• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.2
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• pp.53-65
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• 2021

The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1066-1077
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• 2006

The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.5
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• pp.628-638
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• 1998

This study, the second in two part series, focuses on effect of product involvement and consumer knowledge on consumers' perceptions of six dimensions of clothing price: price -quality schema, prestige sensitivity: sale proneness, price mavenism, value consciousness, and price consciousness. Additionally, correlation between product involvement and consumer knowledge was examined. Multi-item measures of six dimensions of price, product involvement, and consumer knowledge were included in the questionnaires. The subjects were 264 college students living in Seoul, Korea. The data were collected by self-administered questionnaires and analyzed by factor analysis, regression analysis, and correlation analysis using SPSS PC. In addition, two focus group interviews were conducted to obtain qualitative data for the result interpretation. Results of this study showed that the degree of consumers' product involvement significantly affects consumers' perceptions of each price dimension except price consciousness dimension. Consumers' knowledge about clothing has a significant effect on consumers' perceptions of all price dimensions. Dimensions of product involvement and consumer knowledge were partially correlated. Marketing implications based on these results were suggested.

• Korean Journal of Computational Design and Engineering
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• v.13 no.2
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• pp.121-130
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• 2008

The concept of integrated product information has been universalized so that many manufacturing industries have applied the concept to their production system. The field of PDM (Product Data Management), which is one of the core components of the integrated product information, is not an exception. Therefore, various PLM (Product Lifecycle Management) software providers are in process of suggesting the PDM solutions. As the PDM solution is widely adopted in the manufacturing industries, the successful application of the solution has been gathering more strength in manipulation of the product information. However, the standardized implementation methodology is stuck in the basic level contrast with the enhanced PDM's functionality and capability. Present study refers to the application of UML (Unified Modeling Language), which is an object oriented modeling description, to PDM system development procedure. The advantage of UML is its efficiency and effectiveness in handling complex requirement often found in PDM implementation works. This paper shows the integration of PDM and UML proposes a philosophy for the support of requirement analysis throughout the full implementation of PDM system.

• Journal of the Ergonomics Society of Korea
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• v.19 no.3
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• pp.23-37
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• 2000

Usability is one of the most important factors that affect customers' decision to purchase a product. Several studies have been conducted to model the relationship between the product design variables and the product usability. Since there could be hundreds of design variables to be considered in the model, a variable screening method is required. Traditional variable screening methods are based on expert opinions (Expert screening) in most Kansei engineering studies. Suggested in this study are statistical methods for screening important design variables by using the principal component regression(PCR), cluster analysis, and partial least squares(PLS) method. Product variables with high effect (PCR screening and PLS screening) or representative variables (Cluster screening) can be used to model the usability. Proposed variable screening methods are used to model the usability for 36 audio/visual products. The three analysis methods (PCR, Cluster, and PLS) show better model performance than the Expert screening in terms of $R^2$, the number of variables in the model, and PRESS. It is expected that these methods can be used for screening the product design variables efficiently.

• Journal of the Korean Home Economics Association
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• v.48 no.1
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• pp.27-40
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• 2010

The objectives of this study were to investigate differences in shopping style and consumption value of apparel product type, and to establish the effects of consumption value on shopping style. A questionnaire was used to collect data from 263 women aged between 20 to 49 in Gwangju on their shopping style and consumption value according to formal and casual product type. Collected data were subjected to frequency analysis, factor analysis, ANOVA, t-test and multiple regression analysis using statistical program SPSS(version 17.0). Results showed that shopping style could be influenced by six factors: fashion-recreational, quality-brand, impulsive, confused, brand-loyal, and price conscious consumer. Clothing consumption value was influenced by five factors: emotional, functional, epistemic, social, and situational value. Shopping style and clothing consumption value were significantly different between a formal product purchaser and a casual product purchaser. Consumption value had a significant influence on shopping style of the formal product purchaser and also the casual product purchaser.

• Korean Management Science Review
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• v.25 no.1
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• pp.149-167
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• 2008

One of characteristics of firms having successfully developed new products is that they are practicing strategic learning, that is, organizational learning for preparing the future. In this context, we attempts to examine the effect of strategic learning on the proficiency of new product development activities and new product outcome, in an empirical way. In addition, we Investigated the moderating effect of new product innovativeness on the relationship among strategic learning, proficiency of new product development activities, and new product outcome. The analysis results show that the strategic learning has a positive impact on both the proficiency of new product development activities and new product outcome. And it was found that the impact of strategic learning on the proficiency of new product development activities is increasing when firms developing new products with high degree of innovativeness. However, the impact of strategic learning on new product outcome was not different according to new product innovativeness. This results shed some insight on the role of strategic learning in the new product development management.

• Journal of Environmental Science International
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• v.15 no.12
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• pp.1199-1203
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• 2006

This paper analyzes the separation efficiency of vehicles mat residual product, and caloric value, element analysis and heavy metal of separated PE & PVC mat residual product. A results of separation efficiency, fiber fraction of PE & PVC mat residual product was analyzed 71.9% and 18.6%, respectively. Caloric value of PE & PVC mat residual product was analyzed 3,894kca1/kg and 10,203kca1/kg, respectively. A results of element analysis, main component of PVC mat were carbon(33.2%) and oxygen(21.0%), and main component of PE mat fiber were carbon(75.4), hydrogen(11.3%) and oxygen(9.1%). Lead and cadmium concentration of PVC powder was detected 98.9mg/kg and 19.8mg/kg, but Lead and cadmium concentration of fiber was detected 15.7mg/kg and 6.1mg/kg.

• Korean Journal of Organic Agriculture
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• v.13 no.2
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• pp.145-159
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• 2005

The objectives of this study were to analysis satisfaction and additional cost scale about environmental-friendly agri-product school meal program. To analysis satisfaction about environmental-friendly agri-product (EFAP), parent' survey were conducted residing in Cheonan city. The sample size of the survey is 304 respectively. As a result, parents of students recognized that EFAP is good for their children as well as they really want to change food material from general agri-product to EFAP. Therefore, environmental-friendly agri-policy to be more focused on consumption behavior and food security needs. In order to perfectly change food material to EFAP, about l trillion won will be additionally needed. It means that the market demand of EFAP will be dramatically increased. On the other hand, safe school meal program is one of the most important in a child's life, vital for proper growth and development.

• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.3
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• pp.107-125
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• 2006

We introduce a two-stage game theoretic model to support decision making processes for product Positioning and pricing in competitive environment. In the first stage, firms decide on entry and product position, in the second stage, firms compete with price. 'Alpha rule' is used as a choice model. Demand parameters of the choice model are estimated by conjoint analysis. We investigate conditions for the existence of Nash price equilibria in the pricing game. Nash equilibria in the entry and positioning game are produced using a concept of stable sets. An example of the online game industry in Korea is examined.