides insights on their role of knowledge spillovers in shaping regional innovative activities and, eventually, regional export growths. Furthermore, this research makes an important contribution to the understudied market knowledge spillovers by developing two variables that could be used to assess the flow of market knowledge spillovers at the regional level: localization economies and export consulting advice. Using secondary data on eight 2-digit manufacturing industries in ten New Zealand regions over a seven year period, this research found that regional competition, localization economies and the availability of export consulting advice have positively and significantly impact on the regional export growth in New Zealand.

• Culinary science and hospitality research
• /
• v.12 no.2 s.29
• /
• pp.137-150
• /
• 2006

The aim of this study was to determine the relative importance of a set of attributes which influence purchase decision of leaf mustard kimchi such as color, package, taste, availability and price, and to identify tourist product factor combinations which confer the highest utility to tourists of each age group. Conjoint model was used for this study. The findings from this study were as follows. First, it was found that all age groups regarded taste and price as the very important factor. Second, it was found that the products with different attribute levels were preferred by age groups. Third, it was found that the most preferred product in each age group was significantly different by cluster. Finally, it was found that the most preferred simulation product was different by age groups.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.28 no.4
• /
• pp.105-114
• /
• 2003

This paper considers a single facility scheduling problem for the fabrication of components supporting the subsequent assembly into products. Each product consists of two types of components, one is common to all products and the other is unique to itself. The unique components are processed individually and the common components are processed in batches, and a distinct setup is incurred for the production of a batch of common components. Under the so-called “batch availability” environment, we propose an efficient dynamic programming(DP) procedure for the optimal sequencing and batching schedule with minimum total completion times of products in the situation that each product is said to be complete if both common and unique components of the product are finished. Computational results show that the proposed DB procedure is more efficient than the previous work which has considered the same problem as this paper.

• International Commerce and Information Review
• /
• v.2 no.1
• /
• pp.3-24
• /
• 2009

This study extends the previous research into the effects of knowledge spillovers on innovation and regional exports growth by more clearly distinguishing, both theoretically and empirically, two different types of knowledge spillovers, namely product and market knowledge spillovers. More importantly, this research provides insights on their role of knowledge spillovers in shaping regional innovative activities and, eventually, regional export growths. Furthermore, this research makes an important contribution to the understudied market knowledge spillovers by developing two variables that could be used to assess the flow of market knowledge spillovers at the regional level: localization economies and export consulting advice. Using secondary data on eight 2-digit manufacturing industries in ten New Zealand regions over a seven year period, this research found that regional competition, localization economies and the availability of export consulting advice have positively and significantly impact on the regional export growth in New Zealand.

• Journal of Korean Society for Quality Management
• /
• v.32 no.1
• /
• pp.102-112
• /
• 2004

Keep in step in trend that interest for brand is rising and enterprise should tries to customer to Inform own brand. The mayor is diversified and work this which make correct product or brand on customer need is work which our enterprise does now. And should judge the availability whether customer is satisfied to product according to the brand. Because this can be the most important matter which is kept customer and create profit that is enterprise's ultimate object. In this study, customer measured brand enforcing to blue jeans clothing company how is recognizing and distinguishes brand forefinger to low rank group with high position group. And, measured satisfaction by each group. Measured new concept that is when enforce customer satisfaction, expectation which is existent theory, result, Involvement with inconsistency theory making grafting and confirmed that involvement is factor influencing in customer satisfaction measurement.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.37 no.1
• /
• pp.141-150
• /
• 2014

Due to their accessibility and 24-hr availability, convenience stores are an integral part of daily lives. Because they sell a limited number of products and have small shelf space, shelf space allocation and inventory replenishment are important considerations for inventory management that critically affect profit. In this paper, we propose five solutions for the vendor-managed inventory problem of convenience stores that maximize profit while considering stock-out-based product substitutions. The performance of the proposed solutions is evaluated via simulation to reflect the demand uncertainty and marketing activity.

• Journal of the Korean Society for Railway
• /
• v.8 no.3
• /
• pp.286-292
• /
• 2005

In this paper, we introduce IEC 60300(Dependability program management) into urban transit system, and propose effective method to apply IEC 60300 to Subway Corporation. The dependability is the collective term used to describe the availability performance and its influencing factors such as reliability performance, maintainability performance and maintenance support performance. A dependability program covers all phases of a system's life cycle from planning to operation and possibly disposal, and is composed of program elements divided into tasks.